Einfach E-Auto

What Einfach E-Auto does

Einfach E-Auto Mobility Solutions GmbH is a privately held German digital comparison and brokerage platform headquartered in Gauting, Bavaria (registered at Am Wiesenhang 9, 82131 Gauting, Munich commercial register HRB 248630). The company operates an independent (händler- und herstellerunabhängig) e-mobility platform that bundles four product categories into a single user journey: E-Auto leasing brokerage, Wallbox home-charging equipment, Ladekarte (charging card) comparison, and THG-Quote (Treibhausgasminderungsquote / greenhouse-gas reduction certificate) trading. The user-facing surface is a self-service "Online-Assistent" that walks users through a short questionnaire to generate a personalized e-mobility package in approximately five minutes, alongside an interactive THG-quote comparison tool that lists 26 providers with filtering by customer group, minimum premium, premium model, and feature set.

The underlying technology stack is a standard digital-brokerage architecture: a Shopify-based e-commerce storefront (shop.einfacheauto.de) for direct Wallbox sales, content delivery via Amazon CloudFront, marketing automation through Emarsys, and embedded Google services (Maps, Fonts, reCAPTCHA, YouTube). The platform exposes no APIs, SDKs, MCP, or proprietary AI/ML assets — the "Online-Assistent" is a rule-based guided questionnaire rather than a machine-learning system. Distribution is purely digital: no physical retail, all services delivered through the website and partner redirects.

The business model is a two-sided affiliate-referral platform that is 100% free for end consumers. Revenue is generated entirely through commissions paid by third-party providers — E-Auto dealers, leasing providers, Wallbox sellers, and THG-quota buyers such as carbonify, Geld-für-eAuto, Elektrovorteil, E.ON, MAINGAU Energie, E-Bonus, and others — with the platform explicitly stating the product price remains unchanged for the customer. The company targets two segments: individual German consumers building a complete e-mobility package, and business fleet operators (Dienstwagen/Firmenwagen) selling their THG quota. The company is bootstrapped (no funding rounds disclosed), with managing directors Sebastian Dietzel and Konstantin Dietzel as the named founders/owners, and operates exclusively in the German market with a vision statement referencing Europe-wide sustainable mobility.

Name

Einfach E-Auto

Legal name

Einfach E-Auto Mobility Solutions GmbH

Website

https://einfacheauto.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Einfach E-Auto is a German digital comparison and brokerage platform that mediates electric vehicle leasing, wallbox hardware, charging cards, and THG quota trading free of charge to consumers, earning commissions from partner providers.

Ownership category

akta.pro rank

Product category

E-Mobility Brokerage

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Auto-Switching & Price Comparison Platforms (EUAGAEAD)

akta.pro secondary industry

E-Mobility Connectivity, Apps & Anti-Theft Tracking (consumer devices/services) (CRACASAM)

Keywords

• Electric vehicle leasing
• E-mobility brokerage
• THG quota comparison
• Wallbox distribution
• EV charging solutions

Headquarters

HQ city

Gauting

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Commission from E-Auto and Leasing Mediation: Einfach E-Auto earns commissions by mediating E-Autos, leasing offers, and related e-mobility building blocks (Wallbox, Ladekarte). The product price remains the same for the customer — no hidden costs. The company is dealer- and manufacturer-independent.
2. THG Quote Referral Commissions: The company redirects users to THG quota providers (e.g., carbonify, Geld-für-eAuto, Elektrovorteil) and earns referral/affiliate commissions for each completed THG quote registration. The platform features a comprehensive THG quote comparison tool with filter options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Einfach E-Auto operates a free digital comparison and mediation platform for German e-mobility products, connecting consumers with providers of electric vehicles (leasing), wallboxes, charging cards and THG (greenhouse gas reduction) quota monetization. An online assistant asks users simple questions to build a personalized complete e-mobility package in roughly five minutes. The company also runs a separate Shopify storefront for direct wallbox sales and earns commissions from partner providers without charging end users.

Product overview

Einfach E-Auto is an independent e-mobility comparison and brokerage platform that offers a digital ecosystem of interconnected services. The core offering consists of an Online-Assistent that helps customers build personalized complete e-mobility packages, supported by three main product pillars: E-Auto Leasing (EV brokerage), Wallboxen (home charging equipment), and Ladekarten (public charging access). The THG-Quote Vergleich service enables EV owners to monetize their carbon reduction certificates by comparing and selling to certified THG quota providers. All services are provided commission-free to customers, with the company earning through referral partnerships with providers.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Auto Leasing Electric vehicle leasing brokerage that connects individual German consumers and businesses with leasing offers from multiple providers, enabling them to identify the optimal EV lease as part of a complete e-mobility package.

Quantifiable outcome

• THG quota premiums of up to €390 in 2026 for eligible pure BEV owners
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor.

• carbonifyminorGTM or Marketing Partner · 1 January 2026Carbonify is a THG quota provider featured in Einfach E-Auto's THG quote comparison tool. Einfach E-Auto receives affiliate commissions for each referral that results in a completed THG quote registration. Carbonify offers Klassik and Express THG quota models.
• Geld-für-eAutominorGTM or Marketing Partner · 1 January 2026Geld-für-eAuto is a THG quota provider featured in Einfach E-Auto's comparison tool. The platform earns referral commissions for each completed THG quote registration through Einfach E-Auto. Offers Fix, Express, and Flex THG quota models with payouts up to €390.
• Elektrovorteil.deminorGTM or Marketing Partner · 1 January 2026Elektrovorteil.de is a THG quota provider in Einfach E-Auto's THG quote comparison tool. Einfach E-Auto earns affiliate commissions for referrals. Elektrovorteil offers Fix and Express THG quota models with payouts starting from €275.
• QuotlixminorGTM or Marketing Partner · 1 January 2026Quotlix is a THG quota provider featured in Einfach E-Auto's comparison tool. Einfach E-Auto earns referral commissions for each completed registration. Quotlix offers Fix THG quota models.
• E.ONminorGTM or Marketing Partner · 1 January 2026E.ON is listed as a THG quota provider in Einfach E-Auto's comparison tool, with Einfach E-Auto earning referral commissions for customer redirects.
• FairnergyminorGTM or Marketing Partner · 1 January 2026Fairnergy is a THG quota provider with a donations option, featured in Einfach E-Auto's THG comparison tool. Einfach E-Auto earns affiliate commissions for referrals.
• KnauberminorGTM or Marketing Partner · 1 January 2026Knauber (Knauber EMobilität) is a THG quota provider in Einfach E-Auto's comparison with offers Fix THG quota models. Einfach E-Auto receives affiliate commissions for referrals.
• MAINGAUminorGTM or Marketing Partner · 1 January 2026MAINGAU Energie is a THG quota provider featured in Einfach E-Auto's THG quote comparison tool. Einfach E-Auto earns commissions for each referral that leads to a THG quote registration.
• MyGreenCashbackminorGTM or Marketing Partner · 1 January 2026MyGreenCashback is a THG quota provider in Einfach E-Auto's comparison tool. Einfach E-Auto earns affiliate commissions for referrals that result in completed THG quote registrations.
• THG-ExpertenminorGTM or Marketing Partner · 1 January 2026THG-Experten is a THG quota provider featured in Einfach E-Auto's comparison tool. Einfach E-Auto receives affiliate commissions for each referral.
• smartificateminorGTM or Marketing Partner · 1 January 2026Smartificate is a THG quota provider featured in Einfach E-Auto's comparison, offering Kombi THG quota models. Einfach E-Auto earns referral commissions.
• THGexpressminorGTM or Marketing Partner · 1 January 2026THGexpress is a THG quota provider featured in Einfach E-Auto's comparison tool. Einfach E-Auto earns affiliate commissions for referrals.
• EMS (Energy Market Solutions)minorGTM or Marketing Partner · 1 January 2026EMS (Energy Market Solutions) is a THG quota provider featured in Einfach E-Auto's comparison tool. Einfach E-Auto earns commissions for customer referrals.
• E-BonusminorGTM or Marketing Partner · 1 January 2026E-Bonus is a THG quota provider featured in Einfach E-Auto's THG quote comparison with a Fix THG quota model and top ratings. Einfach E-Auto earns affiliate commissions for referrals.
• emobility.energyminorGTM or Marketing Partner · 1 January 2026emobility.energy is a THG quota provider featured in Einfach E-Auto's comparison. Einfach E-Auto earns commissions for each referral that leads to a THG quote registration.
• WirKaufendeineTHGminorGTM or Marketing Partner · 1 January 2026WirKaufendeineTHG is a THG quota provider offering a Kombi THG quota model (2025/2026), featured in Einfach E-Auto's comparison tool. Einfach E-Auto earns affiliate commissions for referrals.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Check24: Check24 is Germany's leading multi-category comparison portal with insurance, banking, energy, travel, and an expanding mobility footprint. Its cross-vertical traffic and TV-scale brand presence position it as a major threat to niche e-mobility comparators if it deepens EV leasing, wallbox, or THG-quote offerings.
• Finanztip: Finanztip is a major German consumer finance and insurance comparison/information site with strong SEO authority. Its financial-product comparison infrastructure is adjacent to Einfach E-Auto's EV leasing and THG comparison categories, particularly around EV insurance and financing extensions.
• Verivox: Verivox is one of Germany's largest price comparison portals across energy, insurance, telecom, and increasingly mobility verticals. It competes indirectly through broader consumer comparison infrastructure that can extend into EV leasing and THG comparison, dwarfing Einfach E-Auto's traffic and brand recognition.

Emerging players

• The Mobility House: The Mobility House is a German EV charging solutions provider offering wallboxes, charging management, and energy integration. It overlaps with Einfach E-Auto's wallbox e-commerce business and EV ecosystem positioning, but at a deeper hardware/energy-integration level.

Direct peers

• GoingElectric: GoingElectric is a long-established German EV information, charging-station database, and vehicle comparison community. It overlaps directly with Einfach E-Auto's EV-centric comparison and content-driven approach, serving the same German consumer audience evaluating electric vehicles and charging solutions.
• Geld-für-eAuto: Geld-für-eAuto is a German THG-quote provider offering Fix, Express, and Flex THG-quota models and is listed on Einfach E-Auto's comparison. It is both a partner and a competitor — EV owners can purchase THG quotas directly from Geld-für-eAuto, bypassing the Einfach E-Auto aggregation layer.
• WirKaufenDeineTHG: WirKaufenDeineTHG is a German THG-quote buyer offering Kombi models for 2025/2026 and featured on Einfach E-Auto's comparison. As a direct THG-quote acquirer with its own marketing presence, it competes for the same EV-owner audience and commissions.
• Elektrovorteil: Elektrovorteil is a German THG-quote provider offering Fix and Express models with payouts from €275. It is listed on Einfach E-Auto's comparison and represents both a partner and direct competitor for THG-quota monetization of EV owners in Germany.
• Carbonify: Carbonify is a German THG-quota provider offering Klassik and Express models, featured on Einfach E-Auto's comparison tool. Like other listed THG providers, it operates a direct customer acquisition channel that competes with the broker's referral economics.
• THG-Experten: THG-Experten is a German THG-quote provider featured on Einfach E-Auto's comparison tool. It operates a direct THG-quote acquisition channel for German EV owners, making it both a partner and a competitor for THG-related commissions.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EinfachEAuto
• LinkedInlinkedin.com/company/einfach-e-auto-mobility-solutions-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Einfach E-Auto