Wedigify

What Wedigify does

Wedigify B.V. is a Rotterdam-based, founder-owned full-service e-commerce agency that delivers Magento platform services, digital marketing, strategy, AI implementation, and managed support primarily to mid-market and enterprise brands, wholesalers, multi-brand webshops, and physical retailers in the Netherlands and DACH region. The company was founded by Marc van Willigen in 2022, evolving from his earlier venture WillowDesign (2012) and a six-year stint as an independent specialist, and operates with a team of 16 specialists.

The technical core is Magento Open Source and Adobe Commerce development, with the modern Hyvä frontend framework (Tailwind CSS and Alpine.js) as the default for new builds and replatforming projects. Service lines span the full Magento lifecycle — development, Hyvä implementations, custom integrations with ERP/PIM/CRM/WMS, migrations from Adobe Commerce (Cloud) and Shopify to Magento Open Source, project takeovers, recovery/rescue work, security patches with one-business-day SLA, and bi-annual version updates. Adjacent digital marketing services include SEO, SEA (Google Ads), social advertising, email marketing, marketing automation, content creation, and conversion rate optimization, supported by partnerships with Hypernode (GOLD), Hyvä (Bronze), Google, Channable, Spotler, and Producthero.

Revenue is generated through professional services and managed services delivered via a consultative, sales-led motion: business-case development, discovery meetings, and proposal-based engagements with quote-based pricing. The target customer has annual turnover of approximately €1M to €50M+, and the company reports 20+ recurring clients with an average retention of 8+ years. A standalone AI service line, formalized partner ecosystem, and quantified customer outcomes (e.g., Krale €90K annual savings, SHUZ +283.84% net result, Greenfield +250% organic revenue) anchor the value proposition. The company is bootstrapped with no external funding disclosed.

Name

Wedigify

Legal name

Wedigify B.V.

Website

https://wedigify.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Wedigify is a Rotterdam-based full-service e-commerce agency specializing in Magento development, Hyvä frontends, digital marketing, and AI services for mid-market and enterprise brands, wholesalers, and retailers in the Netherlands and DACH region.

Ownership category

akta.pro rank

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Magento Development Services: Custom development services including new Magento webshop builds, Hyvä implementations, migrations from Adobe Commerce/Shopify to Magento Open Source, and ongoing development and maintenance.
2. Digital Marketing Services: Comprehensive digital marketing including SEO, SEA, social advertising, email marketing, marketing automation, content creation, and conversion rate optimization (CRO).
3. Strategy & Data Consulting: Digital strategy development, business case creation, data analysis, and ongoing strategic guidance. AI consulting and implementation services.
4. Support & Maintenance: Ongoing technical support, security patch implementation, Magento updates, and operational support across marketing, technical, content and data disciplines.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Wedigify is a full-service e-commerce agency providing Magento and Shopify development, digital marketing, and strategy services. It delivers new webshop builds, Hyvä frontend implementations, platform migrations (including from Adobe Commerce to Magento Open Source), integrations with ERP/PIM/CRM systems, plus SEO, SEA, social advertising, email marketing, marketing automation, CRO, and AI consulting. The agency targets established brands, wholesalers, multi-brand webshops, and physical retailers in fashion and retail verticals.

Product overview

Wedigify is a full-service Magento and Shopify e-commerce agency based in Rotterdam, offering an integrated portfolio of services structured around three core pillars: Magento platform services (development, Hyvä frontend, integrations, migrations, takeovers, recovery, security, and updates), digital marketing (SEO, SEA, social advertising, email marketing, marketing automation, content creation, and CRO), and strategic capabilities (strategy & data, AI, and operational support). The Magento services are delivered by a fixed team of certified developers working in two-week sprints, while digital marketing and AI capabilities are embedded as cross-disciplinary services that complement the technical foundation. All services are tied to business-case outcomes, with strategy serving as the unifying layer across the entire offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Magento Development

Quantifiable outcome

• €90,000 annual cost savings for Krale through Adobe Commerce to Magento Open Source migration
• +5 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability7 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• HypernodecoreTechnology or Integration · 1 January 2022GOLD partner status achieved within 2.5 years. Hypernode provides optimized Magento hosting infrastructure. Wedigify works with Hypernode on migrations and ongoing hosting for client projects (e.g., Krale migration). Hypernode is a certified Magento hosting partner providing performance-optimized infrastructure.
• HyväcoreTechnology or IntegrationBronze partner status. Hyvä is a modern, lightweight frontend framework for Magento using Tailwind CSS and Alpine.js. Wedigify builds Magento webshops using Hyvä as standard for new projects and replatforming.
• GooglecoreTechnology or IntegrationOfficial Google Partner with access to advanced advertising tools, insights, and priority support. Enables Wedigify to run effective Google Ads and Shopping campaigns for clients.
• Adobe Commerce / MagentocoreTechnology or IntegrationMagento partner with certified developers. Wedigify specializes in Magento Open Source, Adobe Commerce, and Adobe Commerce Cloud. Also performs migrations from Adobe Commerce to Magento Open Source.
• T100minorImplementation/ SI/ Consulting PartnerDevelopment partner that collaborated on technical aspects of domain migration for De Bommel (DNS, Cloudflare configurations, infrastructure).

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vendic: Dutch e-commerce implementation agency specializing in Magento, Adobe Commerce, and Hyvä. Directly comparable as a Netherlands-based Magento/Hyvä services competitor targeting mid-market and enterprise merchants.
• Elgentos: Dutch Magento and Hyvä specialist agency offering development, integrations, and hosting-related services. Directly comparable as a Magento/Hyvä partner with overlapping platform expertise and customer base.
• Snowdog: International Magento and Hyvä agency offering development, design, and integrations. Directly comparable in Magento/Hyvä core expertise and full-stack agency delivery model, though operating at a larger geographic scale.
• Ecommercelab: Netherlands-based e-commerce agency focused on Magento and Shopify platforms. Directly comparable in target customers, technology stack (Magento/Hyvä), and full-service agency model.
• Customer Paradigm: US-based Magento and Adobe Commerce agency offering development, integrations, and digital marketing. Directly comparable as a Magento-focused full-service agency, though serving primarily North American merchants.

Broad incumbents

• Valantic: European digital commerce consultancy (formerly including ISM eCompany, where Wedigify's founder worked). Comparable in Magento and e-commerce consulting services, but operates as a much larger incumbent with broader geographic and service coverage.
• Dept Agency: Global digital creative and technology agency with significant Benelux presence offering e-commerce, marketing, and content services. Comparable in end-to-end digital services for enterprise brands, but operates at much larger scale and broader scope.
• Bounteous: North American digital commerce agency offering strategy, development, and marketing across multiple commerce platforms. Comparable as a full-service digital commerce agency, but broader in platform scope and much larger in scale.
• BlueAcorn (Newfold Digital): Large Magento and Adobe Commerce agency within the Newfold Digital ecosystem. Comparable in Magento platform services and digital commerce offerings, but at significantly larger scale and broader portfolio.

Regional players

• Greenhouse Group: Dutch digital agency group offering strategy, technology, and marketing services including e-commerce. Comparable as a Netherlands-based full-service digital agency, though broader in offerings beyond Magento.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wedigify
• Instagraminstagram.com/wedigify

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wedigify