amongst few
- Company typePrivate
- Founded2013
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
amongst few firmographics
Firmographics- Name
- amongst few
- Legal name
- AMONGST FEW GENERAL TRADING
- Website
- https://amongstfew.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
amongst few industry classification
Industry- Product category
- Streetwear Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (4581), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Streetwear & Contemporary Apparel Retail (CRAAABAM)
- akta.pro secondary industries
- Outdoor & Active Lifestyle Apparel Retail (CRAAABAL), Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK), Men’s Apparel Retail (CRAAABAC)
Keywords
Where amongst few is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
amongst few business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Apparel and accessories retail: One-time purchase model for clothing, footwear, accessories, and lifestyle products sold directly to consumers through e-commerce and physical retail. No subscription or recurring revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-time purchase pricing across apparel, accessories, and lifestyle products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
amongst few product offering
Product offeringCore offering
amongst few designs and retails a contemporary streetwear apparel and lifestyle product line (T-shirts, hoodies, sweaters, jackets, shirts, shorts, pants, headwear, bags, socks, underwear, accessories, and fragrance/incense) through its own Shopify e-commerce storefront and a flagship physical store in Dubai that also houses an on-site barber and café. The brand emphasizes Arabic-language design elements, licensed collaborations (NBA, UMBRO, Ed Banger Records, Paperboy, Precious Trust), and premium materials such as 220 GSM cotton.
Product overview
amongst few is a Dubai-based streetwear fashion brand operating as a single-brand fashion retailer with an omnichannel approach (online store and physical retail locations). The product portfolio centers on streetwear apparel including T-shirts, hoodies, sweaters, jackets, shirts, shorts, pants, headwear, bags, socks, underwear, and fragrance/incense products. The brand features multiple seasonal collections (FW25, SS25) and has established several high-profile collaborations including UMBRO (sportswear), NBA (basketball merchandise), Ed Banger Records (electronic music), Precious Trust (art/culture), and Paperboy (Paris-based magazine). Additionally, the company operates ancillary services including a barber shop and café at its Dubai flagship location.
Differentiator
Problem solved
Functional benefit
Products and services
- amongst few T-Shirts Streetwear T-shirts in graphic, screen print, puff print, and distressed treatments, designed with Arabic-script branding for fashion-forward consumers in the Middle East.
- amongst few Hoodies Streetwear hoodies and fleece garments, including collaboration pieces, with screen prints and woven labels.
- amongst few Sweaters Knitted and fleece sweaters in core and UMBRO collaboration styles.
- amongst few Jackets Outerwear jackets including the Reversible & Foldable Jacket and MOB Track Jacket.
- amongst few Shirts Casual shirts in various cuts and treatments.
- amongst few Shorts Casual and athletic shorts, including the UMBRO collaboration Chapel End Double Pleated Shorts, Home Shorts, Away Shorts, and Utility Shorts.
- amongst few Pants Casual and athletic pants in various styles.
- amongst few Headwear Caps and beanies including Sport Cap, Tall Poppy Cap, Fancy Logo Dad Hat, Patch Logo Beanie, and collaboration logo caps.
- amongst few Bags Bags and accessories including the AF Carry All Bag and NBA collaboration waist bags.
- amongst few Socks & Underwear Socks, underwear, and loungewear including Cozy Socks, Shadow Logo Socks, and Primary Boxer Briefs 2-Pack.
- amongst few Accessories Fashion accessories including the Multi Tool Key Ring (Stainless Steel).
- amongst few Fragrance/Incense Hand-dipped natural incense sticks in Jasmine, Lavender, Ayurveda, and Mint scents; 20 sticks per pack with 30-minute burn time, cruelty-free, fair trade, made in India.
- amongst few x UMBRO Collection Sportswear collaboration merging everyday comfort with athletic heritage: Team T-Shirts (220 GSM cotton), Tough Crowd T-Shirts (acid wash), Away/Home Jerseys (100% polyester), Shorts, Goalie Long Sleeve, Knitted Sweater, Low Ash Pullover, and Team Sport Cap with screen prints and woven labels.
- amongst few x NBA Collection Basketball merchandise collaboration featuring New York Knicks and Philadelphia 76ers team apparel; Knicks Away/Geometry T-Shirts, Philly Away/Phlip T-Shirts, Knicks Geometry and Philly Phlip Hoodies, and Home Waist Bag. Products feature 220 GSM cotton, screen prints, NBA woven neck labels, and amongst few woven neck labels.
- amongst few x Paperboy Collection Collaboration with the Paris-based Paperboy magazine celebrating the Paris to Abu Dhabi connection; Paris to Abu Dhabi T-Shirts, Arabic/English Logo Caps (six-panel, embroidered), and Co-branded Mugs (11oz, sublimation print). Mid-weight jersey construction with screen prints and ribbed collars.
- amongst few x Ed Banger Records Collection Music-culture collaboration with French electronic music label Ed Banger Records, featuring co-branded apparel and accessories.
- amongst few x Precious Trust Collection Collaboration collection with Precious Trust, an artistic/cultural initiative.
- amongst few FW25 Fall/Winter 2025 seasonal streetwear collection featuring the amongst few core line plus UMBRO and NBA collaborations.
- amongst few SS25 Spring/Summer 2025 seasonal streetwear collection.
- amongst few Barber Barber service operated on-site at the amongst few flagship store on Al Wasl Road, Dubai; open daily with online booking through Fresha.
- amongst few Café Café operated on-site at the amongst few flagship store on Al Wasl Road, Dubai; menu available and contact via [email protected].
Companies that use amongst few
Customer profileSegments1 record
Ideal customer profiles1 record
amongst few technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
amongst few partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and supporting.
- UMBROcoreLicensed collaboration bringing athletic heritage sportswear to the amongst few streetwear aesthetic. The amongst few x UMBRO collection includes Team T-Shirts, Tough Crowd T-Shirts, Away and Home Jerseys, Home and Away Shorts, Goalie Long Sleeve, Low Ash Pullover, Mullum Knitted Sweater, Chapel End Double Pleated Shorts, Team Sport Cap, and Match Day Socks. Products feature 220 GSM cotton bodies, screen prints, woven labels, and Arabic script elements.
- NBA (National Basketball Association)coreLicensed collaboration featuring NBA team logos reimagined with Arabic script. Collection includes Knicks Away T-Shirts, Knicks Geometry T-Shirts, Philly Away T-Shirts, Philly Phlip T-Shirts, Knicks Geometry Hoodie, Philly Phlip Hoodie, and Home Waist Bag. Products feature 220gsm 100% cotton, screen print application, NBA woven neck labels, and amongst few woven neck labels. Arabic translation of team names as a key design element.
- PaperboyminorCollaboration with Parisian magazine brand featuring Paris to Abu Dhabi T-Shirts (White and Black), Arabic Logo Cap, English Logo Cap, and Co-branded Mugs. Products feature mid-weight jersey, high-quality screen print, ribbed collar, and woven neck labels. Celebrates the connection between Paris and Abu Dhabi.
- Ed Banger RecordsminorMusic culture collaboration with French electronic music label. Collection listed as amongst few x Ed Banger Records.
- Precious TrustminorCollaboration collection listed as amongst few x Precious Trust.
- TabbysupportingBuy-now-pay-later payment integration enabling customers to split purchases into 4 payments with no fees. Displayed on product pages and checkout. Used across all product categories.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
amongst few competitors and assessment
Company assessmentDirect peers
- Carhartt WIP: Workwear-rooted streetwear brand with global DTC e-commerce and own retail. Comparable to amongst few on premium basics, headwear and UMBRO-adjacent sportswear aesthetics, with a much broader international footprint.
- Norse Projects: Copenhagen-based premium streetwear label selling T-shirts, hoodies, headwear and accessories through DTC. Comparable to amongst few in product mix, premium GSM fabrics and a horizontal (men's/women's) segmentation approach.
- Aimé Leon Dore: Premium New York streetwear brand operating DTC e-commerce and a New York flagship with integrated café. Comparable to amongst few in lifestyle-retail concept, premium 220+ GSM basics, and culturally rooted storytelling.
- Patta: Amsterdam-based streetwear brand with strong collaborations (Nike, Converse, UMBRO-adjacent) and multi-city retail presence. Directly comparable to amongst few's collab-led model, premium basics and cultural identity positioning.
- Maharishi: London-based streetwear label with military and utilitarian influences and a strong collaboration history. Comparable to amongst few in premium construction, niche cultural positioning and DTC-led distribution.
- Undefeated: Los Angeles streetwear boutique and brand with global flagships and frequent sportswear collaborations. Comparable to amongst few in collab-heavy product strategy, headwear-led assortment and DTC-plus-flagship model.
- Stüssy: Heritage streetwear label with global DTC e-commerce and flagship stores. Closely comparable to amongst few in category (streetwear T-shirts, hoodies, headwear), seasonal drops and collaboration-led marketing, though at much larger scale.
Broad incumbents
- SSENSE: Global luxury and streetwear multi-brand e-commerce platform. Comparable to amongst few as a streetwear distribution and discovery channel, but at much larger scale across hundreds of brands.
- END. Established multi-brand streetwear and sneaker e-commerce retailer with global shipping. Comparable to amongst few as a streetwear distribution channel, but operates at incumbent scale carrying many brands rather than as a single-label DTC operator.
Regional players
- NAKED Copenhagen: Multi-brand streetwear and sneaker retailer and brand operator headquartered in Copenhagen with European footprint. Comparable to amongst few as a similarly-sized curated streetwear operator, though primarily serving Northern Europe rather than the Middle East.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
amongst few social profiles
Digital presenceamongst few financial estimates
Financial estimateRevenue estimate
Valuation estimate
amongst few leadership team
Management profileNumber of profiles
Profiles1 record
amongst few funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
amongst few M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about amongst few
What does amongst few do?
amongst few designs and retails a contemporary streetwear apparel and lifestyle product line (T-shirts, hoodies, sweaters, jackets, shirts, shorts, pants, headwear, bags, socks, underwear, accessories, and fragrance/incense) through its own Shopify e-commerce storefront and a flagship physical store in Dubai that also houses an on-site barber and café. The brand emphasizes Arabic-language design elements, licensed collaborations (NBA, UMBRO, Ed Banger Records, Paperboy, Precious Trust), and premium materials such as 220 GSM cotton.
Is amongst few a public or private company?
amongst few is a private company. It is classified as unknown and is currently operating.
When was amongst few founded?
amongst few was founded in 2013. It employs 1 to 10 people.
Where is amongst few based?
amongst few is headquartered in Singapore, Singapore, in the Asia region.
How does amongst few make money?
One revenue line is on record: apparel and accessories retail.
Who are amongst few's main competitors?
Direct peers on record are Carhartt WIP, Norse Projects, Aimé Leon Dore, Patta, Maharishi, Undefeated and Stüssy. Broad incumbents are SSENSE and END.. NAKED Copenhagen is listed as a regional player.
Does amongst few have an API?
No public API is recorded for amongst few.
What industry is amongst few in?
amongst few's product category is Streetwear Apparel. Its primary akta.pro industry code is CRAAABAM, Streetwear & Contemporary Apparel Retail, with a secondary code of CRAAABAL, Outdoor & Active Lifestyle Apparel Retail. Its NAICS code is 4581 and its SIC code is 5600.