velocity chemicals
- Company typePrivate
- Founded-
- HeadquartersSurrey, Canada
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What velocity chemicals does
Velocity Chemicals Ltd. is a privately-held Canadian specialty chemical manufacturer headquartered in Surrey, British Columbia. The company designs, formulates, and manufactures industrial cleaning, degreasing, disinfecting, de-icing, and water-treatment chemical products, marketing a portfolio of more than 35 proprietary branded SKUs (including TALON, GRUNT, WONDERSOL, VELOSAN, BUNKER BREAKER II, RENEGADE, and the acquired AIRCARE and FROSTFREE de-icing lines). Several products carry Health Canada DIN/NPN registrations (VELOSAN 02280825, STERIWIPES 02500787, FORTRESS 80100716) and CFIA approvals, enabling sale into regulated food-processing, healthcare, and disinfection end-markets. The company also operates an in-house custom formulation service staffed by qualified chemists, which is positioned as a key differentiator for clients requiring bespoke chemistry.
Velocity Chemicals serves a diversified B2B enterprise customer base across mining and oilsands, transportation (rail, marine, aviation, trucking), agriculture and food processing, forestry, oil and gas, hospitality, healthcare, and municipal government. Named enterprise customers include Finning, General Electric, Vale Inco, Syncrude, Canadian National Railway, Safety-Kleen, Freshpoint, Newalta, and the cities of Vancouver and Richmond. The company monetizes through direct one-time product sales (specialty chemicals in 4L jugs through 1000L totes), professional services revenue from custom formulation and consultancy, wholesale/channel transactions through Acklands Grainger and other distributors, and exclusive OEM/licensing arrangements such as the global manufacturing license with Goodbye Graffiti Inc. Pricing is quote-based and not publicly disclosed. Distribution combines an internal direct sales team led by General Sales Manager Ryan Anderson with the Acklands Grainger industrial distribution network (172 branches across Canada), select regional distributors reaching the US and Mexico, and licensed manufacturing partnerships. The company is privately held with no disclosed funding rounds, no parent organization, and no public revenue figures.
velocity chemicals firmographics
Firmographics- Name
- velocity chemicals
- Legal name
- Velocity Chemicals Ltd.
- Website
- https://velocitychemicals.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
velocity chemicals industry classification
Industry- Product category
- Industrial Cleaning Chemicals
- NAICS
- Other Chemical Product and Preparation Manufacturing (3259), Chemical Manufacturing (325), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Chemicals & Allied Products (2800), Miscellaneous Chemical Products (2890), Industrial Organic Chemicals (2860)
- akta.pro primary industry
- Industrial & Institutional (I&I) Cleaning Chemicals (IMAEABAG)
- akta.pro secondary industries
- Food & Beverage Process & CIP/Sanitation Chemicals (IMAEAJAK), Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners) (IMACANAK), Water Treatment & Process Specialty Chemicals (IMAEABAN)
Keywords
Where velocity chemicals is headquartered
LocationHeadquarters
- HQ city
- Surrey
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
velocity chemicals business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Specialty Chemical Products Sales: Sale of proprietary specialty cleaning chemicals, degreasers, disinfectants, and industrial maintenance products to B2B customers across multiple industries
- Custom Chemical Formulation Services: Bespoke chemical formulation services where chemists develop custom formulas to meet specific customer cleaning requirements, offered as a premium service
- Distribution through Channel Partners: Products distributed through Acklands Grainger and other select distribution partners, generating revenue through wholesale and bulk orders
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Sample Program - Free product samples for qualified prospective customers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
velocity chemicals product offering
Product offeringCore offering
Velocity Chemicals manufactures and sells a broad portfolio of branded specialty industrial cleaning chemicals — including cleaners, degreasers, caustic and solvent products, hot tank cleaners, metal preparation chemicals, demulsifiers, disinfectants, aluminum brighteners, vehicle wash products, and de-icing fluids. The company also provides custom chemical formulation services staffed by qualified chemists, plus technical consultancy on chemical selection and application for industrial cleaning challenges.
Product overview
Velocity Chemicals is a Canadian manufacturer of specialty industrial cleaning chemical products. The company offers a diverse portfolio of over 35 branded chemical products across multiple categories including heavy-duty cleaners and degreasers (WHYNOT, BLACK HAWK, CITRIO), caustic cleaners (GRUNT, SLUGGER, WONDERSOL), solvent degreasers (BIO-NATURAL PLUS, NATURESOL, VORTEX), metal preparation products (ADHERE, ADHERE-LV, PREP-RITE), hot tank cleaners (ATTAX, TALON, FINESSE), water treatment demulsifiers (BUNKER BREAKER II, RENEGADE), disinfectants (VELOSAN, FORTRESS, STERIWIPES), aluminum brighteners (ALUMINEX, ALUMAGLO, FLOURIX), vehicle wash products (COMMANDO VEHICLE WASH, AQUASAVER), and de-icing fluids (AIRCARE, FROSTFREE). The company also provides custom chemical formulation and consultancy services to meet specific client requirements. Products serve industries including mining, oil and gas, transportation, food processing, forestry, and healthcare.
Differentiator
Problem solved
Functional benefit
Brands
- AIRCARE: Non-flammable de-icer fluid for confined spaces and working underground. Recommended for use in caves, mines, sewers, bunkers, basements, subway stations, and tunnels.
- FROSTFREE
- VELOSAN
- FORTRESS
- STERIWIPES
- AQUASAVER
Products and services
- AIRCARE Non-flammable de-icer fluid for compressor air lines, designed for use in confined spaces and underground environments including caves, mines, sewers, bunkers, basements, subway stations, and tunnels.
- FROSTFREE Lubricant de-icer for compressor air lines, air-powered tools and equipment including transmissions, suspensions, and brakes. Ensures optimal performance for truck compressor air lines.
- RENEGADE Demulsifier for drilling mud treatment that simplifies the processing of drilling mud waste streams for oil and gas operators.
- PHALANX All-purpose cleaner and degreaser, CFIA approved, for cleaning dairy and food processing areas, milking parlour and barn walls and floors, and farm equipment.
- GEARZ-EP-LT Low-temperature lubricating mill gear degreaser and cleaner fortified with extreme pressure additives; lubricates, degreases, and cleans mill gears during operation while reducing galling risk.
- BUNKER BREAKER II Highly-effective demulsifier for removing water from bunker oil waste, slop oil, lube oil, and crankcase oil waste for reclaiming oil into reusable bunker fuel oil.
- GRUNT Heavy-duty caustic cleaner effective in removing grease, oil, bitumen, pitch, and other soils from heavy-duty machinery and exterior surfaces; used by railroads, mines, pulp and paper mills, sawmills, and transportation companies.
- SLUGGER Medium-duty caustic liquid cleaner that removes road film, grease, oil, and pitch from machinery and exterior surfaces; formulated to function in hard water areas.
- WONDERSOL Medium-duty multi-purpose caustic liquid cleaner that removes grease, oil, road film, carbon, and pitch from heavy machinery and exterior surfaces; CFIA approved and functions in hard water areas.
- ADHERE Pre-paint treatment for economical steam or high-pressure phosphating of large ferrous and other metal components; provides corrosion resistance and improves paint adhesion.
- ADHERE-LV Low-viscosity pre-paint treatment for phosphating large ferrous and other metal components; provides corrosion resistance and improves adhesion of subsequently applied finishes.
- PREP-RITE Heavy-duty, high-foaming caustic cleaner for removal of oils, greases, and light scale from metals prior to phosphate coating or painting; used as a first-stage alkaline cleaner in manufacturing facilities.
- BLACK HAWK Powerful solvent degreaser designed to dissolve bitumen, pitch, tar, and open gear grease; used by mining, asphalt, paving, and trucking companies.
- BIO-NATURAL PLUS Citrus-based solvent degreaser that dissolves bitumen, pitch, tar, and open gear grease; contains biodegradable ingredients and does not contain chlorohydrocarbons.
- CITRIO Water-based citrus cleaner and degreaser used to clean various soils including bitumen, fuels, greases, and oils; safe for metal surfaces where solvent-based cleaners are not desirable.
- COMMANDO VEHICLE WASH Highly concentrated, high-foaming product for brushless pre-spray and wand wash applications for vehicle cleaning and degreasing; effective in removing road film, bugs, and light oil or grease.
- KIXX Non-caustic alkaline concrete floor cleaner that biodegrades; effective at removing ground-in dirt, grease, oil, and grime from industrial concrete floors.
- NATURESOL Solvent degreaser designed to dissolve bitumen, pitch, tar, and open gear grease; used by mining, asphalt, paving, and trucking companies.
- VORTEX Solvent degreaser designed to dissolve bitumen, pitch, tar, and open gear grease; used by mining, asphalt, paving, and trucking companies.
- WHYNOT Non-caustic, non-silicate, heavy-duty general purpose cleaner highly efficient in removal of organic soils including grease, oil, bitumen, pitch, and road film; safe on all metals and painted surfaces.
- AEROQLEEN Low-foaming, non-caustic alkaline cleaner used to remove grease and carbon from metal surfaces; used by sawmills, plywood mills, mines, railroads, and transmission and engine rebuild shops.
- ATTAX Powdered caustic hot tank cleaner formulated for removing rust, carbon, grease, and oil and for stripping paint; used by mining companies and metal fabrication shops.
- FINESSE Low-foaming powdered high-temperature automatic parts washer cleaner for all metals; removes carbon, oil, paint, and other contaminants from parts and equipment.
- KNOCK DOWN II Silicone defoamer used in wastewater streams to control foam; reduces surface tension of wastewater to reduce foam tendency.
- LIQUIQLEEN Low-foaming, non-caustic alkaline cleaner for removing paints, grease, and carbon from metal surfaces and for cleaning protein soils in food industry plants; used for C.I.P. cleaning and bottle washers.
- SIMQLEEN Low-foaming, non-caustic alkaline cleaner used for grease and carbon removal from metal surfaces; used by sawmills, mines, railroads, and transmission rebuild shops.
- TALON Powdered caustic hot tank cleaner for ferrous metal cleaning in hard water; formulated for removing rust, carbon, grease, and oil and for stripping paint.
- VELOSAN Quaternary ammonium compound disinfectant cleaner for hard surfaces; Health Canada-approved (DIN# 02280825) as likely effective against COVID-19; CFIA approved, non-acidic; cleans, disinfects, and deodorizes.
- FORTRESS Liquid alcohol hand sanitizer containing 62% alcohol; Health Canada-approved (NPN# 80100716) for personal hand hygiene when soap and water are not available.
- STERIWIPES Health Canada-approved virucidal wipes (DIN# 02500787) effective against COVID-19, Staphylocidal, Bactericidal, Salmonellacidal, and Fungicidal; co-launched with INTECH for hospitals, veterinary clinics, and food processing plants.
- ALUMINEX Aluminum brightener, etchant, and cleaner that removes rust, oxides, lime, and silicate soils from food contact and non-food contact surfaces; CFIA-approved with fast-acting formula.
- AQUASAVER 100% biodegradable spray-on waterless auto wash that removes light grease, dirt, and road grime without water; contains silicone polymer wax for protective shine.
- ALUMAGLO Medium-duty aluminum brightener, etchant, and cleaner ideal for removing road film, rust, oxides, light oils, and greases; leaves a satin finish after cleaning.
- AVENGER Non-caustic, light-duty all-purpose alkaline cleaner and degreaser designed for high-pressure washing; effective for cleaning grease and oil from engine blocks and locomotive exteriors.
- FLOURIX Medium-duty aluminum brightener that removes road film, rust, oxides, light oils, and greases; CFIA approved for exterior cleaning of aluminum trucks, trailers, and railroad carriages.
- RELEASE Multi-purpose, heavy-duty non-caustic cleaner effective for cleaning grease and oil from engine blocks, transmission housings, and external surfaces of locomotives, rail cars, and trucks.
- Custom Chemical Formulation Custom formulation service where Velocity Chemicals' team of qualified chemists creates bespoke chemical formulas tailored to specific client requirements for cleansers, deodorizers, sanitizers, disinfectants, or surface wipes.
- Consultancy Service Technical consultancy service providing expert advice on chemical product selection and application for various industrial cleaning challenges.
Quantifiable outcome
- Cost savings of $3 for every $1 spent on quality chemical products
- +3 more outcomes
Companies that use velocity chemicals
Customer profileNamed customers11 records
Segments9 records
Ideal customer profiles4 records
velocity chemicals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
velocity chemicals partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- WD Co-AutocoreAcquisition of AIRCARE and FROSTFREE compressor air line de-icing fluid business from WD Co-Auto, completed November 2023. Velocity Chemicals now manufactures these products at its Surrey, BC facility - the only products of their kind produced in British Columbia, Canada.
- Intech EnvironmentalcoreJoint launch of SteriWipes virucidal wipes using Velocity Chemicals' VELOSAN disinfectant at adjusted concentration. SteriWipes are Health Canada-approved and recognized as effective against SARS-CoV-2 (COVID-19). Intech markets the product while Velocity Chemicals provides the core disinfectant formulation.
- Goodbye Graffiti IncflagshipExclusive global licensing agreement granting Goodbye Graffiti Inc the rights to manufacture, sell and distribute their own line of cleaning products. Velocity Chemicals serves as the exclusive manufacturer under this global license, with Goodbye Graffiti handling marketing and distribution under their brand.
- ManureMagicminorDistribution partnership to supply ManureMagic environmentally friendly odour control product throughout British Columbia. Velocity Chemicals distributes the product using its extensive distribution network while ManureMagic focuses on product development.
- Acklands GraingercoreDistribution partnership making WONDERSOL and other Velocity Chemicals products available through Acklands Grainger's 172 branches across Canada. Headquartered in Richmond Hill, Ontario, Acklands Grainger is Canada's largest distributor of industrial, safety and fastener products with over 300,000 products in their catalogue.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
velocity chemicals competitors and assessment
Company assessmentBroad incumbents
- Ecolab: Global leader in water, hygiene, and infection-prevention solutions with a broad industrial cleaning chemicals portfolio. Competes with Velocity across food processing, hospitality, and heavy industry but operates at far greater scale with bundled chemistry-plus-service-plus-digital offerings.
- Solenis (Diversey): Global specialty chemicals manufacturer serving hygiene, food-and-beverage, and industrial water markets after acquiring Diversey. Competes with Velocity across food processing, hospitality disinfection, and industrial cleaning chemistries, but at a much larger scale and broader portfolio.
Direct peers
- NCH Corporation: Privately held manufacturer of specialty maintenance, repair, and operations chemicals including industrial cleaners, degreasers, and lubricants, with direct sales coverage across multiple industrial verticals (mining, transportation, food processing). Overlaps with Velocity in product categories and customer segments.
- Rochester Midland Corporation: Manufacturer of specialty cleaning, sanitation, and water-treatment chemistries serving industrial, institutional, and food-processing markets. Comparable to Velocity in product mix (cleaners, sanitizers, water-treatment chemicals), regulatory credentials, and B2B sales motion.
- Spartan Chemical Company: US-based formulator and manufacturer of specialty cleaning and sanitation chemicals, including industrial degreasers, disinfectants, and food-processing cleaners distributed through janitorial and industrial channels. Comparable to Velocity in core chemistries and end-market mix.
- ChemStation: US-based specialty chemical manufacturer producing custom-formulated industrial cleaning, degreasing, and sanitation chemistries sold through a direct sales-force model with on-site customer tanks. Highly comparable to Velocity in business model (custom formulations), product category (industrial cleaning/degreasers), and GTM motion (direct enterprise sales).
- Buckeye International: Manufacturer of specialty cleaning chemistries including industrial cleaners, degreasers, and disinfectants sold through distribution and direct channels. Comparable in product portfolio breadth and mid-market industrial customer focus.
Regional players
- Recochem: Canadian manufacturer of specialty chemical products including household, automotive, and industrial cleaners and de-icers, headquartered near Montreal. Comparable to Velocity as a Canadian specialty chemicals manufacturer with overlapping de-icing and cleaning product lines, though with different geographic concentrations within Canada.
Others
- Univar Solutions: Global chemical distributor that supplies specialty and industrial chemicals (including cleaning chemistries) to B2B customers. Adjacent rather than directly competitive to Velocity, but relevant as both a potential channel partner and a competitive distributor serving overlapping end-markets.
- Safety-Kleen: North American leader in parts washing and industrial cleaning services that also markets its own cleaning chemistries. Notable because Safety-Kleen is also a Velocity customer for parts-cleaning chemistries; they sit at the intersection of services and chemical supply that affects Velocity's positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
velocity chemicals social profiles
Digital presencevelocity chemicals compliance and trust
Trust signalCompliance10 records
velocity chemicals financial estimates
Financial estimateRevenue estimate
Valuation estimate
velocity chemicals leadership team
Management profileNumber of profiles
Profiles2 records
velocity chemicals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
velocity chemicals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about velocity chemicals
What does velocity chemicals do?
Velocity Chemicals manufactures and sells a broad portfolio of branded specialty industrial cleaning chemicals — including cleaners, degreasers, caustic and solvent products, hot tank cleaners, metal preparation chemicals, demulsifiers, disinfectants, aluminum brighteners, vehicle wash products, and de-icing fluids. The company also provides custom chemical formulation services staffed by qualified chemists, plus technical consultancy on chemical selection and application for industrial cleaning challenges.
Is velocity chemicals a public or private company?
velocity chemicals is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was velocity chemicals founded?
velocity chemicals was founded in -1.
Where is velocity chemicals based?
velocity chemicals is headquartered in Surrey, Canada, in the North America region.
How does velocity chemicals make money?
Three revenue lines are on record. Specialty Chemical Products Sales are the primary driver. The others are custom Chemical Formulation Services and distribution through Channel Partners.
Who are velocity chemicals's main competitors?
Broad incumbents on record are Ecolab and Solenis (Diversey). Direct peers are NCH Corporation, Rochester Midland Corporation, Spartan Chemical Company, ChemStation and Buckeye International. Recochem is listed as a regional player. Others are Univar Solutions and Safety-Kleen.
Does velocity chemicals have an API?
No public API is recorded for velocity chemicals.
What industry is velocity chemicals in?
velocity chemicals's product category is Industrial Cleaning Chemicals. Its primary akta.pro industry code is IMAEABAG, Industrial & Institutional (I&I) Cleaning Chemicals, with a secondary code of IMAEAJAK, Food & Beverage Process & CIP/Sanitation Chemicals. Its NAICS code is 3259 and its SIC code is 2800.