Houston Motorsports Park

What Houston Motorsports Park does

Houston Motorsports Park (HMP) operates a dual-format motorsports venue located at 11620 N. Lake Houston Parkway in Northeast Houston, Texas, inside Beltway 8 approximately 20 minutes from both downtown Houston and Bush Intercontinental Airport. The facility combines a 1/8-mile all-concrete dragstrip (rated among the fastest in the country, with a track record of 3.717 seconds at 199 MPH and capability for vehicles producing over 2500 horsepower) and a 3/8-mile high-banked asphalt tri-oval with 80-foot-wide concrete turns. Both venues are equipped with computerized transponder timing and scoring systems, and the spectator area is elevated 20 feet above the track surface. The property also houses VIP suites, a media room, race car storage facilities, on-site SUNOCO gasoline, and full concessions, modeled in part after Texas Motor Speedway.

HMP's product portfolio spans a recurring weekly event calendar and a rotating slate of special events. Weekly programming centers on Friday Night Street Night (open to any street-legal vehicle) and Sunday Test & Tune sessions on the dragstrip, plus periodic oval track racing nights. Special event programming includes the Index Outlaws Saturday Showdown, Shootout Saturdays, the Southern Premier Racing Series (SPRS) oval series, Freddy LSX Truckfest, JR QUICKS Birthday Bash, H-TOWN vs THE WORLD grudge racing, and Full Throttle Promotions 7.50 Superbowl events. Customer segments comprise drag racing enthusiasts, oval/short track racers across NASCAR-style classes, general public and families seeking affordable entertainment, and youth/junior racers through partnerships with the River City Quarter Midget Association and Lone Star Quarter Midgets.

The business model is multi-stream. Primary revenue comes from general admission tickets (Adults $20, Children 6-12 $5, Under 5 FREE, Parking $10) plus $15 Tech Card race entries. Variable pricing applies to premium events (e.g., $30-$35 adult admission). Ancillary revenue is generated through on-site concessions and SUNOCO fuel sales, HMP-branded merchandise sold via Facebook Shop, and facility rental/co-promotion fees paid by third-party promoters and sanctioned series including SPRS, Full Throttle Promotions, Alley Cat Racing, BWFS Industries, and TALMS. Distribution is conducted at the venue's front gate with limited presale ticketing via FOAT, and marketing relies on Facebook, Instagram, and the venue's WordPress website. The company is privately held under the original Baker family ownership, with management transitioned in 2015 to a team led by Tracy Trotter as Chairman of the Board of Directors.

Name

Houston Motorsports Park

Legal name

Houston Motorsports Park

Website

https://houstonmotorsportspark.com

Company type

Private

Operating status

Operating

Short description

Houston Motorsports Park operates a private dual-format motorsports venue in Northeast Houston featuring a 1/8-mile all-concrete dragstrip and a 3/8-mile high-banked asphalt oval, serving drag racing enthusiasts, short track racers, families, and youth programs through weekly events and special racing series.

Ownership category

akta.pro rank

Product category

Motorsports Entertainment / Racing Venue

NAICS

Racetracks (711212), Other Spectator Sports (711219)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industries

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE), Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• Drag racing venue
• Oval track racing
• Motorsports entertainment
• Racing event tickets
• Short track racing

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. General Admission Tickets: Revenue from spectator admission to drag racing and oval track events. Regular pricing: Adults $20, Children 6-12 $5, Under 5 FREE, Parking $10. Special events have variable pricing.
2. Tech Cards / Race Entry Fees: Participants pay Tech Cards (typically $15) to register and race at Test & Tune, Street Night, and grudge events. Additional class-specific entry fees for indexed racing events.
3. Concessions and On-Site Amenities: Full concessions available on-site including SUNOCO gasoline. Food and beverage sales generate ancillary revenue from event attendees.
4. Merchandise Sales: HMP merchandise sold via Facebook shop and on-site, including branded apparel and gear.
5. Sponsorships and Event Partnerships: Third-party promoters and sponsors (Full Throttle Promotions, Alley Cat Racing, Southern Premier Racing Series, BWFS Industries) lease the facility or co-brand events, generating facility rental and sponsorship revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Houston Motorsports Park operates a motorsports entertainment venue featuring a 1/8-mile all-concrete dragstrip and a 3/8-mile high-banked asphalt oval track with concrete turns. The venue hosts recurring drag racing events (Friday Night Street Night, Sunday Test & Tune, index and shootout events), oval track racing series (HMP Oval Race, Southern Premier Racing Series), and special events such as Freddy LSX Truckfest and H-Town vs The World. Customers include amateur and professional racers, youth racers, and spectator families purchasing admissions, tech cards, concessions, merchandise, and fuel.

Product overview

Houston Motorsports Park is a motorsports entertainment facility offering two primary racing venues: a 1/8-mile all-concrete drag strip and a 3/8-mile high-banked asphalt oval track. The drag strip hosts weekly Friday Night Street Night and Sunday Test & Tune events, plus special events like Index Outlaws Saturday Showdowns, Shootout Saturdays, H-TOWN vs THE WORLD, and Freddy LSX Truckfest. The oval track features the Southern Premier Racing Series (SPRS), HMP OVAL RACE events, and youth programs including JR QUICKS Birthday Bash. Additional offerings include race car storage facilities, VIP suites, on-site SUNOCO gasoline, and merchandise. The venue operates as a physical racing entertainment destination, not a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Drag Strip Facility Use 1/8-mile all-concrete dragstrip with state-of-the-art computerized timing and scoring, burnout box, and 20-foot elevated spectator area; capable of supporting vehicles with 2500+ horsepower and speeds over 190 MPH. Used by amateur and professional drag racers across multiple classes.
• Oval Track Facility Use 3/8-mile high-banked asphalt tri-oval with 80-foot-wide concrete turns, computerized transponder timing system, VIP suites, and media room; hosts NASCAR-style classes including Modifieds, Pro Trucks, Late Models, Pro Modifieds, Eco Stocks, Legends, and Bandoleros.
• Friday Night Street Night Recurring Friday night drag racing event open to street vehicle owners with no race car or experience required; provides a legal venue to race personal vehicles on the 1/8-mile dragstrip.
• Sunday Test & Tune Weekly Sunday grudge racing and test-and-tune sessions on the dragstrip; restricted to slick and drag radial tires; admission $20 adults, $5 kids 6-12, free under 5.
• Index Outlaws Saturday Showdown Competitive Saturday index racing event with multiple classes (5.80 Index, 7.0 Index, Fullsize Truck Shootout, Jr Dragsters); $30 adult admission and $100 class entry fees with 100% payback plus added prize money.
• Shootout Saturday Special shootout racing events featuring H-Town Hitters, Small Tire No Time Shootout, and various index classes with substantial prize money.
• HMP OVAL RACE Weekly oval track racing program across multiple classes including Legacy, Crown Stocks, Outlaws, Pro Trucks, Pro Modifieds, Eco Stocks, Legends, HMP Stocks, and Bandoleros; $20 adults, $15 seniors/military, $10 kids 6-12, $30 Pit Pass.
• Southern Premier Racing Series (SPRS) Comprehensive oval racing series at HMP featuring Pro Trucks, Pro Modifieds, NASKARTS, Lone Star Legacy, Eco Stocks, Wheelman/Super/Street Stocks, Outlaw/Pro Late Models, and 'For the Fallen 40's' special events with bonus prize money.
• Freddy LSX Truckfest Truck-focused racing festival featuring drag racing and burnout pit competitions; $35 adult admission, kids 12 and under free.
• JR Quicks Birthday Bash

Quantifiable outcome

• Track record of 3.717 @ 199 MPH
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Southern Premier Racing Series (SPRS)coreStrategic or Co-development Partner · 10 September 2022SPRS operates the oval track under the Southern Premier Racing Series banner, bringing 7 classes of racing action including 'For the Fallen 40's' Pro Truck and Pro Modified events with 40-lap main events. SPRS runs multiple races per season at HMP, including the inaugural season launch on September 10, 2022 and the Scary Fast 50 event in October 2022.
• Full Throttle PromotionscoreGTM or Marketing PartnerFull Throttle Promotions is a recurring third-party promoter that presents special drag racing events at HMP, including Friday Night Street Night with 7.50 Race events and the Full Throttle Promotions 7.50 Superbowl scheduled for September 19, 2026. They bring their own event branding, sponsors, and racer community to the venue.
• Alley Cat RacingminorGTM or Marketing PartnerAlley Cat Racing is a promoter that hosts special grudge racing and index racing events at HMP, including the 'LET'S GET IT ON' series and 'LOCK-IN' events featuring motorcycle drag racing and locked-in races.
• BWFS IndustriesminorGTM or Marketing PartnerBWFS Industries sponsored BWFS NASCAR Night at HMP, featuring double features across all NASCAR classes including NASCAR Fiesta Modifieds, NASCAR BWFS Coke Trucks, NASCAR American Muscle Cars, Eco Stocks, Legends, and Bandoleros, plus the Texas Asphalt Limited Modified Touring Series Space City Shootout.
• Texas Asphalt Limited Modified Series (TALMS)minorStrategic or Co-development PartnerTALMS is a touring asphalt modified series that races at HMP as part of select event programs, bringing additional competitive racing classes to the venue.
• Baker FamilycoreOthersThe Baker family is the original owning family of Houston Motorsports Park. Management transitioned in 2015 with new leadership from Tracy Trotter and team taking over operations from the Baker family. The Baker family retained ownership during the transition and eventual sale discussions.
• Tracy Trotter / New Management TeamcoreOthersTracy Trotter served as Chairman of the Board of Directors under the new management team that took over from the Baker family in 2015. Trotter led efforts to restructure the NASCAR schedule, move Speedfest to October, and seek corporate sponsorship. Contact: 832-324-5584, [email protected].
• Top 10 CigarsminorGTM or Marketing PartnerTop 10 Cigars is the presenting sponsor of the JR Quicks Birthday Bash event at HMP, contributing event branding and promotion for this special event.
• River City Quarter Midget AssociationminorStrategic or Co-development PartnerRCQMA partners with HMP for the Oval Track's Back to School Night events, bringing quarter midget racing featuring young drivers from the River City Quarter Midget Association and Lone Star Quarter Midgets to showcase next-generation racers.
• SUNOCO GasolineminorOthersSUNOCO gasoline is available at the track as an on-site amenity for racers and visitors. HMP serves as a SUNOCO fueling location.
• NHRA (National Hot Rod Association)minorOthersHMP's drag racing program is aligned with NHRA standards and participates in NHRA Competition Licensing. The NHRA logo appears on HMP's 'Who Can Drag Race' informational page, indicating affiliation with NHRA racing standards.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• San Antonio Raceway: Texas drag racing venue in Marion, TX running weekly Test & Tune and bracket racing. Comparable Texas regional drag strip competing for similar racer and spectator segments.
• Xtreme Raceway Park: Texas-based drag racing facility (Ferris, TX) hosting small-tire and big-tire drag races. Comparable regional motorsports park with similar pricing model, customer segments, and event types.
• No Problem Raceway Park: Regional drag racing facility in Belle Rose, Louisiana hosting IHRA- and NHRA-affiliated events. Comparable Gulf South motorsports venue serving a similar enthusiast and family entertainment market.
• Lonestar Motorsports Park: Texas drag racing and motorsports park (Seagoville, TX) hosting no-prep and heads-up drag racing events. Directly comparable regional drag racing facility with similar event programming and customer segments.
• Houston Raceway Park (Royal Purple Raceway): Drag racing and motorsports venue located in the greater Houston area (Baytown, TX). Closest direct competitor to HMP for drag racing events, NHRA-sanctioned racing, and Houston-area motorsports fans.
• Gainesville Raceway: Florida drag racing facility that hosts the NHRA Gatornationals. Comparable drag racing-only motorsports park with NHRA alignment and similar event programming structure.

Broad incumbents

• Texas Motor Speedway: Major NASCAR and IndyCar oval track in Fort Worth, TX. Much larger incumbent motorsports venue with national NASCAR sanctioning; comparable in sport (oval racing) but with a vastly broader event portfolio and audience.
• Circuit of the Americas (COTA): Major multipurpose motorsports and entertainment facility in Austin, TX hosting Formula 1, MotoGP, and NASCAR. Broad incumbent in the Texas motorsports ecosystem with overlapping but much larger-scale events and audiences.

Regional players

• Thunderhill Raceway Park: Short-track oval racing venue in Kyle, TX hosting weekly stock car and modified racing. Comparable oval-track format and NASCAR-affiliated classes, but located in a different Texas regional market.

Others

• NHRA (National Hot Rod Association): Sanctioning body for drag racing in the US; HMP aligns with NHRA Competition Licensing standards. Not a direct competitor but a critical ecosystem partner that defines rules and provides legitimacy for HMP's drag racing program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HOUSTONRACING
• Instagraminstagram.com/racehmp
• Xx.com/HMPRACING
• LinkedInlinkedin.com/company/houston-motorsports-park

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Houston Motorsports Park