mycoach

What mycoach does

MyCoach is a private executive coaching and strategic advisory practice operated by Colle Davis under the legal entity Success Technology LLC, a California-based LLC (818 area code). The firm serves a small roster of CEOs, founders, and senior executives on a retainer basis, providing private, one-on-one strategic counsel during high-stakes decisions and transitions. The core proposition centers on external perspective and direct accessibility — clients engage Colle when they cannot discuss a decision internally and cannot afford to wait for a scheduled session.

The offering is a single service line — Executive Coaching and Strategic Advisory Services — delivered entirely through direct human engagement. There is no software platform, no technology product, no AI component, and no digital distribution channel. Colle Davis's professional background (Purple Heart recipient, US Navy veteran, 40+ years of cross-industry advisory across banking, transportation, media, insurance, manufacturing, energy, entertainment, and government) is both the product and the primary differentiator. The company holds no patents, trademarks, certifications, partnerships, or external funding.

The business model is retainer-based with annual billing cadence. Revenue is generated through subscription-style recurring engagements rather than per-session billing, with pricing negotiated individually and not publicly disclosed. Go-to-market is purely relationship-driven: word-of-mouth referrals within senior executive networks, supported by a website (mycoach.com) and a Calendly scheduling link for initial conversations. The firm is founder-owned, bootstrapped, and structured as a solo practice with stated headcount of one, with no subsidiaries, parent company, or institutional investors identified.

Name

mycoach

Legal name

Success Technology LLC

Website

https://mycoach.com

Company type

Private

Operating status

Operating

Short description

MyCoach is a solo executive coaching and strategic advisory practice run by Colle Davis, serving a small roster of CEOs and senior leaders on a retainer basis. The firm offers private, direct counsel during high-stakes decisions and leadership transitions, differentiated by 40+ years of cross-industry advisory experience and a Navy veteran background.

Ownership category

akta.pro rank

Product category

Executive Coaching Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHADAA

Corporate Strategy Advisory

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Strategy & Corporate Finance Advisory

Keywords

• Executive coaching services
• Strategic advisory services
• Leadership development consulting
• CEO advisory services
• Executive mentoring

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Executive Coaching Retainer: Retainer-based professional services providing private strategic advisory to senior leaders. Clients pay ongoing retainers for access and availability, not per-engagement billing.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

MyCoach is a solo executive coaching and strategic advisory practice operated by Colle Davis under the legal entity Success Technology LLC. The firm delivers one-on-one, retainer-based private consultation to CEOs, founders, and senior executives, providing an external sounding board for high-stakes decisions, leadership transitions, and strategic clarity when internal discussion is not possible.

Product overview

MyCoach is a personal executive coaching and strategic advisory service led by Colle Davis, a US Navy veteran and Purple Heart recipient with over 40 years of experience. The company operates on a retainer-based model, offering private, direct consultation to CEOs and senior leaders who need external perspective during critical decision-making moments. The single offering—Executive Coaching and Strategic Advisory Services—focuses on leadership under pressure and reducing organizational chaos at the executive level.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Coaching and Strategic Advisory Services One-on-one executive coaching and strategic advisory services for CEOs and senior leaders, providing private, direct consultation to help reduce organizational chaos and develop clear paths forward during high-stakes decisions and transitions. Delivered on a retainer basis with accessibility when needed.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Direct peers

• RHR International: Executive development and leadership advisory firm serving senior executives and boards globally. Comparable to MyCoach because both operate in the executive coaching and senior-leader advisory space, though RHR delivers through a firm of coaches rather than a solo practice.
• Tony Robbins Companies: Personal brand of Tony Robbins offering executive, business, and performance coaching and strategic advisory to founders and senior leaders. Comparable to MyCoach because both are founder-led executive coaching brands monetized through high-touch engagements with senior decision-makers.
• Vistage Group: Peer advisory and executive coaching organization for CEOs and business leaders, sold on annual memberships. Comparable to MyCoach because it monetizes senior-leader access through recurring memberships focused on strategic clarity and decision support.
• Marshall Goldsmith Partners: Executive coaching firm built around Marshall Goldsmith serving CEOs and senior leaders with high-touch, behavior-change coaching engagements. Comparable to MyCoach because both are premium, executive-coaching brands marketed directly to senior decision-makers.

Broad incumbents

• Egon Zehnder: Global executive search and leadership advisory firm with a dedicated board and CEO advisory practice. Comparable to MyCoach because it engages CEOs and senior leaders on strategic and succession matters, but at much greater scale and brand reach.
• FranklinCovey: Global leadership development and performance consulting company with executive coaching offerings. Comparable to MyCoach because it sells leadership and productivity advisory to senior executives, but through a content-and-training-plus-coaching model rather than solo practice.
• Korn Ferry: Global organizational consulting firm offering executive search, leadership development, and coaching services. Comparable to MyCoach because its leadership coaching and advisory practice serves the same senior-executive buyer, but as part of a much broader portfolio.
• Heidrick & Struggles: Global executive search and leadership consulting firm. Comparable to MyCoach through its leadership advisory and coaching offerings targeting senior executives, though delivered by a large, multi-practice firm.

Emerging players

• CoachHub: Global digital coaching platform focused on leadership and executive coaching for enterprises. Comparable to MyCoach because it targets the same senior-leader coaching wallet but delivers through a scaled coach network rather than a solo practitioner.
• BetterUp: Tech-enabled coaching platform pairing executives and employees with coaches on a subscription basis. Comparable to MyCoach because both serve senior leaders with structured coaching engagements, but BetterUp competes at scale via a platform model rather than a single-practitioner model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mycoach