sole perfection
- Company typePrivate
- Founded1985
- HeadquartersLas Vegas, United States
- Headcount—
- GTM type—
- Offering—
sole perfection firmographics
Firmographics- Name
- sole perfection
- Legal name
- Sole Perfection
- Website
- https://soleperfectioninc.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Ownership category
- akta.pro rank
sole perfection industry classification
Industry- NAICS
- Footwear Manufacturing (3162)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Orthotics & Bracing (Spinal/Lower/Upper Extremity Orthoses) (HLAHAEAI)
- akta.pro secondary industry
- Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)
Keywords
Where sole perfection is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
sole perfection business model
Business modelRevenue model
- Custom Orthotics Sales: Direct sale of custom-made orthotic products to individual consumers. Customers purchase impression kits and custom-fabricated orthotics shipped directly to them worldwide.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
sole perfection product offering
Product offeringCore offering
Sole Perfection fabricates and sells custom-made orthotics (branded "Action Orthotics by Sole Perfection") designed to realign the feet and support proper body balance. Customers receive self-administered impression kits (foam box or paper methods), mail back foot impressions, and receive custom-fitted orthotics addressing conditions such as plantar fasciitis, sciatica, flat feet, back pain, and metatarsalgia. The company ships its custom orthotics directly to consumers worldwide from its Las Vegas, Nevada headquarters.
Product overview
Sole Perfection offers a single unified product: custom-made orthotics branded as 'Action Orthotics by Sole Perfection.' The company provides a process where customers receive an impression kit, submit foot impressions via foam box or paper impression methods, and receive custom-fitted orthotics designed to address various foot and body alignment issues. The service includes video testimonials and impression instructions to guide customers through the process.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Thousands of people successfully treated nationwide
Companies that use sole perfection
Customer profileSegments1 record
sole perfection technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
sole perfection partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights2 records
sole perfection competitors and assessment
Company assessmentDirect peers
- PROFOOT: PROFOOT designs and sells OTC and semi-custom foot-care products including insoles, heel cups, and orthotics for plantar fasciitis and foot pain. It targets the same use cases as Sole Perfection at lower price points and broader retail distribution, making it a direct substitute in the consumer's consideration set.
- Superfeet Worldwide: Superfeet designs and sells premium prefabricated and custom insoles/orthotics for athletic, casual, and work footwear via DTC and retail. It is comparable because it addresses the same pain points (plantar fasciitis, overpronation, alignment) with custom-fit orthotics, though it relies more on retail and on-shelf fitting rather than impression-kit DTC.
- PowerStep: PowerStep manufactures orthotic insoles for plantar fasciitis, overpronation, and foot pain, sold through drugstores, running shops, and online. It overlaps with Sole Perfection's target conditions and customer segments but competes primarily on accessible, off-the-shelf insoles versus custom-fabricated orthotics.
- Foot Levelers: Foot Levelers manufactures custom-made spinal-pelvic orthotics and stabilizers, sold direct to consumers and through chiropractic/practitioner channels. It is comparable to Sole Perfection because both produce custom orthotics for body alignment and pain relief, although Foot Levelers emphasizes practitioner-led dispensing versus Sole Perfection's self-impression DTC model.
- Sole Supports: Sole Supports fabricates custom foot orthotics from practitioner-supplied casts and scans, primarily sold through podiatrists and physical therapists. It is a direct peer because both companies make custom orthotics targeted at foot and postural alignment, but Sole Supports relies on clinical dispensing rather than DTC impression kits.
- KLM Orthopedic Laboratories: KLM Orthopedic Laboratories is a custom-orthotics manufacturer producing devices from casts and digital scans for practitioners and clinics. It is comparable because both fabricate custom orthotics, but KLM sells primarily into the clinical channel whereas Sole Perfection sells directly to end consumers.
Emerging players
- Upstep: Upstep is a DTC custom-orthotics company that mails foam impression kits to customers and delivers custom insoles. It is a near-clone of Sole Perfection's model but is more digitally native, with online ordering, app-based experience, and more aggressive direct-response marketing targeting the same customer use cases.
Broad incumbents
- Dr. Scholl's (Bayer Consumer Health): Dr. Scholl's is a mass-market foot care brand offering OTC insoles, custom-fit kiosks, and foot care products across drugstores and mass retailers. It competes with Sole Perfection on the same foot-pain conditions but at a much lower price point and broader distribution, shaping consumer expectations around convenience and affordability.
- Hanger, Inc. Hanger Clinic is a large national provider of orthotic and prosthetic services, fitting custom devices through clinician-led patient care. It is comparable in product (custom orthotics for body alignment/pain) but operates via a clinical-care model with insurance billing rather than a self-impression DTC workflow.
- Birkenstock: Birkenstock is a global footwear and footbed brand whose contoured cork footbeds address foot alignment, arch support, and pain similar to custom orthotics. While it sells prefabricated footwear rather than custom devices, it competes for the same customer mindset around alignment-based foot health and offers an alternative to custom orthotics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights6 records
Customer concentration
sole perfection social profiles
Digital presencesole perfection financial estimates
Financial estimateRevenue estimate
Valuation estimate
sole perfection leadership team
Management profileNumber of profiles
sole perfection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
sole perfection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about sole perfection
What does sole perfection do?
Sole Perfection fabricates and sells custom-made orthotics (branded "Action Orthotics by Sole Perfection") designed to realign the feet and support proper body balance. Customers receive self-administered impression kits (foam box or paper methods), mail back foot impressions, and receive custom-fitted orthotics addressing conditions such as plantar fasciitis, sciatica, flat feet, back pain, and metatarsalgia. The company ships its custom orthotics directly to consumers worldwide from its Las Vegas, Nevada headquarters.
Is sole perfection a public or private company?
sole perfection is a private company. It is currently operating.
When was sole perfection founded?
sole perfection was founded in 1985.
Where is sole perfection based?
sole perfection is headquartered in Las Vegas, United States, in the North America region.
How does sole perfection make money?
One revenue line is on record: custom Orthotics Sales.
Who are sole perfection's main competitors?
Direct peers on record are PROFOOT, Superfeet Worldwide, PowerStep, Foot Levelers, Sole Supports and KLM Orthopedic Laboratories. Upstep is listed as an emerging player. Broad incumbents are Dr. Scholl's (Bayer Consumer Health), Hanger, Inc. and Birkenstock.
Does sole perfection have an API?
No public API is recorded for sole perfection.
What industry is sole perfection in?
Its primary akta.pro industry code is HLAHAEAI, Orthotics & Bracing (Spinal/Lower/Upper Extremity Orthoses), with a secondary code of HLAHAMAC, Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports). Its NAICS code is 3162 and its SIC code is 3842.