Die Medienwerkstatt

What Die Medienwerkstatt does

Die Medienwerkstatt GmbH is a privately held, full-service advertising and digital agency headquartered in Tamsweg, Lungau, Salzburg, Austria. Founded in 1997, the company has been operating online since 1999 and serves businesses of varying sizes (entrepreneurs, firms, corporations) across the Salzburg/Lungau region and beyond. Its service portfolio spans online channels (web design, Contao CMS-based development, SEO/SEM, social network marketing, mobile app development for iPhone and Android) and offline channels (print media, corporate design, marketing consulting). The agency has completed more than 600 projects since 1999 and has been twice recognized among the Top 5 Austrian advertising agencies in the country's largest creative competition.

The company's core technology platform is Contao CMS, an open-source content management system built on PHP, MySQL, CSS3, and HTML5, which the firm has used since 2008 and delivered across more than 100 projects. It supports self-maintenance by clients after approximately one hour of training, WCAG-compliant accessible design, SSL/TLS encryption, and integrated modules for news, calendars, forms, and RSS feeds. Supporting integrations include Google Analytics, Google Maps, Google Web Fonts, Adobe Typekit, YouTube, Vimeo, Rapidmail (newsletter), and social platforms (Facebook, Twitter, MySpace).

Die Medienwerkstatt generates revenue primarily through project-based professional services fees for web design, online marketing, SEO, corporate design, and print media, with pricing determined by actual effort expended. A secondary recurring revenue stream comes from web hosting subscriptions (12-month minimum contracts with auto-renewal) and domain registration services, where the firm acts as a billing agent for registration authorities such as nic.at. Distribution is overwhelmingly direct and relationship-based, anchored in the regional Lungau/Salzburg market, with the firm's own reference portals (Alpintouren.com, Lungau.travel) functioning as capability demonstrations. The company is founder-managed by Bodo Rossberg (Geschäftsführer), has no external investors, no parent company, and no disclosed M&A or funding activity.

Name

Die Medienwerkstatt

Legal name

Die Medienwerkstatt GmbH

Website

https://diemedienwerkstatt.info

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Die Medienwerkstatt GmbH is a privately held, full-service advertising and digital agency in Tamsweg, Austria, offering web design, Contao CMS development, SEO, online marketing, social media marketing, mobile app development, print media, and corporate design services to businesses of all sizes in the Salzburg/Lungau region.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

akta.pro secondary industry

Paid Social Media Buying (BPAFABAD)

Keywords

• Advertising agency services
• Web design services
• Search engine optimization
• Corporate brand design
• Content management systems

Headquarters

HQ city

Tamsweg

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Agency Services (Online & Offline): Project-based fees for web design, online marketing, SEO, social network marketing, corporate design, print media, events, and graphic services. Pricing is based on actual effort expended. Bodo Rossberg serves as Dipl. Kaufmann der Werbung and Art Director, providing creative direction for these services.
2. Web Hosting & Domain Management: Monthly hosting fees for web hosting products with a minimum contract duration of 12 months, auto-renewing for 6 or 12 months depending on billing cycle (monthly vs. annual). Fair-use pricing with potential surcharges for excess traffic. Pricing based on server costs, energy costs, fees, taxes, and personnel costs.
3. Domain Registration: Domain registration and management services as a billing agent/rechnungsstelle for registration authorities like nic.at. Fees include registration fees, technical facilities, and an administrative fee.
4. Online Marketing Services: Fees for cross-media advertising including banner advertising, search engine marketing, social network advertising, website optimization, and targeted demographic advertising on platforms like Facebook.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Die Medienwerkstatt is a full-service advertising agency that designs, builds, and markets integrated online and offline presences for businesses. Its core deliverables are websites and web portals built on the Contao CMS, search engine optimization, online marketing (SEM, banner, social network advertising), social network marketing, print media production, corporate identity and design, and marketing consulting. Recurring revenue is generated through monthly web hosting subscriptions and domain registration acting as a billing agent for registries such as nic.at.

Product overview

Die Medienwerkstatt is a full-service advertising agency offering a dual-track product portfolio: Online services (web design, Contao CMS, SEO, online marketing, social network marketing, mobile apps for iPhone and Android) and Offline services (print media, corporate design, marketing consulting). The core CMS product is Contao, an Open Source Content Management System that serves as the foundation for web development projects. Supporting modules include SEO optimization, online marketing campaigns, social network marketing, self-maintenance capabilities, and accessible design features. Offline offerings center on corporate identity design and marketing strategy consulting. The agency has operated online since 1999 with over 600 completed projects and holds two awards from the largest creative competition in Salzburg.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Web Design (Online Webgestaltung) Professional web design and development including websites with search engine optimization, Content Management Systems, online marketing, QR codes, iPhone and Android mobile apps, and social network marketing. The agency has been active online since 1999 with over 600 completed projects, targeting businesses needing an integrated digital presence.
• Contao CMS Implementation Services Open-source Contao CMS (formerly Typolight) implementation for professional internet presence. Features include modern CSS3/HTML5 architecture, SSL/TLS-capable security, search-engine-friendly accessible pages, comprehensive rights management, live update service, and integrated modules for weather, room occupancy, news, calendars, RSS feeds, and forms, built on PHP 5 and MySQL 5. Targeted at businesses needing a maintainable, accessible web platform.
• Website Optimization / SEO Search engine optimization service including search-engine-perspective website analysis, keyword research, competitor analysis, onpage and offpage optimization, HTML5-standards compliance, and content optimization grounded in approximately 200 ranking factors. Results typically emerge after approximately 3 months. For businesses seeking stronger organic visibility.
• Online Marketing / SEM Coordinated online marketing including Google Ads, banner advertising, search engine marketing, social network advertising, and website optimization with demographic targeting on platforms such as Facebook, designed for efficient cross-channel budget utilization. For businesses seeking end-to-end paid digital marketing.
• Social Network Marketing Social network marketing for Facebook, Twitter, YouTube, and MySpace including advertising campaign integration, brand community building, and targeted demographic advertising on social network pages. For businesses seeking integrated social presence.
• Offline Print Media (Offline Printmedien) Print media services producing brochures, flyers, posters, and other printed marketing materials with professional design and quality standards. For businesses needing coordinated offline marketing collateral.
• Corporate Design (CD/CI) Corporate identity and design for companies, associations, and municipalities covering visual elements, colors, fonts, logos, layout grids, and communication guidelines for print materials, websites, landing pages, search engine advertising, and social networks. For organizations seeking differentiated, consistent brand presentation across channels.
• Marketing Consulting (Marketing Beratung) Marketing analysis and consulting including comprehensive situation analysis, goal definition, resource identification, task distribution, and scheduling, culminating in a distinctive corporate image for print and web publications. For businesses needing strategic marketing direction.
• Web Hosting Monthly web hosting subscriptions with 12-month minimum contract duration and auto-renewing 6- or 12-month terms depending on monthly versus annual billing. Fair-use pricing with potential surcharges for excess data transfer; includes server usage, energy, fees, taxes, and personnel costs in pricing. For clients of the agency's web design and CMS services needing ongoing managed hosting.
• Domain Registration Domain registration and management acting as a billing agent (Rechnungsstelle) for registration authorities including nic.at, with pass-through registration fees plus an administrative markup. For businesses needing consolidated domain management.

Quantifiable outcome

• 600+ projects completed successfully since 1999
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Jung von Matt: Leading German-speaking creative advertising agency network with offices across Germany, Austria, and Switzerland. Comparable as a full-service creative and digital agency serving multiple markets, though at significantly larger scale than Die Medienwerkstatt.
• Serviceplan Group: Largest owner-managed agency group in Europe, headquartered in Munich with strong presence in Austria. Offers integrated advertising, digital, and media services comparable to Die Medienwerkstatt's full-service model, but at enterprise scale.
• Kraftwerk (now Wunderman Thompson Austria / VMLY&R): Austrian digital and creative agency operating within global network Wunderman Thompson (now VMLY&R). Comparable as an integrated digital/creative agency in the Austrian market, but with access to global network resources.

Regional players

• Pebbles (digital agency): Swiss digital agency specializing in web development, e-commerce, and online marketing. Comparable as a regional DACH full-service digital agency with similar offerings, but serving Swiss rather than Austrian clients.

Direct peers

• Virtual Identity: Austrian/German digital agency focused on web experience, content management, and digital marketing. Comparable as a regional full-service digital agency with CMS expertise and similar SMB-to-mid-market positioning.
• TUNNEL23: Vienna-based digital agency specializing in web design, online marketing, and digital transformation. Comparable as a mid-sized Austrian digital agency serving SMB and enterprise clients with similar online marketing, web design, and SEO offerings.
• Die Goldene Mitte: Austrian advertising and branding agency focused on strategy, design, and digital communication. Comparable as a mid-sized Austrian full-service creative agency with overlapping service offerings.
• Netural GmbH: Austrian digital agency based in Linz offering web development, online marketing, and e-commerce solutions. Comparable as a mid-sized Austrian digital agency with similar full-service digital offerings to SMB and enterprise clients.
• Denkmal GmbH: Vienna-based creative agency offering branding, web design, and digital marketing. Comparable as an Austrian full-service creative and digital agency competing in similar client segments.
• Ressoul GmbH: Austrian digital agency offering web development, online marketing, and SEO services. Comparable as a smaller Austrian digital agency with similar technical service stack and regional client base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/diemedienwerkstatt
• LinkedInlinkedin.com/company/die-medienwerkstatt-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Die Medienwerkstatt