obility consulting
Obility Consulting is a Portland-based, founder-led B2B digital marketing agency founded in 2011 that exclusively serves technology and SaaS companies with paid media, SEO, generative engine optimization (GEO), Reddit marketing, content creation, and revenue attribution delivered on retainer-based contracts.
- Company typePrivate
- Founded2011
- HeadquartersPortland, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What obility consulting does
Obility Consulting is a privately held B2B digital marketing agency founded in 2011 in Portland, Oregon, that exclusively serves technology and SaaS companies. The firm delivers digital marketing services — Paid Search, Paid Social, SEO, Generative Engine Optimization (GEO), Reddit presence management, Content Creation, and Revenue Attribution — to clients ranging from early-stage startups to publicly traded enterprises across eight verticals (SaaS, DevOps, Cybersecurity & IT, Healthcare & HealthTech, MarTech & SalesTech, HR & Business Operations, Construction, and Hardware & Technology).
Underlying the service delivery is a B2B digital marketing technology stack comprising Google Analytics (GA4), Google Tag Manager, HubSpot CRM, Google Ads, LinkedIn Ads, Meta Ads, Microsoft Ads, YouTube, Reddit Ads, and Looker dashboards for revenue attribution and performance tracking. The agency pairs this tooling with a platform-agnostic optimization philosophy that emphasizes revenue and pipeline outcomes over clicks and leads, including multi-touch attribution and benchmarking deliverables embedded in client engagements.
Obility operates a retainer-based revenue model with three core packages (Guide at $1,850+/month, Ascent at $6,500/month, Summit at $5,450+/month) and à la carte add-ons for content, Reddit visibility, YouTube optimization, influencer marketing, analytics/tracking setup, custom dashboards, and marketing operations. Ascent and Summit are structured as 12-month annual agreements billed monthly, while Guide and add-ons are month-to-month. Go-to-market is sales-led and consultative, with direct engagement targeting enterprise and mid-market B2B tech buyers. Named customers include Snowflake, Fastly, Boomi, and ServicePower, and the firm claims a global client base. Leadership is founder-led by Mike Nierengarten, with a senior bench of Strategy & Execution Directors and Customer Success Strategy Directors across paid media, SEO/GEO, and operations.
obility consulting firmographics
Firmographics- Name
- obility consulting
- Legal name
- Obility Consulting, Inc.
- Website
- https://obilityconsulting.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Short description
- Obility Consulting is a Portland-based, founder-led B2B digital marketing agency founded in 2011 that exclusively serves technology and SaaS companies with paid media, SEO, generative engine optimization (GEO), Reddit marketing, content creation, and revenue attribution delivered on retainer-based contracts.
- Ownership category
- akta.pro rank
obility consulting industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Marketing Consulting Services (541613), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)
- akta.pro secondary industries
- Customer, Marketing & Sales Consulting (BPAHACAG), Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)
Keywords
Where obility consulting is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
obility consulting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Digital Marketing Services Retainer: Monthly retainer-based digital marketing services including paid search, paid social, SEO, GEO, content creation, and revenue attribution. Revenue is generated through monthly service fees based on service tier and media spend levels. The Ascent and Summit packages are 12-month annual agreements with monthly billing.
- Add-on Services: Additional services including GEO & SEO content creation, Reddit visibility, brand mentions, YouTube optimization, influencer marketing, media buying, analytics & tracking, custom dashboards, and marketing operations support. These are priced as add-on services to core retainer packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | In-house teams needing expert guidance or an extra hand to execute - hourly support from strategist |
| Subscription | Monthly | Startups laying a digital foundation with paid media - up to $150K per quarter media spend |
| Subscription | Monthly | Companies scaling and optimizing digital marketing aiming to hit big growth goals with SEO & GEO and Paid Media |
| Subscription | Monthly | Human-first, AI-ready content for relevance, reach, and revenue |
| Subscription | Monthly | Reddit visibility and community presence |
| Subscription | Pay-as-you-go | Analytics & tracking setup for revenue attribution |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
obility consulting product offering
Product offeringCore offering
Obility Consulting is a B2B digital marketing agency that creates, scales, and measures revenue from digital marketing for hyper-growth technology and SaaS companies. The agency delivers retainer-based services including Paid Search, Paid Social, SEO, Generative Engine Optimization (GEO), Reddit management, Content Creation, and Revenue Attribution through dedicated strategists, media buyers, analysts, and creative teams.
Product overview
Obility Consulting is a B2B digital marketing agency that provides a portfolio of service offerings organized into three pricing tiers (Guide, Ascent, and Summit) plus à la carte add-on services. The core services include Paid Search, SEO, Paid Social, Generative Engine Optimization (GEO), Reddit management, Content Creation, and Revenue Attribution. These services are delivered by strategists, media buyers, analysts, and creatives as consulting and execution services rather than a software platform. Add-on services include GEO & SEO content creation, YouTube optimization, Reddit visibility, brand mentions, influencer marketing, media buying, analytics and tracking setup, custom dashboards, and marketing operations support. The company specializes exclusively in B2B tech and SaaS companies across eight industry verticals: SaaS, DevOps, Cybersecurity & IT, Healthcare & Healthtech, MarTech & SalesTech, HR & Business Operations, Construction, and Hardware & Technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Paid Search B2B paid search advertising agency service focused on conversions and optimizing to pipeline and revenue. Includes multi-touch revenue attribution and benchmarking for tech and software companies.
- Search Engine Optimization (SEO) SEO services built for long sales cycles, technical buyers, and high-intent search that turn search visibility into pipeline for B2B tech and SaaS companies.
- Paid Social Social advertising agency service for tech and SaaS companies focused on building pipeline by targeting ideal customers across major social platforms including LinkedIn, Meta, YouTube, and Reddit.
- Generative Engine Optimization (GEO) B2B GEO agency service helping tech and SaaS companies show up where buyers search in the AI Era, including ChatGPT, Perplexity, Claude, Google AI Overviews, and Reddit.
- Reddit Marketing Reddit presence and ad campaign management service to help brands show up in B2B buyer research communities, including targeting, content, engagement, and paid promotion.
- Content Creation SEO and AI search focused content creation service including whitepapers, guides, executive ghostwriting, and LinkedIn posts/articles that drive visibility and pipeline for B2B companies.
- Revenue Attribution B2B revenue attribution service providing multi-touch attribution modeling and benchmarking that connects marketing spend to pipeline and revenue outcomes for tech and SaaS companies.
- Analytics & Tracking Setup One-time GA4, GTM and website tracking setup service to create an accurate source of truth, including advanced tracking in GA4 and GTM, and offline conversion tracking setup.
- Custom Dashboards Custom dashboard service providing one source of truth for all marketing efforts with opportunity and revenue tracking integration for B2B clients.
- Marketing Operations Support Marketing and revenue operations support including CRM, MAP, and tracking support, from lead stage creation to email nurture program setup.
Quantifiable outcome
- 31% improvement in organic search in the month following site relaunch
- +3 more outcomes
Companies that use obility consulting
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles3 records
obility consulting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
obility consulting partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
obility consulting competitors and assessment
Company assessmentDirect peers
- Directive Consulting: Specialist B2B SaaS marketing agency offering paid media, SEO, and content services to enterprise software clients. Closely comparable to Obility in vertical specialization (B2B SaaS), enterprise client focus, and emphasis on pipeline and revenue attribution over clicks.
- Ironpaper: B2B marketing agency offering demand generation, ABM, content, and web development for technology and industrial companies. Comparable to Obility in B2B-only focus, ABM-style demand generation capabilities, and pipeline attribution emphasis.
- Heinz Marketing: B2B sales and marketing agency focused on demand generation, content, and pipeline acceleration for tech and SaaS companies. Comparable to Obility in B2B-only positioning, sales-pipeline emphasis, and retainer-based engagements.
- KlientBoost: B2B SaaS-focused digital marketing agency offering paid media, SEO, and conversion optimization for technology companies. Directly comparable to Obility in customer segment (SaaS/tech), service mix (paid search/social, SEO), and pricing model (monthly retainers).
- Lean Labs: B2B SaaS marketing agency offering SEO, paid media, and content strategy for software companies. Directly comparable to Obility in vertical specialization (SaaS), service mix, and emphasis on predictable pipeline growth.
- Single Grain: B2B digital marketing agency serving SaaS and tech companies with SEO, paid media, content, and CRO services. Comparable to Obility in target customer (B2B SaaS), service offering breadth, and retainer-based engagement model.
- Growth Gen (now part of HawkSEM): B2B SaaS digital marketing agency focused on SEO, paid search, and content for technology companies. Comparable to Obility in SaaS-only focus, paid-media + SEO + content service mix, and enterprise/mid-market client base.
Broad incumbents
- SmartBug Media: Larger B2B marketing agency offering inbound marketing, content, paid media, and martech services. Comparable in B2B services portfolio and HubSpot-driven tech stack but materially larger and broader than Obility.
- WebFX: Large full-service digital marketing agency offering SEO, paid media, content, and web design across industries. Comparable as a service-line competitor but substantially broader in scope and vertical coverage than Obility's B2B-tech-only focus.
Emerging players
- Demandbase: ABM platform and B2B marketing services provider delivering account-based marketing, demand generation, and analytics. Comparable to Obility's ABM-adjacent demand generation and revenue attribution offerings, though Demandbase is primarily a software platform with attached services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
obility consulting social profiles
Digital presenceobility consulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
obility consulting leadership team
Management profileNumber of profiles
Profiles15 records
obility consulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
obility consulting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about obility consulting
What does obility consulting do?
Obility Consulting is a B2B digital marketing agency that creates, scales, and measures revenue from digital marketing for hyper-growth technology and SaaS companies. The agency delivers retainer-based services including Paid Search, Paid Social, SEO, Generative Engine Optimization (GEO), Reddit management, Content Creation, and Revenue Attribution through dedicated strategists, media buyers, analysts, and creative teams.
Is obility consulting a public or private company?
obility consulting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was obility consulting founded?
obility consulting was founded in 2011.
Where is obility consulting based?
obility consulting is headquartered in Portland, United States, in the North America region.
How does obility consulting make money?
Two revenue lines are on record. Digital Marketing Services Retainer is the primary driver. The others are add-on Services.
Who are obility consulting's main competitors?
Direct peers on record are Directive Consulting, Ironpaper, Heinz Marketing, KlientBoost, Lean Labs, Single Grain and Growth Gen (now part of HawkSEM). Broad incumbents are SmartBug Media and WebFX. Demandbase is listed as an emerging player.
Does obility consulting have an API?
No public API is recorded for obility consulting.
What industry is obility consulting in?
obility consulting's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAFAM, B2B / Account-Based Marketing (ABM) Strategy Consulting, with a secondary code of BPAHACAG, Customer, Marketing & Sales Consulting. Its NAICS code is 541810 and its SIC code is 7311.