Habby
Habby is a Singapore-based mobile game publisher founded in 2018 that develops and publishes casual roguelike and roguelite titles, including Archero and Survivor.io, for global distribution through Apple App Store and Google Play via a free-to-play, in-app purchase model.
- Company typePrivate
- Founded2018
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Habby does
Habby is a Singapore-headquartered mobile game publisher and developer founded in January 2018 by Stefan Wang, operating under the legal entity Habby PTE. LTD. The company publishes casual mobile games built primarily on the Unity engine, distributed globally through Apple App Store and Google Play under a free-to-play model monetized via in-app purchases. Its portfolio spans 15+ titles centered on roguelike and roguelite mechanics, with flagship IPs including the Archero franchise (200 million+ cumulative players, Archero 2 launched January 2025), Survivor.io (launched August 2022), Capybara Go!, PunBall, Kinja Run, SSSnaker, Souls, and Wittle Defender. Archero received Google Play Best of 2019, Best Indie Game 2019, and Best Innovative Game 2019 recognition, establishing Habby's credibility in the casual mobile gaming segment.
Habby operates as a hybrid publisher, combining internally developed titles with a network of co-development partners anchored by Gorilla Games, which has co-developed at least seven titles since 2019 including Archero, Survivor.io, Capybara Go!, Archero 2, and Wittle Defender. Additional partners include Mavis Games (Turkey), Fantome (Korea), Yiduo Games, Hotoon Games, and Concrit Inc., giving Habby a diversified but Gorilla-Games-dependent development pipeline. The company also accepts external game submissions for publishing consideration, indicating intent to scale as a multi-studio publishing platform.
The company targets a horizontal segment of global casual and dedicated mobile gamers across age and cultural lines, with offices in Singapore (headquarters), Beijing, Seoul, and Tokyo to support regional marketing and localization. Habby remains privately held with no disclosed external institutional investors, no disclosed funding rounds, and no disclosed revenue figures in the source data. The company is private (non-listed), employs 11-50 people per its firmographic profile, and operates without a parent company or holding structure.
Habby firmographics
Firmographics- Name
- Habby
- Legal name
- Habby PTE. LTD.
- Website
- https://habby.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Habby is a Singapore-based mobile game publisher founded in 2018 that develops and publishes casual roguelike and roguelite titles, including Archero and Survivor.io, for global distribution through Apple App Store and Google Play via a free-to-play, in-app purchase model.
- Ownership category
- akta.pro rank
Habby industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Casual/Hypercasual Game Studios (MPAFAAAG)
- akta.pro secondary industry
- Virtual Goods & Digital Item Commerce (skins, cosmetics, DLC) (MPAFAJAF)
Keywords
Where Habby is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices4 records
Markets served
Habby business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- In-app purchases and virtual goods: Free-to-play mobile games generating revenue through in-app purchases of virtual currency, items, and premium content within games.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Habby product offering
Product offeringCore offering
Habby is a Singapore-based mobile game developer and publisher that creates and distributes casual free-to-play mobile games, primarily in the roguelike and roguelite genres. The company develops games internally and in partnership with external studios worldwide (e.g., Gorilla Games, Mavis Games, Fantome), generating revenue through in-app purchases of virtual currency and premium content within games such as Archero, Survivor.io, and Capybara Go!.
Product overview
Habby is a mobile game studio that publishes a portfolio of casual games, primarily roguelike and roguelite titles. The company's product portfolio includes core games like Archero (roguelike action), Survivor.io (survivor roguelite), Capybara Go! (adventure roguelite), and Wittle Defender (tower defense roguelite), along with other titles including Slidey: Block Puzzle, Penguin Isle, Flaming Core, PunBall, Kinja Run, SSSnaker, Souls, and Dicero. The games are developed both internally and through partner studios (Gorilla Games, Fantome, Yiduo Games, Concrit Inc., Mavis Games), with Habby focusing on publishing and distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- Archero 2 Sequel to the successful Archero franchise, bringing back the roguelike dungeon crawler gameplay with more content and features.
- Archero Roguelike action game where players select random skills to defeat waves of evil monsters in an exciting journey. Features countless unique skills, beautiful worlds, and multiplayer gameplay.
- Survivor.io Roguelite survivor game where players fight against waves of zombies and monsters. Features one-hand controls and unlimited roguelite skill combinations.
- Capybara Go! Whimsical roguelike adventure RPG where players control a capybara character through various realms.
- Wittle Defender Roguelite tower defense game with cute aesthetics. Players explore magical dungeons and battle waves of monsters.
- Slidey: Block Puzzle Block puzzle game - the first title published by Habby, originally developed by Turkish developer Mavis Games.
- Penguin Isle Relaxing game featuring cute penguins, developed by Korean indie studio Fantome.
- Flaming Core Bullet-time action game developed by four Chinese university students.
- PunBall Block-breaker and roguelite combination game
Companies that use Habby
Customer profileSegments1 record
Ideal customer profiles1 record
Habby technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Habby partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Concrit Inc.minorConcrit Inc. developed Souls, a unique RPG adventure game with strategy gameplay elements.
- Yiduo GamesminorYiduo Games developed SSSnaker, a combination of classic Snake gameplay with bullet-hell roguelite shooter mechanics.
- Hotoon GamesminorHotoon Games co-developed Kinja Run with Gorilla Games and Habby. This runner game combined action roguelite battle with shoot-em-up gameplay.
- Fantome (Korea)minorFantome, a Korean indie studio, developed Penguin Isle featuring cute healing penguins. Habby published this game as part of their portfolio expansion.
- Gorilla GamescoreGorilla Games is Habby's primary development partner, having developed Archero (2019), PunBall (2021), Kinja Run (2022), Survivor.io (2022), Capybara Go! (2024), Archero 2 (2025), and Wittle Defender. This is Habby's most significant ongoing partnership.
- 4 Chinese University Students (indie developers)minorHabby published Flaming Core, developed by four Chinese university students as an indie project. The game was well received in the indie gaming community.
- Mavis Games (Turkey)coreMavis Games, a Turkish game developer, partnered with Habby to publish Slidey: Block Puzzle. This was Habby's first published title, initially released in 2016 and brought to market through Habby's publishing partnership.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Habby competitors and assessment
Company assessmentBroad incumbents
- Playrix: Playrix is a major casual mobile game publisher (Homescapes, Gardenscapes) with a much larger portfolio and headcount than Habby. It operates in the same casual mobile gaming category but with broader, more established IPs.
- Zynga: Zynga (now part of Take-Two) is one of the largest mobile social/casual game publishers, offering casual titles worldwide. It serves a closely overlapping audience to Habby but at far larger scale and with a broader portfolio.
- Supercell: Supercell is a Finland-based mobile game developer behind Clash of Clans, Clash Royale, and Brawl Stars. While it focuses on competitive mid-core rather than Habby's casual/roguelite niche, it is a global benchmark for mobile game publishing economics.
- King: King (Activision Blizzard subsidiary) is the casual mobile gaming incumbent behind Candy Crush. It targets the same broad casual gamer segment as Habby but with a far older, larger and more diversified IP portfolio.
Direct peers
- Voodoo: Voodoo is one of the world's largest mobile hypercasual/casual game publishers, headquartered in Paris. It competes directly with Habby in publishing third-party casual mobile titles to a global mass-market audience through freemium monetization.
- Rollic Games: Rollic Games is a Turkey-based hypercasual mobile game publisher (acquired by Zynga/Take-Two) that works with external developers to ship casual hits globally — a near-perfect structural parallel to Habby's Gorilla Games-led publishing model.
- Homa Games: Homa Games is a Paris-based mobile game publishing platform that funds and distributes indie casual/hypercasual titles globally. It is highly comparable to Habby's publisher model and global indie studio network.
- Kwalee: Kwalee is a UK-based mobile game developer and publisher focused on casual and hypercasual titles with global distribution. It directly mirrors Habby's publisher-of-external-studios model and free-to-play monetization.
- SayGames: SayGames is a mobile game publisher known for casual and hypercasual titles distributed globally. It overlaps with Habby in target audience, business model and external-studio publishing approach.
- CrazyLabs: CrazyLabs (formerly TabTale) is an Israel-based mobile game publisher specializing in casual and hypercasual titles developed with external studios. Like Habby, it acquires/publishes games from indie developers worldwide.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Habby social profiles
Digital presenceHabby financial estimates
Financial estimateRevenue estimate
Valuation estimate
Habby leadership team
Management profileNumber of profiles
Profiles2 records
Habby funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Habby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Habby
What does Habby do?
Habby is a Singapore-based mobile game developer and publisher that creates and distributes casual free-to-play mobile games, primarily in the roguelike and roguelite genres. The company develops games internally and in partnership with external studios worldwide (e.g., Gorilla Games, Mavis Games, Fantome), generating revenue through in-app purchases of virtual currency and premium content within games such as Archero, Survivor.io, and Capybara Go!.
Is Habby a public or private company?
Habby is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Habby founded?
Habby was founded in 2018. It employs 11 to 50 people.
Where is Habby based?
Habby is headquartered in Singapore, Singapore, in the Asia region.
How does Habby make money?
One revenue line is on record: in-app purchases and virtual goods.
Who are Habby's main competitors?
Broad incumbents on record are Playrix, Zynga, Supercell and King. Direct peers are Voodoo, Rollic Games, Homa Games, Kwalee, SayGames and CrazyLabs.
Does Habby have an API?
No public API is recorded for Habby.
What industry is Habby in?
Habby's product category is Mobile Gaming. Its primary akta.pro industry code is MPAFAAAG, Casual/Hypercasual Game Studios, with a secondary code of MPAFAJAF, Virtual Goods & Digital Item Commerce (skins, cosmetics, DLC). Its NAICS code is 5132.