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American Conference

Full company profile

uuid02m5sur

Namestring
American Conference
Legal namestring
American Conference
Websiteurl
theamerican.org
Company typeenum
Private
Founded yearint
1979
Descriptiontext

American Conference, operating under the trade name American Athletic Conference (AAC), is a non-profit NCAA collegiate athletic conference headquartered in Irving, Texas. Its primary function is to organize intercollegiate athletic competition across multiple sports for its member universities, managing scheduling, championship administration, and conference governance. The conference serves as the institutional coordination layer between member schools' athletic programs, handling coordination, compliance, and championship events on their behalf.

The conference's principal digital product is its official website (theamerican.org), which serves as a member school directory, schedule hub, and results portal. The site is built on Sidearm Sports infrastructure, providing event listings, score reporting, and fan engagement functionality. No standalone mobile app, API, or proprietary technology platform is documented in the source data.

American Conference is structured as a non-profit entity, and no revenue figures, pricing model, or membership dues schedule are disclosed in the available materials. The conference indicates an active operating status through maintained web properties and a published contact line. Its customer base consists entirely of collegiate member institutions and their athletic programs, with no commercial customer segments or paying end-user relationships documented in the input data.

Short descriptiontext

American Conference (American Athletic Conference) is a non-profit NCAA collegiate athletic conference headquartered in Irving, Texas, that organizes intercollegiate competition, scheduling, and championship administration for its member universities.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersProvidence, United States
HQ citystring
Providence
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
collegiate athletics conference, NCAA intercollegiate sports, athletic conference governance, university athletics scheduling, conference championship administration
Industry1 code
1Collegiate Athletic Conferences & Associations
CodeMPAKACAAPrimaryYes
NAICS code1 code
  • Spectator Sports71121
SIC code1 code
  • Services-Membership Organizations8600
Product category
Collegiate Athletic Conference Administration
Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

The American Conference is an NCAA-affiliated collegiate athletic conference that organizes, governs, and administers intercollegiate athletic competition among its member universities. It schedules regular-season conference play, runs conference championships, and delivers official content to fans and member institutions through its digital platform.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Conference Athletic Competition and Championship Administration
CategoryCollegiate Athletic Conference Services
Description

Organized intercollegiate athletic competition, regular-season scheduling, and conference championships delivered to NCAA member universities across multiple men's and women's sports.

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Peers10 records
TypeDirect peer
Description

Long-established NCAA FBS conference of similar scale and tier. Comparable in sponsorship model, media rights positioning, and member-driven governance structure.

2Atlantic Coast Conference (ACC)
TypeBroad incumbent
Description

Established Power conference operating NCAA sports at a higher revenue tier. Relevant peer for governance, media rights, and championship administration even though AAC operates at a smaller scale.

TypeBroad incumbent
Description

The national governing body that the American Athletic Conference is a member of and operates under. Sets championship qualification rules, compliance framework, and tournament structures that shape AAC operations.

TypeDirect peer
Description

Another NCAA FBS conference operating at a similar tier with comparable member institutions, media rights profile, and championship structures. Directly comparable as both navigate the same realignment pressures and revenue gaps versus Power conferences.

TypeBroad incumbent
Description

Larger Power conference that has recently absorbed schools and represents a realignment destination for AAC schools. Comparable in operating structure but operates at materially higher revenue and brand tier.

TypeBroad incumbent
Description

The leading NCAA conference by revenue and brand value. Provides the upper benchmark for what conference-level sports administration, media rights, and championship operations can generate.

TypeBroad incumbent
Description

One of the two largest NCAA conferences by revenue. A benchmark for media rights value, sponsorship scale, and conference governance practices even though AAC is at a materially different tier.

8Big East Conference
TypeDirect peer
Description

Multi-sport NCAA conference with comparable institutional profile, although stronger in basketball than football. Operates a similar membership-governance model and media-rights structure.

9Mountain West Conference
TypeDirect peer
Description

NCAA FBS conference with similar mid-major positioning, comparable media rights structure, and overlapping competitive concerns around realignment and Power conference revenue gaps.

10Sun Belt Conference
TypeDirect peer
Description

NCAA FBS conference with comparable institutional profile, geographic footprint, and media rights tier. Both conferences compete for the same Group of 5 access bowl and CFP access spots.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

American Conference

Collegiate Athletic Conference Administrationtheamerican.org

American Conference (American Athletic Conference) is a non-profit NCAA collegiate athletic conference headquartered in Irving, Texas, that organizes intercollegiate competition, scheduling, and championship administration for its member universities.

What American Conference does

American Conference, operating under the trade name American Athletic Conference (AAC), is a non-profit NCAA collegiate athletic conference headquartered in Irving, Texas. Its primary function is to organize intercollegiate athletic competition across multiple sports for its member universities, managing scheduling, championship administration, and conference governance. The conference serves as the institutional coordination layer between member schools' athletic programs, handling coordination, compliance, and championship events on their behalf.

The conference's principal digital product is its official website (theamerican.org), which serves as a member school directory, schedule hub, and results portal. The site is built on Sidearm Sports infrastructure, providing event listings, score reporting, and fan engagement functionality. No standalone mobile app, API, or proprietary technology platform is documented in the source data.

American Conference is structured as a non-profit entity, and no revenue figures, pricing model, or membership dues schedule are disclosed in the available materials. The conference indicates an active operating status through maintained web properties and a published contact line. Its customer base consists entirely of collegiate member institutions and their athletic programs, with no commercial customer segments or paying end-user relationships documented in the input data.

American Conference firmographics

Firmographics
Name
American Conference
Legal name
American Conference
Website
https://theamerican.org
Company type
Private
Founded year
1979
Operating status
Operating
Headcount range
51–100 employees
Short description
American Conference (American Athletic Conference) is a non-profit NCAA collegiate athletic conference headquartered in Irving, Texas, that organizes intercollegiate competition, scheduling, and championship administration for its member universities.
Ownership category
akta.pro rank

American Conference industry classification

Industry
Product category
Collegiate Athletic Conference Administration
NAICS
Spectator Sports (71121)
SIC
Services-Membership Organizations (8600)
akta.pro primary industry
Collegiate Athletic Conferences & Associations (MPAKACAA)

Keywords

  • Collegiate athletics conference
  • NCAA intercollegiate sports
  • Athletic conference governance
  • University athletics scheduling
  • Conference championship administration

Where American Conference is headquartered

Location

Headquarters

HQ city
Providence
HQ country
United States
HQ region
North America

Offices1 record

Markets served

American Conference business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

American Conference product offering

Product offering

Core offering

The American Conference is an NCAA-affiliated collegiate athletic conference that organizes, governs, and administers intercollegiate athletic competition among its member universities. It schedules regular-season conference play, runs conference championships, and delivers official content to fans and member institutions through its digital platform.

Differentiator

Problem solved

Functional benefit

Products and services

  • Conference Athletic Competition and Championship Administration Organized intercollegiate athletic competition, regular-season scheduling, and conference championships delivered to NCAA member universities across multiple men's and women's sports.

Companies that use American Conference

Customer profile

Segments1 record

Ideal customer profiles1 record

American Conference technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

American Conference partnerships and signals

Strategic signal

Recent moves3 records

American Conference competitors and assessment

Company assessment

Direct peers

  • Mid-American Conference: Long-established NCAA FBS conference of similar scale and tier. Comparable in sponsorship model, media rights positioning, and member-driven governance structure.
  • Conference USA: Another NCAA FBS conference operating at a similar tier with comparable member institutions, media rights profile, and championship structures. Directly comparable as both navigate the same realignment pressures and revenue gaps versus Power conferences.
  • Big East Conference: Multi-sport NCAA conference with comparable institutional profile, although stronger in basketball than football. Operates a similar membership-governance model and media-rights structure.
  • Mountain West Conference: NCAA FBS conference with similar mid-major positioning, comparable media rights structure, and overlapping competitive concerns around realignment and Power conference revenue gaps.
  • Sun Belt Conference: NCAA FBS conference with comparable institutional profile, geographic footprint, and media rights tier. Both conferences compete for the same Group of 5 access bowl and CFP access spots.

Broad incumbents

  • Atlantic Coast Conference (ACC): Established Power conference operating NCAA sports at a higher revenue tier. Relevant peer for governance, media rights, and championship administration even though AAC operates at a smaller scale.
  • NCAA: The national governing body that the American Athletic Conference is a member of and operates under. Sets championship qualification rules, compliance framework, and tournament structures that shape AAC operations.
  • Big 12 Conference: Larger Power conference that has recently absorbed schools and represents a realignment destination for AAC schools. Comparable in operating structure but operates at materially higher revenue and brand tier.
  • Southeastern Conference (SEC): The leading NCAA conference by revenue and brand value. Provides the upper benchmark for what conference-level sports administration, media rights, and championship operations can generate.
  • Big Ten Conference: One of the two largest NCAA conferences by revenue. A benchmark for media rights value, sponsorship scale, and conference governance practices even though AAC is at a materially different tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

American Conference social profiles

Digital presence

American Conference financial estimates

Financial estimate

Revenue estimate

Valuation estimate

American Conference leadership team

Management profile

Number of profiles

American Conference funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

American Conference M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Conference

What does American Conference do?

The American Conference is an NCAA-affiliated collegiate athletic conference that organizes, governs, and administers intercollegiate athletic competition among its member universities. It schedules regular-season conference play, runs conference championships, and delivers official content to fans and member institutions through its digital platform.

Is American Conference a public or private company?

American Conference is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was American Conference founded?

American Conference was founded in 1979. It employs 51 to 100 people.

Where is American Conference based?

American Conference is headquartered in Providence, United States, in the North America region.

Who are American Conference's main competitors?

Direct peers on record are Mid-American Conference, Conference USA, Big East Conference, Mountain West Conference and Sun Belt Conference. Broad incumbents are Atlantic Coast Conference (ACC), NCAA, Big 12 Conference, Southeastern Conference (SEC) and Big Ten Conference.

Does American Conference have an API?

No public API is recorded for American Conference.

What industry is American Conference in?

American Conference's product category is Collegiate Athletic Conference Administration. Its primary akta.pro industry code is MPAKACAA, Collegiate Athletic Conferences & Associations. Its NAICS code is 71121 and its SIC code is 8600.

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Live signals
SiAfter Four Years, James Madison is Leaving the Sun Belt: How It Affects Southern MissJames Madison University will leave the Sun Belt Conference no later than July 1, 2028, to join the American Conference. The move costs JMU a $5 million exit fee and a $23 million entrance fee, and Southern Miss remains unaffected as it stays with similar-sized schools. The Sun Belt may seek to re-expand, possibly adding teams like East Carolina or Ohio.Yahoo“Absolutely Disgusted”: Insider Makes Thoughts Clear on JMU’s Surprise Conference Realignment Move Amid Undefeated SeasonJames Madison University announced it will leave the Sun Belt Conference for the American Athletic Conference, effective no later than July 1, 2028. The move came after a 6-0 start, and Bud Elliott criticized the decision on X. JMU's lacrosse and swimming teams have already competed in the AAC.YahooWhat American Conference commissioner Tim Pernetti said about adding James MadisonJames Madison will join the American Conference no later than July 1, 2028, with exact timing not yet set. The Dukes, leaving the Sun Belt, will be the first team to join since the 2023 realignment. The American is evaluating future realignment opportunities and considering scheduling changes.YahooJMU reported to pay $23 million fee to American ConferenceJames Madison University was accepted into the American Conference, requiring a $23 million entry fee and a $5 million exit fee from the Sun Belt. The $28 million total is privately funded by donors and corporate partners, not student tuition or state funds. JMU is expected to debut in the conference by July 1, 2028.WricJMU to leave Sun Belt and join American Conference by 2028James Madison University has been accepted into the American Conference and will become a full member by July 1, 2028. The university will pay $23 million to join and $5 million to leave the Sun Belt, with the exit fee covered by private funding and the entry fee committed by new corporate partners.YahooJames Madison accepts membership to new conferenceJames Madison University will join the American Conference, with membership effective no later than July 1, 2028. The school's football team is 6-0 under Billy Napier, one of nine undefeated FBS teams. It will face schools like Memphis, South Florida, and Tulane.YahooConference realignment has returnedJames Madison University announced it will join the American Conference no later than July 1, 2028, leaving the Sun Belt. The move includes a $23 million exit fee and a full media rights share, with no other school expected to join the American at this time.YahooJMU to leave Sun Belt and join American Conference by 2028James Madison University has been accepted into the American Conference and will become a full member by July 1, 2028. The university will pay $23 million to join and $5 million to leave the Sun Belt, with the exit fee covered by private funding and the entry fee committed by new corporate partners.YahooWhy James Madison moving to American Conference is big win for both sides | AnalysisJames Madison is joining the American Conference, a move that benefits both the school and the league. The Dukes' departure tips the balance in the American's favor, while the conference gains a top Group of Six program. The move also expands the American's Mid-Atlantic footprint.YahooJames Madison to leave Sun Belt for American Conference by 2028James Madison University will leave the Sun Belt Conference for the American Conference, becoming a full member by July 1, 2028. The move follows a unanimous vote and aims to boost athletic growth and national exposure. The transition will place 17 of 18 varsity sports under the American, with field hockey staying in the MAC.