PROFOOT
PROFOOT designs and manufactures foot care products — orthotic insoles and recovery footwear — targeting consumers with foot pain, plantar fasciitis, and arch discomfort. The line operates as a sub-brand of Tommie Copper (a Tengram Capital portfolio company) and sells via tommiecopper.com and major retailers Walmart, Amazon, and Home Depot.
- Company typePrivate
- Founded2010
- HeadquartersBrooklyn, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What PROFOOT does
PROFOOT is a designer and manufacturer of foot care products focused on orthotic insoles and recovery footwear for consumers experiencing foot pain, plantar fasciitis, arch discomfort, and general foot fatigue. The line is positioned as the foot-care specialization within Tommie Copper, a Tengram Capital portfolio company founded in 2010, and leverages the parent's copper-infused compression technology (Copper Znergy®) together with ProFoot®'s own registered trademark. The current SKU set is narrow and consumer-oriented: the Ortho Recovery Shoe ($114.50 MSRP), Triad+ Align Insole ($59.50 MSRP), and Plantar Pro Insole, available in unisex sizes from S to 2XL, with two of the insole SKUs positioned as FSA-eligible.
PROFOOT's business model is a consumer goods unit-pricing model sold through a dual-channel structure: direct-to-consumer e-commerce via the Tommie Copper website (tommiecopper.com), and broad retail distribution through Walmart, Amazon, and Home Depot. Revenue is generated through one-time unit sales at standard MSRPs, with a sitewide 40% promotional discount cadence and additional email-signup incentives that indicate a transactional, promotion-driven demand pattern. The brand targets two horizontal consumer segments — consumers with specific foot pain and broader pain-management consumers — and uses humor-driven, AI-generated viral marketing (notably the October 2025 BigFoot campaign produced with Field 19 Studios) alongside organic social media on Instagram and Facebook and email marketing.
Operationally, PROFOOT is a small, mature sub-brand with 51–100 employees and headquarters in Brooklyn, NY. It does not have proprietary AI/ML technology embedded in its products; AI usage is confined to marketing creative production. The company holds registered trademarks for ProFoot® and Copper Znergy® and benefits from being integrated into the broader Tommie Copper platform spanning compression wear, infrared/red-light devices, TENS therapy, cold therapy, and sleep solutions.
PROFOOT firmographics
Firmographics- Name
- PROFOOT
- Legal name
- Tommie Copper
- Website
- https://profoot.co
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PROFOOT designs and manufactures foot care products — orthotic insoles and recovery footwear — targeting consumers with foot pain, plantar fasciitis, and arch discomfort. The line operates as a sub-brand of Tommie Copper (a Tengram Capital portfolio company) and sells via tommiecopper.com and major retailers Walmart, Amazon, and Home Depot.
- Ownership category
- akta.pro rank
PROFOOT industry classification
Industry- Product category
- Foot Care Products
- NAICS
- Footwear Manufacturing (316210), Footwear Manufacturing (31621), Shoe Retailers (45821)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Footwear, (No Rubber) (3140)
- akta.pro primary industry
- Foot Care & Orthotics OTC (Corn/Callus Care, Insoles, Athlete’s Foot Treatments) (CRADAMAL)
- akta.pro secondary industries
- Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI), Comfort, Orthopedic & Medical Footwear (CRAAACAG), Footwear Components & Materials (Uppers, Soles, Laces, Insoles) (CRAAACAK), Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)
Keywords
Where PROFOOT is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Markets served
PROFOOT business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct-to-consumer product sales through tommiecopper.com website, offering compression wear, orthotics, and foot care products at various price points with promotional discounts
- Retail Distribution: Products sold through major national retailers including Walmart, Amazon, and Home Depot, generating revenue through wholesale/retail distribution partnerships
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ortho Recovery Shoe - $114.50 MSRP ($68.70 on sale) |
| Unit Pricing | Pay-as-you-go | Triad+ Align Insole - $59.50 MSRP ($35.70 on sale) |
| Unit Pricing | Pay-as-you-go | Plantar Pro Insole - price not publicly disclosed, discount available |
| Other | Pay-as-you-go | Sitewide 40% off promotional offer |
| Other | Pay-as-you-go | Extra 10% off Compression Socks with email signup |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
PROFOOT product offering
Product offeringCore offering
PROFOOT designs, manufactures, and sells orthotic foot care products for individual consumers, including insoles (Triad+ Align Insole, Plantar Pro Insole) and recovery footwear (Ortho Recovery Shoe). The portfolio targets common foot pain conditions such as plantar fasciitis and general foot fatigue, leveraging proprietary ProFoot Orthotic Systems and compression technology leveraged through its Tommie Copper parent. Products are distributed through major retail chains (Walmart, Amazon, Home Depot) and direct-to-consumer e-commerce.
Product overview
ProFoot is a foot care product line by Tommie Copper, a Tengram Capital portfolio company founded in 2010, that produces compression wear, orthotics, and pain-management products. The ProFoot collection specifically focuses on foot care solutions including the Ortho Recovery Shoe, Triad+ Align Insole, and Plantar Pro Insole. Products are sold through major retailers including Walmart, Amazon, and Home Depot, as well as directly through tommiecopper.com. The product line offers various sizes (S to 2XL) and includes FSA-eligible items.
Differentiator
Problem solved
Functional benefit
Brands
- Ortho Recovery Shoe: Recovery footwear product line for ortho comfort
- Triad+ Align Insole
- Plantar Pro Insole
Products and services
- Ortho Recovery Shoe Post-activity / post-injury recovery shoe designed to support and offload the foot during recovery. Targeted at individual consumers seeking off-the-shelf foot recovery footwear.
- Triad+ Align Insole Orthotic insole built on the ProFoot Orthotic Systems with three-arch alignment design to support neutral foot positioning. Targeted at consumers with foot fatigue, arch collapse, or general alignment issues.
- Plantar Pro Insole Orthotic insole specifically designed to address plantar fasciitis symptoms and provide heel and arch support. Targeted at individual consumers with plantar fasciitis or heel pain.
Quantifiable outcome
- 190 customer reviews on Ortho Recovery Shoe
- +2 more outcomes
Companies that use PROFOOT
Customer profileSegments2 records
Ideal customer profiles2 records
PROFOOT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature2 records
PROFOOT partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Field 19 StudioscoreCollaborated with Field 19 Studios to create an AI-generated marketing campaign featuring BigFoot as the celebrity ambassador for ProFoot. The campaign was created entirely using AI technology and uses humor to highlight the comfort benefits of ProFoot's orthotics and pain relief products.
- WalmartcoreMajor national retail partner for ProFoot products, providing physical retail distribution across Walmart stores nationwide.
- AmazoncoreE-commerce marketplace partner for ProFoot products, providing broad digital retail distribution reach.
- Home DepotcoreHome improvement retail partner for ProFoot products, reaching consumers interested in lifestyle and wellness products through Home Depot's customer base.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
PROFOOT competitors and assessment
Company assessmentEmerging players
- Oofos: Oofos makes recovery footwear with proprietary OOfoam technology for impact absorption and recovery. It directly competes with ProFoot's Ortho Recovery Shoe in the post-activity recovery segment.
- Currex (RBR Active): Currex designs dynamic insoles for sport, work, and casual use with biomechanical profiles. It competes with ProFoot's Triad+ Align and activity-specific insoles in the performance and alignment niche.
Direct peers
- Superfeet Worldwide: Superfeet is a premium insole and orthotics brand sold through specialty running and outdoor retail. It competes directly with ProFoot's orthotic insoles in the alignment and arch support category.
- Dr. Scholl's: Dr. Scholl's is the dominant OTC foot care brand offering insoles, orthotics, and recovery footwear sold through mass retail and pharmacy channels. It directly competes with ProFoot's Triad+ Align and Plantar Pro insoles across Walmart, Amazon, and drugstores.
- Good Feet Worldwide: Good Feet is a custom orthotics retailer selling arch supports and alignment insoles. It competes with ProFoot in the foot pain relief and biomechanical alignment segments.
- Spenco Medical Corporation: Spenco produces foot care insoles, orthotics, and diabetic foot care products. Its orthotic and pain-relief product range directly overlaps with ProFoot's insole and recovery shoe offerings.
- Powerstep: Powerstep manufactures orthotic insoles for plantar fasciitis, overpronation, and arch support. Its product line directly overlaps ProFoot's Plantar Pro and Triad+ Align Insoles in use case and channel.
Broad incumbents
- Hoka One One: Hoka is a leading performance and recovery footwear brand known for maximalist cushioning. Its recovery shoes compete with ProFoot's Ortho Recovery Shoe in the post-activity comfort category.
- New Balance: New Balance offers a broad footwear portfolio including recovery and comfort shoes that overlap with ProFoot's Ortho Recovery Shoe. As a major athletic brand, it has significantly larger distribution and brand recognition.
- Birkenstock: Birkenstock is a globally recognized comfort and orthopedic footwear brand. Its footbed technology and comfort positioning compete with ProFoot's orthotic insoles in the foot alignment and arch support category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
PROFOOT social profiles
Digital presencePROFOOT financial estimates
Financial estimateRevenue estimate
Valuation estimate
PROFOOT leadership team
Management profileNumber of profiles
PROFOOT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PROFOOT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PROFOOT
What does PROFOOT do?
PROFOOT designs, manufactures, and sells orthotic foot care products for individual consumers, including insoles (Triad+ Align Insole, Plantar Pro Insole) and recovery footwear (Ortho Recovery Shoe). The portfolio targets common foot pain conditions such as plantar fasciitis and general foot fatigue, leveraging proprietary ProFoot Orthotic Systems and compression technology leveraged through its Tommie Copper parent. Products are distributed through major retail chains (Walmart, Amazon, Home Depot) and direct-to-consumer e-commerce.
Is PROFOOT a public or private company?
PROFOOT is a private company. It is classified as private equity controlled and is currently operating.
When was PROFOOT founded?
PROFOOT was founded in 2010. It employs 51 to 100 people.
Where is PROFOOT based?
PROFOOT is headquartered in Brooklyn, United States, in the North America region.
How does PROFOOT make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution.
Who are PROFOOT's main competitors?
Emerging players on record are Oofos and Currex (RBR Active). Direct peers are Superfeet Worldwide, Dr. Scholl's, Good Feet Worldwide, Spenco Medical Corporation and Powerstep. Broad incumbents are Hoka One One, New Balance and Birkenstock.
Does PROFOOT have an API?
No public API is recorded for PROFOOT.
What industry is PROFOOT in?
PROFOOT's product category is Foot Care Products. Its primary akta.pro industry code is CRADAMAL, Foot Care & Orthotics OTC (Corn/Callus Care, Insoles, Athlete’s Foot Treatments), with a secondary code of IMAOAIAI, Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom). Its NAICS code is 316210 and its SIC code is 3842.