FirstPromoter
- Company typePrivate
- Founded2016
- HeadquartersTalmaciu, Romania
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
FirstPromoter firmographics
Firmographics- Name
- FirstPromoter
- Legal name
- Igil Webs SRL
- Website
- https://firstpromoter.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
FirstPromoter industry classification
Industry- Product category
- Affiliate & Partner Marketing Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM)
Keywords
Where FirstPromoter is headquartered
LocationHeadquarters
- HQ city
- Talmaciu
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
FirstPromoter business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Three-tier subscription model ($49, $99, $149+ per month) for affiliate management platform access. Revenue is recurring based on monthly or annual billing. No transaction fees or charges on partner payouts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry tier for small SaaS businesses starting with affiliate programs |
| Subscription | Monthly | Mid-tier for growing subscription businesses |
| Subscription | Monthly | Enterprise tier for larger organizations with advanced needs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
FirstPromoter product offering
Product offeringCore offering
FirstPromoter is an all-in-one SaaS affiliate, influencer, and referral management platform purpose-built for subscription businesses. It connects natively to billing providers (Stripe, Paddle, Chargebee, Recurly, Braintree) to track every subscription lifecycle event and adjust commissions in real time, and provides white-labeled partner portals, automated payouts, fraud protection, and an MCP Server for AI-driven program management.
Product overview
FirstPromoter is an all-in-one SaaS affiliate management software platform built for subscription businesses, combining affiliate marketing, influencer marketing, and referral marketing in a single unified platform. The core FirstPromoter platform provides billing-event accurate commission tracking across five billing providers (Stripe, Paddle, Chargebee, Recurly, Braintree) with white-labeled partner portals, automated payouts, and fraud protection. The product suite includes the FirstPromoter MCP Server for AI tool integration, Managed Payouts with Dots for fully managed affiliate payments, Activity Logs for audit trails, Custom Roles & Permissions for team access control, SAML SSO for enterprise authentication, Webhooks V2 for API-based integrations, Contests for gamification, Translated Campaigns for multi-language support, Refund Fraud Detection, Stripe Coupon Code Tracking, Postbacks for server-side conversion tracking, White-Label Affiliate Portal for branded experiences, and an AI Assistant for natural language program queries.
Differentiator
Problem solved
Functional benefit
Products and services
- FirstPromoter Affiliate Management Platform Core SaaS platform for subscription businesses to run affiliate, influencer, and referral programs. Tracks commissions tied to billing events across Stripe, Paddle, Chargebee, Recurly, and Braintree; supports recurring commissions, coupon code tracking, white-labeled partner portals, automated payouts, and fraud protection.
- FirstPromoter MCP Server Model Context Protocol server enabling AI tools to query campaign performance, manage promoters, review commissions, draft emails, and configure campaigns directly from AI clients with human approval for account changes.
- Managed Payouts with Dots Fully managed payout service that handles distribution of affiliate commissions via bank transfer, PayPal, Payoneer, Venmo, Cash App, and prepaid cards. Failed and unclaimed payouts can be retried from the dashboard.
- Activity Logs Complete audit trail recording every action by team members, affiliates, API integrations, and internal processes with detailed change history, advanced filtering, and exportable records.
- Custom Roles & Permissions Granular team access control allowing creation of custom permission sets, organization of users into groups, and restriction of access to specific campaigns.
- Single Sign-On (SAML) Enterprise SAML-based SSO feature allowing companies to authenticate through their existing identity provider so team members use the same authentication flow across the organization.
- Webhooks V2 Rebuilt webhook infrastructure supporting both V1 and V2 webhook versions, programmable through the public API for technical teams building integrations and automations.
- Contests Feature Gamification feature for running affiliate contests with leaderboards and prizes (cash, credits, or free months). Supports contests based on sales, referrals, or conversion rates, displayed inside the Affiliate Dashboard.
- Translated Campaigns Multi-language campaign translation feature supporting French, German, Spanish, and Portuguese. Automatically translates the affiliate dashboard, rewards, and email templates.
- White-Label Affiliate Portal Fully branded affiliate portal running on the customer's own domain with SSL. Custom logo, colors, and CSS applied; embeddable inside the product or standalone. Available in 5 languages so affiliates never see FirstPromoter branding.
Quantifiable outcome
- Partner-attributed monthly revenue tracked exceeds $30M+
- +2 more outcomes
Companies that use FirstPromoter
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
FirstPromoter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability5 records
Feature12 records
FirstPromoter partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and supporting.
- StripecoreNative billing integration with Stripe. FirstPromoter connects directly to Stripe to track subscription events (charges, renewals, upgrades, downgrades, cancellations, refunds) and automatically adjusts affiliate commissions. Supports Stripe coupon code generation and tracking. Listed on Stripe Marketplace.
- PaddlecoreNative billing integration for Paddle-based SaaS businesses. Tracks subscription lifecycle events for commission calculation.
- ChargebeecoreNative billing integration with Chargebee for subscription event tracking and commission automation.
- RecurlycoreNative billing integration with Recurly for subscription billing event tracking.
- BraintreecoreNative billing integration with Braintree for subscription billing event tracking.
- ZapiersupportingPlatform integration allowing FirstPromoter to connect with hundreds of other services through Zapier's workflow automation platform.
- Make (formerly Integromat)supportingPlatform integration for workflow automation connecting FirstPromoter with other services.
- AlbatosupportingPlatform integration for connecting FirstPromoter with other services.
- n8nsupportingDedicated FirstPromoter node for n8n that connects with hundreds of other services through webhook-triggered workflows and v2 API actions.
- DotscorePayout infrastructure for managed auto payouts. FirstPromoter users submit payouts, pay single invoice, and Dots handles affiliate withdrawals via bank transfer, PayPal, Payoneer, Venmo, Cash App, prepaid cards.
- WisesupportingCSV export for Wise enables bulk payouts to international partners in their local currency.
- PayPalsupportingPayPal mass payouts support for paying affiliates in bulk directly from FirstPromoter dashboard.
- GhostsupportingDirect integration with Ghost publishing platform. Users copy ID from FirstPromoter settings and paste into Ghost's integration page for easy setup.
- Claude (Anthropic)supportingMCP Server integration allowing Claude AI assistant to connect directly to FirstPromoter accounts for program management queries.
- ChatGPT (OpenAI)supportingMCP Server integration allowing ChatGPT to connect directly to FirstPromoter accounts for program management queries.
- CursorsupportingMCP Server integration allowing Cursor AI code editor to connect directly to FirstPromoter accounts.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
FirstPromoter competitors and assessment
Company assessmentBroad incumbents
- CJ Affiliate: CJ Affiliate (formerly Commission Junction) is a large, established affiliate network serving enterprise advertisers across many verticals. It is a broader incumbent competitor that overlaps with FirstPromoter on affiliate program infrastructure, though its orientation is more enterprise/network-based.
- Everflow: Everflow (formerly TUNE) is an affiliate and partner marketing platform with broader enterprise reach across multiple verticals. It competes with FirstPromoter for SaaS partner programs but serves a wider customer base and generally larger account sizes.
- Impact: Impact.com is a large, established global partner marketing platform spanning affiliate, influencer, and business development partnerships. It operates across many verticals and large enterprises, competing with FirstPromoter in SaaS partner programs but at a much larger scale and price point.
Direct peers
- PartnerStack: PartnerStack is a leading partner/affiliate management platform for SaaS, covering referral, affiliate and influencer programs. It is a direct competitor to FirstPromoter with overlapping feature sets (commission tracking, payouts, fraud detection) but takes a percentage of payouts, whereas FirstPromoter's no-payout-fee model is positioned against it.
- Tapfiliate: Tapfiliate is an affiliate tracking software for e-commerce and SaaS businesses. It is a direct competitor to FirstPromoter targeting SMB and mid-market SaaS with similar subscription-affiliate features and integrations with Stripe/billing providers.
- Rewardful: Rewardful is an affiliate management software purpose-built for SaaS businesses using Stripe. It directly competes with FirstPromoter in the SaaS subscription-affiliate niche with similar pricing and Stripe-native integration.
- Refersion: Refersion is an affiliate and influencer marketing platform serving DTC and subscription brands. It overlaps with FirstPromoter on subscription tracking, affiliate payouts, and influencer program management for SaaS-adjacent customers.
- Post Affiliate Pro: Post Affiliate Pro is a standalone affiliate tracking software offering commissions, tracking, and reporting. It is a direct competitor to FirstPromoter with overlapping SMB and mid-market SaaS use cases.
Others
- Stripe Marketplace: Stripe Marketplace is the app directory and platform through which FirstPromoter is distributed, but it is also a potential competitive channel if Stripe expands native affiliate tooling. It is adjacent/infrastructure to FirstPromoter rather than a direct peer in product.
Emerging players
- AffiliateWP: AffiliateWP is a WordPress plugin for affiliate program management on self-hosted WordPress sites. While narrower in distribution model (WordPress-only), it targets the same SMB/SaaS-adjacent affiliate program use case as FirstPromoter.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
FirstPromoter social profiles
Digital presenceFirstPromoter compliance and trust
Trust signalCompliance1 record
FirstPromoter financial estimates
Financial estimateRevenue estimate
Valuation estimate
FirstPromoter leadership team
Management profileNumber of profiles
Profiles3 records
FirstPromoter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FirstPromoter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FirstPromoter
What does FirstPromoter do?
FirstPromoter is an all-in-one SaaS affiliate, influencer, and referral management platform purpose-built for subscription businesses. It connects natively to billing providers (Stripe, Paddle, Chargebee, Recurly, Braintree) to track every subscription lifecycle event and adjust commissions in real time, and provides white-labeled partner portals, automated payouts, fraud protection, and an MCP Server for AI-driven program management.
Is FirstPromoter a public or private company?
FirstPromoter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FirstPromoter founded?
FirstPromoter was founded in 2016. It employs 11 to 50 people.
Where is FirstPromoter based?
FirstPromoter is headquartered in Talmaciu, Romania, in the Europe region.
How does FirstPromoter make money?
One revenue line is on record: saaS Subscription.
Who are FirstPromoter's main competitors?
Broad incumbents on record are CJ Affiliate, Everflow and Impact. Direct peers are PartnerStack, Tapfiliate, Rewardful, Refersion and Post Affiliate Pro. Stripe Marketplace is listed as an others. AffiliateWP is listed as an emerging player.
Does FirstPromoter have an API?
Yes. FirstPromoter offers a public REST API for custom or in-house billing setups not natively supported. The API supports programmatic webhook management, promoter management, campaign configuration, and commission handling. Key API endpoints include campaign switching for promoters, promoter search by email, multi-currency support with daily FX rate conversion, and customer export with cancellation data. Webhooks V2 has been rebuilt from the ground up with improved reliability and delivery rates, supporting programmatic management through the public API. The MCP Server enables AI tools like Claude, ChatGPT, Cursor, and other MCP-compatible clients to connect directly to FirstPromoter accounts for managing affiliate programs — users can query campaign performance, manage promoters, review commissions, and draft emails directly from AI tools. Developer documentation is at docs.firstpromoter.com.
What industry is FirstPromoter in?
FirstPromoter's product category is Affiliate & Partner Marketing Software. Its primary akta.pro industry code is THAHAGAM, Lead Distribution, CRM/MarTech Integration & Sync. Its NAICS code is 5132 and its SIC code is 7372.