Alphia
- Company typePrivate
- Founded-
- HeadquartersBern, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
Alphia firmographics
Firmographics- Name
- Alphia
- Legal name
- Alphia
- Website
- https://cjfoodsinc.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Alphia industry classification
Industry- Product category
- Pet Food Manufacturing
- NAICS
- Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111), Animal Food Manufacturing (31111)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Custom & Private-Label Pet Food Manufacturing (AFADAFAO)
- akta.pro secondary industries
- Dry Pet Food (Kibble) (AFADAFAA), Dry Kibble (Dog & Cat) (CRADAFAA), Life-Stage & Breed/Size-Specific Formulas (CRADAFAG), Natural/Organic & Limited-Ingredient Diets (CRADAFAH), Manufacturing, Private Label & Co-Manufacturing for Animal Diets (HLAMAHAO)
Keywords
Where Alphia is headquartered
LocationHeadquarters
- HQ city
- Bern
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Alphia business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Custom Pet Food Manufacturing: Alphia generates revenue by providing custom manufacturing services for pet food brands. They offer turnkey production and supply chain capabilities, serving as a trusted manufacturing partner for market-leading brands. Revenue is generated through production contracts based on volume requirements and product specifications.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Alphia product offering
Product offeringCore offering
Alphia provides custom B2B manufacturing of pet food and treats for market-leading pet food brands. Production offerings include baked treats, dry kibble, whole-muscle jerky, grain-free formulations, breed-specific recipes, and kibble with inclusions. The company operates as a turnkey contract manufacturer, delivering R&D expertise, marketplace intelligence, and supply chain capabilities so brand partners can bring products to market without owning production facilities.
Product overview
Alphia is a B2B custom pet food and treats manufacturer serving market-leading brands. The company operates as a single unified manufacturing platform offering turnkey production capabilities for pet food products. The core product is custom manufacturing services that encompass multiple product types including baked treats, dry kibble, and whole-muscle jerky. The company also provides R&D expertise, marketplace intelligence, and supply chain capabilities as part of its full-service manufacturing partnership model. Alphia positions itself as a strategic manufacturing partner rather than a consumer product company, producing products for brands rather than selling directly to pet owners.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Pet Food Manufacturing Services B2B custom manufacturing services for pet food brands, offering tailored production of grain-free, breed-specific, kibble with inclusions, and specialty formulations to meet brand-specific requirements. Also includes R&D, marketplace intelligence, and turnkey supply chain management.
- Baked Treats Baked pet treat products manufactured on a contract basis for pet food brand partners, available as a product type within Alphia's custom manufacturing portfolio.
- Dry Kibble Dry kibble pet food products manufactured on a contract basis for pet food brand partners, offered as a product type within Alphia's custom manufacturing portfolio.
- Whole-muscle Jerky Whole-muscle jerky pet treats manufactured on a contract basis for pet food brand partners, offered as a product type within Alphia's custom manufacturing portfolio.
Companies that use Alphia
Customer profileSegments1 record
Ideal customer profiles4 records
Alphia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alphia partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Alphia competitors and assessment
Company assessmentDirect peers
- Sunshine Mills: Large U.S. family-owned pet food and treat manufacturer producing private-label and co-manufactured products across dry food, treats, and biscuits. Directly comparable on format breadth and co-manufacturing model.
- Simmons Pet Food: Privately held U.S. contract manufacturer of dry extruded pet food and treats, serving branded and private-label customers. Closely comparable to Alphia in business model and customer base.
- Diamond Pet Foods: One of the largest U.S. private-label and contract pet food manufacturers (produces Kirkland, Taste of the Wild, Diamond, and many retailer brands). Directly comparable to Alphia as a scaled B2B dry kibble and treat co-manufacturer.
- CJ Foods: CJ Foods is the U.S. pet food manufacturing arm of CJ CheilJedang; Alphia's own website is cjfoodsinc.com, indicating CJ Foods is either the parent, sister entity, or predecessor brand. It is the most direct structural peer for Alphia's co-manufacturing business.
- Mid-America Pet Food: U.S. contract manufacturer of premium and super-premium dry pet food and treats, with multiple plants and a focus on branded and private-label partnerships. Closely comparable in product mix and customer type.
- American Pet Nutrition: U.S. contract and private-label pet food/treat manufacturer with capabilities across dry food and treats. Comparable as a mid-sized B2B co-manufacturer competing for the same brand customers.
Broad incumbents
- Blue Buffalo (General Mills): Major premium pet food brand now part of General Mills. Comparable as a brand customer or vertical-integration reference point for Alphia's outsourcing thesis.
- Mars Petcare: Global pet food leader (Pedigree, Royal Canin, Whiskas). Comparable as a scaled incumbent that both outsources some co-manufacturing and competes with contract manufacturers via owned plants.
- Nestlé Purina PetCare: Largest U.S. branded pet food company. Overlaps with Alphia where Purina outsources production, but Purina primarily competes as a brand owner and operates its own plants — a broad incumbent reference point for scale and vertical integration risk.
Emerging players
- TBDBS (Tender & True): Pet treat and food brand with co-manufacturing relationships in the U.S.; while brand-side, its private-label and contract supply relationships overlap with the buyer set Alphia targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Alphia social profiles
Digital presenceAlphia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alphia leadership team
Management profileNumber of profiles
Alphia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alphia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alphia
What does Alphia do?
Alphia provides custom B2B manufacturing of pet food and treats for market-leading pet food brands. Production offerings include baked treats, dry kibble, whole-muscle jerky, grain-free formulations, breed-specific recipes, and kibble with inclusions. The company operates as a turnkey contract manufacturer, delivering R&D expertise, marketplace intelligence, and supply chain capabilities so brand partners can bring products to market without owning production facilities.
Is Alphia a public or private company?
Alphia is a private company. It is classified as unknown and is currently operating.
When was Alphia founded?
Alphia was founded in -1.
Where is Alphia based?
Alphia is headquartered in Bern, United States, in the North America region.
How does Alphia make money?
One revenue line is on record: custom Pet Food Manufacturing.
Who are Alphia's main competitors?
Direct peers on record are Sunshine Mills, Simmons Pet Food, Diamond Pet Foods, CJ Foods, Mid-America Pet Food and American Pet Nutrition. Broad incumbents are Blue Buffalo (General Mills), Mars Petcare and Nestlé Purina PetCare. TBDBS (Tender & True) is listed as an emerging player.
Does Alphia have an API?
No public API is recorded for Alphia.
What industry is Alphia in?
Alphia's product category is Pet Food Manufacturing. Its primary akta.pro industry code is AFADAFAO, Custom & Private-Label Pet Food Manufacturing, with a secondary code of AFADAFAA, Dry Pet Food (Kibble). Its NAICS code is 311111 and its SIC code is 2000.