visit stillwater

What visit stillwater does

Visit Stillwater is the official Destination Marketing Organization (DMO) and Convention & Visitors Bureau for Stillwater, Oklahoma, operating as a private non-profit corporation (Visit Stillwater OK, Inc.) headquartered at 2617 W. 6th Avenue, Stillwater. The organization aggregates and distributes visitor-facing information — events, lodging, restaurants, attractions, and district guides — through a digital platform built on the SimpleView CRM/APS destination marketing stack, supplemented by printed visitor guides and an e-newsletter. Core content verticals include the Calf Fry festival, Red Dirt Music heritage, OSU athletics, Homecoming, and seasonal/holiday programming. Its technology and revenue surface consists of event calendar management, directory listings, lodging booking engine integration, RFP submission for meeting planners, and visitor tax administration infrastructure.

The business is funded primarily through the Stillwater Visitor Tax (a hospitality-sector assessment), advertising and sponsorship sales across digital, print, and event-program inventory, and paid marketing services to local hotels, restaurants, retailers, and event organizers. GTM is hybrid: event-driven tourism promotion (OSU athletics, Calf Fry, Holiday Parade of Lights) combined with a sales-led Meetings/Conventions division targeting corporate and group bookings. Distribution leans on the website, email newsletter, organic social channels (Facebook, X, Instagram, Pinterest), airport intercept marketing at Stillwater Regional Airport, and earned media. Partnerships span OSU Athletics, ConocoPhillips OSU Alumni Center, Tumbleweed Dance Hall, Iron Monk Brewing, Eskimo Joe's, Block 34, and SWO Community United.

The organization has no disclosed headcount, no parent company, no venture or institutional investors, no M&A activity, and no founding date in the source material. Revenue and visitor-count figures are not publicly disclosed. The entity is currently operating, with active event listings and promotional campaigns. Key recent infrastructure additions include the July 2025 opening of the Block 34 community venue and continued investment in partnerships around air travel (#FlySWO) and alumni-driven group bookings.

Name

visit stillwater

Legal name

Visit Stillwater OK, Inc.

Website

https://visitstillwater.org

Company type

Private

Operating status

Operating

Short description

Visit Stillwater is the official Destination Marketing Organization (DMO) and Convention & Visitors Bureau for Stillwater, Oklahoma. It provides visitor information, event listings, lodging and restaurant directories, meeting/event planning services, and visitor tax administration through a SimpleView-powered digital platform, serving tourists, OSU alumni and fans, meeting planners, and local hospitality businesses.

Ownership category

akta.pro rank

Product category

Tourism Marketing and Destination Promotion Services

NAICS

Tour Operators (56152)

akta.pro primary industry

Inbound DMCs (Full-Service Ground Handling) (THAKAEAA)

Keywords

• Destination marketing organization
• Visitor information services
• Tourism promotion platform
• Convention visitors bureau
• Meeting planning services

Headquarters

HQ city

Stillwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Visitor Tax Revenue: Visit Stillwater administers the Stillwater Visitor Tax, a tax on hospitality-related businesses including hotels, retailers, and restaurants that generates funding for tourism promotion and marketing activities.
2. Advertising and Sponsorship: The organization sells advertising space on their digital platforms, event programs, and visitor guides, and facilitates sponsorship packages for events like the Holiday Parade of Lights and community events.
3. Marketing Services for Partners: Provides paid marketing and promotional services to local businesses, hotels, restaurants, and event organizers through the Visit Stillwater platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Visit Stillwater is a Destination Marketing Organization (DMO) / Convention & Visitors Bureau that promotes tourism in Stillwater, Oklahoma through a website platform featuring event listings, lodging directories with booking integration, restaurant and attraction guides, and visitor information resources. The organization also provides meeting and event planning services (RFP submission, venue finding, grant applications) for corporate and group planners, and runs community-driven initiatives such as the GeoTour geocaching experience and the Red Dirt Music heritage program.

Product overview

Visit Stillwater is a tourism marketing platform for Stillwater, Oklahoma, operating as America's Friendliest College Town. The platform functions as a unified destination marketing system comprising an event calendar featuring OSU athletics, live music, and community events; a lodging directory with hotels and RV parks; a restaurant guide; meeting and event planning services with RFP submission; and visitor guides. Key attractions promoted include Block 34 (a community venue opened July 2025 with the KICKER Sound Stage), the Red Dirt Music heritage initiative, GeoTour geocaching experiences, and various districts like Downtown Stillwater and Campus Corner.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Stillwater Tourism Platform A comprehensive tourism marketing platform powered by SimpleView CRM/APS that provides events, restaurants, lodging, attractions, and visitor information for Stillwater, Oklahoma. Used by tourists, OSU fans, and meeting planners to plan visits and discover local experiences.
• Meeting & Event Planning Services RFP submission system, venue finder, and grant application services for corporate planners, wedding coordinators, and organization event managers seeking Stillwater venues and group accommodations.
• Visitor Guide Free downloadable or paper visitor's guide providing comprehensive tourism information for Stillwater visitors, covering events, attractions, dining, and lodging.
• Block 34 Community Venue A community gathering space featuring the KICKER Sound Stage, playgrounds, splash pad, Musician's Walk, and Westside Gardens, opened in July 2025 to serve as a public venue for events and tourism in Stillwater.
• GeoTour Geocaching-based exploration activity guiding visitors through Stillwater's historical and cultural points of interest, offering an interactive tourism experience.
• Red Dirt Music Heritage Program Tourism initiative promoting Stillwater as the Original Home of Red Dirt Music, featuring the Tumbleweed Dancehall concert venue and musician heritage pages such as Bob Childers, Tom Skinner, Jimmy LaFave, Garth Brooks, and Bob Childers' annual Gypsy Cafe events.

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Oklahoma State University Alumni AssociationcoreStrategic or Co-development PartnerConocoPhillips OSU Alumni Center serves as a flagship venue for events, representing over 230,000 alumni, students, and friends. The center is highlighted as the premier, award-winning facility for Stillwater events and meetings.
• Stillwater Regional Airport (SWO)coreStrategic or Co-development PartnerStillwater Regional Airport is promoted as '#FlySWO' with direct daily flights to Dallas, free parking, and faster baggage claims. The airport is featured in Fly Home for the Holidays promotions offering $500 American Airlines gift cards.
• SimpleViewcoreTechnology or IntegrationSimpleView provides the CRM and website platform powering visitstillwater.org. Their logo appears in the website footer indicating a technology partnership for destination marketing infrastructure.
• Stillwater Public Schools Education Foundation (SPEF)minorStrategic or Co-development PartnerAnnual Celebration of Education fundraiser and partnership supporting Stillwater Public Schools educators through grants and community events.
• Wings of Hope Family Crisis ServicesminorGTM or Marketing PartnerAnnual Casino Royale Gala fundraiser held at ConocoPhillips OSU Alumni Center, promoting domestic violence awareness and support services.
• American AirlinesminorGTM or Marketing PartnerFly Home for the Holidays promotional giveaway offering $500 American Airlines gift cards through Stillwater Regional Airport, encouraging visitors to fly SWO.
• SWO Community UnitedminorStrategic or Co-development PartnerCommunity organization with mission to cultivate relationships, diversity, and understanding within Stillwater through education, advocacy, and community engagement.
• Stillwater Community CenterminorStrategic or Co-development PartnerCity facility hosting events including Breakfast with Santa during holidays and housing the Holiday Parade of Lights activities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• SimpleView: CRM, website, and digital marketing platform purpose-built for DMOs and CVBs - including Visit Stillwater. Operates in the same DMO ecosystem as an enabling technology vendor rather than a competing destination.

Broad incumbents

• Destination DC: Washington, DC's destination marketing organization. Larger, broader-scope DMO with the same core functions of event listings, lodging referrals, and meeting/group RFP services used by Visit Stillwater.
• Experience Scottsdale: Established municipal DMO with a sophisticated event, lodging, and restaurant directory. Same destination-marketing function - sourcing visitors and group bookings - but serving a much larger, internationally recognized destination.
• TravelOK: Oklahoma's state tourism brand (Oklahoma Tourism & Recreation Department). Operates a statewide destination platform with event listings, lodging, and content similar to Visit Stillwater, but at state scale and budget.
• Visit Oklahoma City: Larger DMO for Oklahoma City. Same core DMO/CVB service model (visitor platform, lodging directory, RFP meeting services), but with a substantially bigger tax base, sponsor pool, and broader tourism assets portfolio.

Direct peers

• Visit Norman: DMO for Norman, Oklahoma - another mid-sized college town (University of Oklahoma) in the same state with the same function of promoting athletics-driven and event-driven tourism through a digital visitor platform.
• Visit Tulsa: DMO for Tulsa, Oklahoma operating a comparable visitor platform with events, lodging, and restaurant directories. Both organizations run visitor-tax-funded marketing programs targeting leisure and meeting/group demand within the same state.
• Visit Bloomington: DMO for Bloomington, Indiana, a classic college town (Indiana University). Comparable role of converting athletics, alumni, and cultural events into tourism nights via a small-city visitor platform.
• Visit Pensacola: Mid-sized destination marketing organization for Pensacola, Florida. Operates event calendar, lodging, and restaurant directories funded by tourism development tax - structurally similar DMO to Visit Stillwater.

Regional players

• Visit Loudoun: County-level DMO in Northern Virginia running a lodging/event/directory platform. Closely comparable destination-marketing service model, though serving a different region and (sub-)geography than Oklahoma.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/visitstillwater
• YouTubeyoutube.com/user/visitstillwater
• Facebookfacebook.com/VisitStillwater
• Instagraminstagram.com/visitstillwater
• Pinterestpinterest.com/stillwatercvb

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about visit stillwater