Direct Air
Direct Air LLC is a family-owned HVAC service contractor in Oklahoma City providing installation, repair, and maintenance of air conditioning, heating, heat pumps, ductwork, and indoor air quality systems for residential and small-commercial customers across 14+ Oklahoma communities.
- Company typePrivate
- Founded2017
- HeadquartersOklahoma City, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Direct Air does
Direct Air LLC is a family-owned and operated HVAC service contractor headquartered in Oklahoma City, Oklahoma, founded in 2017. The company provides installation, repair, replacement, and maintenance services across air conditioning, heating (furnaces), heat pumps, ductless mini-splits, ductwork, and indoor air quality (dehumidifiers, filtration, dryer vent cleaning) for residential and light-commercial customers. It services 14+ Oklahoma communities — including Edmond, Norman, Moore, Yukon, Mustang, El Reno, Del City, Midwest City, Nichols Hills, Choctaw, Purcell, Newcastle, and Weatherford — with a secondary office in Elk City extending reach into western Oklahoma. The company holds EPA-certified technician credentials, offers 24/7 emergency service with same-day availability, and backs all work with a 100% satisfaction guarantee and a 1-year parts and labor warranty.
The company's product portfolio is organized around six core service categories with an accompanying recurring-revenue layer. The Cool Club maintenance subscription ($16/month) and Mini-Split Club ($16/month) provide two annual tune-ups, priority scheduling, discounted diagnostics ($49.50 vs $99 standard), 15% parts discounts, and credits toward new equipment; the Heros Club tier is offered free to veterans and first responders. A separate Benny Bucks rewards program supports repeat engagement. Direct Air uses HouseCall Pro for online booking and instant quotes, and partners with TFCU (Travis Federal Credit Union) and Service Finance to offer customer financing on installations and replacements.
The business is a direct-to-consumer local services operation with no proprietary technology platform, no third-party distributors, and no disclosed institutional investors or M&A activity. Customer acquisition is driven by a multi-channel local marketing stack: 70+ location-specific SEO pages, an educational blog targeting Oklahoma-specific HVAC concerns, a 5.0 Google star rating, and active profiles across Facebook, TikTok, Instagram, LinkedIn, and Yelp. The company is privately held under the Direct Air LLC legal entity in Oklahoma, with a small disclosed headcount (1-10 employees) and no public revenue figures available.
Direct Air firmographics
Firmographics- Name
- Direct Air
- Legal name
- Direct Air LLC
- Website
- https://directairandheat.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Direct Air LLC is a family-owned HVAC service contractor in Oklahoma City providing installation, repair, and maintenance of air conditioning, heating, heat pumps, ductwork, and indoor air quality systems for residential and small-commercial customers across 14+ Oklahoma communities.
- Ownership category
- akta.pro rank
Direct Air industry classification
Industry- Product category
- HVAC Services
- NAICS
- Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Commercial HVAC/R Installation (Rooftop Units, Split Systems) (HSAOAGAH)
Keywords
Where Direct Air is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Direct Air business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- HVAC Repair, Installation & Maintenance Services: One-time service fees for air conditioning repair, installation, replacement, and maintenance; furnace/heat pump services; ductwork; indoor air quality solutions; and emergency HVAC services. Revenue is earned per job, per service call.
- Cool Club Maintenance Plans (Recurring): Monthly subscription-style maintenance plans (Cool Club at $16/month, Mini-Split Club at $16/month) providing annual tune-ups, discounted diagnostics, priority service, and credits toward new equipment. Generates predictable recurring revenue from enrolled customers.
- Parts & Equipment Sales: Revenue from selling replacement parts, air filters, and potentially new HVAC system equipment as part of installation and replacement jobs. Bundled with installation/replacement services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Heros Club (Free for Veterans & First Responders) |
| Subscription | Monthly | Cool Club ($16/month) |
| Subscription | Monthly | Mini-Split Club ($16/month) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Direct Air product offering
Product offeringCore offering
Direct Air is a family-owned HVAC contractor that sells and delivers heating, cooling, ductwork, and indoor air quality services to homeowners in the Oklahoma City area. The company performs installation, repair, and maintenance work on residential HVAC systems as its primary line of business.
Product overview
Direct Air LLC is a family-owned and operated HVAC service company serving Oklahoma City and surrounding areas. The company offers a comprehensive suite of HVAC services organized around six core service categories: Air Conditioning Services (tune-up, installation, replacement, maintenance, repair), Heating Services (furnace services), Heat Pump Services, Ductless/Mini-Split Services, Ductwork Services (inspection, repair, sealing, cleaning, replacement), and Indoor Air Quality Services (dehumidifiers, filtration, dryer vent cleaning). These services are offered as standalone offerings or bundled through the Cool Club Maintenance Plan, an annual subscription that provides priority scheduling, two annual tune-ups, and discounts across all services. The company also offers financing programs through TFCU and Service Finance to support customer purchases. Direct Air serves residential and commercial customers across 15+ Oklahoma communities including Oklahoma City, Edmond, Norman, Moore, Yukon, and Mustang.
Differentiator
Problem solved
Functional benefit
Brands
- Cool Club: Maintenance plan program offering annual tune-ups, discounts, and priority service for HVAC systems
- Benny Bucks
Products and services
- Heating Services Installation, repair, and maintenance of residential heating systems for homeowners in the Oklahoma City area.
- Cooling Services
- Ductwork Services
- Indoor Air Quality Services
Quantifiable outcome
- Leaky ducts can lose up to 30% of conditioned air into attic, crawlspace, or walls, forcing HVAC systems to work longer and increasing energy bills — duct sealing addresses this directly.
Companies that use Direct Air
Customer profileSegments1 record
Ideal customer profiles1 record
Direct Air technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Direct Air partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Direct Air competitors and assessment
Company assessmentDirect peers
- Cool Today: Residential HVAC, plumbing, and electrical service company serving multiple U.S. metros with a comparable service breadth (install/repair/maintenance), subscription maintenance offerings, and similar family/regional brand positioning.
- Service Champions: Residential HVAC, plumbing, and electrical service provider focused on same-day repair, installation, and maintenance — direct overlap in service mix, target customer, and digital/financing-led acquisition.
- Goettl Air Conditioning & Plumbing: Residential HVAC and plumbing service company operating across the Southwest with same-day service, financing, and strong local branding — closely comparable in model and customer base to Direct Air.
- Christian Brothers Heating & Air: Residential HVAC services company with full-spectrum install/repair/maintenance and similar family-oriented local branding, directly comparable to Direct Air's positioning and offering.
Others
- Carrier: Global HVAC equipment manufacturer with an extensive dealer network serving residential customers — adjacent peer whose brand presence and dealer economics shape the competitive landscape Direct Air operates in.
- Trane Technologies: Major HVAC equipment manufacturer whose dealer network (including local contractors) competes for residential install and service work — ecosystem participant whose products Direct Air services and could feature.
Broad incumbents
- ARS / Rescue Rooter: Large national residential services platform offering HVAC, plumbing, and sewer services across many U.S. markets — overlaps with Direct Air's core HVAC service offering but at much greater scale and with broader geographic reach.
- One Hour Heating & Air Conditioning: National franchise brand offering residential HVAC installation, repair, and maintenance with strong brand recognition and marketing — competes with Direct Air for homeowner customers in many metros including Oklahoma-adjacent markets.
Regional players
- Yes! Air Conditioning & Plumbing: Residential HVAC and plumbing service company serving Texas metros with similar install/repair/maintenance focus and direct-to-consumer acquisition — a regional analog to Direct Air's local-market strategy.
- John Moore Services: Regional residential HVAC, plumbing, and electrical service company based in Texas — comparable service model, customer profile, and maintenance-program approach, though operating in a different geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Direct Air social profiles
Digital presenceDirect Air financial estimates
Financial estimateRevenue estimate
Valuation estimate
Direct Air leadership team
Management profileNumber of profiles
Direct Air funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Direct Air M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Direct Air
What does Direct Air do?
Direct Air is a family-owned HVAC contractor that sells and delivers heating, cooling, ductwork, and indoor air quality services to homeowners in the Oklahoma City area. The company performs installation, repair, and maintenance work on residential HVAC systems as its primary line of business.
Is Direct Air a public or private company?
Direct Air is a private company. It is classified as family owned and is currently operating.
When was Direct Air founded?
Direct Air was founded in 2017. It employs 1 to 10 people.
Where is Direct Air based?
Direct Air is headquartered in Oklahoma City, United States, in the North America region.
How does Direct Air make money?
Three revenue lines are on record. HVAC Repair, Installation & Maintenance Services are the primary driver. The others are cool Club Maintenance Plans (Recurring) and parts & Equipment Sales.
Who are Direct Air's main competitors?
Direct peers on record are Cool Today, Service Champions, Goettl Air Conditioning & Plumbing and Christian Brothers Heating & Air. Others are Carrier and Trane Technologies. Broad incumbents are ARS / Rescue Rooter and One Hour Heating & Air Conditioning. Regional players are Yes! Air Conditioning & Plumbing and John Moore Services.
Does Direct Air have an API?
No public API is recorded for Direct Air.
What industry is Direct Air in?
Direct Air's product category is HVAC Services. Its primary akta.pro industry code is HSAOAGAH, Commercial HVAC/R Installation (Rooftop Units, Split Systems). Its NAICS code is 333415 and its SIC code is 3585.