the mccord list

What the mccord list does

The McCord List, operating as LaunchPreneur, Inc. (Delaware), is a media network founded in 2013 by Rachel McCord that produces and distributes purpose-driven television shows, podcasts, and social content for experts, founders, and thought leaders. All original programming is filmed at MBS Media Campus, a working Hollywood studio lot in Manhattan Beach, California, using broadcast-quality equipment including 4K/6K Black Magic cameras, multi-camera live-to-tape recording, professional lighting, and an LED screen studio. The company's core platform offering is a three-tier monthly subscription model (Basic at $2,497, Premium at $3,497, Pro at $4,497) with a one-time $2,500 initiation fee, providing hosts with done-for-you production, distribution across a proprietary Connected TV app (The McCord List TV on Roku, Amazon Fire, Samsung, and Apple TV reaching 117M+ households), podcast distribution on all major platforms, social media management across seven platforms, and SVOD/TVOD monetization infrastructure with a 70/30 host-company revenue share.

The network encompasses 20+ original shows spanning business, wellness, faith, and culture verticals, anchored by the flagship daily nationally syndicated talk show The McCord List Today. The company operates a hybrid go-to-market combining application-based host acquisition (with a 15-minute strategy call and editorial review), community-driven cross-promotion among network hosts, and event-driven visibility through trade shows like MAGIC. Revenue streams include recurring host subscriptions, one-time initiation fees, standalone media training programs ($2,497-$4,497), guest sponsorship packages ($1,500-$5,000), and revenue share from SVOD/TVOD monetization. The company also distributes content via broadcast TV partnerships with CBS, Lifetime, Entrepreneur, USA Today, and TBN, reaching 100M+ US households. The company is bootstrapped, founder-controlled, and operates as a private Delaware corporation with no disclosed institutional investment.

Name

the mccord list

Legal name

LaunchPreneur, Inc.

Website

https://themccordlist.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

The McCord List is a bootstrapped media network that produces and distributes purpose-driven television shows, podcasts, and social content for founders, experts, and thought leaders, operating from a Hollywood studio lot with distribution across CTV, broadcast TV, and podcast platforms reaching 117M+ households.

Ownership category

akta.pro rank

Product category

Media Production & Distribution Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Podcast Networks & Studio Platforms (MPAIADAC)

akta.pro secondary industry

OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows) (MPAHAJAA)

Keywords

• Media network production
• Tv show distribution
• Podcast distribution services
• Video content monetization
• Media brand building

Headquarters

HQ city

Manhattan Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Network Membership Subscriptions: Monthly subscription tiers (Basic $2,497/mo, Premium $3,497/mo, Pro $4,497/mo) providing show production, distribution, monetization, and network access. Month-to-month with cancel-anytime terms.
2. One-Time Initiation Fee: One-time $2,500 initiation fee for network activation covering onboarding, account setup, platform access, and initial strategy session.
3. Media Training Programs: One-on-One Training Session at $2,497 (up to 2-hour private online session) and Media Accelerator at $4,497 (up to 4-hour session with studio production).
4. Guest Sponsorship: Sponsored Guest segment at $1,500 (22-min feature), Full Episode at $2,500+ (44-min episode buyout), and 5-Pack Series at $5,000 (five segments).
5. Host Revenue Share (SVOD/TVOD): Hosts receive 70% of net revenue from subscription and transactional VOD monetization. Company retains 30%. External platform picks up (TV/OTT) result in 30% producing partner stake.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

The McCord List is a turnkey media network that produces and distributes purpose-driven talk shows for experts, founders, and thought leaders across Connected TV, podcast, broadcast television, and social media. The company operates a Hollywood studio at MBS Media Campus in Manhattan Beach where it produces original programming, then handles full post-production, social media content management across seven platforms, podcast syndication, CTV app distribution, and built-in SVOD/TVOD monetization. Hosts subscribe monthly to the network and receive done-for-you production, distribution, and amplification services.

Product overview

The McCord List is a turnkey media network that helps experts, founders, and thought leaders build media brands through their own television shows. The core offering centers on The McCord List Today, a flagship daily nationally syndicated talk show hosted by Rachel McCord, distributed across broadcast and Connected TV to 117M+ households. The platform operates on a three-tier monthly subscription model (Basic at $2,497/month, Premium at $3,497/month, Pro at $4,497/month) providing done-for-you production, distribution across CTV apps (Roku, Amazon Fire, Samsung, Apple TV) and podcast platforms (Spotify, Apple Podcasts, Audible, iHeartRadio), social media management, and built-in SVOD/TVOD monetization infrastructure. The ecosystem also includes standalone media training programs (One-on-One Training at $2,497 and Media Accelerator at $4,497) and a free guest application program for individuals to appear on existing network shows. All original programming is filmed at MBS Media Campus, a Hollywood studio lot in Manhattan Beach, California.

Differentiator

Problem solved

Functional benefit

Products and services

• The McCord List Today The network's flagship daily nationally syndicated talk show hosted by Rachel McCord, featuring influential voices, rising creators, and industry leaders shaping culture, media, and business. Distributed across broadcast TV and Connected TV platforms reaching 100+ million households.
• The McCord List Media Network (Show Hosting Subscription) A turnkey media network platform for experts enabling them to build media brands. The platform offers done-for-you production, distribution across CTV and podcast platforms, social media management, and monetization infrastructure including SVOD and TVOD capabilities. Subscription tiers range from $2,497 to $4,497 per month plus a $2,500 one-time initiation fee.
• The McCord List TV (CTV App) The network's proprietary Connected TV application available on Roku, Amazon Fire, Samsung, and Apple TV. Streams original programming and enables paywall infrastructure for subscription (SVOD) and transactional (TVOD) monetization, reaching 117M+ households.
• One-on-One Media Training Session A standalone up to 2-hour private online training session focused on brand and messaging clarity, audience positioning, filming talking points, and shot lists. Priced at $2,497.
• Media Accelerator A standalone up to 4-hour intensive session (online or in LA) building the full media brand and talk show concept including refined brand framework, talk show strategy, influence and partnership strategy, full media game plan, and up to 90 minutes of Hollywood studio production. Priced at $4,497.
• Free Guest Application Program A free application program for individuals to appear as guests on network shows. Includes free editorial review, in-studio filming at Manhattan Beach within 60-90 days of acceptance, and distribution across CTV, podcast, and social platforms.
• ViralBrand TV A network show hosted by Rick Schirmer revealing the strategies behind viral campaigns, powerful storytelling, and the brands shaping culture. Operated as a sub-brand of The McCord List Media Network.

Quantifiable outcome

• Double the sales and 71% increase in impressions for brand partners (Seychelles)
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and strategic.

• MBS Media CampuscoreOthersHollywood studio lot where The McCord List produces all original programming. Located at 1600 Rosecrans Avenue, Manhattan Beach. Same lot where major studios shoot real television productions.
• RokucoreTechnology or IntegrationConnected TV distribution platform for The McCord List TV app, reaching millions of households through the Roku channel store.
• Amazon Fire TVcoreTechnology or IntegrationConnected TV distribution platform for streaming app distribution on Amazon Fire TV devices.
• Samsung TVcoreTechnology or IntegrationConnected TV distribution platform for Samsung Smart TV app integration.
• Apple TVcoreTechnology or IntegrationConnected TV distribution platform through Apple TV app store.
• CBSstrategicChannel Partner/ Reseller/ DistributorBroadcast television distribution partner for organic and paid placements.
• LifetimestrategicChannel Partner/ Reseller/ DistributorBroadcast television distribution partner for organic and paid placements.
• EntrepreneurstrategicChannel Partner/ Reseller/ DistributorBroadcast and media distribution partner for Entrepreneur Channel placements.
• USA TodaystrategicChannel Partner/ Reseller/ DistributorNational broadcast distribution partner reaching 100M+ households.
• TBNstrategicChannel Partner/ Reseller/ DistributorBroadcast television distribution partner for faith-based content reach.
• SpotifycoreTechnology or IntegrationPodcast distribution on Spotify platform.
• Apple PodcastscoreTechnology or IntegrationPodcast distribution on Apple Podcasts platform.
• iHeartRadiocoreTechnology or IntegrationPodcast distribution on iHeartRadio platform.
• Amazon MusiccoreTechnology or IntegrationPodcast distribution on Amazon Music/Audible platform.
• MAGIC/Informa MarketsstrategicStrategic or Co-development PartnerRachel McCord led education and innovation programming at MAGIC, world's largest fashion trade show. Generated media coverage and partnerships through event presence.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• MasterClass: Subscription platform that turns world-class experts into premium video content with high-end production and direct-to-consumer monetization. Directly comparable to The McCord List's model of converting expert authority into professionally produced, monetizable video brands.
• Dear Media: Podcast network that hosts multiple creator-led shows (many female-led) with shared production, distribution, and brand partnerships. Closely mirrors The McCord List's multi-show network model with cross-promotional audience and sponsor monetization.
• Lemonada Media: Independent podcast network operating a portfolio of creator-hosted shows distributed across major podcast platforms with shared production and advertising sales. Directly comparable to The McCord List's multi-show network with shared distribution.

Broad incumbents

• Audacy: Multi-platform audio and broadcast company with national radio stations, podcast networks, and digital distribution. Comparable as a broad incumbent offering shared distribution infrastructure for creator-driven content.
• iHeartMedia: Major broadcast radio and podcast network operating thousands of stations and a leading podcast distribution platform with iHeartRadio. Comparable as a broad incumbent that aggregates content and provides multi-platform distribution to creators at scale.
• SUCCESS Magazine / SUCCESS Podcasts: Long-running entrepreneur-focused media brand producing magazines, podcasts, and video content distributed across platforms. Comparable as a broader media business serving the same founder/expert audience with multi-format content.
• Wondery: Amazon-owned podcast network producing premium narrative and creator-led shows with high-end production and broad platform distribution. Comparable as a well-capitalized incumbent in the multi-show creator podcast/audio network space.

Emerging players

• Substack: Creator publishing platform enabling writers, experts, and creators to monetize directly through subscriptions and newsletters, with growing podcast and video distribution. Comparable as an emerging platform helping experts build monetizable media brands directly with audiences.
• Kajabi: All-in-one creator platform for courses, memberships, podcasts, and coaching with built-in distribution and monetization tools. Comparable as an emerging platform serving the same expert/creator cohort with turnkey media monetization.
• The Story Exchange: Media platform producing and distributing video and editorial content spotlighting women entrepreneurs and founders. Comparable as an emerging, mission-aligned media network targeting the same female expert/creator audience as The McCord List.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/TheMcCordList
• YouTubeyoutube.com/@TheMcCordList
• Facebookfacebook.com/themccordlist
• Instagraminstagram.com/themccordlist
• LinkedInlinkedin.com/company/elite-status-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the mccord list