Associations West
- Company typePrivate
- Founded1979
- HeadquartersRoseville, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
Associations West firmographics
Firmographics- Name
- Associations West
- Legal name
- California Society of Association Executives (Associations West)
- Website
- https://myassociationswest.org
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Associations West industry classification
Industry- Product category
- Professional Association Services
- NAICS
- Professional Organizations (813920), Convention and Trade Show Organizers (56192)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)
- akta.pro secondary industries
- Executive Summits & Invitation-Only Forums (MPAGAGAK), Industry-Specific B2B Trade Show Organizers (THAHABAB)
Keywords
Where Associations West is headquartered
LocationHeadquarters
- HQ city
- Roseville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Associations West business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Membership Dues: Association professionals and industry partners pay membership dues to access member benefits including networking, education, resources, and member-only content through the MyCalSAE online community.
- Event Registration Fees: Revenue generated from signature events (Elevate Annual Conference, Seasonal Spectacular, regional events) and educational programs with tiered pricing for members and non-members.
- Professional Development Programs: CAE study groups, certification prep programs, webinars, and educational sessions with associated registration fees and course materials.
- Career Center Services: Job posting fees for employers, with discounts available for members.
- Marketing & Advertising: Email blast and fax blast services for members to communicate with the membership, plus advertising opportunities in publications and on the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Peer-Powered Lunch - WA Region (Non-Dues Revenue) |
| Subscription | Pay-as-you-go | Harvesting Ideas - Oregon Education + Luncheon |
| Subscription | Pay-as-you-go | No Tricks, Just Tips - Bay Area |
| Subscription | Pay-as-you-go | Gather & Grow - SoCal |
| Subscription | Pay-as-you-go | CAE Fall 2026 Study Group (10-week virtual program) |
| Subscription | Pay-as-you-go | Emerging Professionals Summit |
| Subscription | Pay-as-you-go | Bay Area WNBA Social |
| Subscription | Pay-as-you-go | ASAE Western States Reception - Indianapolis |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Associations West product offering
Product offeringCore offering
Associations West is a regional professional membership association (formerly California Society of Association Executives / CalSAE) serving more than 1,600 association professionals across California, Oregon, and Washington. It sells membership subscriptions, signature conferences (Elevate, Seasonal Spectacular, Next Wave), CAE certification study groups, a Career Center for job postings, a Knowledge Hub of industry resources, on-demand eLearning, a Member Directory, an Industry Partner Business Directory, and a Premier Partner sponsorship program.
Product overview
Associations West is a professional association serving over 1,600 members across California, Oregon, and Washington (formerly California Society of Association Executives/CalSAE). The organization offers a membership-based platform combining event management, professional development, career services, and peer networking. Key offerings include signature conferences (Elevate, Seasonal Spectacular, Next Wave), the CAE Study Group for certification preparation, a Career Center for job postings, a Knowledge Hub with downloadable resources, On-Demand Learning, a Membership Directory, an Industry Partner Business Directory, Premier Partner sponsorship program, and a Mobile App for event attendees. The organization uses Novi AMS association management software for internal operations and powers its member community through MyCalSAE, an online discussion forum.
Differentiator
Problem solved
Functional benefit
Products and services
- Membership Program (Association Professional & Industry Partner)
Companies that use Associations West
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Associations West technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Associations West partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered premier partner.
- Meydenbauer Centerpremier partnerPremier Partner providing event venue services for Washington region events. Located in Bellevue, WA. Industry Partner - WA designation.
- Visit Greater Palm Springspremier partnerCVB providing destination marketing and meeting planning services for Southern California events.
- The San Francisco Peninsulapremier partnerCVB providing meeting and event venue services for San Francisco Bay Area region.
- Visit San Josepremier partnerCVB and Team San Jose providing event services, venue coordination, and destination management for San Jose events.
- The Grand Hotel in Salempremier partner193-room hotel in Salem, Oregon and headquarters hotel for Salem Convention Center. Original join date: 2024.
- Novi AMSpremier partnerAssociation management software (AMS) provider. Born out of an association's strategic plan, Novi was created by associations. Offers $1,000 off onboarding for Associations West members.
- Visit Rancho Cordovapremier partnerCVB providing meeting planner guide, incentive programs, and destination marketing for Rancho Cordova events.
- Visit Berkeleypremier partnerCVB providing meeting and event services, site inspection, incentives, and venue coordination for Berkeley events. 1,450 guest rooms and 60,000+ sq ft of combined space.
- Salem Convention Centerpremier partnerConvention center venue for Oregon region events, adjoining Bentley's restaurant and connected to The Grand Hotel.
- See Montereypremier partnerCVB providing meeting and event services for Monterey County. 220+ lodging properties and meeting facilities for groups 10-3,000. All In Incentive program available.
- The Venues at Santa Anita Parkpremier partnerSpecialty event venue with 1 million square feet of flexible indoor and outdoor space for corporate meetings, trade shows, weddings, and holiday parties.
- GOCAL (Greater Ontario California)premier partnerCVB for Greater Ontario California providing convention and event services. Contact: Arlette Garibay (VP Sales), Katie Hinks (Manager, Convention Sales), Michael K. Krouse (President/CEO).
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Associations West competitors and assessment
Company assessmentBroad incumbents
- ASAE (American Society of Association Executives): National professional association for association executives. Direct upstream counterpart and the body that grants Associations West its CAE Approved Provider status; competes for the same individual members and event sponsorship dollars at a larger, nationwide scale.
- PCMA (Professional Convention Management Association): Global community for the business events industry, including meeting professionals who work at or with associations. Comparable audience overlap with Associations West's meeting-planner members and content topics.
- IAEE (International Association of Exhibitions and Events): Member-based organization for the exhibitions and events industry. Overlaps with Associations West on the trade-show and exhibition side of the association meetings business, especially relevant for partners like convention bureaus and venues.
Regional players
- CSAE (Canadian Society of Association Executives): National society serving association professionals across Canada. Operates a comparable model — membership, conferences, CAE-style education — but for the Canadian market rather than the US western states Associations West serves.
Direct peers
- MASAE (Mid-America Society of Association Executives): Multi-state regional society serving association professionals across the central US. Comparable regional-society model — events, education, networking — but for a different geography than Associations West.
- NYSAE (New York Society of Association Executives): State-level society of association executives in New York. Closest structural analog to Associations West — runs regional conferences, networking, and CAE prep for a defined US geography.
- FASAE (Florida Society of Association Executives): Florida-based state society of association executives. Comparable membership, conference, and professional development model for association professionals in Florida, with a strong events-led GTM.
- TSAE (Texas Society of Association Executives): Texas society of association executives. Direct regional peer running conferences, networking, and certification prep for association professionals in Texas, mirroring Associations West's structure in the western US.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
Associations West social profiles
Digital presenceAssociations West financial estimates
Financial estimateRevenue estimate
Valuation estimate
Associations West leadership team
Management profileNumber of profiles
Profiles6 records
Associations West funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Associations West M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Associations West
What does Associations West do?
Associations West is a regional professional membership association (formerly California Society of Association Executives / CalSAE) serving more than 1,600 association professionals across California, Oregon, and Washington. It sells membership subscriptions, signature conferences (Elevate, Seasonal Spectacular, Next Wave), CAE certification study groups, a Career Center for job postings, a Knowledge Hub of industry resources, on-demand eLearning, a Member Directory, an Industry Partner Business Directory, and a Premier Partner sponsorship program.
Is Associations West a public or private company?
Associations West is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Associations West founded?
Associations West was founded in 1979. It employs 51 to 100 people.
Where is Associations West based?
Associations West is headquartered in Roseville, United States, in the North America region.
How does Associations West make money?
Five revenue lines are on record. Membership Dues are the primary driver. The others are event Registration Fees, professional Development Programs, career Center Services and marketing & Advertising.
Who are Associations West's main competitors?
Broad incumbents on record are ASAE (American Society of Association Executives), PCMA (Professional Convention Management Association) and IAEE (International Association of Exhibitions and Events). CSAE (Canadian Society of Association Executives) is listed as a regional player. Direct peers are MASAE (Mid-America Society of Association Executives), NYSAE (New York Society of Association Executives), FASAE (Florida Society of Association Executives) and TSAE (Texas Society of Association Executives).
Does Associations West have an API?
No public API is recorded for Associations West.
What industry is Associations West in?
Associations West's product category is Professional Association Services. Its primary akta.pro industry code is THAHACAA, Association & Society Conference Management (Nonprofit, Professional Bodies), with a secondary code of MPAGAGAK, Executive Summits & Invitation-Only Forums. Its NAICS code is 813920 and its SIC code is 8600.