Virginia Association of Secondary School Principals

What Virginia Association of Secondary School Principals does

Virginia Association of Secondary School Principals (VASSP) is a nonprofit professional membership association founded in 1906 and incorporated in 1974, headquartered at 4909 Cutshaw Avenue in Richmond, Virginia. The organization serves middle-level and high school principals, assistant principals, supervisors, directors, and aspiring or retired administrators throughout the Commonwealth of Virginia. VASSP operates as a unified dues affiliate of the National Principals Association and describes itself as the seventh largest organization in the NPA's state affiliation network.

VASSP's service portfolio is structured around four pillars: legal services (professional advice, counsel, assistance in obtaining legal counsel, professional liability coverage up to $3 million, and a legal defense fund up to $20,000 for ten-year members); professional development delivered through the VASSP-VFEL Professional Program Series and the VASSP Annual Summer Conference; legislative advocacy at the Virginia Board of Education, Virginia General Assembly, and the Governor's office; and student-facing programs via the Virginia Student Councils Association (VSCA) and the Virginia Association of Honor Societies (VAHS). Content channels include the bimonthly Education Law Notes publication and the Principal Insight news blog.

Revenue is generated exclusively through recurring annual membership dues across five tiers (Institutional $817, Professional Plus and Professional $617, Associate and Retired $100), optional Administrative Assistant Subscriptions ($50-$100), conference and professional development fees, and ancillary programs. The organization's 11-50 staff support a vertically integrated association model: members enroll directly via the website or paper applications, renew annually, and receive bundled benefits including embedded NPA membership. In 1995, VASSP leadership founded the Virginia Foundation for Educational Leadership (VFEL) as a complementary Pre-K-through-16 nonprofit to broaden educational-leadership outreach.

Name

Virginia Association of Secondary School Principals

Legal name

Virginia Association of Secondary School Principals, Inc.

Website

https://vassp.org

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

11–50 employees

Short description

Virginia Association of Secondary School Principals (VASSP) is a 501(c)(6) nonprofit professional membership association serving middle and high school principals, assistant principals, and administrators in Virginia through legal services, professional development, legislative advocacy, and student leadership programs.

Ownership category

akta.pro rank

Product category

Education Professional Association Services

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

K–12 Support & School Improvement Nonprofits (BPAGADAB)

Keywords

• Education leadership association
• School administrator advocacy
• Professional development services
• Principals membership organization
• Educational policy lobbying

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: VASSP generates revenue through annual membership dues at multiple tiers: Institutional Membership at $817 annually, Professional Plus and Professional memberships at $617 annually, and Associate and Retired memberships at $100 annually. The association also offers Admin Assistant Subscriptions as add-ons. Membership provides access to legal assistance, professional development, legislative representation, publications, and peer recognition programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Virginia Association of Secondary School Principals (VASSP) is a nonprofit professional membership association that provides advocacy, professional development, and legal services to secondary school principals across Virginia. Founded in 1906 and incorporated in 1974, it operates as a unified affiliate of the National Principals Association and is the seventh-largest school administrators' organization in the NPA network. VASSP sells tiered individual and institutional memberships and supports members through legislative representation, training programs, and peer networking resources.

Product overview

VASSP is a professional membership organization (founded 1906, incorporated 1974) that serves as a unified affiliate of the National Principals Association. The organization provides a comprehensive suite of services for secondary school administrators including membership benefits with premier resources, legal services and professional liability coverage, professional development through the VASSP-VFEL Professional Program Series, legislative advocacy at state and national levels, student programs (Virginia Student Councils Association and Virginia Association of Honor Societies), and recognition through annual awards. The membership structure includes Institutional, Professional+, Professional, Associate, and Retired categories with tiered pricing ranging from $100 to $817 annually. VASSP publishes Education Law Notes and Principal Insight (EduLog) to keep members informed of developments affecting school administrators.

Differentiator

Problem solved

Functional benefit

Brands

• VASSP-VFEL Professional Program Series: Professional development program series offered by VASSP in partnership with Virginia Foundation for Educational Leadership
• Virginia Student Councils Association (VSCA)
• Virginia Association of Honor Societies (VAHS)

Products and services

• Institutional Membership Institutional membership category priced at $817, providing schools and educational organizations with membership benefits for their secondary school administrators.
• Professional Plus Membership Premium individual membership tier priced at $617, providing enhanced professional services to secondary school principals.
• Professional Membership Standard individual membership tier priced at $617 for practicing secondary school principals in Virginia.
• Associate Membership Associate membership category priced at $100 for education professionals who are not currently serving as secondary school principals.
• Retired Membership Retired membership category priced at $100 for former secondary school principals who have retired from active service.
• Government Relations and Lobbying Services Legislative advocacy and lobbying services that represent Virginia's secondary school principals before state and federal policymakers on education policy matters.
• Professional Development Programs Training programs, conferences, and professional development resources designed to build leadership skills of Virginia's secondary school principals and assistant principals.
• Legal Services for Members Legal support and guidance for members on education law, school administration issues, and principal-related legal matters.

Quantifiable outcome

• Legal defense fund accessibility up to $20,000 for 10 consecutive years of membership
• +2 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and flagship.

• Virginia Foundation for Educational Leadership (VFEL)coreStrategic or Co-development Partner · 1 January 1995Founded in 1995 by secondary school principals, VFEL is a Pre-K through 16 nonprofit leadership learning organization designed to support and broaden the outreach opportunities of VASSP. VFEL provides its own activities, financial, and volunteer support for educational, scientific, and charitable purposes of linking all education levels from preschool to higher education.
• National Principals Association (NPA)flagshipStrategic or Co-development Partner · 1 January 1994VASSP became the first state in the nation to become a unified dues affiliate of the National Principals Association in 1994. Together VASSP and NPA provide members with unparalleled peer connections, outstanding research, and focused professional development services. NPA membership is included with VASSP Professional and Institutional memberships.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Virginia Association of Elementary School Principals: The directly analogous state-level association for elementary principals in Virginia; most comparable peer because it shares geography, customer base (Virginia administrators), and affiliation with the national principals network.
• Association of California School Administrators: Large state-level school administrators association offering membership, legal services, advocacy, and PD — comparable in mission and product structure to VASSP but scaled to California's larger market.
• Illinois Principals Association: State membership association for Illinois school leaders; provides analogous products including advocacy, professional development, and recognition programs — directly comparable in scale and scope of services.
• New Jersey Principals and Supervisors Association (NJPSA): State-level membership association for principals and supervisors in New Jersey, offering similar services — legal protection, advocacy, and professional development — making it a directly comparable state-level peer.
• Texas Association of Secondary School Principals (TASSP): Direct state-level peer serving Texas secondary principals under the NASSP state affiliation model; closely comparable in mission, member benefits, and tiered dues structure to VASSP.

Broad incumbents

• National Association of Elementary School Principals (NAESP): The national peer organization serving elementary school principals; operates an analogous membership, advocacy, and professional development model and competes for leadership mind-share with VASSP at the national level.
• National Association of Secondary School Principals (National Principals Association): The national umbrella organization for secondary school principals; VASSP is a unified dues affiliate, making this the direct national counterpart that sets the framework for VASSP's membership benefits and programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/vaprincipals
• Facebookfacebook.com/VaPrincipals
• LinkedInlinkedin.com/company/virginia-association-of-secondary-school-principals

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virginia Association of Secondary School Principals