treeplla
Treeplla is a Seoul-based mobile game studio that develops casual idle and management-simulation games featuring cat characters, distributed globally via Google Play and Apple App Store, and operating as a wholly-owned subsidiary of KOSDAQ-listed Nptune (Kakao affiliate).
- Company typePrivate
- Founded2021
- HeadquartersSeoul, South Korea
- Headcount—
- GTM typeB2C
- OfferingSoftware
What treeplla does
Treeplla Inc. (트리플라 주식회사) is a Seoul-headquartered mobile game studio founded in May 2021 that develops casual idle and management-simulation games for iOS and Android, almost exclusively featuring cat characters. Since September 2021 it has operated as a wholly-owned subsidiary of Nptune (넵튠), a KOSDAQ-listed company within the Kakao affiliate group, with CEO Heo San (허산) as representative director. The studio's portfolio includes Cat Snack Bar (고양이 스낵바, 38 million global downloads, #1 in casual idle mobile game downloads), Cat Office (고양이오피스, 10 million downloads), Cat Lumberjack (고양이나무꾼, 2 million downloads), Building Owner Cat Raising (건물주 고양이 키우기, 1 million downloads in its first global month), and the August 2024-launched idle RPG Bumbling Cats (용감한 고양이들).
The studio's core technology is mobile casual/idle game development on iOS and Android, with a stated methodology of rapid development of core features, fast market launch, and data- and user-feedback-driven iteration. Games are published globally via Google Play and Apple App Store, with US, Korea, and Japan representing 60%+ of revenue for Building Owner Cat. Monetization is a hybrid model combining in-app purchases (IAP) and in-game advertising on free-to-play titles; no public pricing or subscription model is disclosed.
Treeplla reported FY2023 revenue of 26.8 billion KRW with 30 billion KRW operating profit. Distribution is direct-to-consumer through the two major app stores, with marketing reliant on organic app-store visibility and earned media in Korean tech outlets. In February 2026 Nptune announced a small-scale absorption merger under Korean Commercial Code Article 527-3 to dissolve Treeplla and transfer its rights and obligations to the parent, with a creditor objection window through March 31, 2026.
treeplla firmographics
Firmographics- Name
- treeplla
- Legal name
- 트리플라 주식회사
- Website
- https://treeplla.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- Treeplla is a Seoul-based mobile game studio that develops casual idle and management-simulation games featuring cat characters, distributed globally via Google Play and Apple App Store, and operating as a wholly-owned subsidiary of KOSDAQ-listed Nptune (Kakao affiliate).
- Ownership category
- akta.pro rank
treeplla industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
- akta.pro secondary industries
- Game & In-App Content Stores (BPAMADAC), PC & Console Game Distribution Platforms (BPAMAKAA)
Keywords
Where treeplla is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
treeplla business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- In-app Purchases (IAP): Revenue from players purchasing in-game items, upgrades, and premium content within mobile games
- Advertising Revenue: Revenue generated from displaying advertisements to players within free-to-play mobile games
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
treeplla product offering
Product offeringCore offering
Treeplla develops and publishes casual idle mobile games featuring cat characters for iOS and Android platforms, distributed globally through the Google Play Store and Apple App Store. The games center on idle/increment mechanics where players manage resources, progress, and grow virtual businesses (cat snack bars, offices, lumberjack operations, castles). Revenue is generated through in-app purchases and in-game advertising with a free-to-play model. The company has launched approximately 10 titles since its founding in 2021, with flagship hit Cat Snack Bar achieving 38 million global downloads.
Product overview
Treeplla is a mobile casual game studio developing idle and management simulation games featuring cat characters. The company operates as a single-brand mobile game developer under its parent company Neptune (Kakao subsidiary), with a portfolio of approximately 9 named games primarily in the casual tycoon/idle simulation genre. Core products include the Cat Snack Bar series, Building Owner Cat Raising, Cat Office, Cat Lumberjack, and Bumbling Cats. The company focuses on quick development cycles, rapid market deployment, and data-driven game operations with transparent internal metrics. Their games generate revenue through in-app purchases and advertising.
Differentiator
Problem solved
Functional benefit
Brands
- 고양이 스낵바 (Cat Snack Bar): Casual idle mobile game - achieved 38 million global downloads, ranked #1 in casual idle mobile game downloads
- 건물주 고양이 키우기 (Building Owner Cat)
- 고양이오피스 (Cat Office)
- 고양이나무꾼 (Cat Lumberjack)
- 용감한 고양이들 (Bumbling Cats)
Products and services
- Cat Snack Bar (고양이 스낵바) A casual idle mobile game where players manage a cat snack bar. Achieved #1 ranking in casual idle mobile game download rankings with 38 million global downloads. Targeted at casual mobile gamers.
- Building Owner Cat Raising (건물주 고양이 키우기) An idle management simulation game where players decorate spaces with various offices, manage cat employees, and grow their business empire. Global launch achieved 1 million downloads and 1.5 billion KRW revenue within first month.
- Cat Office (고양이오피스) A cat-themed idle management simulation game set in an office environment. Achieved 10 million global downloads.
- Cat Lumberjack (고양이나무꾼) A casual idle mobile game featuring cats as lumberjacks. Achieved 2 million global downloads.
- Bumbling Cats (용감한 고양이들) A mobile idle role-playing game where players lead brave cat warriors to reclaim their cat kingdom from villain cats by managing resources, avoiding attacks, battling enemies, and upgrading their castle.
- Beggar Empire (거지제국키우기) A casual idle tycoon game where players build a beggar empire.
- Mercenary Training Unit (용병훈련단) A casual idle game focused on mercenary training.
- Makeover Tycoon (메이크오버타이쿤) A casual tycoon game with makeover theme.
- Dino World (디노월드) A casual idle game set in a dinosaur world theme.
- Toy Factory Tycoon (장난감 공장 타이쿤) A casual tycoon game where players manage a toy factory, representing treeplla's first game following its founding.
Quantifiable outcome
- 38 million downloads for Cat Snack Bar
- +3 more outcomes
Companies that use treeplla
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
treeplla technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
treeplla partnerships and signals
Strategic signalScale indicators10 records
Recent moves8 records
Expansion highlights5 records
treeplla competitors and assessment
Company assessmentDirect peers
- Voodoo: Voodoo is a leading French mobile game publisher specializing in casual and hyper-casual games. Directly comparable to Treeplla in casual mobile game publishing with advertising-driven monetization and global distribution.
- CrazyLabs: CrazyLabs (formerly TabTale) is an Israeli casual and hyper-casual mobile game publisher. Comparable to Treeplla in casual mobile game publishing with IAP and ad-based monetization models targeting global audiences.
- Metacore: Metacore is a Finnish mobile game studio behind Merge Mansion, a hit casual/merge mobile game. Comparable to Treeplla in casual mobile game development with global hit-making capability, narrative-driven gameplay, and similar genre (casual/merge/simulation).
- HyperBeard: HyperBeard is a mobile game studio specializing in casual/kawaii/idle games with animal characters (KleptoCats, Adorable Home). Closely comparable to Treeplla's cat-themed casual idle game portfolio and similar gameplay mechanics.
- Tactile Games: Tactile Games is a Danish mobile game studio known for Lily's Garden and other casual/decorating games. Directly comparable to Treeplla in casual mobile simulation/management games with similar monetization model (IAP + advertising).
- Rollic Games: Rollic is a Turkish hyper-casual/casual mobile game publisher (acquired by Zynga). Comparable to Treeplla in casual mobile game publishing with app-store distribution and advertising monetization model, though focused more on hyper-casual than idle simulation.
- Habby: Habby is a mobile game studio known for casual and hyper-casual titles including Archero and Survivor.io. Highly comparable to Treeplla in casual/accessible mobile game development with global distribution via app stores and similar hit-driven revenue model.
Broad incumbents
- Outfit7: Outfit7 develops the Talking Tom Gold Run and other character-driven casual mobile games. Comparable to Treeplla through strong character IP focus (cats and animal themes), casual mobile genre, and global distribution — though Outfit7 is a substantially larger and more established player.
- Playrix: Playrix is a major casual mobile game developer (Homescapes, Gardenscapes, Township). Larger incumbent in the casual puzzle/casual mobile gaming space with overlapping idle/incremental mechanics, though operating at significantly larger scale than Treeplla.
- Supercell: Supercell is a Finnish mobile game giant (Clash of Clans, Brawl Stars). Adjacent comparable as a top-tier mobile game studio with casual/strategy titles and global distribution, though operating at vastly larger scale and not focused on idle/casual tycoon mechanics.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
treeplla social profiles
Digital presencetreeplla financial estimates
Financial estimateRevenue estimate
Valuation estimate
treeplla leadership team
Management profileNumber of profiles
Profiles1 record
treeplla funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
treeplla M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about treeplla
What does treeplla do?
Treeplla develops and publishes casual idle mobile games featuring cat characters for iOS and Android platforms, distributed globally through the Google Play Store and Apple App Store. The games center on idle/increment mechanics where players manage resources, progress, and grow virtual businesses (cat snack bars, offices, lumberjack operations, castles). Revenue is generated through in-app purchases and in-game advertising with a free-to-play model. The company has launched approximately 10 titles since its founding in 2021, with flagship hit Cat Snack Bar achieving 38 million global downloads.
Is treeplla a public or private company?
treeplla is a private company. It is classified as corporate owned and is currently operating.
When was treeplla founded?
treeplla was founded in 2021.
Where is treeplla based?
treeplla is headquartered in Seoul, South Korea, in the Asia region.
How does treeplla make money?
Two revenue lines are on record. In-app Purchases (IAP) is the primary driver. The others are advertising Revenue.
Who are treeplla's main competitors?
Direct peers on record are Voodoo, CrazyLabs, Metacore, HyperBeard, Tactile Games, Rollic Games and Habby. Broad incumbents are Outfit7, Playrix and Supercell.
Does treeplla have an API?
No public API is recorded for treeplla.
What industry is treeplla in?
treeplla's product category is Mobile Gaming. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores, with a secondary code of BPAMADAC, Game & In-App Content Stores. Its NAICS code is 5132 and its SIC code is 7372.