Monimoto
Monimoto is a Lithuania-based designer and direct-to-consumer seller of wireless, battery-powered anti-theft GPS trackers with cellular eSIM connectivity, serving individual owners of motorcycles, bicycles, boats, ATVs, and farm equipment across Europe and North America.
- Company typePrivate
- Founded2016
- HeadquartersVilnius, Lithuania
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Monimoto does
Monimoto is a Vilnius, Lithuania-based designer and direct-to-consumer seller of wireless, battery-powered anti-theft GPS trackers for motorcycles, bicycles, ATVs, UTVs, cars, boats, trailers, scooters, vans, and dirt bikes. Founded in 2016, the company has shipped a portfolio built around GPS satellite positioning, integrated international eSIM cellular connectivity, iOS/Android mobile applications, and a proprietary Key Fob disarm system that distinguishes authorized movement from theft. Core products include the Monimoto 7 ($129, autonomous with a 12-24 month battery) and the Monimoto 9 ($179, rechargeable and designed for easier concealment), with a Monimoto 9 Bracket accessory enabling bicycle mounting.
The company's technology stack emphasizes consumer self-installation in under 10 minutes via mobile app, wireless placement away from vehicle batteries, and a silent-alarm feature that calls the owner within one minute of unauthorized movement detection. In May 2026, Monimoto extended the platform with Monimoto Business, a wire-free GPS tracker for agricultural equipment fleets offering approximately 700 location check-ins per charge, a web-based fleet monitoring portal, and a pay-as-you-go monthly fee structure without long-term contracts.
Monimoto operates a direct-to-consumer e-commerce model with regional storefronts in the United States, United Kingdom, France, Germany, Spain, Italy, and the broader European Union, supplemented by reseller and affiliate programs. Revenue is generated from one-time hardware sales ($129-$179 per device) plus recurring eSIM subscription fees and, for the Business product, monthly usage-based fees. The company has raised approximately $5.93M across six funding rounds from 2016 through December 2021, including a $5M Series A led by former Harley-Davidson executive Steve Piehl to support North American expansion and a new high-end e-bicycle tracker. Leadership comprises co-founder Andrius Rimkūnas (Business developer) and CEO Rolandas Dranseika.
Monimoto firmographics
Firmographics- Name
- Monimoto
- Website
- https://monimoto.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Monimoto is a Lithuania-based designer and direct-to-consumer seller of wireless, battery-powered anti-theft GPS trackers with cellular eSIM connectivity, serving individual owners of motorcycles, bicycles, boats, ATVs, and farm equipment across Europe and North America.
- Ownership category
- akta.pro rank
Monimoto industry classification
Industry- Product category
- GPS Tracking Hardware
- NAICS
- Other Measuring and Controlling Device Manufacturing (334519), Totalizing Fluid Meter and Counting Device Manufacturing (334514)
- SIC
- Computer Communications Equipment (3576), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Satellite IoT & Machine-to-Machine (M2M) Connectivity (LPWAN over Satellite) (HDAIAJAF)
- akta.pro secondary industries
- Smart Home Hubs & Home Gateways (IoT Edge) (HDAFAIAL), Mileage & Trip Expense Capture (Odometer, GPS-Based, Per-Diem) (TLABAMAE)
Keywords
Where Monimoto is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Offices2 records
Markets served
Monimoto business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure
Revenue model
- Hardware Sales: One-time purchase of GPS tracking devices (Monimoto 7 at $129, Monimoto 9 at $179) with built-in eSIM
- eSIM Subscription Service: Recurring subscription for international eSIM connectivity, managed through the mobile app; 2 months free service included with device purchase
- Monimoto Business - Fleet Monitoring: Pay-as-you-go monthly fee model for agricultural equipment fleet tracking; no long-term contract required
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Monimoto 7 - Autonomous GPS tracker with extended battery life |
| One time/ perpetual license | Pay-as-you-go | Monimoto 9 - Rechargeable GPS tracker, easier to hide |
| Usage-based | Monthly | Monimoto Business - Low-cost GPS tracking for farm equipment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Monimoto product offering
Product offeringCore offering
Monimoto develops and manufactures autonomous GPS tracking hardware with built-in international eSIM connectivity for vehicle anti-theft protection and recovery. Its core consumer products (Monimoto 7 and Monimoto 9) pair GPS satellite tracking with a Key Fob disarm system and a silent alarm that calls the owner's phone within one minute of unauthorized movement, while Monimoto Business extends the platform to fleet monitoring for agricultural equipment via a web portal and pay-as-you-go monthly subscription.
Product overview
Monimoto offers a portfolio of GPS tracking devices designed for anti-theft protection across various vehicle types. The core products include the Monimoto 7 (autonomous motorcycle alarm with extended battery) and Monimoto 9 (rechargeable vehicle tracker), both featuring silent alarm capabilities, smartphone notifications, and Key Fob integration. The Monimoto 9 Bracket serves as an accessory for bicycle mounting. Monimoto Business extends the product line into the agricultural sector with a low-cost, no-installation GPS solution for farm equipment fleet management.
Differentiator
Problem solved
Functional benefit
Brands
- Monimoto 7: GPS tracker and alarm system for motorcycles with extended battery life, priced at $129.
- Monimoto 9
- Monimoto Business
Products and services
- Monimoto 7 Autonomous GPS tracker and motorcycle alarm system priced at $129, featuring extended battery life (12-24 months), a silent alarm that calls the owner's phone within a minute of unauthorized movement, water-resistant design, and a Key Fob disarm system for individual vehicle owners.
- Monimoto 9 Rechargeable GPS tracker for vehicles priced at $179, designed to be compact and easier to hide, with water-resistant design, built-in GPS for pinpoint accuracy, and instant smartphone alerts via the iOS/Android mobile app.
- Monimoto 9 Bracket Mounting bracket accessory designed specifically for attaching the Monimoto 9 GPS tracker to bicycles, sold separately as its own product.
- Monimoto Business Low-cost GPS tracking solution for agricultural operations to monitor farm equipment without wiring or complex installation. Features a 38x93mm tracker weighing 2 ounces, tool-free mounting, rechargeable battery lasting up to a year with approximately 700 location check-ins, low-power mode, web portal for fleet monitoring and notifications, and a pay-as-you-go monthly fee model with no long-term contract.
Quantifiable outcome
- Monimoto 7 alerts owner via phone call in less than one minute of unauthorized movement detection
- +3 more outcomes
Companies that use Monimoto
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Monimoto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Monimoto partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Monimoto competitors and assessment
Company assessmentDirect peers
- Tracki: Tracki sells consumer and small-business GPS trackers with global SIM connectivity and mobile apps. Directly comparable to Monimoto in product category, target customer, and subscription-based business model.
- Spytec GPS: Spytec offers consumer and fleet GPS tracking devices with subscription plans. Overlaps directly with Monimoto in target market, hardware-plus-subscription model, and feature set.
- LandAirSea Systems: LandAirSea manufactures GPS tracking devices for vehicles, assets, and people with subscription plans. Closely comparable in form factor, pricing, and consumer-plus-small-business customer profile.
- Invoxia: Invoxia produces GPS trackers for vehicles, pets, and valuables with LTE-M/NB-IoT connectivity and subscriptions. Strong comparability in low-power hardware design and consumer subscription model.
- Optimus Tracker: Optimus Tracker provides GPS tracking devices with no-contract monthly subscriptions for vehicles and assets. Mirrors Monimoto's pay-as-you-go pricing approach and consumer/SMB market.
Emerging players
- Apple AirTag: Apple's AirTag is a low-cost consumer Bluetooth tracker. While not a true GPS device, it competes in the broader 'find my stuff' use case Monimoto addresses, particularly for bicycles and lower-value assets.
- Tile: Tile offers Bluetooth-based item trackers with a subscription tier. Competes in adjacent use cases (keys, bikes, gear) at a lower price point, putting pricing pressure on Monimoto's premium positioning.
Broad incumbents
- Samsara: Samsara is a leading IoT fleet management platform with hardware, software, and connectivity. Comparable to Monimoto Business in fleet tracking but operates at enterprise scale with deeper integrations.
- Geotab: Geotab provides GPS fleet tracking and telematics for commercial vehicles worldwide. Competes with Monimoto Business in fleet telematics with a much broader product portfolio.
- Verizon Connect: Verizon Connect offers fleet management and asset tracking as part of a broader telematics portfolio. Overlaps with Monimoto Business in commercial vehicle and equipment tracking at much larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Monimoto social profiles
Digital presenceMonimoto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Monimoto leadership team
Management profileNumber of profiles
Profiles2 records
Monimoto funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Monimoto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Monimoto
What does Monimoto do?
Monimoto develops and manufactures autonomous GPS tracking hardware with built-in international eSIM connectivity for vehicle anti-theft protection and recovery. Its core consumer products (Monimoto 7 and Monimoto 9) pair GPS satellite tracking with a Key Fob disarm system and a silent alarm that calls the owner's phone within one minute of unauthorized movement, while Monimoto Business extends the platform to fleet monitoring for agricultural equipment via a web portal and pay-as-you-go monthly subscription.
Is Monimoto a public or private company?
Monimoto is a private company. It is classified as venture growth investor backed and is currently operating.
When was Monimoto founded?
Monimoto was founded in 2016. It employs 11 to 50 people.
Where is Monimoto based?
Monimoto is headquartered in Vilnius, Lithuania, in the Europe region.
How does Monimoto make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are eSIM Subscription Service and monimoto Business - Fleet Monitoring.
Who are Monimoto's main competitors?
Direct peers on record are Tracki, Spytec GPS, LandAirSea Systems, Invoxia and Optimus Tracker. Emerging players are Apple AirTag and Tile. Broad incumbents are Samsara, Geotab and Verizon Connect.
Does Monimoto have an API?
No public API is recorded for Monimoto.
What industry is Monimoto in?
Monimoto's product category is GPS Tracking Hardware. Its primary akta.pro industry code is HDAIAJAF, Satellite IoT & Machine-to-Machine (M2M) Connectivity (LPWAN over Satellite), with a secondary code of HDAFAIAL, Smart Home Hubs & Home Gateways (IoT Edge). Its NAICS code is 334519 and its SIC code is 3576.