ojo labs

What ojo labs does

OJO Labs is an Austin, Texas-based real estate technology company that operates a consumer-facing platform serving homebuyers, homeowners, home sellers, and real estate professionals. The company delivers an integrated homeowning experience through web and mobile applications, with dedicated portals for agents. Its product suite includes OJO Homeowner (a personal assistant tool for managing ongoing homeownership), Movoto by OJO (a customizable home search and listing portal), OJO Home Seller (home valuation and agent-matching tools), and the Movoto Agent Portal for real estate professionals. Together these products address the full buy-own-sell lifecycle, attempting to consolidate fragmented point solutions into a single consumer brand.

The technology stack is built around a web-based platform with native iOS and Android applications distributed through Apple App Store and Google Play. The company holds Texas Real Estate Commission broker licenses for both OJO Labs Inc. (9007689) and OJO Home LLC (9008342), enabling licensed brokerage activity in Texas. The business model relies on transaction-based fees from connecting consumers with local real estate agents, supplemented by agent-side referral and portal economics. In 2025, OJO divested its Movoto listing portal to Lower, indicating a strategic refocus of its remaining consumer products following the sale. Geographic operations remain concentrated in Texas, and no APIs, SDKs, or disclosed AI/ML capabilities are referenced in the available data.

Name

ojo labs

Legal name

OJO Labs Inc.

Website

https://ojo.me

Company type

Private

Operating status

Operating

Short description

OJO Labs is an Austin, Texas-based real estate technology company that operates a consumer-facing platform for homebuyers, homeowners, home sellers, and real estate professionals, monetizing through real estate transaction fees and agent referrals under Texas broker licenses.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Real Estate Transaction Services: OJO generates revenue through real estate transaction services, connecting homebuyers with agents and providing platforms for home sellers. The company operates the Movoto listing portal which was acquired from OJO Labs by Lower in 2025, suggesting a real estate technology and brokerage model.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

OJO Labs provides an integrated consumer real estate technology platform covering the full home lifecycle. Its core offerings are the Movoto-powered home search and listing experience, the OJO Homeowner personal-assistant product for managing a home, and the OJO Home Seller experience that connects consumers with a licensed real estate agent to list and sell. It also operates the Movoto Agent Portal used by real estate professionals to source and manage leads.

Product overview

OJO Labs operates as a real estate technology platform offering a unified suite of products for home buyers, homeowners, and home sellers. The portfolio includes OJO Homeowner (a personal assistant for managing homeownership), Movoto by OJO (a customizable home search and listing portal), and OJO Home Seller (a service providing home valuation and agent guidance). The products are designed to support the complete home ownership journey from searching and buying to owning and selling.

Differentiator

Problem solved

Functional benefit

Brands

• Movoto by OJO: Real estate listing portal that allows users to customize their home search experience based on preferences.

Products and services

• Movoto by OJO Consumer-facing home search and listing portal that lets U.S. homebuyers browse, filter, and evaluate residential properties, and serves as the front door to OJO's broader home lifecycle experience.
• OJO Homeowner Personal-assistant experience for existing U.S. homeowners to manage their home over the multi-year ownership phase, including home value tracking, maintenance, refinancing considerations, and decisions to sell.
• OJO Home Seller Home selling experience for U.S. consumers that combines home valuation and listing preparation with a handoff to a licensed real estate agent to take the property to market and close.
• Movoto Agent Portal Portal for licensed U.S. real estate agents and small brokerages to access leads generated through OJO's consumer products and to manage client relationships.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Redfin: Redfin is a technology-powered residential brokerage and listing portal that combines consumer search tools with in-house agent services. Closely matches OJO Labs' model of pairing a listing portal (Movoto) with brokerage-backed agent connections.
• Zillow: Zillow is the dominant U.S. consumer real estate platform offering search, home value estimates, and connection to agents. Directly comparable to OJO Labs as both serve homebuyers, sellers, and homeowners with an integrated search-plus-agent funnel, though Zillow operates at vastly larger scale.
• HomeLight: HomeLight operates a real estate platform that connects consumers with agents and offers cash-offer and home-buying services. Directly comparable to OJO Labs in its focus on agent matchmaking and consumer transaction enablement across the home journey.

Emerging players

• Knock: Knock is a home trade-in platform that helps consumers buy before they sell. Adjacent to OJO's home seller offering and overall transaction-facilitation thesis, though Knock's model centers on bridge financing.
• Offerpad: Offerpad is an iBuyer and real estate solutions platform serving homebuyers and sellers. Overlaps with OJO's seller use case (instant valuation, agent guidance) and the broader transaction-facilitation model.
• Opendoor: Opendoor is an iBuyer that provides instant cash offers and a consumer platform for buying and selling homes. Comparable to OJO's home seller offering and broader transaction enablement thesis, though Opendoor takes direct principal risk on homes.

Broad incumbents

• Compass: Compass is a national residential brokerage with a technology platform for agents and consumers. Comparable to OJO Labs in combining technology with brokerage services, but Compass operates at significantly larger scale with a national agent network.
• Rocket Homes: Rocket Homes is the real estate brokerage affiliated with Rocket Mortgage, offering agent matchmaking and home search tools. Overlaps with OJO's agent-connect and search capabilities, backed by a much larger mortgage parent.
• Realtor.com: Realtor.com (operated by Move, Inc. under NAR) is one of the largest U.S. home listing portals. Overlaps with OJO's consumer search and agent connection use cases, but operates at national incumbent scale with affiliated MLS data.
• Lower: Lower acquired OJO Labs' listing portal Movoto in 2025, and operates a mortgage and real estate services platform. Comparable to OJO as a real estate transaction enabler and now a direct competitor in the listing/search layer post-acquisition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ojolabs
• Facebookfacebook.com/ojolabs
• LinkedInlinkedin.com/company/ojo-labs

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ojo labs