Authentic Lifestyle Products

What Authentic Lifestyle Products does

Authentic Lifestyle Products is a privately held U.S. apparel company that designs, manufactures, and distributes private label, branded, and licensed socks, underwear, and activewear for men, women, and children. Founded circa 1989 and headquartered in New York City's garment district at 1450 Broadway, the company operates alongside sister companies Campers World and 37 Orchard as part of a corporate family with over 35 years of industry experience. The product portfolio spans basic underwear through performance and fashion activewear, with owned sub-brands including Lukka Lux (women's activewear/athleisure), Glacier Performance (men's athletic apparel), and Glacier All-Terrain (men's outdoor lifestyle wear), complemented by private label production across multiple retail price points. The underlying technology stack is a standard Squarespace e-commerce presence with no proprietary platform components disclosed.

The company operates a wholesale-focused B2B go-to-market motion, selling primarily through its New York showroom and a regional office in Palm Beach Gardens, FL. Pricing is wholesale and determined via direct inquiry, with no public price list. Distribution spans three named enterprise channels — warehouse clubs (Costco Wholesale, BJ's Wholesale, Sam's Club), mass merchants, and small boutiques — all within the U.S. domestic market. Brand licensing partnerships (both current and historical) extend the assortment beyond owned labels.

Commercially, Authentic Lifestyle Products generates revenue through one-time wholesale transactions on private label and branded apparel, supplemented by licensing/royalty arrangements on licensed product distribution. The company has 51–100 employees, no disclosed institutional investors, no parent company, and no funding rounds, M&A activity, leadership changes, or restructuring events documented in available source material. Revenue figures are not publicly disclosed.

Name

Authentic Lifestyle Products

Legal name

Authentic Lifestyle Products

Website

https://alpsnyc.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Authentic Lifestyle Products designs, manufactures, and distributes private label and branded socks, underwear, and activewear for men, women, and children. The company serves warehouse clubs including Costco, BJ's, and Sam's Club, mass merchants, and small boutique retailers across the United States.

Ownership category

akta.pro rank

Product category

Apparel Manufacturing

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (424350)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Intimates, Hosiery & Sleepwear Wholesale (CRAOADAG)

akta.pro secondary industry

Underwear & Socks (Children) (CRAAAHAI)

Keywords

• Private label apparel
• Socks manufacturing
• Underwear wholesale
• Activewear distribution
• Branded apparel

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Private Label Apparel: Manufacturing and distribution of private label apparel products including socks, underwear, and activewear for men, women, and children across various retail price points.
2. Branded Products: Distribution of branded apparel products through retail partnerships.
3. Licensed Products: Distribution of licensed apparel products across multiple retail channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Authentic Lifestyle Products designs, manufactures, and distributes private label, branded, and licensed apparel — specifically socks, underwear, and activewear for men's, women's, and children's categories — to retail partners across warehouse clubs, mass merchants, and small boutiques in the United States. The company maintains its own sub-brands (Lukka Lux, Glacier Performance, Glacier All-Terrain) and sources products at multiple price points to serve diverse retail channels.

Product overview

Authentic Lifestyle Products operates as a unified apparel company offering both proprietary sub-brands and private label manufacturing services. Its owned brands include Lukka Lux (women's activewear), Glacier Performance (men's athletic apparel), and Glacier All-Terrain (men's outdoor/lifestyle wear). The company also provides private label production of socks, underwear, and activewear across men's, women's, and children's categories. Product distribution spans small boutiques to mass merchants and club retailers including Costco Wholesale, BJ's, and Sam's Club.

Differentiator

Problem solved

Functional benefit

Brands

• Lukka Lux: A ladies' activewear brand with roots in NYC offering high-end athletic and athleisure apparel.
• Glacier Performance
• Glacier All-Terrain

Products and services

• Lukka Lux A ladies' activewear brand with roots in NYC offering high-end athletic and athleisure apparel, sold through Authentic Lifestyle Products' wholesale retail channels.
• Glacier Performance A men's active-performance line dedicated to fit, function, and smart design, offering premium men's athletic apparel for every active lifestyle, distributed via Authentic Lifestyle Products' retail partnerships.
• Glacier All-Terrain A casual lifestyle menswear line dedicated to the outdoors as well as everyday lifestyle, sold through Authentic Lifestyle Products' wholesale retail network.
• Private Label Socks Private label sock manufacturing for men's, women's, and children's categories, supplied to retail partners including warehouse clubs, mass merchants, and small boutiques across multiple price points.
• Private Label Underwear Private label underwear manufacturing for men's, women's, and children's categories, distributed to retail partners at various price points ranging from basic to fashion styles.
• Private Label Activewear Private label activewear manufacturing for men's, women's, and children's categories, distributed to retail partners across performance and fashion styles at varied retail price points.
• Licensed Apparel Products Licensed apparel products distributed across multiple retail channels through Authentic Lifestyle Products' brand partnerships, sourced via the company's extensive apparel supply network.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Campers WorldcoreStrategic or Co-development PartnerSister company within the Authentic Lifestyle Products corporate family. Combined experience of over 35 years in the apparel industry.
• 37 OrchardcoreStrategic or Co-development PartnerSister company within the Authentic Lifestyle Products corporate family. Part of the 35+ year history in the apparel industry.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• PVH Corp: PVH Corp owns Tommy Hilfiger, Calvin Klein, and Heritage Brands (including Van Heusen basic apparel), distributing across wholesale mass, club, and specialty channels. Comparable as a broad apparel incumbent with licensing and wholesale expertise in categories that overlap with Authentic Lifestyle Products' basic apparel and activewear focus.
• Hanesbrands: Hanesbrands is a large-scale US apparel manufacturer and licensor covering basics including socks, underwear, and activewear (through Champion). Comparable as the dominant incumbent in the exact categories Authentic Lifestyle Products competes in - intimates, hosiery, and activewear basics - but at vastly larger scale and with vertically integrated manufacturing.
• Kontoor Brands: Kontoor Brands owns Wrangler and Lee and operates an apparel wholesale and licensing platform across mass and specialty channels. Comparable as a broader apparel incumbent with similar US wholesale distribution dynamics, though Kontoor's focus is denim rather than intimates/hosiery.
• Gildan Activewear: Gildan is a vertically integrated manufacturer of basic apparel including socks, underwear, and activewear, primarily selling wholesale to screenprinters, retailers, and mass-market accounts. Comparable as a global incumbent in the same commodity basics and activewear categories that Authentic Lifestyle Products addresses through wholesale and private label.
• Fruit of the Loom (Berkshire Hathaway): Fruit of the Loom is a Berkshire Hathaway-owned basics apparel manufacturer covering underwear, socks, and activewear for mass and club retailers. Comparable as a much larger incumbent operating in the same private-label basics/underwear/hosiery categories Authentic Lifestyle Products targets.
• Champion (Hanesbrands brand): Champion is a heritage activewear and athleisure brand now owned by Hanesbrands, sold through wholesale and club channels. Comparable to Authentic Lifestyle Products' own activewear sub-brands (Glacier Performance, Lukka Lux) as a competitor in the same wholesale activewear/athleisure category.

Direct peers

• Delta Apparel: Delta Apparel is a US-based apparel manufacturer and distributor specializing in basic apparel, activewear, and private-label programs sold through mass, club, and specialty retailers. It is directly comparable because both companies serve similar wholesale buyer types with multi-category basics plus activewear assortments.
• Renfro Corporation: Renfro is a major US hosiery and sock manufacturer supplying branded, licensed, and private-label products to retailers nationwide. Closely comparable because Authentic Lifestyle Products' core socks/underwear categories and wholesale customer mix overlap directly with Renfro's product portfolio and distribution model.
• Jockey International: Jockey is a US intimates and underwear brand and manufacturer with strong wholesale distribution across mass and club channels. Directly comparable to Authentic Lifestyle Products because both operate at the intersection of branded and private-label underwear/hosiery sold through similar US retail channels.

Emerging players

• Cupid Intimates: Cupid Intimates is a growing intimates and hosiery manufacturer with branded and private-label programs sold through mass and online channels. Comparable as an emerging competitor in the same underwear/hosiery and basic apparel categories where Authentic Lifestyle Products competes, particularly in private-label club and mass channels.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/authentic-life-style-products

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Authentic Lifestyle Products