RealDrives
RealDrives, operated by Dutch DRIVES4ALL bv, is a behavioral assessment platform built on a six-color drives model with 25 years of methodology heritage. It serves individuals, teams, and organizations with an 11-question survey, PocketCoach AI coaching, CombiBox for certified trainers, and an Enterprise Portal.
- Company typePrivate
- Founded2009
- HeadquartersMaartensdijk, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What RealDrives does
RealDrives, operated by the Dutch private limited company DRIVES4ALL bv (headquartered in Maartensdijk, Netherlands; KVK 95192239), is a behavioral-assessment platform built on a six-color drives framework that descends from Clare W. Graves' theory and the firm's 25-plus years of methodology development through Spiral Dynamics and Management Drives. The firm's product surface comprises the core 11-question RealDrives survey (~15 minutes, available in Dutch, English, German, French, Swedish, and Russian), a mobile app for individual profile access, the CombiBox toolkit for certified trainers (three modules: Cluster & Group, Request & Remind, Data & Results), the Enterprise Portal with separate Distributor and Interpreter roles for large organizations, the Match+Hire recruitment module, and PocketCoach, an AI-powered chatbot that generates automated, drives-based coaching advice for teams. The methodology measures not just preference but also environmental perception and adapted behavior, and underpins team dashboards, collaboration spirals, and matchmaking between candidates, teams, and organizations.
The business spans individual self-insight, team collaboration, and organizational use cases (culture inventory, leadership development, recruitment, onboarding). The customer base is broadly distributed: "many tens of thousands" of individuals have taken the test in the Netherlands alone, alongside certified-trainer cohorts and enterprise customers using the Enterprise Portal. Specialist PocketCoach verticals target education, sport, residential groups, and associations, and the go-to-market is multi-channel: direct self-serve via the website and iOS app, a certified trainer reseller channel, the Visfabriek integration partnership for custom solutions, and direct enterprise sales.
RealDrives generates revenue across seven identifiable streams: one-time individual assessments, the 3-day certification training course (€2,050 ex VAT without the starter kit, €3,150 ex VAT with starter kit, plus per-seat PocketCoach team pricing at €949 per team and €299 per upgrade), recurring Enterprise Portal and CombiBox subscriptions, and professional-services workshops (half-day deepening workshops and on-site certification programs). Pricing for the Enterprise Portal and CombiBox is not publicly disclosed and is sold on quote. The company is bootstrapped — no funding rounds, institutional investors, or external capital are disclosed — and operates with a self-described "small team," suggesting tight operational discipline but also constrained scale relative to addressable market.
RealDrives firmographics
Firmographics- Name
- RealDrives
- Legal name
- DRIVES4ALL bv
- Website
- https://realdrives.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RealDrives, operated by Dutch DRIVES4ALL bv, is a behavioral assessment platform built on a six-color drives model with 25 years of methodology heritage. It serves individuals, teams, and organizations with an 11-question survey, PocketCoach AI coaching, CombiBox for certified trainers, and an Enterprise Portal.
- Ownership category
- akta.pro rank
RealDrives industry classification
Industry- Product category
- Behavioral Assessment Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Assessment & Quiz Item Authoring Tools (within course builders) (EDAFAHAG)
Keywords
Where RealDrives is headquartered
LocationHeadquarters
- HQ city
- Maartensdijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
RealDrives business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Individual Assessments: RealDrives tests sold to individuals for personal development, self-insight, and team understanding.
- Certification Training: 3-day certification training course for professionals who want to interpret RealDrives profiles and coach individuals and teams. Includes materials, certification, and starter kit.
- Enterprise Portal: Online platform for organizations and large-volume users to administer drives tests, create groups, and generate individual and group reports with Distributor and Interpreter roles.
- CombiBox: Online environment for certified trainers and professionals to independently administer, manage and process RealDrives surveys with three modules: Cluster & Group, Request & Remind, Data & Results.
- PocketCoach Subscriptions: AI-powered coaching app available in multiple versions (Teams, Education, Together/Samen, Sport) with team leader/facilitator access and individual team member access codes. Upgrade options for larger teams.
- Team Workshops: Facilitated workshops on drives for team building, leadership development, and organization-wide implementation.
- On-site Certification & Training: In-house workshops and certification programs delivered at customer locations, including 3-day certification (up to 8 participants) and half-day deepening workshops (up to 10 participants).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | PocketCoach Team up to 8 persons (7 team members + 1 team leader/facilitator) |
| Unit Pricing | Pay-as-you-go | PocketCoach Upgrade - add 4 additional team members |
| One time/ perpetual license | One time/ perpetual license | 3-day certification training with starter kit (online toolbox + 10 RealDrives tests) |
| One time/ perpetual license | One time/ perpetual license | 3-day certification training without starter kit |
| Other | One time/ perpetual license | Cancellation policy |
| Subscription | Annual | Enterprise Portal and CombiBox |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
RealDrives product offering
Product offeringCore offering
RealDrives sells a six-color behavioral drives assessment platform (11-question survey available in 6 languages) along with software tools: a mobile app, the PocketCoach AI-powered team coaching chatbot, the CombiBox toolkit for certified trainers, the Enterprise Portal for organizations, and the Match + Hire recruitment tool. The offering is complemented by 3-day certification training and facilitated leadership and teambuilding workshops.
Product overview
RealDrives is a personality and behavioral assessment platform based on a color-coded drives model. The offering consists of a core assessment tool (11-question survey in 6 languages), mobile app, and a suite of professional tools including CombiBox for certified trainers, Enterprise Portal for large organizations, and PocketCoach (AI-powered chatbot for team coaching). Add-on products include Match + Hire for recruitment and team building. Services include certification training, leadership workshops, and teambuilding workshops. The platform measures six drive colors (Yellow, Orange, Green, Blue, Red, Purple) that influence behavior, preferences, and how people perceive their environment.
Differentiator
Problem solved
Functional benefit
Products and services
- RealDrives Survey (Vragenlijst)
Quantifiable outcome
- 42% recruitment mismatch without drives-based selection
- +2 more outcomes
Companies that use RealDrives
Customer profileNamed customers1 record
Segments10 records
Ideal customer profiles4 records
RealDrives technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
RealDrives partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VisfabriekcoreVisfabriek is described as a 'RealDrives integrator' that designs tailored solutions with drives for organizations. They are referenced as the preferred partner for custom/maatwerk solutions.
Scale indicators5 records
Recent moves8 records
Expansion highlights4 records
RealDrives competitors and assessment
Company assessmentBroad incumbents
- CliftonStrengths (Gallup): Dominant strengths-based assessment from Gallup with massive global brand recognition and enterprise penetration. Competes for the same individual/team/leadership development budgets but with much broader content and distribution.
- Hogan Assessments: Enterprise-grade personality assessment suite (HPI, HDS, MVPI) widely used in leadership development and executive hiring. Direct overlap in leadership and high-stakes hiring use cases; significantly more enterprise-credible at scale.
- Caliper (Havas People): Personality assessment used primarily for sales hiring and leadership development, with a similar trait-based methodology and enterprise deployment focus. Overlaps RealDrives in talent selection and leadership use cases.
- The Myers-Briggs Company: Long-established personality assessment (MBTI) provider with global training/certification infrastructure. Overlaps RealDrives on individual self-insight and team-development use cases but is orders of magnitude larger and more globally distributed.
Direct peers
- Thomas International: Provider of workplace behavioral assessments (PPA, GIA, HPTI) used for recruitment, team dynamics, and leadership across Europe. Direct competitor in enterprise HR-tech and similar assessment-as-SaaS delivery model.
- Predictive Index: Behavioral assessment platform purpose-built for hiring, team design, and leadership — directly comparable Match + Hire use case and overlapping enterprise HR buyer. Significantly better capitalized and globally distributed.
- Insights Discovery: Color-based (four-color Jung-inspired) personality assessment used widely in team building, leadership development, and sales — directly comparable color-coded methodology, similar certified-practitioner distribution model, and overlapping customer base in Europe.
- Management Drives: Direct predecessor/spinoff of the same methodology (Graves-based drives) founded by the same Koppenol/Versnel lineage before they left in 2006. Offers the same six-color drives framework for organizational development and is the most directly comparable peer.
- TTI Success Insights: Multi-assessment suite (DISC, Motivators, EQ, DNA) used for hiring, team building, and coaching with a comparable certified-practitioner channel model. Direct overlap on behavioral assessment methodology and sales motion.
- Spiral Dynamics: Built on the same Clare W. Graves theory that RealDrives descends from, with overlapping concepts of value systems and developmental stages. Targets similar organizational and leadership development use cases and shares intellectual lineage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RealDrives social profiles
Digital presenceRealDrives financial estimates
Financial estimateRevenue estimate
Valuation estimate
RealDrives leadership team
Management profileNumber of profiles
Profiles3 records
RealDrives funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RealDrives M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RealDrives
What does RealDrives do?
RealDrives sells a six-color behavioral drives assessment platform (11-question survey available in 6 languages) along with software tools: a mobile app, the PocketCoach AI-powered team coaching chatbot, the CombiBox toolkit for certified trainers, the Enterprise Portal for organizations, and the Match + Hire recruitment tool. The offering is complemented by 3-day certification training and facilitated leadership and teambuilding workshops.
Is RealDrives a public or private company?
RealDrives is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RealDrives founded?
RealDrives was founded in 2009. It employs 1 to 10 people.
Where is RealDrives based?
RealDrives is headquartered in Maartensdijk, Netherlands, in the Europe region.
How does RealDrives make money?
Seven revenue lines are on record. Individual Assessments are the primary driver. The others are certification Training, enterprise Portal, combiBox, pocketCoach Subscriptions, team Workshops and on-site Certification & Training.
Who are RealDrives's main competitors?
Broad incumbents on record are CliftonStrengths (Gallup), Hogan Assessments, Caliper (Havas People) and The Myers-Briggs Company. Direct peers are Thomas International, Predictive Index, Insights Discovery, Management Drives, TTI Success Insights and Spiral Dynamics.
Does RealDrives have an API?
No public API is recorded for RealDrives.
What industry is RealDrives in?
RealDrives's product category is Behavioral Assessment Software. Its primary akta.pro industry code is EDAFAHAG, Assessment & Quiz Item Authoring Tools (within course builders). Its NAICS code is 5132 and its SIC code is 7372.