St. John United Way

What St. John United Way does

St. John United Way is an independent 501(c)(3) nonprofit affiliate of the United Way network, founded in 1972 and headquartered in Reserve, Louisiana. The organization operates exclusively within St. John the Baptist Parish, coordinating a network of over 30 partner agencies that deliver services across three programmatic pillars: health, education, and financial stability. It is governed by a local volunteer Board of Directors drawn from major St. John Parish employers and institutions, with a small paid staff of three led by Executive Director Dolores Montz (appointed July 2022).

The organization's product portfolio includes the Annual Campaign (workplace giving), the Dolly Parton Imagination Library (early childhood literacy, with over 100,000 books distributed to date), the Back to School Backpack Drive (1,000 free backpacks annually), 2-1-1 information and referral services (delivered in partnership with Via Link), the ALICE Report for Louisiana (financial hardship research), and Volunteer Programs. Distribution is conducted through partner agencies, direct mail (Imagination Library), and direct community programs.

Revenue is generated entirely through charitable donations and event fundraising. Income streams include annual workplace giving campaigns, corporate event sponsorships (notably the 27th Annual Marathon Golf Tournament presented by Marathon Petroleum and the 3rd Annual Valero Cast it Forward Fishing Tournament, which raised $163K from Valero - St. Charles), designated donor gifts, and unit-priced Imagination Library sponsorships at $25 per child per year. The organization operates with low overhead, pays less than one percent of funding to United Way Worldwide as membership dues, and is independently audited annually.

Name

St. John United Way

Legal name

St. John United Way

Website

https://stjohnunitedway.org

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

St. John United Way is an independent 501(c)(3) nonprofit founded in 1972, serving St. John the Baptist Parish, Louisiana. It coordinates 30+ partner agencies across health, education, and financial stability pillars, funded through workplace giving, signature golf and fishing tournaments, and corporate sponsorships from Marathon Petroleum, Valero, Entergy, and others.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Foundations (BPAGAKAB)

akta.pro secondary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Community fundraising
• Nonprofit services
• Early childhood literacy
• Workplace giving campaigns
• Community impact funding

Headquarters

HQ city

Reserve

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Annual Campaign Donations: Annual fundraising campaign to mobilize the power of the community to develop resources that support programs and agencies throughout the year.
2. Event Fundraising: Revenue generated from sponsored events including golf tournaments and fishing tournaments with corporate sponsors.
3. Imagination Library Sponsorships: Sponsorship revenue to support Dolly Parton Imagination Library program at $25 per child per year.
4. Donor Designations: Donors can designate funds to specific partner agencies while still contributing through St. John United Way.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

St. John United Way is a 501(c)(3) nonprofit that raises funds through annual campaigns, workplace giving, and signature events to support a network of more than 30 partner agencies serving St. John the Baptist Parish, Louisiana. Core service programs include the Dolly Parton Imagination Library (early childhood literacy), 2-1-1 information and referral services, Back to School Backpack Drive, and the ALICE Report on financial hardship. The organization's work is organized around three pillars: health, education, and financial stability.

Product overview

St. John United Way offers a coordinated portfolio of community programs and fundraising initiatives. Core programs include the Annual Campaign (workplace giving), Dolly Parton Imagination Library (early childhood literacy with over 100,000 books distributed), Partner Agencies & Programs (30+ agencies providing health, education, and financial stability services), 2-1-1 information/referral services, ALICE Report research, Volunteer Programs, and signature fundraising events (Marathon Golf Tournament Series, Valero Fishing Tournament Series). The Back to School Backpack Drive and Workplace Campaign are supplementary programs. All initiatives focus on the three pillars of Health, Education, and Financial Stability for St. John the Baptist Parish residents.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Campaign Yearly fundraising campaign presented each September to raise unrestricted donations from individuals and workplaces, with all funds staying in St. John the Baptist Parish unless donors designate otherwise. Targets community members, employees, and local employers.
• Dolly Parton Imagination Library Early childhood literacy program that mails a free, age-appropriate book each month to enrolled children from birth to age five. Available to local children in St. John the Baptist Parish; sponsored at $25 per child per year through donations.
• 2-1-1 Community Information and Referral Service Free, confidential 24/7 helpline and information service connecting residents of St. John the Baptist Parish to local health and social services. Available to community members in need.
• Partner Agency Funding Program Funded grant and partnership program that supports a network of more than 30 local partner agencies delivering services in health, education, and financial stability. Available to local nonprofit and community organizations.
• Workplace Giving Campaign Payroll deduction and corporate giving program that allows employees at local employers to contribute to St. John United Way through their workplace. Available to local employers and their employees.
• Back to School Backpack Drive Annual community program that collects and distributes backpacks and school supplies to local students in need at the start of the school year. Available to families and students in St. John the Baptist Parish.
• Marathon Golf Tournament Annual signature fundraising golf tournament sponsored by Marathon, with sponsorship packages available for corporate and individual supporters. Available to local sponsors, golfers, and community supporters.
• Valero Fishing Tournament Annual signature fundraising fishing tournament sponsored by Valero, with sponsorship packages available for corporate and individual supporters. Available to local sponsors, anglers, and community supporters.
• ALICE Report Research publication documenting the number of ALICE (Asset Limited, Income Restrained, Employed) households in St. John the Baptist Parish who struggle to afford basic needs. Available to community members, policymakers, funders, and partner agencies.

Quantifiable outcome

• Distributed over 100,000 books through Imagination Library to date
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• Marathon Petroleum Company LPcoreGTM or Marketing PartnerTitle sponsor of annual Marathon Golf Tournament (27th held). Marathon hosts the golf classic and is a key supporter of Imagination Library program. Provides significant funding through event sponsorship.
• Valero - St. CharlescoreGTM or Marketing PartnerValero raised $163K for St. John United Way. Sponsors Valero Cast it Forward Fishing Tournament (3rd annual in 2024). Board Vice President Loren Leake represents Valero.
• EvonikminorGTM or Marketing PartnerDonated $80,000 to St. John United Way in Louisiana supporting community programs.
• Dolly Parton Imagination LibrarycoreStrategic or Co-development PartnerPartnership to provide free age-appropriate books monthly to all children birth to age 5 in St. John Parish. Part of successful national program founded by Dolly Parton. Currently distributed over 100,000 books.
• EntergyminorGTM or Marketing PartnerSponsor of Imagination Library program and supporter of St. John United Way initiatives.
• Via Link (2-1-1)coreChannel Partner/ Reseller/ DistributorVia Link provides 2-1-1 services connecting residents to health and human services information, referrals, crisis intervention, and suicide prevention 24/7/365.
• Second Harvest of GNOcoreChannel Partner/ Reseller/ DistributorProvides food assistance to over 262,000 individuals in 23 parishes through network of 240+ community organizations. Part of partner agency network.
• Metropolitan Centers for Community AdvocacycoreChannel Partner/ Reseller/ DistributorPartner agency providing wrap-around services for survivors of domestic violence, sexual assault, and stalking in St. John Parish.
• St. John Ministry of CarecoreChannel Partner/ Reseller/ DistributorPartner agency providing temporary crisis assistance including utility, food, medicine, and rental assistance to St. John Parish families.
• Cancer Association of GNOminorChannel Partner/ Reseller/ DistributorPartner agency assisting St. John residents with prescriptions, co-pays, and supplies for cancer treatment, plus preventive education services.
• Child Advocacy ServicesminorChannel Partner/ Reseller/ DistributorPartner agency providing advocacy and clinical services to children and families, community education, and prevention classes.
• Girl Scouts Louisiana EastminorChannel Partner/ Reseller/ DistributorPartner agency offering leadership development programs for girls ages 5-18 including STEM opportunities.
• GNO Therapeutic Riding CenterminorChannel Partner/ Reseller/ DistributorPartner agency providing horse-assisted therapy for disabled children and adults.
• Louisiana Splash and Water SafetyminorChannel Partner/ Reseller/ DistributorPartner agency providing water safety classes, swim lessons, and water activities for all ages and abilities.
• New Wine Development Corporation/ Kids on the Move STEMminorChannel Partner/ Reseller/ DistributorPartner agency providing STEM programs, summer camp, before/after school care, emergency housing, and disaster recovery support.
• River Parish Community TheatreminorChannel Partner/ Reseller/ DistributorPartner agency cultivating appreciation of performing arts and educating community through experience.
• Special Olympics LouisianaminorChannel Partner/ Reseller/ DistributorPartner agency providing year-round sports training and athletic competition for children and adults with intellectual disabilities.
• St. John the Baptist 4-HminorChannel Partner/ Reseller/ DistributorPartner agency offering youth development opportunities through camps, conferences, awards, and scholarships.
• St. John TheatreminorChannel Partner/ Reseller/ DistributorPartner agency funding theatre workshops to expose low-income children to performing arts for increased confidence and expression.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Others

• Via Link: The 2-1-1 service operator that partners with St. John United Way to deliver referral, crisis, and information services. Comparable as a community-services infrastructure provider in Louisiana though its mission is direct service delivery rather than fundraising coordination.
• Second Harvest Food Bank of Greater New Orleans and Acadiana: A partner agency of St. John United Way that distributes food across 23 parishes via 240+ community organizations. Thematically related as a large Louisiana nonprofit addressing food insecurity, though it operates as a direct service provider rather than a grantmaking umbrella.

Broad incumbents

• United Way Worldwide: The national umbrella organization of the United Way network to which St. John United Way pays membership dues. Comparable in brand and operating framework but operates at national scale across all program areas.
• Baton Rouge Area Foundation: A larger, established community foundation in Louisiana that pools philanthropic capital and distributes grants to nonprofits. Directly comparable grantmaking and community-coordination function, but operates at a much larger asset scale and broader geographic remit than St. John United Way.

Direct peers

• Louisiana Association of United Ways: The state association representing Louisiana's United Way affiliates. Comparable as a coordinating umbrella for the same operating model (annual campaigns, partner agency funding, ALICE research) and a direct channel for shared services, advocacy, and training.
• Community Foundation of Acadiana: A regional community foundation serving Acadiana parishes in Louisiana. Operates a comparable model of pooling charitable donations and distributing grants to local nonprofit partners focused on health, education, and quality of life.
• United Way of Southeast Louisiana: A nearby United Way affiliate covering the Southeast Louisiana region. Operates the same United Way model of workplace campaigns, partner agency funding, and event-driven fundraising, with overlapping corporate sponsors and a similar donor-designation framework.
• United Way of Acadiana: A regional United Way affiliate serving Acadiana parishes in Louisiana. Comparable in that it runs annual campaigns, funds 30+ partner agencies across health, education, and financial stability, and relies heavily on industrial-sector sponsors typical of Louisiana.
• United Way of Greater New Orleans: The largest United Way affiliate in Southeast Louisiana, covering the Greater New Orleans region. Directly comparable operating model with workplace giving, partner agency funding, and disaster-recovery focus; many St. John partner agencies (Second Harvest of GNO, Cancer Association of GNO) operate in its footprint.

Emerging players

• Blue Cross and Blue Shield of Louisiana Foundation: A Louisiana-focused philanthropic foundation funding health and community programs. Comparable as a Louisiana grantmaking entity focused on health and wellbeing, though it operates as a corporate foundation rather than a community-wide donor intermediary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about St. John United Way