clinicalathlete

What clinicalathlete does

Clinical Athlete (legal entity: Clinical Athlete Level Up LLC) is a private US-based education company that operates a professional certification and community platform for rehabilitation and sports performance practitioners. The company was founded in 2015 by Quinn Henoch, merged with the Level Up Initiative in 2020 to form CALU, and rebranded back to Clinical Athlete in 2023 alongside the launch of its signature exercise prescription certification program. Its core product is the CA Provider Certification, a 4-month cohort-based program grounded in a 21-hour CEU-approved curriculum titled Exercise Prescription For a Complex System, which covers complexity/systems thinking, exercise dosing, coaching/monitoring, and return-to-sport protocols. The program includes embedded competencies, live coaching calls, peer practicals, a final written exam, and access to an exclusive alumni community of 300+ certified providers.

The company serves primarily physical therapists (PTs, PTAs), with secondary segments including sports medicine professionals (DCs, ATs), coaches and trainers, and students in PT/DC/AT programs. CEU provider approvals span 40+ US state jurisdictions and BOC for Athletic Trainers, anchored by the legal entity in Morristown, NJ. The underlying technology is a lightweight private community platform and digital content delivery system rather than a proprietary SaaS product; the competitive differentiation rests on the curriculum, instructor credentials, and the alumni network. The team is small (1-10 employees) and includes co-founders Quinn Henoch, Cedric Haddad, Zak Gabor, and Steph Allen, plus a bench of practicing clinicians serving as mentors and instructors.

Revenue is generated primarily through fees for the cohort-based certification program (subscription/recurring), with ancillary revenue from CEU credit licensing. Go-to-market is community-led: a free Facebook group, podcast content, and provider testimonials drive top-of-funnel awareness, and an application-based enrollment process converts providers into the paid certification. The company has no disclosed funding, no app product, and no enterprise customer contracts; its commercial scale is anchored in individual practitioner enrollment across a long-tail of SMB-segment providers.

Name

clinicalathlete

Legal name

Clinical Athlete Level Up LLC

Website

https://clinicalathlete.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Clinical Athlete operates a cohort-based certification and community platform that trains physical therapists, chiropractors, and athletic trainers in exercise prescription for athletes. The 4-month CA Provider Certification and 21-hour CEU-approved curriculum serve a long-tail of individual rehab and performance practitioners across 40+ US states.

Ownership category

akta.pro rank

Product category

Professional Healthcare Certification

NAICS

Sports and Recreation Instruction (611620), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coach Education, Certification & Clinics (HSADAEAO)

akta.pro secondary industries

Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH), Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)

Keywords

• Continuing professional education
• Exercise prescription training
• Healthcare provider certification
• Clinical rehabilitation education
• Sports medicine certification

Headquarters

HQ city

Morristown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Provider Certification Program: Cohort-based certification program with 4-month duration. Includes curriculum, live coaching calls, peer practicals, and ongoing community access upon graduation. Revenue generated from program enrollment fees.
2. CEU Credits: Accredited continuing education units approved by multiple state physical therapy boards and BOC for athletic trainers. Course approved for 27.5 contact hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Clinical Athlete operates a 4-month Provider Certification program for healthcare and fitness professionals (physical therapists, chiropractors, athletic trainers, coaches) focused on exercise prescription, critical thinking, and clinical decision-making. The CEU-approved curriculum combines a 21-hour masterclass with embedded competencies, live coaching calls, peer practicals, a written exam, and access to an exclusive alumni community of over 300 certified providers.

Product overview

Clinical Athlete offers a unified certification and education platform centered on the CA Provider Certification program—a 4-month professional development course for healthcare and fitness professionals. The core curriculum, Exercise Prescription For a Complex System (21 CEU hours), is embedded within the certification alongside competency-based assessments, live coaching calls, and community access. Supporting offerings include the CA Provider Community (exclusive alumni network of 300+ providers), the CA Podcast, and a free Facebook community. The company traces its roots to 2015, merged with The Level Up Initiative in 2020 (forming CALU), and rebranded back to Clinical Athlete in 2023.

Differentiator

Problem solved

Functional benefit

Products and services

• CA Provider Certification A 4-month cohort-based professional certification program for healthcare and fitness professionals (PTs, DCs, ATs, coaches, trainers) covering exercise prescription, clinical decision-making, and communication. Includes a CEU-approved curriculum (21-hour masterclass across four sections), embedded competency assignments, live coaching calls, a final peer-led live practical, a 50-question written exam, and ongoing access to an exclusive alumni community of 300+ certified providers.

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Redefine Health EducationcoreTechnology or IntegrationRecognized approval agency of the Physical Therapy Board of California. Provides CEU accreditation and administrative support for course approvals across multiple state jurisdictions.
• The Level Up InitiativecoreStrategic or Co-development PartnerFree mentorship program created by Zak Gabor and Steph Allen in 2017, focused on cultivating growth mindset, critical thinking, and communication skills. Merged into Clinical Athlete in 2023, bringing over 2,000 alumni.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Mike Reinold / Champion Performance Therapy: Personal-brand-driven sports physical therapy education and mentorship. Directly comparable as an expert-led certification/mentorship product aimed at PTs working with athletes, though delivered by a single founder vs. Clinical Athlete's team.
• Honest Physio / Movement Performance Institute: Online continuing education and mentorship programs for physical therapists, with overlap in clinical reasoning, communication, and exercise prescription content aimed at practicing PTs.
• Functional Range Conditioning (FRC): Certification program for mobility and joint health training aimed at coaches, trainers, and clinicians. Comparable as a niche performance-focused coach/clinician certification with cohort-style delivery and continuing-education positioning.
• The Prehab Guys: Online physical therapy and fitness education platform offering courses and programs to clinicians and athletes. Comparable audience overlap (rehab professionals and performance-minded clients) with overlapping exercise-prescription content.

Broad incumbents

• NSCA (National Strength and Conditioning Association): Established certification body for strength and conditioning coaches (CSCS) and personal trainers. Comparable as a coach certification authority in the performance space, though broader and credential-focused rather than rehab-specific.
• BOC (Board of Certification for Athletic Trainers): National certifying body for athletic trainers and approved CEU provider authority. Comparable touchpoint — Clinical Athlete's certification is BOC-approved — and represents the broader institutional CE ecosystem Clinical Athlete operates within.

Direct peers

• Evidence In Motion (EIM): Provider of post-professional PT education, certifications, and residencies. Comparable as a credential-driven PT education business targeting practicing clinicians, though more academic-residency focused than Clinical Athlete's sports-rehab specialization.
• MedBridge Education: Large subscription-based continuing education platform for physical therapists, athletic trainers, and other rehab clinicians. Directly comparable as a PT/AT CE provider, though with broader generalist coverage vs. Clinical Athlete's athlete-rehab specialization.
• Institute of Clinical Excellence (ICE): Continuing education and mentorship company for physical therapists focused on modern, evidence-based clinical reasoning. Closely comparable product — paid courses plus cohort mentorship — and similar target buyer (PTs seeking deeper training than entry-level CE).

Others

• Redefine Health Education: Recognized CEU approval agency for the California Physical Therapy Board and Clinical Athlete's accreditation partner. Comparable as an enabling participant in the PT CE ecosystem, providing the regulatory rails on which Clinical Athlete's course operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groups/calucommunity
• Instagraminstagram.com/thelevelupinitiative
• LinkedInlinkedin.com/company/clinical-athlete

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about clinicalathlete