Carhartt Work In Progress
Carhartt Work In Progress is the European streetwear subsidiary of the heritage American workwear brand Carhartt, selling men's, women's, and accessories apparel through its own e-commerce platform, mobile app, physical retail stores, and select global wholesale retailers.
- Company typePrivate
- Founded1994
- HeadquartersWeil Am Rhein, Germany
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Carhartt Work In Progress does
Carhartt Work In Progress (legal entity: Work in Progress Textilhandels GmbH) is the European streetwear subsidiary of the American heritage workwear brand Carhartt, founded in 1994 by Edwin Faeh and headquartered in Weil am Rhein, Germany. The company adapts Carhartt's workwear construction and materials — heavyweight Dearborn Canvas, organic cotton, recycled polycotton, Tencel blends, water-repellent nylon — into fashion-forward apparel and accessories for men's and women's streetwear consumers. Its product portfolio is anchored by core silhouettes including the OG Detroit Jacket (originally designed in 1954), the OG Double Knee Pant, the standard Detroit Jacket and its women's variants, alongside seasonal Preview Collections and limited-edition capsules such as collaborations with Nicholas Daley, Palace Skateboarding, and Sacai. Products are priced on a unit basis, with T-shirts starting at €59 and jackets ranging from €99 to €249, and Sacai collaboration items reaching £1,210.
Carhartt WIP operates a direct-to-consumer go-to-market through its own e-commerce platform (carhartt-wip.com, available in multiple languages), a dedicated mobile app, owned physical retail stores worldwide, and select global wholesale retailers. Demand generation is event-driven: the brand operates a twice-yearly Preview Collection release cadence and uses high-profile designer and brand collaborations as the primary cultural and commercial moments. Marketing is anchored by Channel WIP, the brand's editorial archive and cultural storytelling platform, supplemented by organic social (Instagram, Facebook, SoundCloud, YouTube, Pinterest) and an email newsletter funnel. The value proposition centers on durable, heritage-validated workwear construction paired with European streetwear styling, exclusive collaborations, and a strong cultural community among artists, musicians, and designers.
The company is privately held with no public funding rounds, no disclosed revenue, and no AI/ML capability disclosed across its product, technology, or integrations profile. Headcount is reported in the 1,001–5,000 range, consistent with a globally distributed apparel operation of meaningful scale.
Carhartt Work In Progress firmographics
Firmographics- Name
- Carhartt Work In Progress
- Legal name
- Work in Progress Textilhandels GmbH
- Website
- https://carhartt-wip.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Carhartt Work In Progress is the European streetwear subsidiary of the heritage American workwear brand Carhartt, selling men's, women's, and accessories apparel through its own e-commerce platform, mobile app, physical retail stores, and select global wholesale retailers.
- Ownership category
- akta.pro rank
Carhartt Work In Progress industry classification
Industry- Product category
- Streetwear Apparel
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Shoe Retailers (4582)
- SIC
- Retail-Apparel & Accessory Stores (5600), Women's, Misses', And Juniors Outerwear (2330), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)
- akta.pro primary industry
- Streetwear & Contemporary Apparel Retail (CRAAABAM)
Keywords
Where Carhartt Work In Progress is headquartered
LocationHeadquarters
- HQ city
- Weil Am Rhein
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Carhartt Work In Progress business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct-to-Consumer Apparel Sales: Carhartt WIP generates revenue primarily through direct sales of its workwear-inspired apparel and accessories to consumers via its owned e-commerce platform (carhartt-wip.com) and physical retail stores. Products span men's, women's, and accessories categories with items ranging from t-shirts and shorts to outerwear jackets priced between €59 and €249.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases across apparel categories |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Carhartt Work In Progress product offering
Product offeringCore offering
Carhartt Work In Progress (WIP), legally Work in Progress Textilhandels GmbH, designs and sells workwear-inspired apparel and accessories adapted for the European streetwear market. The catalog covers jackets (OG Detroit Jacket, Active Jacket, Chore Coat variants), pants (Active, Single Knee, Double Knee), t-shirts, sweatshirts, shorts, sweaters, accessories (beanies, bags), and dedicated men's and women's Classics collections plus seasonal Preview collections. Products are sold to consumers through the brand's own DTC channels and select wholesale retail partners worldwide.
Product overview
Carhartt Work In Progress (WIP) is a European subsidiary of the American workwear brand Carhartt, adapting the core Carhartt workwear aesthetic for streetwear, skate, and urban fashion markets. The product portfolio is organized around a set of core apparel categories — jackets (notably the OG Detroit Jacket and standard Detroit Jacket in men's and women's fits, including the lined Winter version and sweatshirt Cardigan version), pants and shorts (OG Double Knee Pant and OG Double Knee Short), T-shirts (S/S Painter T-Shirt), and women's-specific lines (Travon Jacket, Travon Skirt, Travon Pant, Stockton Vest, S/S Travon Shirt, and Painter Sweatshirt). Accessories and bags round out the offering. Products are sold via the official Carhartt WIP online store, the Carhartt WIP App, and physical Carhartt WIP stores worldwide, alongside select global retailers. New fabrics, washes, and prints are introduced seasonally through Preview Collections, with limited-edition collaborations (e.g., with Nicholas Daley, Palace Skateboarding, Sacai) providing periodic diversification. The brand maintains a clear design distinction between the narrower Detroit Jacket and the boxier OG Detroit Jacket fit.
Differentiator
Problem solved
Functional benefit
Products and services
- OG Detroit Jacket
- Active Jacket
- OG Chore Coat
- Michigan Chore Coat
- OG Double Knee Pant
- Single Knee Pant
- OG Active Pant
- Painter T-Shirt
- Sweatshirts
- Travon Collection
- Women's Classics Collection
- Men's Classics Collection
- Preview Collection
- Accessories (Beanies, Bags)
Companies that use Carhartt Work In Progress
Customer profileSegments3 records
Ideal customer profiles2 records
Carhartt Work In Progress technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Carhartt Work In Progress partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SacaicoreCarhartt WIP and Sacai partnered on a menswear collaboration combining heritage craftsmanship with contemporary streetwear aesthetics. The collaboration is part of a broader trend of high fashion brands partnering with streetwear labels. Prices ranged from £175 sunglasses to £1,210 coats.
- Nicholas DaleycoreCarhartt WIP and Nicholas Daley collaborated on a Fall/Winter 2025 capsule collection rooted in culture and craft. Nicholas Daley is a London-based menswear designer awarded the 2025 Pratt Fashion Visionary Award who has built collaborations with major brands including Carhartt WIP, Mulberry, Adidas, and Fred Perry, while dressing musicians for high-profile events such as the 2025 Met Gala. The collection draws on Daley's multicultural heritage and combines workwear aesthetics with artisanal craft.
- Palace SkateboardingcorePalace Skateboarding and Carhartt WIP renewed their ongoing collaboration, unveiling a new clothing collection released on December 27, 2024. The collection featured weather-resistant fabrics, bold colors, and graphic prints, including jackets, work pants, shirts, and accessories. The collaboration represents a continued partnership between two iconic streetwear brands.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Carhartt Work In Progress competitors and assessment
Company assessmentDirect peers
- Dickies: Dickies is a heritage American workwear brand (founded 1922) that has successfully crossed into streetwear, much like Carhartt WIP. Both brands sell workwear-inspired apparel (jackets, pants, shirts) adapted for urban/streetwear consumers with strong DTC and wholesale distribution globally.
- Stüssy: Stüssy is a pioneering streetwear brand with a heritage-inspired aesthetic, similar core customer base, comparable price points, and a strong global DTC and wholesale footprint. Both brands operate in the heritage-meets-streetwear space with seasonal capsule drops and collaborations.
- Stone Island: Stone Island is a premium workwear-inspired technical apparel brand with strong streetwear credibility, owned by Moncler Group. Comparable in positioning to Carhartt WIP at a higher price tier, with similar outerwear, fabric innovation, and global DTC presence.
- Stan Ray: Stan Ray produces heritage American workwear-inspired apparel (chore pants, jackets, shorts) sold globally through DTC and select retailers. Directly comparable to Carhartt WIP on product category, fabric choice, and target streetwear/workwear customer.
- Edwin: Edwin is a Japanese heritage denim and workwear-inspired apparel brand with strong European distribution. Comparable to Carhartt WIP in its blend of workwear authenticity, premium materials, and curated streetwear positioning across men's and women's collections.
- Brixton: Brixton is a California-based heritage-inspired apparel brand blending workwear, military, and streetwear aesthetics. Similar mid-premium price points, DTC + wholesale distribution, and target customer profile to Carhartt WIP.
- Neighborhood (Suga Michihiro): Neighborhood is a Japanese heritage streetwear brand known for workwear, military, and motorcycle-inspired apparel with premium pricing and cult following. Comparable to Carhartt WIP on aesthetic, craft, and dedicated streetwear customer base.
- Engineered Garments: Engineered Garments is a New York-based heritage workwear-inspired brand with strong streetwear credibility, known for craft, fabric sourcing, and utilitarian design. Comparable to Carhartt WIP on aesthetic, mid-premium positioning, and streetwear/workwear hybrid customer.
Broad incumbents
- Levi's: Levi's is a heritage American workwear brand (founded 1853) operating at massive scale globally with broad apparel categories. Comparable to Carhartt WIP on heritage workwear DNA and product categories, but far larger and less streetwear-specialized.
- Patagonia: Patagonia is a heritage outdoor/workwear brand with strong streetwear crossover appeal, sustainable materials leadership, and DTC-led distribution. Comparable to Carhartt WIP on heritage credibility and ESG positioning, though larger and outdoor-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Carhartt Work In Progress social profiles
Digital presenceCarhartt Work In Progress financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carhartt Work In Progress leadership team
Management profileNumber of profiles
Profiles1 record
Carhartt Work In Progress funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carhartt Work In Progress M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carhartt Work In Progress
What does Carhartt Work In Progress do?
Carhartt Work In Progress (WIP), legally Work in Progress Textilhandels GmbH, designs and sells workwear-inspired apparel and accessories adapted for the European streetwear market. The catalog covers jackets (OG Detroit Jacket, Active Jacket, Chore Coat variants), pants (Active, Single Knee, Double Knee), t-shirts, sweatshirts, shorts, sweaters, accessories (beanies, bags), and dedicated men's and women's Classics collections plus seasonal Preview collections. Products are sold to consumers through the brand's own DTC channels and select wholesale retail partners worldwide.
Is Carhartt Work In Progress a public or private company?
Carhartt Work In Progress is a private company. It is classified as corporate owned and is currently operating.
When was Carhartt Work In Progress founded?
Carhartt Work In Progress was founded in 1994. It employs 1,001 to 5,000 people.
Where is Carhartt Work In Progress based?
Carhartt Work In Progress is headquartered in Weil Am Rhein, Germany, in the Europe region.
How does Carhartt Work In Progress make money?
One revenue line is on record: direct-to-Consumer Apparel Sales.
Who are Carhartt Work In Progress's main competitors?
Direct peers on record are Dickies, Stüssy, Stone Island, Stan Ray, Edwin, Brixton, Neighborhood (Suga Michihiro) and Engineered Garments. Broad incumbents are Levi's and Patagonia.
Does Carhartt Work In Progress have an API?
No public API is recorded for Carhartt Work In Progress.
What industry is Carhartt Work In Progress in?
Carhartt Work In Progress's product category is Streetwear Apparel. Its primary akta.pro industry code is CRAAABAM, Streetwear & Contemporary Apparel Retail. Its NAICS code is 315 and its SIC code is 5600.