steel tracks

What steel tracks does

Steel Tracks Inc. is a privately held U.S. distributor of aftermarket undercarriage components for heavy construction equipment, operating from a single warehouse in Brandon, Mississippi, with a mailing address in Woodstock, Ohio. Founded circa 2014, the company supplies replacement parts to heavy equipment dealers and, via a toll-free phone line, directly to equipment operators, with marketing supplemented by an email newsletter broadcast channel. Its product portfolio spans four categories: ground engaging tools (bucket teeth and adapters, edge and grader blades, pins and retainers), mini undercarriage (mini final drives, mini tracks and pads), rubber tracks and hard parts (mini excavator tracks, ASV rubber tracks, skid steer tracks), and steel undercarriage (steel track chains, steel track shoes, and rollers, idlers, and sprockets). The company positions itself as an All-Makes aftermarket supplier, explicitly stating that all manufacturer names and descriptions are used for reference only and that its parts are compatible with multiple OEMs rather than sourced from them.

The business model is straightforward physical-goods distribution. Revenue is generated through hardware sales of replacement undercarriage components, sold either to dealers (who resell to end-users) or directly to operators and repair facilities via phone-based inside sales. Pricing is not publicly disclosed and is quote-driven (877-458-6825). The company backs its products with tiered warranties: standard undercarriage is warranted for 36 months or 4,000 hours, mini excavator tracks for 18 months or 1,500 hours, and skid steer tracks for 12 months or 1,000 hours. The management team cites over 85 years of combined undercarriage industry experience as a primary differentiator, combined with competitive pricing on a broad product range.

The GTM motion is hybrid: a domestic dealer/reseller channel, where new dealers apply via credit application, complemented by direct phone sales to SMB and individual equipment operators. Marketing is limited to the company website (top-of-funnel content, product and warranty information) and email broadcast promotions (mid-funnel). No external funding, M&A activity, patents, certifications, or AI/technology integrations are disclosed. The technology footprint is non-digital beyond the legacy website; the company does not maintain a mobile app, API, or SDK, and has no disclosed social or operational technology stack beyond standard web and email.

Name

steel tracks

Legal name

Steel Tracks Inc.

Website

https://steeltracksinc.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Steel Tracks Inc. is a U.S. aftermarket distributor of undercarriage parts — including steel tracks, rubber tracks, rollers, idlers, sprockets, and ground engaging tools — for heavy construction equipment, selling primarily through a domestic dealer network and direct phone-based inside sales to operators and repair facilities.

Ownership category

akta.pro rank

Product category

Heavy Equipment Aftermarket Parts

NAICS

Construction Machinery Manufacturing (33312), Rolling and Drawing of Purchased Steel (33122)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Steel Products Trading & Service Centers (Flat, Long, Pipe & Tube, Rebar) (IMAKAJAB)

akta.pro secondary industry

Surface Mining Equipment (Excavators, Shovels, Draglines, Dozers) (IMAKANAA)

Keywords

• Aftermarket undercarriage parts
• Heavy equipment tracks
• Rubber track replacement
• Construction equipment parts
• Ground engaging tools

Headquarters

HQ city

Brandon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Heavy Equipment Parts Sales: Steel Tracks Inc. generates revenue through the sale of physical aftermarket heavy equipment undercarriage components and replacement parts. The company sells products directly to dealers who then distribute to end-use customers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Steel Tracks Inc. distributes aftermarket steel tracks, rubber tracks, and undercarriage components for heavy construction equipment. Its catalog covers ground engaging tools (bucket teeth, adapters, grader blades, pins), mini undercarriage parts (mini final drives, tracks and pads), rubber tracks for mini excavators, ASV and skid steer machines, and steel undercarriage components (track chains, shoes, rollers, idlers, sprockets). The company sells all-makes aftermarket parts primarily through a dealer network and direct phone orders.

Product overview

Steel Tracks Inc. is an aftermarket parts supplier for heavy equipment undercarriage systems, offering a comprehensive portfolio of replacement components across multiple product categories. The product line includes Ground Engaging tools (bucket teeth, adapters, edges, grader blades, pins, and retainers), Mini Undercarriage components (mini final drives and mini tracks/pads), Rubber Tracks & Hard Parts for mini excavators, ASV rubber tracks, and skid steer tracks, and Steel Undercarriage systems including steel track chains, shoes, rollers, idlers, and sprockets. All products are aftermarket parts compatible with multiple equipment manufacturers, designed as replacement components for maintaining and repairing heavy equipment undercarriage systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Bucket Teeth & Adapters Ground engaging components used on heavy equipment buckets for excavation and material handling applications. Sold to dealers and equipment operators as replacement wear parts.
• Edge & Grader Blades Cutting and leveling blades for graders and earthmoving equipment used in construction and road maintenance. Aftermarket replacement parts.
• Pins & Retainers Fastening components that secure bucket teeth and other ground engaging tools to equipment. Sold as aftermarket replacement hardware.
• Mini Final Drives Complete drive units for mini excavators and compact equipment, providing propulsion and torque transmission. Sold to dealers and equipment owners as replacement assemblies.
• Mini Tracks and Pads Rubber track assemblies and replacement pads for compact construction and landscaping equipment. Sold as aftermarket components for mini excavators and similar machines.
• Mini Excavator Tracks Rubber track solutions for mini excavators with an 18-month/1500-hour warranty coverage. Aftermarket replacement tracks.
• ASV Rubber Tracks Aftermarket rubber track replacements specifically designed for ASV brand compact track loaders.
• Skid Steer Tracks Rubber track replacements for skid steer loaders with a 12-month/1000-hour warranty coverage. Aftermarket parts.
• Steel Track Chains Complete steel track chain assemblies compatible with most heavy equipment models in the market. Aftermarket undercarriage replacement components with a 36-month/4000-hour warranty on standard products.
• Steel Track Shoes Replacement steel track shoes for crawler equipment, providing traction and stability on various terrain. Aftermarket undercarriage components.
• Track Rollers, Idlers and Sprockets Core undercarriage components including rollers that support the track chain, idlers that maintain track tension, and sprockets that drive the chain. Sold as aftermarket replacement parts.

Quantifiable outcome

• Standard undercarriage products warranted for 36 months or 4000 hours
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Camso (Michelin): Camso, now part of Michelin, is a leading manufacturer of rubber tracks for compact construction equipment — directly competing with Steel Tracks' Rubber Tracks & Hard Parts category covering ASV, skid steer, and mini excavator applications.
• ITM Corporation: ITM is one of the largest independent manufacturers of undercarriage wear parts and GET for excavators, dozers, and skid steers, directly competing with Steel Tracks in aftermarket dealer channels across the same equipment categories.
• Berco: Berco is a global manufacturer and supplier of undercarriage components (track chains, rollers, idlers, sprockets) for tracked heavy equipment — directly overlapping with Steel Tracks' steel undercarriage portfolio and serving the same equipment dealers and operators.
• Bridgestone (Firestone Industrial): Bridgestone's Firestone Industrial rubber track line serves compact construction equipment, directly overlapping Steel Tracks' rubber track SKUs for skid steers, mini excavators, and ASV compact track loaders.

Broad incumbents

• Komatsu: Komatsu is a global OEM of excavators, dozers, and mining equipment with an established parts and service business. Its branded parts program competes for the same replacement budgets that Steel Tracks targets through independent dealers.
• Caterpillar: Caterpillar operates the largest OEM parts program for heavy construction and mining equipment, including its own dealer network. Its Cat Parts service competes directly with Steel Tracks' aftermarket offering, though across a much broader equipment portfolio.
• John Deere: John Deere's Construction & Forestry division sells undercarriage-equipped equipment and operates a dealer parts program that overlaps with Steel Tracks' target customer base of skid steer and compact track loader operators.
• Dorman Products: Dorman is a publicly traded aftermarket parts specialist with a multi-category distribution model into dealer and installer channels — analogous to Steel Tracks' B2B distribution approach, though spanning automotive and heavy-duty rather than exclusively undercarriage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about steel tracks