What STANDOUT Inc. does

STANDOUT Inc. (株式会社STANDOUT) is a privately-held Japanese energy consulting firm headquartered in Okayama, Japan. The legal entity was incorporated in 2024, building on energy-sector expertise accumulated by its team since 2017. Its core business is high-voltage (高圧) and special-high-voltage (特別高圧) electricity contract brokerage — analyzing corporate clients' usage patterns and matching them with cost-effective electricity retailers in Japan's liberalized retail market. Complementary offerings include self-consumption solar PV system installation, demand monitoring system deployment, government subsidy application agency services, and digital/green transformation (DX/GX) advisory.

The underlying methodology is centered on manual and tool-assisted analysis rather than proprietary AI/ML systems. STANDOUT's "Energy Visualization" (エネルギーの見える化) workflow organizes electricity usage and contract details to surface hidden costs, while a multi-company electricity cost simulation compares rates across multiple retailers within one to two weeks and produces a detailed savings table. Retailer selection is grounded in a curated methodology weighting capital strength (resilience during past price spikes), self-generation mix versus JEPX dependency, and historical sales track record. No APIs, SDKs, integrations, or AI-native capabilities are disclosed in the source data.

STANDOUT monetizes through transaction fees on electricity contract switches, equipment and installation margins on solar systems, and professional service fees on demand monitoring and subsidy application work. Pricing is quote-based and not publicly disclosed. Customers are acquired primarily through inbound inquiries on the company website (standout.jp) and email ([email protected]), supplemented by organic content marketing targeting search terms related to high-voltage electricity selection and energy savings. The two principal customer segments are Japanese corporations with high-voltage electricity needs (manufacturing, large commercial, industrial) and international companies expanding into or operating in Japan — with the latter served via an English-language inquiry path, a notable but currently low-volume differentiator among domestic energy consultancies. Leadership comprises Representative Director Shuji Yamashita (山下 習司) and Managing Director Takuya Aoki (青木 拓也).

Name

STANDOUT Inc.

Legal name

株式会社STANDOUT

Website

https://standout.jp/

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

STANDOUT Inc. (株式会社STANDOUT) is a Japanese energy consultancy headquartered in Okayama that brokers high-voltage electricity contracts and adjacent services — solar PV, demand monitoring, and subsidy applications — for domestic and international corporate clients operating in Japan.

Ownership category

akta.pro rank

Headquarters

HQ city

Okayama

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Electricity Retailer Intermediation (新電力会社への取次業務): STANDOUT acts as an intermediary between corporate clients and new electricity retailers (新電力), earning commissions or fees by facilitating electricity contract switches. This is the primary revenue-generating service.
2. Self-Consumption Solar PV Installation (自家消費型太陽光発電設備導入): Procurement and introduction of solar power systems for corporate self-consumption, likely generating revenue through service fees or equipment margins.
3. Demand Monitoring System (デマンド監視システム): Installation and potentially ongoing monitoring services of demand monitoring systems for corporate clients.
4. Subsidy Application Services (補助金申請代行): Agency services for government subsidy applications for energy-related equipment.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

STANDOUT Inc. is a Japanese energy consulting firm that analyzes corporate electricity usage and contract structures to identify cost reduction opportunities, then brokers switches to optimal electricity retailers for Japanese companies operating on high-voltage or special high-voltage power. The firm delivers multi-company electricity cost simulations within 1 week to 10 days and supports clients through the application and switching process, complemented by self-consumption solar PV installation, demand monitoring system deployment, and government subsidy application agency services.

Product overview

STANDOUT Inc. operates as a comprehensive energy consulting company specializing in high-voltage electricity cost reduction for corporate clients in Japan. The company's core offering is its electricity contract brokerage service, which analyzes enterprise energy usage patterns and matches clients with optimal power suppliers. This is complemented by supplementary services including self-consumption solar power generation system installation, demand monitoring system deployment, government subsidy application assistance, and digital/green transformation advisory services. The portfolio functions as an integrated energy optimization solution where the core brokerage service identifies cost reduction opportunities, while the add-on modules (solar systems, demand monitoring) provide infrastructure-level implementation to achieve those savings.

Differentiator

Problem solved

Functional benefit

Products and services

• Electricity Company Brokerage (電力会社の取次業務)

Quantifiable outcome

• 311 electricity contracts optimized for cost reduction
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• NTT Anode Energy: Energy services subsidiary of NTT providing energy solutions including retail electricity, energy management, and consulting for corporate clients. Operates in the same energy optimization space as STANDOUT but as part of a larger telecom group with broader capabilities.
• Kanden Energy Solution: Energy services subsidiary of Kansai Electric Power Company, providing energy solutions, electricity retail, and energy management for corporate customers. Comparable to STANDOUT's energy services but as part of a major utility group with deeper resources.
• Tokyo Gas: Major Japanese utility company with broad energy services including electricity retail, gas, and energy solutions. While much larger and offering broader services, Tokyo Gas competes in the corporate electricity retail space that STANDOUT serves.
• Hokkaido Electric Power: Japanese utility company providing electricity generation, transmission, and retail services. While primarily a regional utility, it competes in the high-voltage electricity market that STANDOUT serves through its broader retail offerings.

Direct peers

• Looop: Japanese solar PV and electricity retailer offering both direct solar installation and retail electricity supply. Comparable to STANDOUT's combined solar PV installation and electricity retailer intermediation offerings for corporate clients.
• ENERES: Japanese energy services company providing energy procurement, energy management, and consulting services to corporate clients. Comparable to STANDOUT's high-voltage electricity consulting and optimization services for industrial and commercial customers.
• UPDATER: Japanese energy and sustainability solutions provider offering energy switching, electricity, gas, and renewable energy services to businesses. Comparable to STANDOUT's electricity brokerage and multi-service energy offerings for corporate clients.
• ENECHANGE: Japanese energy comparison and switching platform serving both residential and corporate customers. Directly competes with STANDOUT by enabling businesses to compare and switch electricity retailers, with a similar focus on high-voltage contract optimization.

Emerging players

• Digital Grid: Japanese energy tech company providing digital energy management solutions and P2P energy trading platforms. An emerging player in the energy optimization space that intersects with STANDOUT's service offerings through technology-enabled efficiency solutions.
• Raccoon Energy: Japanese energy tech company providing energy management and optimization solutions for corporate clients. An emerging player in the energy services market with comparable focus on corporate energy optimization and digital energy solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STANDOUT Inc.