FIFTYEIGHT HOLDING

What FIFTYEIGHT HOLDING does

FIFTYEIGHT HOLDING GMBH is a privately held German holding company headquartered in Wiesbaden that operates three distinct business units under separate subsidiary brands. The first, 58 Animation (58animation.com), is a creative studio based in Frankfurt specializing in 3D character design and computer-generated animation, described as award-winning and serving enterprise clients in entertainment, advertising, and digital content. The second, 58 Products (58products.com), is the consumer products division built around the proprietary TASSEN face character IP, offering more than 100 SKUs of quirky giftware and home decor distributed to consumers in over 60 countries through retail and direct e-commerce. The third, 58 Distribution (58distribution.com / b2b.58products.us), is a B2B platform that serves US-based business partners reselling FIFTYEIGHT PRODUCTS wholesale. The group also extended into publishing in 2023 with a TASSEN cookbook featuring more than 80 vegetarian recipes.

The company's revenue mechanics span three models: professional services fees from its animation studio, hardware/product sales from TASSEN merchandise, and a transaction-based wholesale channel through the B2B distribution platform. GTM is hybrid: direct-to-consumer e-commerce for TASSEN products, physical retail in 60+ countries, and a dedicated B2B portal for US partners. The animation studio operates on a project-based professional services model targeting enterprise clients, though no specific client logos are publicly disclosed. The company is owner-managed, with a four-person board of directors (Marc Eckart, Timm Osterhold, Max Zimmermann, Siham Morick) and no disclosed external investors, funding rounds, or M&A activity. Core technology is centered on CG character design and the proprietary TASSEN face character library, which functions as the cross-divisional IP asset enabling both the product line and the animation services.

Name

FIFTYEIGHT HOLDING

Legal name

FIFTYEIGHT HOLDING GMBH

Website

https://fiftyeight.com

Company type

Private

Operating status

Operating

Short description

FIFTYEIGHT HOLDING GMBH is a German holding company operating three subsidiaries: an award-winning 3D character animation studio (58 Animation), a consumer merchandise brand (TASSEN) selling 100+ products in 60+ countries, and a US-focused B2B distribution platform (58 Distribution).

Ownership category

akta.pro rank

Product category

Branded character merchandise and animation services

NAICS

Hobby, Toy, and Game Retailers (45912), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Arts, Crafts & DIY Hobby Supplies Distribution (CRAOAMAE)

akta.pro secondary industries

Hobby & Model Kits Distribution (RC, Scale Models, Miniatures) (CRAOAMAD), Craft Storage, Organization & Display Retail (CRALACAJ)

Keywords

• 3D character animation
• Character merchandise products
• Porcelain giftware manufacturing
• B2B distribution platform
• Branded consumer products

Headquarters

HQ city

Wiesbaden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. 3D Animation Services: Award-winning creative studio providing 3D character design and animation services to enterprise clients.
2. TASSEN Consumer Products: Sale of quirky face-themed merchandise including over 100 products distributed in over 60 countries through retail and e-commerce channels.
3. B2B Distribution: B2B platform serving US business partners who resell FIFTYEIGHT PRODUCTS merchandise.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

FIFTYEIGHT HOLDING operates an award-winning 3D character design and CG animation studio serving enterprise clients, manufactures and distributes the proprietary TASSEN face-character consumer merchandise line (over 100 products in over 60 countries), and runs a B2B distribution platform for US partners reselling FIFTYEIGHT PRODUCTS. The holding also publishes cookbooks anchored to its TASSEN product imagery.

Product overview

FIFTYEIGHT HOLDING is a multi-brand holding company operating three distinct business divisions: 58 Animation (award-winning 3D character design and CG animation studio based in Frankfurt), 58 Products (consumer merchandise featuring the quirky TASSEN face characters with over 100 products sold in 60+ countries), and 58 Distribution (B2B platform serving business partners in the USA). The holding also released a cookbook in 2023 featuring vegetarian recipes presented through their products.

Differentiator

Problem solved

Functional benefit

Brands

• TASSEN: Quirky face character products - over 100 funny and likeable products sold in over 60 countries worldwide

Products and services

• 58 Animation Award-winning creative studio specializing in 3D character design and computer-generated (CG) animation, based in Frankfurt, Germany, serving enterprise clients in entertainment, advertising, and digital content.
• 58 Products (TASSEN) Consumer merchandise line featuring the proprietary quirky TASSEN face characters, with more than 100 funny and likeable products distributed in over 60 countries worldwide for individual consumers purchasing giftware and home decor.
• 58 Distribution (B2B Platform) Dedicated B2B platform for business partners of FIFTYEIGHT PRODUCTS in the USA, enabling wholesale partners to access and distribute FIFTYEIGHT products for resale.
• TASSEN Cookbook First cookbook from FIFTYEIGHT, featuring more than 80 vegetarian recipes presented alongside the TASSEN product line, available for purchase through the consumer product website.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Framestore: Framestore is a global animation and VFX studio producing character-driven CG content for film, advertising, and immersive media. Comparable to FIFTYEIGHT's award-winning 58animation studio in providing enterprise 3D character design and animation services.
• Lladró: Lladró is a Spanish porcelain figurine manufacturer producing handcrafted character and decorative porcelain pieces sold globally as giftware and collectibles. Directly comparable to TASSEN's porcelain-based face character products in materials, channel, and giftware positioning.
• Kidrobot: Kidrobot designs and produces designer art toys, vinyl figures, and collectibles featuring distinctive character IP. Directly comparable to TASSEN as a character-driven novelty merchandise brand targeting collectors and gift buyers.
• Funko: Funko is a leading designer and distributor of character-driven collectibles and novelty merchandise (Funko Pop!, vinyl figures, plush) sold globally. Highly comparable to FIFTYEIGHT's TASSEN face-character consumer products division in terms of IP-led character merchandise sold to collectors and gift buyers.
• Mighty Jaxx: Mighty Jaxx is a Singapore-based designer toy and collectibles company creating premium character figures and limited-edition collectibles. Comparable to FIFTYEIGHT's TASSEN business in its focus on quirky, designer-led character merchandise.
• Mondo: Mondo produces premium vinyl figures, collectibles, and licensed character merchandise for entertainment franchises. Comparable to TASSEN's consumer character products division as a character-IP-led collectibles brand.
• Character Options: Character Options designs and distributes character-led toys, gifts, and novelty products globally through retail and wholesale channels. Comparable to TASSEN as a character-IP-driven consumer product company with multi-country retail distribution.

Others

• The Marketing Store: The Marketing Store is a global promotional merchandise and character-licensed product distributor serving enterprise clients. Comparable to FIFTYEIGHT's 58distribution.com B2B platform in providing wholesale character merchandise distribution to business partners, particularly in the US market.

Broad incumbents

• Villeroy & Boch: Villeroy & Boch is a major European porcelain and tableware manufacturer with global retail distribution. Comparable to FIFTYEIGHT's TASSEN porcelain products in terms of porcelain tableware category, brand-driven giftware positioning, and multi-country retail presence — though at much larger scale and broader product range.
• Industrial Light & Magic: ILM is a leading global VFX and 3D animation studio serving enterprise clients across film, advertising, and gaming. Comparable to FIFTYEIGHT's 58animation division as a major 3D animation services provider, though ILM operates at much larger scale across broader categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIFTYEIGHT HOLDING