follow the camino

Name

follow the camino

Legal name

Follow the Camino

Website

https://followthecamino.com

Company type

Private

Founded year

2006

Operating status

Operating

Ownership category

akta.pro rank

Product category

Pilgrimage Tour Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation (487)

SIC

Transportation Services (4700)

akta.pro primary industry

Pilgrimage Packages (Land-Only) Tour Operators (THAKAHAJ)

akta.pro secondary industries

Adventure & Expedition Travel Agencies (THAKAFAB), Hiking, Trekking & Backpacking Tour Operators (THAAADAA), Religious & Sacred Sites Tours (THAJAAAF), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Pilgrimage tour operator
• Walking holiday packages
• Cycling pilgrimage tours
• Camino route travel
• Luggage transfer services

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&amp, D

Revenue model

1. Tour Package Sales: Bundled pilgrimage tour packages including accommodation, meals, luggage transfers, mobile app access, walking notes, and emergency support. Prices vary by route, duration, and comfort level (Budget, Comfort, 4-Star, Deluxe).
2. Luggage Transfer Services: Daily luggage transfer between accommodations along pilgrimage routes as part of tour packages.
3. Optional Add-ons: Additional revenue from optional services including airport transfers, day tours, bicycle and cycling equipment hire.
4. Cycling Equipment Rental: Bicycle and cycling equipment hire for cycling pilgrimage tours.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Follow the Camino organizes self‑guided and guided walking and cycling tours on the Camino de Santiago and other European pilgrimage routes. Packages combine pre‑booked accommodation, daily meals, luggage transfers, GPX‑based mobile route planning, detailed walking notes and maps, and 24/7 emergency accommodation and transport support, with options ranging from short breaks to full‑route journeys and multiple comfort levels.

Product overview

Follow the Camino is a pilgrimage tour operator offering organized walking and cycling tours along the Camino de Santiago and other international pilgrimage routes. The company operates a platform-plus-service model, providing pre-planned tour packages that include quality accommodation, meals, daily luggage transfers, a mobile app with GPS route data, and 24/7 emergency support. The core product portfolio spans multiple Camino routes including Camino Frances, Camino Portugues (Coastal and Central), Camino del Norte, Camino Primitivo, Via de la Plata, and international routes such as Via Francigena (Italy), Le Puy Camino (France), Kumano Kodo (Japan), and St Francis Way (Italy). The company differentiates through specialized collections including Budget Tours, Short Breaks, Luxury/Deluxe Tours, Accessible Camino, Pet-Friendly Camino, Camino Zen (yoga-focused), EduCamino (school tours), Charity Caminos, and Cycling Tours. All packages include a holiday pack with Official Pilgrim Passport, luggage tags, and online pre-departure briefing materials.

Differentiator

Problem solved

Functional benefit

Brands

• One Foot Abroad: Another brand operated by the company offering other pilgrimage walks in Europe beyond the Camino routes.

Products and services

• Camino Frances Tours Walking and cycling tours on the French Way of the Camino de Santiago, with options from short breaks to the full 771km route over 36 days.
• Camino Portugues Tours Walking tours along the Portuguese route, available in both coastal and central variants, with route lengths ranging from 114km to 619km.
• Camino Portugues Coastal Route Coastal variant of the Portuguese Camino featuring full‑route options of 270km and 297.4km with Atlantic coastline scenery.
• Camino del Norte Tours Walking tours on the Northern Way of the Camino, covering 401km along Spain’s northern coast over 6–23 days.
• Camino del Norte Coastal Coastal Northern Way route with 370.9km itineraries, sea views, and customizable durations of 5–21 days.
• Camino Primitivo The original Camino from Oviedo through the Asturias mountains, covering 315km over 7–16 days.
• Camino de Invierno Winter route option for the Camino Frances, providing an alternative path during the winter months.
• Camino Ingles The English Way pilgrimage from Ferrol to Santiago de Compostela, covering 114km over 5 days.
• Via de la Plata The Silver Route across northern to southern Spain, covering 1,346km over 5–49 days.
• Camino Finisterre Extension route from Santiago to Finisterre and Muxia on the Costa da Morte, covering 120km over 6 days.
• Le Puy Camino The Le Puy pilgrim route beginning in Le Puy‑en‑Velay and covering 729km through France over 6–33 days.
• Via Francigena The Italian pilgrimage route from the Alps to Rome, including segments from Lucca to Siena (131.2km) and Viterbo to Rome (110.2km).
• Cycling the Camino Cycling holiday options on Camino routes including the Camino Frances, Portuguese Coastal, and endurance challenge options.
• Last 100km of the Camino A short Camino experience covering the traditional minimum distance required for a pilgrim certificate, typically the Sarria to Santiago segment.
• Short Breaks Camino Condensed pilgrimage experiences including Melide to Santiago (52.5km), Porto to Viana do Castelo (81.6km), and other abbreviated routes.
• Camino Budget Tour Options Economical Camino packages, including the Saint Jean Pied de Port to Pamplona option starting from €456.
• Camino Deluxe Luxury Camino experiences with 4‑star accommodations, including the Tui to Santiago package from €1,685.
• Camino Zen Tours Mindfulness‑focused walking tours combining yoga and meditation on Camino routes.
• Camino Romantico Special couple’s getaway on the French Way featuring romantic accommodations and special experiences.
• EduCamino School Tours Educational pilgrimage experiences for school groups with curriculum‑aligned activities.
• Charity Camino Fundraising‑focused pilgrimage packages that support charitable causes.
• Guided Group Tours Organized group pilgrimages led by professional guides, available for 2026 and 2027, including special Holy Year tours.
• Camino de Fatima A self‑guided pilgrimage to the shrine of Our Lady of Fatima in Portugal.
• Camino de Gran Canaria A walking tour on Gran Canaria covering 64.7km over 5 days.
• St Francis Way An Italian pilgrimage route following in the footsteps of St Francis of Assisi.
• Waterford Camino An Irish pilgrimage route through County Waterford connecting to the broader European pilgrimage network.
• Dual Pilgrim (Kumano Kodo) A Japanese pilgrimage experience on the Kumano Kodo trails, complementary to the Camino de Santiago.

Quantifiable outcome

• Consistent 5-star customer ratings on TripAdvisor, Google Reviews, and Trustpilot

Named customers9 records

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• One Foot AbroadcoreStrategic or Co-development PartnerAffiliated brand under the same parent company, offering 'Other Trips in Europe' beyond the Camino de Santiago. Both brands share operational infrastructure and customer service teams. One Foot Abroad extends the company's portfolio to broader European walking and travel experiences.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CaminoWays: Irish-based tour operator specializing in self-guided and guided walking and cycling tours along the Camino de Santiago and other pilgrimage routes. Closest direct competitor, offering the same core product, customer profile, and B2C booking model as Follow the Camino.
• Macs Adventure: UK-based self-guided walking, cycling, and hiking holiday specialist across Europe with similar luggage-transfer, accommodation, and route-navigation bundled offerings. Comparable product model and direct-to-consumer booking approach.
• Headwater Holidays: UK-based self-guided walking and cycling holiday operator across Europe including Spain, Portugal, France, and Italy. Directly comparable product offering, luggage-transfer model, and B2C booking approach.
• One Foot Abroad: Sister brand of Follow the Camino operated under the same parent, offering walking and cycling trips across Europe beyond the Camino. Directly comparable in product structure, customer type, and operating playbook.

Broad incumbents

• Country Walkers: Established walking-tour operator offering guided and self-guided trips in Europe including Spain and Portugal. Comparable self-guided walking model with high-end accommodations, though broader portfolio.
• Exodus Travels: Large UK-based adventure tour operator offering guided and self-guided walking trips worldwide, including Camino itineraries. Overlaps in walking-tour category but at greater scale and broader geographic scope than Follow the Camino.
• Ramble Worldwide: UK-based walking and activity holiday company offering guided and self-guided European trips including Spanish routes. Comparable target customer and product type, though with a broader multi-country portfolio.
• Intrepid Travel: Global adventure tour operator offering small-group walking experiences including Camino routes. Competes in the broader walking/pilgrimage space but as part of a much wider portfolio across many destinations.

Regional players

• Wilderness Scotland: Specialist in guided and self-guided walking and cycling holidays with a primary Scotland focus. Comparable operating model, supplier management, and self-guided packaging, though geographically distinct from Follow the Camino's Iberian core.

Others

• Camino de Santiago Tour Operators Association: Industry body and informational resource for Camino travelers listing accredited tour operators. Relevant ecosystem context as the trade association under which many of Follow the Camino's direct competitors operate and self-certify.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/followthecamino
• LinkedInlinkedin.com/company/follow-the-camino

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about follow the camino