Cumberland Insurance and Reinsurance Company

What Cumberland Insurance and Reinsurance Company does

Cumberland Insurance and Reinsurance Company sal is a privately-held, family-controlled Lebanese insurance carrier founded in 1990 and headquartered in Dbayeh, Lebanon. The company underwrites eight lines of business — Health, Motor, Travel & Expatriate, Casualty & Liability, Marine, Fire & Property, Engineering, and General Accidents — with tiered product structures including Platinum/Vital/Basic health plans and Prestige/Regular motor plans, plus mandatory expatriate coverage for foreign workers in Lebanon.

The company operates a hybrid distribution model combining four physical branches (Dbayeh, Jounieh, Tripoli, Verdun), a 140+ broker network accessed through the SmartONE web portal, dedicated medical and motor hotlines, and direct digital channels via the MedApp mobile application for policyholder claims submission and instant lab/hospital approval. A network of 400+ hospitals and laboratories supports direct billing for health policyholders. Senior leadership comprises Chairman Rizk El Khoury, CEO George Mankouche, CFO Roy Bou Kheir, CMO Rafi Hadjinian, and CIO Nabil Hraiki, with founder Antoine El-Khoury still active.

Cumberland generates revenue entirely through insurance premiums collected on subscription/recurring annual or multi-year terms; pricing is quote-based and not publicly disclosed. The company serves a horizontally distributed base of 60,000+ individual, family, vehicle-owner, expatriate, and corporate customers, primarily in Lebanon, supplemented by outbound travel and Schengen/US travel products. Operations remain entirely domestic (no geographic expansion is signaled) and there is no disclosed revenue, funding, or AI/ML capability in the available evidence.

Name

Cumberland Insurance and Reinsurance Company

Legal name

Cumberland Insurance & Reinsurance Company sal

Website

https://cumberland.com.lb

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Cumberland Insurance and Reinsurance Company sal is a Lebanon-based, family-controlled multi-line insurer underwriting health, motor, travel, casualty, marine, fire, engineering, and accident policies for individuals, families, and businesses via a 140+ broker network and four branch offices.

Ownership category

akta.pro rank

Product category

General Insurance

NAICS

Insurance Carriers (5241), Direct Life, Health, and Medical Insurance Carriers (52411), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

akta.pro secondary industries

Commercial Package / Business Owners Policies (BOP) (FSAJAMAG), Inland Marine / Personal Articles & Valuable Items Insurance (FSAJACAJ)

Keywords

• General insurance services
• Health insurance plans
• Motor vehicle insurance
• Marine cargo insurance
• Property casualty insurance

Headquarters

HQ city

Dbayeh

HQ country

Lebanon

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Premium Revenue: Cumberland generates revenue through insurance premiums collected from policyholders across eight product lines: Health, Motor, Travel & Expatriate, Casualty & Liability, Marine, Fire & Property, Engineering, and General Accidents insurance. Premiums are collected on subscription/recurring basis with annual or multi-year policy terms.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Cumberland Insurance and Reinsurance Company sal is a Lebanon-based insurance provider offering eight core product lines: Health, Motor, Travel & Expatriate, Casualty & Liability, Marine, Fire & Property, Engineering, and General Accidents insurance. The company serves individuals, families, and businesses across Lebanon through 4 branch offices, a network of 140+ brokers (via the SmartONE broker portal), and a mobile claims application (MedApp) for existing policyholders.

Product overview

Cumberland Insurance and Reinsurance Company is a Lebanon-based insurance provider offering a portfolio of eight core insurance products: Health Insurance (with Platinum, Vital, and Basic plans), Motor Insurance (Prestige and Regular tiers), Travel & Expatriate Insurance, Casualty & Liability Insurance, Marine Insurance, Fire & Property Insurance, Engineering Insurance, and General Accidents Insurance. The company complements its product portfolio with a mobile application (MedApp) for claims submission and a Brokers' Portal for intermediary network management. With over 30 years of expertise, the company serves individuals, families, and businesses across Lebanon through a network of 140+ brokers and 400+ healthcare providers.

Differentiator

Problem solved

Functional benefit

Brands

• Platinum®: Premium health insurance plan with unlimited in-patient coverage and comprehensive benefits including medical repatriation and emergency coverage outside Lebanon.
• Vital®
• Basic®
• Prestige
• Regular

Products and services

• Health Insurance Health insurance program providing hospitalization coverage, laboratory tests, medication costs, doctor consultation fees, and emergency coverage outside Lebanon for Platinum and Vital plans. Offers Platinum, Vital, and Basic tiers with varying coverage limits and classes, targeted at individuals and families.
• Motor Insurance Motor insurance program covering fire, theft, accidental damages, and third-party liability protection. Offers Prestige and Regular plans with supplementary benefits including agency repair, car hire, and roadside assistance, for private cars, taxis, motorcycles, cargo vans, buses, pickups, trucks, and other vehicles.
• Travel & Expatriate Insurance Travel insurance program for overseas journeys providing medical expenses coverage, repatriation, luggage loss reimbursement, and visa requirement compliance. Includes Individual Travel Plans (Option One and Option Two), Schengen/U.S.A. Travel Insurance, and Expatriate Insurance for foreign workers in Lebanon.
• Casualty & Liability Insurance Casualty and liability insurance covering workman's compensation, school liability, public liability, professional liability, product liability, and hunting liability for individuals and organizations.
• Marine Insurance Marine insurance program covering Marine Cargo, Marine Hull and Pleasure Boats, Goods in Transit Insurance, and Jewelers Block Insurance for businesses and boat owners.
• Fire & Property Insurance Fire and property insurance covering building and contents against fire, burglary, earthquakes, natural disasters, and other risks. Includes Property All Risk Insurance for fortuitous events coverage.
• Engineering Insurance Engineering insurance covering Contractors All Risk, Erection All Risk, Machinery Breakdown, Contractors Plant & Equipment, and Electronic Equipment Insurance for construction and business operations.
• General Accidents Insurance General accidents insurance covering Burglary, Money, Fidelity Guarantee, and Personal Accident for home and business protection against monetary losses and accidental injuries.
• MedApp Mobile Application Medical mobile application for existing policyholders to submit medical claims and receive instant approval for laboratory or hospital tests, available for download on mobile devices.
• SmartONE Brokers' Portal Online web-based portal at smartone.cumberland.com.lb for brokers to access and manage Cumberland insurance products, utilize proprietary tools, receive advanced training programs, and obtain dedicated assistance from the Cumberland broker relationship team.

Quantifiable outcome

• 60,000+ satisfied customers served
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Teach A ChildcoreStrategic or Co-development Partner · 18 July 2023Cumberland Insurance Lebanon serves as a key sponsor for the Teach A Child non-profit organization, contributing to cover the expenses related to the education of underprivileged students regardless of gender, religion, location, or academic performance. The company has helped sponsor 900+ children through this initiative.
• Open MindcoreStrategic or Co-development PartnerCumberland has a sustainable partnership with Open Mind, an organization supporting children with special needs. Rizk El Khoury, Chairman of Cumberland, sits on the executive committee of Open Minds and actively contributes to giving children with special needs equal opportunities to thrive in society. The partnership has supported 25+ schools and 346+ students targeted through various programs.
• LIBS (Lebanese Insurance Brokers Syndicate)coreGTM or Marketing PartnerCumberland co-sponsors the LIBS Annual Gala Dinner, marking its tradition of dedicated support for this event. The company actively participates alongside LIBS, reaffirming its commitment to the advancement of knowledge, collaboration, and community engagement in the insurance industry.
• Healthcare Providers NetworkcoreOthersCumberland maintains a network of 400+ hospitals and laboratories across Lebanon, providing policyholders with access to medical services, hospital direct billing, and comprehensive healthcare coverage through their health insurance plans (Platinum, Vital, and Basic).

Scale indicators13 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• AXA Middle East: AXA operates as a major multinational insurer in Lebanon and the broader Middle East offering motor, health, property, and casualty lines. It is comparable to Cumberland as a broad multi-line carrier but with significantly larger capital base and global reinsurance capacity.
• MetLife Lebanon: Global insurer operating in Lebanon with life and health coverage, often distributed through corporate and group channels. Comparable to Cumberland in health and group insurance offerings, though it is a much larger, capital-rich multinational player.
• Allianz Saudi Fransi (Lebanon ops): Global insurer with multi-line offerings across motor, health, and property in Lebanon and the wider region. Comparable as a broad incumbent competing in the same lines as Cumberland but with substantially deeper capital and brand recognition.

Direct peers

• Libano-Suisse Insurance: One of the largest Lebanese insurers offering life and non-life coverage including health, motor, and property. Comparable to Cumberland in product portfolio and Lebanese market focus, with a similar broker-led distribution model.
• Bankers Assurance SAL: A Lebanese multi-line insurer offering motor, health, fire, and casualty coverage to individuals and businesses. It is the closest direct competitor to Cumberland given similar product breadth, domestic-only focus, and comparable customer segmentation in Lebanon.

Emerging players

• Bupa Arabia: Leading health insurer in Saudi Arabia serving corporate and individual customers with direct-billing hospital networks. Comparable to Cumberland in health-insurance focus and hospital-network model, though focused exclusively on health rather than multi-line.

Regional players

• Tawuniya (Cooperative Insurance): One of the largest Saudi insurers offering motor, health, property, and engineering coverage with strong direct-billing networks. Comparable to Cumberland as a multi-line carrier with strong distribution, though operating in Saudi Arabia rather than Lebanon.
• Saudi National Insurance (Saudi Enaya): Saudi-listed multi-line insurer offering motor, health, property, and engineering lines. Comparable to Cumberland in product breadth but operating primarily in Saudi Arabia rather than Lebanon.
• Medgulf (Bahrain): Bahrain-based multi-line insurer with health and motor focus across the GCC. Comparable to Cumberland in product mix (notably motor and health) but serving different geography.
• Gulf Insurance Group (GIG): Kuwait-headquartered multi-line insurer operating across MENA including non-life, life, and health lines. Comparable to Cumberland as a multi-line carrier, but operating across multiple geographies rather than Lebanon-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cumberlandinsurance
• LinkedInlinkedin.com/company/cumberland-insurance-and-reinsurance-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cumberland Insurance and Reinsurance Company