b&b hotels
- Company typePrivate
- Founded1990
- HeadquartersParis, France
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
b&b hotels firmographics
Firmographics- Name
- b&b hotels
- Legal name
- CASPER BIDCO
- Website
- https://hotelbb.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Ownership category
- akta.pro rank
Where b&b hotels is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
b&b hotels business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Hotel Accommodation Services: Core revenue from operating hotels across Europe and expanding into US markets. Revenue exceeds €1.4 billion in 2024, driven by organic expansion and strong occupancy rates.
- Franchise and Management Fees: Revenue from franchise recruitment campaign where entrepreneurs independently manage hotel properties under the B&B Hotels brand with operational support from the company.
- Management Contracts: Increase in internally concluded management contracts through Cvent partnership deployment across European portfolio to strengthen business travel market position.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard budget accommodation |
| Unit Pricing | Pay-as-you-go | Black Week promotional rates |
| Freemium | Monthly | B&me Loyalty Program Benefits |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
b&b hotels product offering
Product offeringCore offering
B&B Hotels operates a network of over 900 budget and economy hotels across 19 countries, offering essential accommodations including comfortable beds, breakfast, free Wi-Fi, digital check-in, and modern design. The portfolio is supported by the B&me free loyalty program, the B&me CLUB premium tier, and the B&B HOME extended-stay aparthotel sub-brand featuring kitchenettes and home-like amenities for medium and long-term stays.
Product overview
B&B Hotels operates as a unified budget hotel platform with a portfolio of over 900 properties across 19 countries. The core offering is the B&B HOTELS brand (budget/economy hotels focusing on essentials like comfortable beds, generous breakfast, digital experience, warm welcome, and modern design). Supporting the core hotels are two complementary sub-brands: B&me and B&me CLUB (loyalty programs offering exclusive member benefits, discounts, and free breakfast), and B&B HOME (extended-stay aparthotels with kitchenettes and home-like amenities for medium/long-term stays). Corporate travel services are enabled through Cvent integration for business travelers.
Differentiator
Problem solved
Functional benefit
Brands
- B&me: Loyalty programme offering exclusive benefits such as welcome rates, discounts, and free breakfast vouchers
- B&me CLUB
- B&B HOME
- B&B Hotel
Products and services
- B&B HOTELS Budget and economy hotel chain offering essential accommodations across 19 countries with over 900 properties. Focuses on providing high-quality, low-environmental-impact accommodations targeting travelers seeking practical stays during transit.
- B&me Loyalty Program Free loyalty program offering members exclusive benefits including welcome rates, discounts, and free breakfast vouchers. Available across European operations in Austria, Belgium, France, Germany, Luxembourg, UK, Italy, Poland, Portugal, Spain, and Switzerland.
- B&me CLUB Premium tier of the B&me loyalty program offering enhanced benefits and exclusive advantages for members.
- B&B HOME Extended-stay aparthotel brand designed for medium and long-term stays, blending hotel residence conveniences with home comforts. Features include kitchenette, shared kitchen, shared laundry, and common areas. Available in France and Belgium.
Quantifiable outcome
- Revenue exceeded €1.4 billion in 2024
- +4 more outcomes
Companies that use b&b hotels
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
b&b hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
b&b hotels partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Land Union GruppecoreStrategic partnership for hotel development with first joint property B&B Hotel Lübeck-Berliner Platz in Germany. Collaboration plans to develop ten additional hotels across Germany and other European countries over the next few years, combining Land Union's real estate ownership with B&B Hotels' operational expertise.
- AdyencorePartnership to centralize payment infrastructure enabling consistent guest experiences while expanding across Europe and into new markets like Brazil. Unified platform allows for personalized payment options based on regional preferences and supports operational efficiencies through tokenization and self-check-in terminals.
- CventcoreExpanded partnership to deploy Cvent Business Transient solutions across entire European portfolio including Germany, UK, Spain, Italy, France, and Benelux. Platform serves as central hub for managing corporate travel requests, streamlining sourcing for business travelers and increasing booking opportunities.
- SOCOTECminorPartnership with SOCOTEC for CSR certification supporting Corporate Social Responsibility strategy and sustainability initiatives.
- m3connectcorePartnership completed over 140 joint IT infrastructure projects in 2024 leveraging 'Hotel in the Box' solution. Enabled rapid deployment of digital services for new locations including 50 acquisitions and 30 new openings in Italy. Focus on providing scalable, pre-configured IT systems for growing network.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
b&b hotels competitors and assessment
Company assessmentEmerging players
- Airbnb: Airbnb is a major disruptor absorbing price-sensitive leisure travelers who would otherwise book budget hotels like B&B. While not a hotel operator, it competes for the same end-customer and increasingly overlaps with B&B's value-segment positioning.
- OYO Rooms: OYO is a global budget hotel aggregator/franchisor that uses similar tech-enabled franchising to standardize independent budget properties. Competes with B&B in multiple European markets and is part of the broader digital disruption of the budget hotel category.
Broad incumbents
- Accor: Accor is the largest European hotel group and directly owns ibis, ibis budget, and ibis Styles — the closest direct competitors to B&B Hotels in the European budget segment. As a broad incumbent, it operates across luxury, premium, midscale, and economy tiers, while B&B is budget-pure-play.
- Hampton by Hilton: Hampton by Hilton is Hilton's flagship budget brand with free breakfast and consistent quality — directly comparable in positioning. Hilton is a broad incumbent with full portfolio, but Hampton specifically competes head-to-head with B&B in European and US markets.
- Holiday Inn Express (IHG): Holiday Inn Express is IHG's mainstream budget brand with limited-service model — comparable product offering (free breakfast, essentials-only rooms). IHG is a broad incumbent, but the Express brand directly competes in B&B's core markets.
Direct peers
- Travelodge Hotels: Travelodge operates a UK-anchored budget hotel network that directly competes with B&B on price, location strategy near transport hubs, and essentials-only room product. Similar asset-light franchise and leasehold model.
- Premier Inn: Premier Inn (Whitbread) is the UK's largest budget hotel chain with comparable value-for-money positioning, owned-restaurant format, and strong digital booking platform. It is B&B's most direct European rival in the UK and offers a benchmark for budget hotel unit economics.
- Motel One: Motel One is a German-based design-led budget hotel chain with rapid European expansion — a direct competitor in German-speaking markets with similar mid-€50s–€100 ADR positioning and standardized but modern product.
- easyHotel: easyHotel operates a European network of ultra-budget hotels with a similar essentials-only, value-for-money positioning. Franchise-driven expansion model mirrors B&B's asset-light approach in secondary European cities.
- MEININGER Hotels: MEININGER operates hybrid budget hotel/hostel properties across Europe with strong urban presence. Overlapping customer base (price-sensitive leisure and business travelers) and similar European multi-country footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
b&b hotels social profiles
Digital presenceb&b hotels compliance and trust
Trust signalCompliance4 records
b&b hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
b&b hotels leadership team
Management profileNumber of profiles
Profiles1 record
b&b hotels subsidiaries and ownership
Company hierarchySubsidiaries4 records
b&b hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
b&b hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about b&b hotels
What does b&b hotels do?
B&B Hotels operates a network of over 900 budget and economy hotels across 19 countries, offering essential accommodations including comfortable beds, breakfast, free Wi-Fi, digital check-in, and modern design. The portfolio is supported by the B&me free loyalty program, the B&me CLUB premium tier, and the B&B HOME extended-stay aparthotel sub-brand featuring kitchenettes and home-like amenities for medium and long-term stays.
Is b&b hotels a public or private company?
b&b hotels is a private company. It is classified as private equity controlled and is currently operating.
When was b&b hotels founded?
b&b hotels was founded in 1990.
Where is b&b hotels based?
b&b hotels is headquartered in Paris, France, in the Europe region.
How does b&b hotels make money?
Three revenue lines are on record. Hotel Accommodation Services are the primary driver. The others are franchise and Management Fees and management Contracts.
Who are b&b hotels's main competitors?
Emerging players on record are Airbnb and OYO Rooms. Broad incumbents are Accor, Hampton by Hilton and Holiday Inn Express (IHG). Direct peers are Travelodge Hotels, Premier Inn, Motel One, easyHotel and MEININGER Hotels.
Does b&b hotels have an API?
No public API is recorded for b&b hotels.