cx studio

What cx studio does

CX Studio is a UK-based customer experience consultancy specializing in Amazon Connect deployments on AWS, operating as a subsidiary of XCS Global Ltd from its headquarters in Watford. Founded formally in 2023 by a team that has been building on Amazon Connect since its 2017 launch, the company targets enterprise contact centers across financial services, public sector, healthcare, and travel and hospitality. Its offering is organized around two deployment paths — a Quick Start package that delivers a feature-rich Amazon Connect environment within four weeks at fixed cost, and a Build Your Way professional services engagement for tailored implementations including CI/CD pipelines, infrastructure as code, and Centre of Excellence establishment. The company also delivers ongoing managed support across three tiers (Core, Enhanced, Premier) with SLAs ranging from next-business-day to sub-one-hour response.

CX Studio's product surface is anchored on Amazon Connect and the broader AWS CX stack. Cato, a proprietary SaaS operational management portal with AWS Qualified Software designation, extends Amazon Connect with real-time and historical dashboards, Amazon QuickSight-based BI, generative AI-powered analytics, multi-language prompt management, and compliance recording that extends Amazon Connect's native two-year retention to decades. The Toolkit for Agent Workspaces provides drop-in UI components (audio player with waveform, Google Maps, image slideshow, scrolling banner, star ratings). AI capabilities are layered on through Amazon Bedrock RAG-based knowledge bases, Amazon Lex conversational interfaces, Contact Lens transcription and sentiment analysis, and Amazon Q for natural language search — packaged into Generative AI Chatbots, Generative AI Knowledge Base, and Contact Centre Transcription Analysis offerings.

Revenue is generated through a mix of fixed-price professional services engagements, recurring Cato subscriptions, three-tier managed support subscriptions billed monthly, AWS Marketplace-listed optimization packages, and freemium Toolkit access for testing. Go-to-market is sales-led enterprise field sales supplemented by AWS co-sell through Service Delivery Partner status and AWS Marketplace self-serve procurement. Disclosed outcomes include up to 80% cost reduction versus legacy systems, 60% call volume reduction, 50% reduction in agent training time, and a track record of 40+ contract wins managing 50,000+ agents globally.

Name

cx studio

Legal name

CX Studios Ltd.

Website

https://cx.studio

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

CX Studio is a UK-based AWS consultancy that deploys Amazon Connect contact center solutions, builds generative AI chatbots and knowledge bases, and provides managed support for enterprise customers in financial services, public sector, healthcare, and travel and hospitality.

Ownership category

akta.pro rank

Product category

Cloud Contact Center Consulting

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Software Publishers (513210)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

Customer Experience (CX) Quality, Training & Workforce Management (WFM) (BPAAAAAJ), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK), Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

Keywords

• Amazon Connect consulting
• Cloud contact center
• Generative AI solutions
• Customer experience platforms
• Managed support services

Headquarters

HQ city

Watford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Services: Custom Amazon Connect deployments including Quick Start Package (accelerated 4-week deployment) and tailored Build Your Way deployments. Services include Conversational Design, Custom Integrations, CI/CD Pipelines, Infrastructure as Code, GenAI integration, Centre of Excellence establishment.
2. Cato SaaS Platform: Operational management portal for Amazon Connect offered as SaaS with subscription pricing. Cato delivers operational efficiency, real-time analytics, business insights, and extended compliance recording capabilities.
3. Managed Support Services: Packaged support offerings for Amazon Connect customers across three tiers (Core, Enhanced, Premier) providing proactive monitoring, capacity management, optimization assessments, performance reporting, enhancements, CTI connectors, and custom integrations with varying response time SLAs.
4. Optimization Packages: AWS Marketplace offerings including Amazon Connect Cost & Optimization Review, Best Practices Review, and Conversational Design services available for purchase through AWS Marketplace.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

CX Studio provides AWS customer experience consulting and Amazon Connect deployment services, including accelerated 4-week Quick Start packages and tailored Build Your Way professional services engagements. The company sells its proprietary Cato SaaS platform for Amazon Connect operational management, the Toolkit for Agent Workspaces UI component library, and generative AI chatbot, knowledge base, and transcription analysis solutions built on Amazon Bedrock and the broader AWS CX stack. It also offers tiered managed support and marketplace-listed optimization packages for existing Amazon Connect customers.

Product overview

CX Studio's product portfolio centres on Amazon Connect as the core cloud contact centre platform, complemented by two main deployment packages (Quick Start for rapid 4-week deployment and Build Your Way for tailored professional services), augmented by the SaaS accelerator Cato (operational management, analytics, compliance recording) and Toolkit for Agent Workspaces (UI component library). Additional AI-powered add-ons include Generative AI Chatbots, a Generative AI Knowledge Base using Amazon Bedrock RAG, and Contact Centre Transcription Analysis. CX Studio also offers Managed Support (three tiers from Core to Premier) and Optimization Services available via AWS Marketplace. All offerings are built on AWS and the broader AWS CX stack.

Differentiator

Problem solved

Functional benefit

Brands

• Cato: An operational management portal for Amazon Connect delivering operational efficiency, real-time visualizations and business insights, and compliance recording capabilities.
• Toolkit for Agent Workspaces

Products and services

• Cato Operational management portal for Amazon Connect delivering operational efficiency, real-time and historical dashboards, business insights via Amazon QuickSight, Generative AI-powered analytics, and compliance recording extended beyond Amazon Connect's native 2-year limit to decades. For enterprise contact center managers and agents.
• Toolkit for Agent Workspaces A collection of UI components (audio player with visual waveform, image slideshow, Google Maps, scrolling banner, star ratings) that integrate as drop-in components or pinned tabs within Amazon Connect Agent Workspaces to enrich agent interactions. Free for testing and demonstration.
• Amazon Connect Quick Start Package Accelerated Amazon Connect deployment package delivered within 4 weeks at fixed cost, including business routing, advanced administration, automations, AI features, multi-channel telephony, multi-language IVR, calendaring, voicemail, callback, post-contact survey, SSO, role-based access, and audit logging. For organizations where speed, simplicity, and cost are paramount.
• Build Your Way (Professional Services) Tailored Amazon Connect deployments by AWS CX specialists for organizations requiring flexible deployments to their exact specifications. Includes best practices, AWS Well-Architected Framework adherence, Centre of Excellence, GenAI integration, conversational design, custom integrations, CI/CD pipelines, and Infrastructure as Code.
• Managed Support Packaged managed support for Amazon Connect customers across three tiers (Core, Enhanced, Premier) ranging from 9am-5pm weekdays to 24x7 coverage. Includes proactive monitoring, capacity management, optimization assessment, performance reporting, enhancements, CTI connectors (Salesforce, Zendesk, ServiceNow), custom integrations, and dedicated engineering teams with varying response time SLAs.
• Optimization Services Packaged optimization offerings for existing Amazon Connect customers available via AWS Marketplace, including Amazon Connect Cost & Optimization Review, Best Practices Review, and Conversational Design services.
• Generative AI Chatbots AI-powered chatbots leveraging RAG technology via Amazon Bedrock for complex intent understanding, instant answers from knowledge bases, and personalized 24/7 interactions. Supports customer-facing chatbots, agent assist, and supervisor dashboards across websites, apps, and support channels.
• Generative AI Knowledge Base Secure, hallucination-resistant knowledge base solution using Amazon Bedrock with RAG technology, supporting multiple languages, self-service, and agent-assisted interactions. Enables instant document-based insights and automated knowledge base creation from customer conversations.
• Contact Centre Transcription Analysis Generative AI-powered solution for mining call data to generate summaries, automate QA, identify sales opportunities, and build knowledge bases from customer Q&A exchanges. Identifies trends in agent performance and flags potential compliance issues.

Quantifiable outcome

• 60% reduction in call volume
• +5 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability15 records

Feature4 records

Partnerships

One partnership is on record.

• Amazon Web Services (AWS)coreTechnology or Integration · 29 December 2023CX Studio is an AWS Service Delivery Partner for Amazon Connect, demonstrating validated expertise and success in implementing Amazon Connect solutions. The partnership enables co-marketing, co-selling, and customer referrals through AWS partner ecosystem. CX Studio leverages AWS services including Amazon Connect, Amazon Bedrock, Amazon Lex, Amazon Q, and Amazon QuickSight.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Talkdesk: Cloud-native CCaaS vendor with AI-driven contact center capabilities targeting enterprises migrating off legacy estates. Comparable as an alternative cloud-first platform competing for the same customer base.

Broad incumbents

• NICE Ltd: Large incumbent in contact center software and CX analytics (NICE CXone, Enlighten). Competes with CX Studio's Amazon Connect + Cato analytics stack for enterprise customer experience transformation deals.
• Concentrix: Large CX/BPO services provider that operates contact centers on multiple platforms including AWS. Overlaps with CX Studio in enterprise CX delivery, though Concentrix emphasizes outsourced operations over platform specialization.
• Accenture: Global systems integrator with large AWS and CX practices delivering Amazon Connect deployments and broader customer experience transformations. Competes for the same enterprise modernization RFPs.
• Five9: Public CCaaS provider offering cloud contact center software, workforce engagement, and AI capabilities. Often appears alongside Amazon Connect in enterprise CCaaS evaluations and competes for the same modernization budget.
• Genesys: Established CCaaS platform vendor offering its own cloud contact center suite to enterprises. Comparable as a broad incumbent in the same customer-procurement conversations where CX Studio pitches Amazon Connect-based alternatives.
• Deloitte Digital: Global consultancy with AWS alliance and CX implementation capabilities. Often bids on the same large-scale contact center modernization programs as CX Studio's enterprise customers.
• 8x8: Cloud CCaaS and UCaaS provider with built-in contact center, voice, and analytics. A broad incumbent alternative that enterprise buyers commonly evaluate against AWS Connect-led architectures.

Direct peers

• AWS Professional Services: Amazon's own professional services arm delivers Amazon Connect implementations, migrations, and Well-Architected engagements. It is the most directly comparable provider to CX Studio's core deployment business and the primary internal competitor for Connect opportunities.
• Slalom: Global AWS-focused consultancy with an established Amazon Connect practice delivering migrations, CX strategy, and managed services. Competes with CX Studio for the same AWS-led enterprise contact center modernization deals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cx-studio

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cx studio