prime learning advisors

What prime learning advisors does

Prime Learning Advisors is a privately held, founder-owned educational services firm headquartered in New York City that provides supplemental instruction and early childhood programming to families across the NYC area. Founded in 2014 by Alyssa Newman and Deanna Lazarcheck — both certified teachers with Master's degrees and credentials from Teachers College (Columbia University) and NYU — the company delivers private one-on-one tutoring for children from Pre-K through middle school, covering general academics, specialized literacy interventions (Wilson, Orton-Gillingham, Reading Recovery, Speech), and standardized test preparation (ISEE, SSAT, SHSAT, NYS ELA + Math).

The company's service model is built on a founder-led matchmaking process: prospective families begin with a complimentary phone consultation, followed by an Initial Assessment conducted personally by one of the founders, after which students are matched with vetted certified tutors. In addition to core private tutoring, the company offers customizable Private Groups (small group learning pods) and the Prime Tots sub-brand of toddler programs (Outdoor Toddler Art Play and Toddler Tefilah) for children ages 12 months to 4 years. There is no proprietary technology platform; delivery is in-person, with enrollment managed through Google Forms linked from the company's Squarespace website and ongoing progress communicated via Feedback Forms.

Prime Learning Advisors generates revenue through fees paid by individual families for tutoring sessions and toddler program participation, with pricing set on a quote basis after consultation rather than through publicly disclosed rates. The go-to-market is sales-led and direct: families reach the company via the website contact form, phone, or email, and there is no evidence of institutional customers, external funding, partnerships, or geographic expansion beyond NYC. The company operates as a lean, founder-driven practice with a workforce described entirely as credentialed certified teachers.

Name

prime learning advisors

Legal name

Prime Learning Advisors

Website

https://primelearningadvisors.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Prime Learning Advisors is a founder-owned NYC educational services firm providing private tutoring (Pre-K through middle school), small group learning pods, and toddler enrichment programs to individual families in New York City. Founded in 2014, it matches students with certified teachers holding Master's degrees and specialty training.

Ownership category

akta.pro rank

Product category

Supplemental K-12 Education Services

NAICS

Educational Support Services (61171), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Literacy & Numeracy Intervention (Reading/Math Support) (EDAJALAD)

akta.pro secondary industries

Specialized Learning Support (Dyslexia/LD Coaching, Assistive Strategies) (EDAJALAJ), K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA), Developmental Therapy / Early Childhood Special Instruction (EDACAFAG), Study Skills & Executive Function Coaching (Planning, Organization, Time Management) (EDANADAB)

Keywords

• Private tutoring services
• Early childhood education
• Literacy instruction
• Test preparation tutoring
• Small group learning pods

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Private Tutoring Services: The company generates revenue through fees for private tutoring sessions. After a complimentary consultation, families receive an Initial Assessment followed by placement with a matched certified teacher. Tutoring services include General Tutoring, Specialized Tutoring (Wilson, Orton-Gillingham, Reading Recovery, Speech), and Test Prep Tutoring (ISEE, SSAT, SHSAT, NYS ELA + Math).
2. Toddler and Group Programs: Revenue is generated from structured toddler programs and private group learning sessions. Programs include Outdoor Toddler Art Play and Toddler Tefilah for children ages 12 months to 4 years, as well as customizable Private Small Groups. Parents register through Google Forms and pay for program participation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Prime Learning Advisors is a New York City-based supplemental education services firm providing one-on-one private tutoring for Pre-K through middle school students across general academics, specialized literacy interventions (Wilson, Orton-Gillingham, Reading Recovery, Speech), and standardized test preparation (ISEE, SSAT, SHSAT, NYS ELA + Math). The firm also runs the Prime Tots sub-brand of toddler programs (Outdoor Toddler Art Play and Toddler Tefilah for ages 12 months to 4 years) and offers customizable Private Small Groups / learning pods, alongside literacy and math consulting for school communities.

Product overview

Prime Learning Advisors operates as a supplemental educational services company offering a portfolio of tutoring and early childhood programs. The core offerings include Private Tutoring (delivering individualized instruction across academic, specialized, and test prep modalities through certified teachers with Master's degrees) and Private Groups/Learning Pods (customizable small group sessions). The Prime Tots sub-brand encompasses early childhood programs including Outdoor Toddler Art Play (sensory art experiences for toddlers with caretaker support) and Toddler Tefilah (structured Jewish prayer introduction through creative activities).

Differentiator

Problem solved

Functional benefit

Products and services

• Private Tutoring One-on-one supplemental tutoring for students from Pre-K through middle school, delivered by certified teachers with Master's degrees and specialty trainings. Begins with a complimentary phone consultation followed by an Initial Assessment conducted by a founder, after which the student is matched with a tutor. Covers General Tutoring (academic content and learning habits), Specialized Tutoring (Wilson, Orton-Gillingham, Reading Recovery, Speech), and Test Prep Tutoring (ISEE, SSAT, SHSAT, NYS ELA + Math), with ongoing feedback forms documenting progress.
• Private Groups / Learning Pods Customizable small group learning sessions designed as an alternative or complement to one-on-one tutoring. Offerings are configured based on family inquiry and provide collaborative instructional support for NYC families seeking shared learning experiences.
• Outdoor Toddler Art Play Sensory, art-based outdoor experience for children ages 12 months to 4 years featuring self-guided stations such as painting, wet and dry sensory materials, and creative play, with caretaker support and supervision. The class closes with a brief story time led by veteran teacher Alyssa and a healthy treat. Parents register through a Google Form.
• Toddler Tefilah Structured early childhood class led by Morah Alyssa Shamsian that introduces toddlers (12 months to 4 years) to Jewish prayer through a self-guided sensory art Jewish craft, circle time with singing, props and instruments, story, and snack. Caretakers observe and support children throughout. Registration is conducted via a Google Form.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• PrepScholar: A test prep provider combining self-paced online content with 1:1 tutoring for ISEE, SSAT, SAT, and ACT. Directly comparable to PLA on standardized test prep services though delivers content primarily through a tech platform versus PLA's fully in-person master-teacher model.
• Varsity Tutors: A large, scaled private tutoring and test prep provider offering 1:1 instruction across academic subjects and standardized tests. Directly comparable to PLA in core service offering (private tutoring, test prep, specialized instruction) though serving a national, technology-enabled market versus PLA's NYC boutique focus.
• Wyzant: An online marketplace connecting families to private tutors across academic subjects and test prep. Comparable to PLA as a 1:1 private tutoring provider but operates at much larger scale, uses a marketplace model rather than a vetted in-house tutor roster, and typically prices below PLA's premium tier.
• C2 Education: A national tutoring and test prep franchise with strong presence in the Northeast focused on ISEE/SSAT/SAT/ACT prep and academic tutoring. Directly comparable to PLA's test-prep and tutoring portfolio and competes for the same selective-school-bound NYC families.

Broad incumbents

• Huntington Learning Center: A national, established tutoring franchise offering academic tutoring, test prep, and reading instruction with multiple NYC-area locations. Overlaps with PLA's K-12 tutoring, specialized reading interventions, and test prep but operates at much larger scale as a multi-service incumbent.
• Sylvan Learning: One of the largest national supplemental education brands offering tutoring, test prep, and reading programs at franchise locations. Comparable to PLA on academic tutoring and reading intervention services but offers broader programs and standardized curricula across many geographies.
• Kumon: A global supplemental education franchise providing math and reading worksheets with strong brand recognition. Overlaps with PLA's literacy and numeracy tutoring at the K-12 level but operates as a high-volume, standardized curriculum model rather than individualized master-teacher instruction.
• Mathnasium: A national math-only tutoring franchise with locations across NYC. Comparable to PLA's math tutoring component of general tutoring services but operates as a specialized math-focused chain rather than a full-service academic and reading provider.

Regional players

• Bright Kids NYC: A NYC-based tutoring and test prep provider focused on ISEE, SSAT, SHSAT, and academic enrichment for NYC private and selective public school families. Directly comparable to PLA on NYC-specific selective-school test prep and serves the same high-income Manhattan family demographic.
• Ivy Tutors Network: A NYC-area boutique tutoring firm providing individualized academic tutoring, test prep, and learning-difference support. Closely comparable to PLA in service mix (general tutoring, specialized reading, test prep), NYC focus, and boutique positioning, competing head-to-head for similar families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/prime-learning-advisors

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about prime learning advisors