morebikes.co.uk

What morebikes.co.uk does

MoreBikes.co.uk is a UK-focused digital motorcycle media platform and monthly print publication operated by Kelsey Publishing Ltd., headquartered in Royal Wootton Bassett, Wiltshire. The platform serves UK motorcyclists with news, bike and kit reviews, how-to guides, features, and event coverage organized across content verticals spanning sports, adventure, cruiser, electric, retro, learner, scooter, street, and touring categories. The site also operates a user-generated "Your Ride" gallery section, accepts reader-submitted bike and kit reviews, and runs competitions as a community-engagement layer. It self-describes as "Britain's biggest monthly motorcycle publication."

The platform is built on a web-based digital publishing infrastructure with newsletter distribution and digital editions delivered through PageSuite's professional publishing platform, which provides app-store and web-reader access. Content production spans news, features, bike reviews, kit reviews, how-to guides, events, and competitions, with active social media distribution on Facebook, Twitter, Instagram, and YouTube under the EvenMoreBikes and officialmorebikes handles. The publication operates as one title within the broader Kelsey Publishing motorcycle portfolio, alongside Back Street Heroes, Classic Motorcycle Mechanics, Motorcycle Sport & Leisure, and Fast Bikes, sharing publishing infrastructure and editorial resources across titles.

MoreBikes monetizes through two streams: display and sponsored-content advertising from motorcycle-related brands, and recurring print and digital magazine subscriptions sold through Classic Magazines (classicmagazines.co.uk) as the distribution channel partner. Subscriptions are available individually and via cross-title bundling across the wider Kelsey motorcycle portfolio. The digital magazine platform provides global reach for digital editions while print remains a UK-domestic channel via stockists and subscription. Go-to-market is content-led, with the website and social channels functioning as top-of-funnel audience acquisition, sponsored content (e.g., the Monimoto partnership) as mid-funnel commercial activity, and print/digital subscriptions as the recurring revenue layer.

Name

morebikes.co.uk

Legal name

Kelsey Publishing Ltd.

Website

https://morebikes.co.uk

Company type

Private

Operating status

Operating

Short description

MoreBikes.co.uk is a UK digital motorcycle media platform and monthly print publication operated by Kelsey Publishing Ltd., serving UK motorcyclists with news, bike and kit reviews, how-to guides, and event coverage via its website, digital editions, and print subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Royal Wootton Bassett

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Advertising: The site features advertising opportunities for motorcycle-related brands and products, generating revenue from display ads and sponsored content placements throughout the publication.
2. Magazine Subscriptions: Print and digital subscriptions to MoreBikes newspaper and related Kelsey Publishing motorcycle titles including Back Street Heroes, Classic Motorcycle Mechanics, Motorcycle Sport & Leisure, and Fast Bikes.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

MoreBikes.co.uk is a UK-based digital motorcycle publication that delivers news, bike and kit reviews, how-to guides, features, and event coverage to motorcyclists. The site publishes a monthly newspaper available in both print and digital editions, supplemented by a continuously updated online portal covering sports bikes, adventure bikes, cruisers, electric bikes, learner bikes, retro classics, scooters, and touring bikes.

Product overview

MoreBikes.co.uk is a UK-based motorcycle news and media platform operated by Kelsey Publishing Ltd. It operates as a single unified digital publication offering motorcycle news, bike reviews, kit (gear) reviews, features, how-to guides, and events coverage. The content is organized into verticals covering bikes by category (sports, adventure, cruiser, electric, learner, retro, scooter, street, touring), kit by type (helmets, boots, gloves, leathers, textiles, armour, accessories), and editorial formats including news articles, features, reviews, and video/image galleries. The publication also produces a monthly print and digital newspaper.

Differentiator

Problem solved

Functional benefit

Products and services

• MoreBikes Newspaper/Magazine

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Kelsey Publishing Ltd.coreStrategic or Co-development PartnerKelsey Publishing Ltd. is the parent company operating MoreBikes.co.uk and multiple motorcycle magazine titles including Back Street Heroes, Classic Motorcycle Mechanics, Motorcycle Sport & Leisure, and Fast Bikes. The company provides the publishing infrastructure, editorial team, and distribution network for the MoreBikes brand.
• Classic MagazinescoreChannel Partner/ Reseller/ DistributorClassic Magazines (classicmagazines.co.uk) handles magazine subscriptions for MoreBikes and related Kelsey Publishing motorcycle titles, managing print and digital subscription sales, delivery, and customer service for magazine readers.
• MonimotominorGTM or Marketing PartnerMonimoto, a Lithuanian GPS tracker manufacturer, was featured in a MoreBikes article on motorcycle security. The article provided in-depth coverage of the Monimoto 9 tracker product, including expert quotes and use case examples, positioning it as a recommended security solution for motorcyclists.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Bike EXIF: Globally focused custom and classic motorcycle content site with strong SEO and social reach. Comparable content vertical and monetisation model, but serves a global rather than UK-only audience.

Direct peers

• Visordown: Long-standing UK motorcycle news and reviews website covering sports, adventure, and naked bikes. Direct peer to MoreBikes with similar product reviews, news, and UK-rider focus.
• Motorcycle Sport & Leisure: Kelsey Media sister title covering sport and leisure riding with reviews and touring content. Bundled with MoreBikes on the Classic Magazines subscription site, representing a near-twin publishing model.
• RiDE Magazine: UK monthly motorcycle print and digital magazine offering reviews, riding advice, and touring content. Closely mirrors MoreBikes' positioning as a UK enthusiast motorcycle publication.
• Bennetts BikeSocial: UK-based motorcycle news, reviews, and how-to content site operated by Bennetts (insurance). Direct competitor to MoreBikes in the same UK enthusiast audience, with overlapping bike reviews, kit coverage, and riding advice.
• Fast Bikes: Sister publication within Kelsey Media's motorcycle portfolio, focused on sports bikes. Operates on shared editorial and subscription infrastructure and competes with MoreBikes for the same sports-bike reader.
• Bike Magazine: UK motorcycle magazine and website featuring reviews, long-term tests, and features. Competes for the same UK motorcyclist audience and advertising pool as MoreBikes.
• Back Street Heroes: Kelsey Media sister publication covering custom and chopper motorcycles. Comparable content-led model and subscription infrastructure, serving an adjacent but distinct sub-segment of the same UK enthusiast audience.
• Classic Motorcycle Mechanics: Kelsey Media sister title focused on classic motorcycle restoration and reviews. Shares publishing platform and subscription channels with MoreBikes, offering a comparable monetisation playbook in a vintage sub-vertical.

Regional players

• Revs Motorcycle Magazine: New Zealand-based motorcycle publication with a similar mix of reviews, features, and touring content. Comparable editorial model, but operating in a different geographic market rather than competing directly with MoreBikes in the UK.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/EvenMoreBikes
• YouTubeyoutube.com/MorebikesUk
• Facebookfacebook.com/EvenMoreBikes
• Instagraminstagram.com/officialmorebikes
• LinkedInlinkedin.com/company/morebikes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about morebikes.co.uk