Heineken
- Company typePrivate
- Founded1864
- HeadquartersZoeterwoude, Netherlands
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Heineken firmographics
Firmographics- Name
- Heineken
- Website
- https://heineken.nl
- Company type
- Private
- Founded year
- 1864
- Operating status
- Operating
- Ownership category
- akta.pro rank
Heineken industry classification
Industry- Product category
- Brewing
- NAICS
- Breweries (31212), Beverage Manufacturing (3121)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industries
- Cider & Perry Producers & Brands (CRADAIAE), Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ)
Keywords
Where Heineken is headquartered
LocationHeadquarters
- HQ city
- Zoeterwoude
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Heineken business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Heineken product offering
Product offeringCore offering
Heineken produces and markets beer, cider and related beverage brands for consumers worldwide. The company operates brewing and beverage production operations with a global footprint, distributing its branded alcoholic beverages across Europe and additional global markets through consumer-facing retail and hospitality channels.
Product overview
Heineken operates as a consumer products company offering alcoholic beverages through a website that includes an AgeGateway age verification system. The website architecture includes AgeGateway as a gatekeeping mechanism that prevents access to site content until users confirm legal drinking age. This is a single-product digital presence rather than a platform-plus-modules architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Heineken beer
- Heineken cider and related beverages
Companies that use Heineken
Customer profileIdeal customer profiles1 record
Heineken technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heineken partnerships and signals
Strategic signalExpansion highlights2 records
Heineken competitors and assessment
Company assessmentEmerging players
- Boston Beer Company: US craft beer and hard seltzer producer (Samuel Adams, Truly). Comparable to Heineken in beer/hard-beverage category, though at materially smaller scale and focused on craft/premium niches.
- Sierra Nevada Brewing Co. Large US craft brewer with national distribution. Comparable to Heineken in core beer manufacturing and US distribution channels, though at much smaller scale and craft-positioned.
Direct peers
- Kirin Holdings: Japanese beverage company with global beer and soft drink operations, including Lion in Australia. Comparable to Heineken as a publicly listed multinational brewer with diversified alcohol-and-beverage portfolio.
- Asahi Group Holdings: Japanese brewing multinational with significant European beer operations (including Asahi Super Dry and former AB InBev brands). Comparable to Heineken as a global premium beer producer with broad geographic diversification.
- Anheuser-Busch InBev (AB InBev): World's largest brewer with brands including Budweiser, Stella Artois, and Corona. Directly comparable to Heineken in scale, global footprint, premium beer portfolio, and listed status, competing head-to-head in most major markets.
- Carlsberg Group: Major global brewer headquartered in Denmark, with strong presence in Europe and Asia. Closely comparable to Heineken in product portfolio, geographic mix, and channel distribution across on-premise and off-premise.
- Molson Coors Beverage Company: North American- and European-focused brewer with brands including Coors, Miller, and Staropramen. Comparable to Heineken in core beer category and on-premise/off-premise distribution, though with more regional concentration.
Broad incumbents
- Diageo: Global alcoholic-beverage major anchored in spirits (Johnnie Walker, Guinness, Smirnoff). Comparable to Heineken as a premium global alcohol incumbent with similar distribution channels and brand-building capabilities, though spirits-led rather than beer-led.
- Constellation Brands: US-listed beverage alcohol company with beer (Corona, Modelo) and wine/spirits operations. Comparable to Heineken as a major publicly traded alcohol producer competing in similar on-premise and retail channels in the Americas.
- Pernod Ricard: Global premium spirits group (Jameson, Absolut, Chivas). Comparable to Heineken as a publicly listed multinational alcohol major operating across on-premise and off-premise channels with comparable brand-marketing capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Heineken social profiles
Digital presenceHeineken financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heineken leadership team
Management profileNumber of profiles
Heineken funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heineken M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heineken
What does Heineken do?
Heineken produces and markets beer, cider and related beverage brands for consumers worldwide. The company operates brewing and beverage production operations with a global footprint, distributing its branded alcoholic beverages across Europe and additional global markets through consumer-facing retail and hospitality channels.
When was Heineken founded?
Heineken was founded in 1864.
Where is Heineken based?
Heineken is headquartered in Zoeterwoude, Netherlands, in the Europe region.
Who are Heineken's main competitors?
Emerging players on record are Boston Beer Company and Sierra Nevada Brewing Co.. Direct peers are Kirin Holdings, Asahi Group Holdings, Anheuser-Busch InBev (AB InBev), Carlsberg Group and Molson Coors Beverage Company. Broad incumbents are Diageo, Constellation Brands and Pernod Ricard.
Does Heineken have an API?
No public API is recorded for Heineken.
What industry is Heineken in?
Heineken's product category is Brewing. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of CRADAIAE, Cider & Perry Producers & Brands. Its NAICS code is 31212 and its SIC code is 2082.