treloar and heisel

What treloar and heisel does

Treloar & Heisel is a privately held insurance brokerage and financial planning firm founded in 1959 and headquartered in New Castle, Pennsylvania. The company exclusively serves dental and medical professionals across the United States, providing disability income insurance, professional liability/malpractice coverage, term and permanent life insurance, home and auto, long-term care planning, and a range of business insurance products for dental practices (overhead, buy-sell, workers' compensation, data breach, entity malpractice, ERISA bonds). Financial planning services are delivered through a partnership with MAI Capital Management, offering investment guidance and retirement planning. The firm's customer base spans the full career lifecycle of dental and medical professionals—from training and residency through active practice and pre-retirement—with named segments for dentists, medical residents, physicians, dental practice owners, and professional associations.

The company operates a sales-led, advisor-driven distribution model through a nationwide network of licensed insurance producers covering all 50 states, supplemented by 48-state-plus-DC insurance licensing. Treloar & Heisel has cultivated long-standing endorsement relationships with major dental and medical professional associations since 1969, including the American Academy of Pediatric Dentistry, American Academy of Periodontology, American Association of Oral & Maxillofacial Surgeons, American Association of Endodontists, and American College of Prosthodontists, among others. These associations function as the primary referral and marketing channel, reinforced by a content-marketing engine of blogs, ebooks, webinars, and checklists.

The business model is commission-based on insurance placement and fee-based on financial planning services. The company reports having placed 100,000+ insurance solutions over 65+ years of operation. Treloar & Heisel currently operates as an EPIC company (affiliated with EPIC Insurance Brokers & Consultants) and maintains three operating divisions: Treloar & Heisel, Treloar & Heisel Property and Casualty, and Treloar & Heisel Risk Management. Revenue, headcount, and ownership details are not publicly disclosed.

Name

treloar and heisel

Legal name

Treloar & Heisel, LLC.

Website

https://th-online.net

Company type

Private

Founded year

1959

Operating status

Operating

Short description

Treloar & Heisel is a privately held insurance brokerage and financial planning firm founded in 1959 that exclusively serves dental and medical professionals across all 50 U.S. states. It delivers disability, malpractice, life, business, and wealth management solutions through a nationwide advisor network and association endorsements.

Ownership category

akta.pro rank

Product category

Insurance and Financial Services for Dental and Medical Professionals

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)

akta.pro industry

PRIMARYFSAIAHAA

Dental Insurance

Financial & Insurance/Insurance — Life & Health/Dental & Vision Insurance

SECONDARYHLAEABAJ

Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity)

Healthcare & Life Sciences/Health Insurance & Managed Care/Individual & Family (ACA/Exchange) Health Insurance

Keywords

• Dental professional insurance
• Medical professional insurance
• Disability income insurance
• Malpractice insurance agency
• Professional financial planning

Headquarters

HQ city

New Castle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Commissions: The company generates revenue through commissions from selling insurance products including disability income insurance, professional liability/malpractice insurance, term life insurance, permanent life insurance, home and auto insurance, long-term care insurance, business overhead insurance, workers' compensation, and other practice-related coverages.
2. Financial Planning Services: Revenue generated from MAI Capital Management for investment guidance, retirement planning, and wealth management services offered to dental and medical professionals.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Treloar and Heisel is an insurance and financial services agency that distributes and brokers insurance products and financial planning services to dental and medical professionals across all career stages. The core offerings include disability income insurance, professional liability/malpractice insurance, term and permanent life insurance, home and auto insurance, long-term care planning, business insurance products for dental practices (business overhead insurance, business owner's protection, data breach coverage, workers' compensation, and more), and wealth management/financial planning services delivered through MAI Capital Management.

Product overview

Treloar and Heisel is an insurance and financial services company that offers a comprehensive suite of products tailored for dental and medical professionals. The portfolio includes disability income insurance, professional liability/malpractice insurance, various life insurance products (term and permanent), home and auto insurance, long-term care planning, and business insurance products. Business insurance offerings include business overhead insurance, business owner's protection policies, data breach coverage, disability buy-sell insurance, entity malpractice coverage, employment practices liability insurance, ERISA bonds, workers' compensation, and life insurance for practice loans and buy-sell agreements. Financial planning services are provided through MAI Capital Management partnership. The company serves professionals across all career stages from dental/medical school through retirement, with advisors located throughout the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Disability Income Insurance for Dentists Coverage that protects dentists' ability to earn a living in the event of an injury or illness, providing monthly benefit payments during disability.
• Professional Liability / Malpractice Insurance Insurance coverage protecting dental professionals against malpractice claims and lawsuits alleging professional negligence.
• Term Life Insurance for Dentists Affordable life insurance providing financial security for dentists' families during their peak earning years.
• Permanent Life Insurance for Dentists Lifetime coverage with benefits that grow over time, providing long-term financial protection for dentists.
• Home and Auto Insurance Coverage built for dentists protecting their personal assets including homes and vehicles.
• Long Term Care Planning Insurance planning to protect health, legacy, and loved ones from future uncertainty related to long-term care needs.
• Business Loan Protection Insurance Coverage protecting dental practices by paying off business loans in case of death or disability.
• Business Overhead Insurance Coverage continuing to pay practice overhead expenses if the dentist becomes disabled.
• Business Owner's Protection Comprehensive business owner policy providing property damage, lost earnings, general liability, and legal fee coverage.
• Data Breach Coverage Insurance coverage helping protect dental practices from costs associated with data breaches and cyber incidents.
• Disability Buy/Sell Insurance Coverage funding the buyout of a disabled business owner's interest, protecting multiple owners and the business itself.
• Entity Malpractice Coverage Insurance protecting the dental practice entity itself against malpractice lawsuits, covering errors made by practice employees.
• Employment Practices Liability Insurance Coverage protecting dental practices against claims from employees regarding employment-related issues.
• ERISA Bonds Fidelity bonds required for employee benefit plans under ERISA regulations.
• Life Insurance for Practice Loans Coverage ensuring practice loans can be repaid in case of the owner's death.
• Life Insurance for Buy/Sell Agreements Funding mechanism for buyout agreements between business partners upon death.
• Workers' Compensation for Dentists Coverage required by law in some states for employee work-related injuries and illnesses.
• Disability Income Insurance for Medical Residents Disability coverage tailored for medical residents, often with special limits not requiring proof of income.
• Term and Permanent Life Insurance for Medical Professionals Life insurance options designed for medical residents and professionals at all career stages.
• MAI Capital Management (Financial Planning Services) Wealth management and financial planning services offered in partnership, providing investment guidance and retirement planning to dental and medical professionals.

Quantifiable outcome

• 100,000+ insurance solutions placed
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• American Academy of Pediatric DentistrycoreGTM or Marketing PartnerTreloar & Heisel is proudly endorsed by the American Academy for Pediatric Dentistry since 1989. This is one of the company's longest-standing and most significant professional endorsements.
• American Academy of PeriodontologycoreGTM or Marketing PartnerTreloar & Heisel has been proudly partnered with The American Academy of Periodontology since 1979. Partnership spans over four decades.
• American Academy of Physical Medicine & RehabilitationcoreGTM or Marketing PartnerTreloar & Heisel has been in partnership with The American Academy of Physical Medicine & Rehabilitation, providing insurance services to members.
• American Association of EndodontistscoreGTM or Marketing PartnerTreloar & Heisel has been an endorsed vendor of The American Association of Endodontists since 1978.
• American Association of Oral & Maxillofacial SurgeonscoreGTM or Marketing PartnerTreloar & Heisel has been sponsored by The American Association of Oral & Maxillofacial Surgeons since 1969 - the company's longest-standing partnership.
• American College of Legal MedicineminorGTM or Marketing PartnerTreloar & Heisel has proudly partnered with the American College of Legal Medicine since 2006.
• American College of ProsthodontistscoreGTM or Marketing PartnerTreloar & Heisel has been a proud Affinity Partner of The American College of Prosthodontists since 1992.
• The Chicago Dental SocietyminorGTM or Marketing PartnerTreloar & Heisel has enjoyed a relationship with The Chicago Dental Society since 1998.
• MAI Capital ManagementcoreStrategic or Co-development PartnerMAI Capital Management provides financial planning services as part of Treloar & Heisel's comprehensive suite of financial services. Located in New Castle, PA, MAI Capital offers investment guidance and wealth management to complement Treloar & Heisel's insurance products.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• CBIZ, Inc. CBIZ provides professional services and insurance brokerage to niche verticals, including healthcare and financial professionals, with specialty tax, advisory, and risk solutions. Comparable to Treloar & Heisel in being a mid-sized multi-line professional services firm focused on a defined professional customer segment.
• The Horton Group: The Horton Group is a privately held insurance and risk management brokerage serving niche professional and commercial segments with advisory-led distribution. Comparable in size, advisory-led GTM, and focus on professional verticals.
• NFP (an Aon company): NFP is a specialty insurance brokerage and advisory firm serving niche professional and affinity markets, including healthcare, education, and associations. Highly comparable to T&H's model of combining insurance placement with wealth/financial advisory through affiliated partners.

Broad incumbents

• Brown & Brown, Inc. Brown & Brown is a large national insurance brokerage with dedicated professional and healthcare practice groups (including Dentist's Advantage). Overlaps directly on dental and medical professional liability, employee benefits, and association distribution.
• USI Insurance Services: USI is a large national insurance brokerage with strong specialty vertical coverage including healthcare and professional services. Comparable as a competitor in the professional liability and group benefits space, though much larger and broader in scope than T&H's dental/medical focus.
• Arthur J. Gallagher & Co. Gallagher acquired EPIC (Treloar & Heisel's parent platform) and is among the largest insurance brokerages globally. It competes in the same healthcare professional and association-affiliated channels and benefits from scale, but is much broader and operates at a national scale.
• Lockton Companies: Lockton is the world's largest privately held insurance brokerage, with substantial healthcare and professional services practices. Competes in association-affiliated and large dental/medical group programs, though its specialty is more enterprise-oriented than T&H's individual practitioner focus.
• HUB International: HUB International is a large insurance brokerage with significant specialty healthcare and professional liability practices. Competitor for association-affiliated and professional liability business; broader scope than T&H but overlaps meaningfully on dental and medical professional insurance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about treloar and heisel