mercy relief

Humanitarian Aid and Disaster Relief Servicesmercyrelief.org

Mercy Relief is a Singapore-based non-profit humanitarian organization founded in 2003 that provides emergency disaster relief within 72 hours and long-term sustainable development programs across 31 countries in Asia Pacific, serving disaster-affected communities through a lean team and a network of 21 ground partners.

Company typePrivate
Founded2003
HeadquartersSingapore, Singapore
Headcount—
GTM typeB2C
OfferingServices

What mercy relief does

Mercy Relief is a Singapore-based non-profit humanitarian organization founded in 2003 as Singapore's first independent, non-government disaster relief agency. It provides emergency aid within 72 hours of disaster appeals and implements longer-term sustainable development programs across five key areas: water and sanitation, shelter, sustainable livelihoods, healthcare, and education. The organization operates across 31 beneficiary countries in Asia Pacific and beyond, with measurable impact of over 3.2 million lives reached across 126 disaster relief operations and 105 post-disaster projects, and cumulative disbursements of S$48.6 million through 2025.

Mercy Relief operates a lean in-house team that leverages a network of 21 ground partners and institutional allies (SAF, SingHealth, UNRWA, ASEAN ACDM) to deliver services without inflated overhead. Its technology stack is described as innovative impact-tracking systems but no proprietary AI/ML capabilities are disclosed; operations rely on direct field deployment, partner coordination, and standard digital channels. The organization holds Singapore IPC (Institute of Public Character) status granting 2.5x tax deductibility, and effective January 2025 was admitted into the OHAS scheme providing 100% tax deductibility for overseas humanitarian donations.

Mercy Relief's revenue model is donation-based: public donations, corporate partnerships via the Adopt-a-Project program (SGD 10,000+ minimum, 18-month cycles), legacy/bequest giving, crowdfunding platform partnerships (giving.sg, give.asia, SimplyGiving), and event-driven fundraising (Ground Zero Run). Marketing spans social media, community education in Singapore schools and corporates, PR/earned media, and annual humanitarian events. Leadership is provided by an Executive Director (Muhammad Ashik, appointed 2024) and a Board of Directors chaired by Satwant Singh.

mercy relief firmographics

Firmographics

Name: mercy relief
Legal name: Mercy Relief Limited
Website: https://mercyrelief.org
Company type: Private
Founded year: 2003
Operating status: Operating
Short description: Mercy Relief is a Singapore-based non-profit humanitarian organization founded in 2003 that provides emergency disaster relief within 72 hours and long-term sustainable development programs across 31 countries in Asia Pacific, serving disaster-affected communities through a lean team and a network of 21 ground partners.
Ownership category
akta.pro rank

mercy relief industry classification

Industry

Product category: Humanitarian Aid and Disaster Relief Services
NAICS: Emergency and Other Relief Services (624230), Emergency and Other Relief Services (62423), Community Food and Housing, and Emergency and Other Relief Services (6242), Voluntary Health Organizations (813212)
SIC: Services-Social Services (8300)
akta.pro primary industry: Disaster Recovery, Reconstruction & Resilience Programs (BPAGAAAK)
akta.pro secondary industries: Water, Sanitation & Hygiene (WASH) Emergency Services (BPADADAD), Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK), Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE), Water, Sanitation & Hygiene (WASH) Solutions (BPAGALAI)

Keywords

Disaster relief services
Humanitarian aid programs
Sustainable development
Emergency response
Humanitarian charity

Where mercy relief is headquartered

Location

Headquarters

HQ city: Singapore
HQ country: Singapore
HQ region: Asia

Offices1 record

Markets served

mercy relief business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

Donations and Fundraising: Mercy Relief generates revenue through public donations, corporate partnerships, and fundraising campaigns. Donations to the General Fund (IPC) qualify for 2.5x tax deduction. Effective January 2025, overseas humanitarian donations qualify for 100% tax deduction under OHAS scheme.
Project Sponsorship (Adopt a Project): Organizations can sponsor long-term developmental projects for SGD 10,000 or more, with 18-month implementation cycles and regular progress reports
Legacy Giving: Bequest giving through wills, CPF nominations, and life insurance policies as part of planned giving programs

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Adopt a Project - S$10,000+
Other	Pay-as-you-go	General Fund Donation
Other	Pay-as-you-go	Overseas Humanitarian Donations (OHAS)

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

mercy relief product offering

Product offering

Core offering

Mercy Relief provides emergency disaster relief within 72 hours of an international appeal, deploying response teams and distributing relief supplies. The organization also runs long-term sustainable development programmes across five key areas: water and sanitation, shelter, sustainable livelihoods, healthcare, and education. Operations span 31 countries across Asia Pacific through a network of 21 ground partners.

Product overview

Mercy Relief operates as a single integrated humanitarian service offering rather than a platform-plus-modules architecture. Its core offering centers on disaster relief services (emergency response within 72 hours) and long-term International Programmes across five key areas: water and sanitation, shelter, sustainable livelihoods, healthcare, and education. Supporting programs include MOVE (overseas volunteer expeditions), Code Blue (educational game), Mercy Clan (volunteer program), Ground Zero Carnival and Ground Zero Run (awareness/fundraising events), Local Outreach (community education in Singapore), Adopt-a-Project (corporate sponsorship), and the Mercy in Action student campaign. These programs collectively form a comprehensive humanitarian service portfolio spanning immediate disaster response through sustainable community development and public awareness building.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

Over 3.2 million lives impacted
+4 more outcomes

Companies that use mercy relief

Customer profile

Named customers2 records

Segments2 records

Ideal customer profiles3 records

mercy relief technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

mercy relief partnerships and signals

Strategic signal

Partnerships

36 partnerships are on record, tiered core and minor.

AAR JapancoreStrategic or Co-development PartnerGround partner in Japan sharing humanitarian values and commitment to high financial reporting standards for collaborative disaster response projects
PKPDAcoreStrategic or Co-development PartnerGround partner for disaster response and sustainable development projects
Bridge for FukushimacoreStrategic or Co-development PartnerGround partner for Japan disaster recovery efforts including Fukushima region
Human Aid Bangladesh Foundation (HABF)coreStrategic or Co-development PartnerGround partner for Bangladesh disaster response, collaborated on 2022 South Asia floods response
LCDE (Leyte Center for Development, Inc)coreStrategic or Co-development PartnerGround partner for Philippines disaster response, assisted with Tropical Storm Megi relief distribution
IFDYcoreStrategic or Co-development PartnerGround partner for disaster response and development projects
KMBIcoreStrategic or Co-development PartnerGround partner for sustainable development initiatives
MHDOcoreStrategic or Co-development PartnerGround partner for disaster response projects
YEUcoreStrategic or Co-development PartnerGround partner for youth engagement and disaster response
IGSSScoreStrategic or Co-development PartnerGround partner for disaster response in South Asia
NEADS (North-East Affected Area Developmental Society)coreStrategic or Co-development PartnerGround partner for India disaster response, collaborated on 2022 South Asia floods response in Assam
ASARcoreStrategic or Co-development PartnerGround partner for development projects
YayasancoreStrategic or Co-development PartnerGround partner for development initiatives
PayopayocoreStrategic or Co-development PartnerGround partner for sustainable development
Li-BirdcoreStrategic or Co-development PartnerGround partner for livelihood and environmental projects
UPAcoreStrategic or Co-development PartnerGround partner for development initiatives
SIKATcoreStrategic or Co-development PartnerGround partner for community development projects
WARECODcoreStrategic or Co-development PartnerGround partner for sustainable development
NRSP (National Rural Support Programme)coreStrategic or Co-development PartnerGround partner in Pakistan, collaborated on 2022 Pakistan floods response in Sindh province
CDRC (Citizens' Disaster Response Centre Foundation)coreStrategic or Co-development PartnerGround partner in Philippines, collaborated on Super Typhoon Rai and Tropical Storm Megi responses
Hayrat YardimcoreStrategic or Co-development PartnerGround partner for Türkiye/Syria disaster response including 2023 earthquake relief
SingHealthcoreStrategic or Co-development PartnerMedical partnership deployed medical relief team to Sumatra Earthquake region; collaboration on healthcare programs
Singapore PolytechniccoreStrategic or Co-development PartnerLaunched Singapore's first dedicated course for training humanitarian aid workers - Diploma-Plus Certificate Programme in Humanitarian Affairs
Nanyang PolytechniccoreStrategic or Co-development PartnerCollaborated to launch Code Blue, a game to educate youths on disaster relief
Universiti Brunei Darussalam (UBD)coreStrategic or Co-development PartnerMemorandum of Cooperation signed to run joint undergraduate module on humanitarian affairs and internship placements
AgPluscoreStrategic or Co-development PartnerMemorandum of Cooperation to develop PurHeart, an innovative water solution for disaster and poverty-affected communities
UNRWA (United Nations Relief and Works Agency for Palestine Refugees)coreStrategic or Co-development PartnerPrimary collaborator for Palestine refugee assistance, coordinated aid delivery for Gaza and West Bank
PerdauscoreGTM or Marketing PartnerPartner for fundraising and community outreach, collaborated on Gaza relief efforts
MuhammadiyahcoreGTM or Marketing PartnerPartner for fundraising and community outreach, collaborated on Gaza relief efforts
Masjid KassimminorGTM or Marketing PartnerPartner for community fundraising efforts
Rahmatan Lil AlaminminorGTM or Marketing PartnerPartner for fundraising and community outreach
MUIS (Islamic Religious Council of Singapore)minorGTM or Marketing PartnerPartner for community fundraising efforts
MudaSGminorGTM or Marketing PartnerPartner for community outreach
Singapore Armed Forces (SAF)coreStrategic or Co-development PartnerCoordinated delivery of humanitarian aid including 5 tonnes of medical supplies for Gaza through RSAF aircraft
The Sphere ProjectcoreStrategic or Co-development PartnerVoluntary commitment to SPHERE standards in Humanitarian Aid for quality and accountability
ASEAN Committee on Disaster ManagementcoreStrategic or Co-development PartnerRepresents Singapore in ASEAN-born institutions dedicated to responding to disasters; adheres to ASEAN Agreement on Disaster Management and Emergency Response (AADMER)

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

mercy relief competitors and assessment

Company assessment

Direct peers

Singapore Red Cross: Singapore's national Red Cross society providing humanitarian aid, disaster relief, and first-aid training domestically and regionally. Directly comparable as a Singapore-headquartered humanitarian organisation operating in the same donor pool and beneficiary geographies.
Mercy Corps: Global humanitarian organisation that provides emergency relief and sustainable development across Asia Pacific and beyond. Closely mirrors Mercy Relief's disaster response + sustainable development model across disaster-affected communities.
Relief International: US-based international humanitarian agency focused on emergency relief, recovery, and development in countries affected by disaster and crisis. Operates a similar emergency-response-plus-long-term-recovery model across Asia-Pacific-adjacent geographies.
Islamic Relief Worldwide: Faith-inspired humanitarian organisation delivering emergency relief, recovery, and development programmes globally. Operates in the same disaster-relief and WASH categories with overlapping presence in South and Southeast Asia.
Direct Relief: US-based humanitarian aid organisation providing emergency medical and disaster relief worldwide. Comparable through its emergency response operating model and medical-relief focus area that overlaps Mercy Relief's healthcare pillar.

Broad incumbents

World Vision International: Global Christian humanitarian organisation conducting emergency relief, child-focused development, and WASH programmes in Asia Pacific. Comparable as a multi-pillar relief + development NGO with strong regional brand recognition.
CARE International: Global humanitarian confederation delivering emergency relief, livelihood support, and women's empowerment programmes across more than 100 countries. Overlaps Mercy Relief on emergency response, WASH, and livelihoods, but operates at broader geographic and programmatic scale.
Médecins Sans Frontières (MSF): International medical-humanitarian organisation providing emergency medical care in conflict and disaster zones worldwide. Overlaps with Mercy Relief's healthcare and emergency response services, particularly during disaster medical missions such as the Singapore-flagged Sumatra medical deployment.

Regional players

ASEAN Coordinating Centre for Humanitarian Assistance (AHA Centre): ASEAN's dedicated HADR coordination centre that liaises with member states and partners such as Mercy Relief during regional disasters. Not a competitor for donor funds, but a closely adjacent institutional actor co-ordinating overlapping regional disaster response activity.

Emerging players

Habitat for Humanity International: Global non-profit focused on housing, shelter reconstruction, and disaster-resilient building in vulnerable communities. Overlaps with Mercy Relief's transitional shelter and shelter reconstruction pillar in Asia Pacific post-disaster contexts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

mercy relief compliance and trust

Trust signal

Compliance6 records

mercy relief financial estimates

Financial estimate

Revenue estimate

Valuation estimate

mercy relief leadership team

Management profile

Number of profiles

Profiles20 records

mercy relief funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

mercy relief M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mercy relief

What does mercy relief do?

Is mercy relief a public or private company?

mercy relief is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was mercy relief founded?

mercy relief was founded in 2003.

Where is mercy relief based?

mercy relief is headquartered in Singapore, Singapore, in the Asia region.

How does mercy relief make money?

Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are project Sponsorship (Adopt a Project) and legacy Giving.

Who are mercy relief's main competitors?

Direct peers on record are Singapore Red Cross, Mercy Corps, Relief International, Islamic Relief Worldwide and Direct Relief. Broad incumbents are World Vision International, CARE International and Médecins Sans Frontières (MSF). ASEAN Coordinating Centre for Humanitarian Assistance (AHA Centre) is listed as a regional player. Habitat for Humanity International is listed as an emerging player.

Does mercy relief have an API?

No public API is recorded for mercy relief.

What industry is mercy relief in?

mercy relief's product category is Humanitarian Aid and Disaster Relief Services. Its primary akta.pro industry code is BPAGAAAK, Disaster Recovery, Reconstruction & Resilience Programs, with a secondary code of BPADADAD, Water, Sanitation & Hygiene (WASH) Emergency Services. Its NAICS code is 624230 and its SIC code is 8300.