avignon tourisme

What avignon tourisme does

Avignon Tourisme (legal entity: Office de Tourisme d'Avignon) is the official municipal tourism office for Avignon, France, classified by Atout France and operating from 41 cours Jean Jaurès in Avignon. The organization functions as the authoritative destination information, ticketing, and visitor services body for the Avignon destination, with a remit centered on heritage sites such as the Palais des Papes (Palace of the Popes) and the Pont Saint-Bénezet (Pont d'Avignon), as well as the city-wide cultural offering anchored by the Festival d'Avignon.

Its core products include the Avignon City Pass (a bundled access pass from €24 covering museums and monuments in Avignon and Villeneuve-lès-Avignon with reductions on tours, activities, and parking), individual and combined tickets for the Palais des Papes and Pont d'Avignon (combined ticket at €17), guided tours in multiple languages, escape games and treasure hunts, Rhône river cruises via partner Compagnie des Grands Bateaux de Provence, family vacation programs, and a souvenir boutique selling Avignon-themed merchandise at unit prices (e.g., tote bags from €10, Palace of the Popes books from €4). Distribution combines a physical office (open Monday–Saturday 9h–18h, Sundays and public holidays 10h–17h) with a multilingual website (French, English, Spanish, Italian, German) and a direct online reservation platform at reservation.avignon-tourisme.com.

The business model is predominantly direct-to-consumer transactional: per-ticket fees on monuments and tours, a bundled pass subscription-style product, and unit-priced souvenir sales. Customer-facing segments include families, couples, friend groups, travel organizers and groups, and cultural enthusiasts. Marketing extends across organic social media (using #avignontourisme), an email newsletter, the multilingual website, and regional tourism partnerships (Comité Régional du Tourisme Région sud via Club Pro, Atout France under the Explore France brand). The entity is government-affiliated rather than venture-backed; revenue is not publicly disclosed.

Name

avignon tourisme

Legal name

Office de Tourisme d'Avignon

Website

https://avignon-tourisme.com

Company type

Private

Operating status

Operating

Short description

Avignon Tourisme is the official municipal tourism office of Avignon, France. It sells tickets, guided tours, the Avignon City Pass, river cruises and souvenirs to visitors of the Palais des Papes, Pont d'Avignon, and Festival d'Avignon through its downtown office and multilingual online platform.

Ownership category

akta.pro rank

Product category

Tourism and Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152), Museums, Historical Sites, and Similar Institutions (712), Scenic and Sightseeing Transportation, Water (487210)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Tourism information services
• Monument ticketing
• Guided tours
• City pass services
• Destination marketing

Headquarters

HQ city

Avignon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales and Reservations: Online ticket sales and reservations for monuments, museums, guided tours, and activities including Palais des Papes, Pont d'Avignon, and various experiences across Avignon and surrounding Provence region.
2. Avignon City Pass: Sale of combined passes offering access to multiple museums and monuments with savings over individual tickets. The City Pass includes direct access to sites in Avignon and Villeneuve-lès-Avignon with reductions on guided tours and activities.
3. Souvenir Boutique: Retail sales of Avignon-themed products including regional specialties, local artisan creations, Festival posters, notebooks, decorations, and commemorative items at the tourist office boutique.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Avignon Tourisme operates as the official municipal tourist office for Avignon, France, selling monument and museum tickets (Palais des Papes, Pont d'Avignon), the Avignon City Pass, multilingual guided tours, escape games, Rhône river cruises, family activity programs, and Avignon-themed souvenirs. The organization serves individual visitors, families, couples, friend groups, and professional travel organizers through its central Avignon tourist office and multilingual online reservation platform.

Product overview

Avignon Tourisme operates as the official Avignon Tourist Office, functioning as a unified destination management platform that combines digital information services, ticketing, and experiential tourism products. The core offering centers on the Avignon City Pass (a bundled access pass to major monuments), supported by individual and combined tickets for the Palais des Papes and Pont d'Avignon. Additional revenue streams include guided tours in multiple languages, escape games and treasure hunts, Rhône river cruises, and a gift shop. The platform also promotes seasonal programs for families, cultural events like the Lee Ufan art installation, and publishes themed vacation guides. The digital platform serves as both an information portal and booking engine for these experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Avignon City Pass

Quantifiable outcome

• Savings of over 62€ on must-see attractions with Avignon City Pass
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Festival d'AvignoncoreStrategic or Co-development PartnerClose partnership promoting the Festival d'Avignon, one of the world's most important contemporary performing arts festivals. The tourist office promotes festival events, sells related tickets, and features festival content prominently on its platforms.
• Comité Régional du Tourisme Région sudcoreGTM or Marketing PartnerRegional tourism committee through Club Pro membership. Avignon Tourisme participates in regional tourism initiatives and received the e-reputation trophy for best tourist office in 2022 based on Fairguest ratings.
• Atout FranceminorGTM or Marketing PartnerNational tourism development agency of France. Avignon is recognized under the Explore France brand initiative.
• FairguestminorOthersCustomer review platform used for e-reputation tracking and visitor satisfaction measurement. Avignon Tourisme achieved an 8.8/10 rating in 2022.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Atout France: France's national tourism development agency under which Avignon Tourisme is classified. Operates the Explore France brand umbrella and provides the institutional framework the office operates within.

Broad incumbents

• Musement: Online platform for tours and activities (now part of TUI). Overlaps with Avignon Tourisme's guided tour, activity, and experience inventory across France and competes for international booking demand.
• GetYourGuide: Global online marketplace for tours, attractions, and experiences. Competes with Avignon Tourisme for the booking flow on guided tours, museum tickets, and Rhône cruises that the office lists on its own platform.

Direct peers

• Office de Tourisme de Strasbourg: Official tourism office for Strasbourg, a French UNESCO heritage city. Closely analogous in scope: cultural-tourism focus, bundled city-pass product, guided tours, and souvenir retail at a tourist office.
• Office de Tourisme de Toulouse: Municipal tourism office for Toulouse, offering the same combination of visitor information, monument ticketing, guided tours, and city pass that Avignon Tourisme provides.
• ONLYLYON Tourisme & Congrès: Official tourism office for Lyon, a major French UNESCO heritage city. Operates an analogous visitor-information, ticketing, and city-pass business model focused on cultural and heritage attractions.
• Office de Tourisme et des Congrès de Marseille: Municipal tourism office serving a major French cultural/heritage city (Marseille). Direct counterpart in the same official tourism-office model, with comparable ticketing, city-pass, and guided-tour offerings for Provence-region visitors.
• Office de Tourisme Métropolitain Nice Côte d'Azur: Metropolitan tourism office covering Nice and the Côte d'Azur. Comparable in offering multilingual visitor information, monument tickets, and city passes for a culturally and seasonally driven Provençal/Riviera destination.
• Office de Tourisme de Bordeaux: Municipal tourism bureau for Bordeaux, another UNESCO-listed French city with a heritage-driven visitor economy. Direct peer in the same institutional model and product set (city pass, monument ticketing, guided tours).

Others

• Tiqets: Digital ticketing platform specializing in museums and attractions. Directly competes for online ticket distribution of the Palais des Papes, Pont d'Avignon, and partner museums that Avignon Tourisme sells.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/avignontourism
• YouTubeyoutube.com/channel/UCZrq4GnhH2bOqDhxl4y3b3w
• Facebookfacebook.com/AvignonTourisme
• LinkedInlinkedin.com/company/avignontourisme
• Instagraminstagram.com/avignontourisme

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about avignon tourisme