Pie

What Pie does

Pie Platforms, Inc. operates a consumer social finance application that lets individual users share income, spending, and savings information with a self-selected circle of trusted friends. The product is delivered through a mobile app on iOS and Android and a web service at joinpie.app, with sign-in gated by SMS phone verification. The underlying technical stack centers on a financial data aggregation layer provided by Plaid Inc., through which Pie retrieves users' bank account data and surfaces it inside a social feed where users can post updates, leave comments, and celebrate financial milestones under user-controlled privacy settings.

The business is at an early beta stage. The service is currently provided free to all users, with the company reserving the right to charge fees in the future. Distribution is direct-to-consumer through the Apple App Store, Google Play, and the company website, with no enterprise or B2B channel disclosed. The customer base is exclusively individual consumers using the product for personal, non-commercial purposes, and there are no disclosed monetization mechanisms, no funding rounds, and no revenue figures in the available data.

Pie is a privately held Delaware corporation headquartered at 2 Embarcadero Center, 8th Floor, San Francisco, with 1–10 employees. The company is led by founder and CEO Melanie Marsollier, and its Terms of Use carry an effective date of January 27, 2026. Operating geography is currently limited to the United States.

Name

Pie

Legal name

PIE PLATFORMS, INC.

Website

https://joinpie.app

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Pie is a consumer social finance app that lets individuals share income, spending, and savings data with trusted friends via iOS, Android, and web, using Plaid for bank data aggregation. It is currently free in beta.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Free Core Service (Current): The Services are currently free to users. The company reserves the right to charge fees for certain or all services in the future, with plans to notify users before any paid services begin.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Pie is a social finance mobile and web application that lets individual users connect their financial accounts and share income, spending, and savings with a private circle of trusted friends. The app combines financial data aggregation (via Plaid) with social features such as comments, financial milestone celebrations, and mutual peer support, all governed by user-controlled privacy settings. It is currently offered free to consumers in a public beta.

Product overview

Pie is a social finance platform that enables users to share financial information (income, spending, savings) with trusted friends in a privacy-controlled environment. The product consists of a mobile app (iOS/Android) and web service, currently offered free in beta. Users can view friends' financial updates, leave comments, and celebrate milestones together. The service uses Plaid for financial data aggregation and is designed for individual personal use only.

Differentiator

Problem solved

Functional benefit

Products and services

• Pie Mobile App A social finance mobile application available for iOS and Android that lets individual users share income, spending, and savings with trusted friends, leave comments, and celebrate financial milestones together.
• Pie Web Service The web-based platform for Pie that provides the same social finance functionality as the mobile app, allowing users to access and manage their account, view friends' financial updates, and interact with their circle.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Plaid Inc.coreTechnology or IntegrationPlaid provides financial data aggregation services, enabling Pie to securely access and transmit users' personal and financial information from their financial institutions. Users grant Pie the right to act on their behalf to access and transmit financial data through Plaid's infrastructure. This is a critical technical partnership for the app's core functionality of showing users' financial information.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Copilot Money: Subscription-based personal finance and spending tracker for iOS. Adjacent in personal financial data visualization; partially overlaps Pie's 'see and understand your finances' use case but without the social component.
• Monarch Money: A modern personal finance aggregation and budgeting platform founded by former Mint employees. Comparable to Pie on the financial data aggregation side (also Plaid-backed), though without Pie's social layer.

Direct peers

• Qapital: Goal-based savings app that incorporates shared goals and accountability features with friends. Closely aligned with Pie's emphasis on collective financial accountability and milestone-celebration among trusted peers.
• Public.com: A social investing platform where users can see friends' portfolios and share trades. Directly comparable to Pie's 'financial transparency within trusted circles' thesis, applied specifically to investing rather than spending/savings.
• Splitwise: A consumer app for sharing and splitting expenses among friends. Comparable to Pie as both center the social graph around money between trusted peers, focusing on transparency and accountability within friend circles.

Others

• Acorns: Consumer micro-investing and personal finance app targeting similar everyday consumers. Indirectly comparable through shared target customer and personal finance category, though without Pie's social/sharing mechanics.

Broad incumbents

• Cash App: Block-owned peer-to-peer payments and financial services app with social and visibility features. Overlaps with Pie's combination of payments, social, and personal finance functionality, though with a much broader product suite.
• Venmo: PayPal-owned social payments app that pioneered money-sharing among friends with a social feed. Comparable to Pie as a well-funded incumbent already embedding social mechanics around personal financial activity.
• Robinhood: A major retail investing platform that has added social features (e.g., community posts, friend feeds). Comparable as a large fintech socializing financial behavior, though its primary product is trading rather than income/spending sharing.
• Zelle: Bank-owned peer-to-peer payments network embedded in major US banking apps. An incumbent in money-sharing among trusted contacts, relevant as both a competitor and a potential distribution/feature integration vector for Pie.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/pie-platforms

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pie