MDA Co-Auto
MDA Co-Auto (now DealerOne) is a Western Canadian dealer-owned buying group that, since 1981, has supplied automotive dealerships with pre-negotiated vendor programs, equipment, supplies, and in-house installation services across Alberta, Saskatchewan, Manitoba, and British Columbia.
- Company typePrivate
- Founded1981
- HeadquartersEdmonton, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MDA Co-Auto does
MDA Co-Auto Ltd. (operating as WD Co-Auto, now rebranding to DealerOne) is a private, dealer-owned buying group incorporated in 1981 under the Alberta Business Corporations Act and headquartered in Edmonton, Alberta. The company serves automotive dealerships across Western Canada (Alberta, Saskatchewan, Manitoba, and British Columbia) by acting as an intermediary that aggregates member-dealer purchasing power, curates vendor programs, and provides a single point of contact for supplies, equipment, and administrative services. Its commercial offering is organized around four dealership departments: Administration, Fixed Operations (Service, Parts, and Carwash & Detail), Sales & F&I, and Equipment Projects. The company has completed over 250 equipment projects, offers access to over 100,000 products, and is supported by three physical locations (Edmonton HQ and warehouse, Calgary Training Center, and Surrey office serving the GVRD) plus an e-commerce storefront at shop.wdcoauto.com.
The business operates across three revenue streams: a membership/buying-group subscription model delivering pre-negotiated pricing and exclusive vendor programs; direct product sales of equipment, supplies, and proprietary house-brand items (notably the P2 'Preserve & Protect' brand established in 2020); and professional services including in-house equipment installation, CAD-based shop layout design, and end-to-end project management for dealership buildouts and renovations. Distribution relies on a direct sales motion executed by territorially dedicated Solutions Consultants, complemented by the online shop. The vendor ecosystem spans 20+ exclusive partnerships across payment processing (8760 Merchant), logistics (Purolator), office and telecom (Staples, TELUS), fuel (Shell, Esso, Petro-Canada), parts (Keystone Cross Canada, a subsidiary of LKQ Corporation), consumables (3M, Wurth, Kent), and specialized equipment (Hunter Engineering, AUTEC, Washworld, XPEL, FLO for EV charging).
The technology stack is intentionally lean: there is no proprietary AI or software platform, and the core distribution advantage is built on physical infrastructure, vendor relationships, and decades-long dealer relationships rather than software differentiation. The company is governed by its member dealerships rather than external shareholders; the 2022 acquisition of Production Supply Co. and the 2025 rebrand to DealerOne reflect a strategy of organic capability expansion and selective M&A within a deliberately bounded Western Canadian footprint. Leadership is led by President Mike Reid and Sr. Vice President Colin Reid, supported by a Controller, IT Manager, dedicated field consultants, and training specialists.
MDA Co-Auto firmographics
Firmographics- Name
- MDA Co-Auto
- Legal name
- MDA Co-Auto Ltd.
- Website
- https://wdcoauto.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MDA Co-Auto (now DealerOne) is a Western Canadian dealer-owned buying group that, since 1981, has supplied automotive dealerships with pre-negotiated vendor programs, equipment, supplies, and in-house installation services across Alberta, Saskatchewan, Manitoba, and British Columbia.
- Ownership category
- akta.pro rank
MDA Co-Auto industry classification
Industry- Product category
- Automotive Dealership Supply & Equipment Distribution
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)
Keywords
Where MDA Co-Auto is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
MDA Co-Auto business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Membership/Buying Group Programs: WD Co-Auto operates as a dealer-owned buying group providing exclusive access to pre-negotiated pricing, vendor programs, and partnership benefits for member dealerships. Dealerships gain access to curated offerings and dedicated support under a membership model.
- Product Sales: Direct sales of automotive dealership equipment, supplies, and maintenance products through an online shop (shop.wdcoauto.com). Products include lifts, jacks, alignment equipment, tire equipment, shop supplies, chemicals, carwash equipment, and more.
- Equipment Service and Installation: In-house equipment service, installation, and project management for dealership fixed operations departments. Includes CAD layout designs for installation planning.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
MDA Co-Auto product offering
Product offeringCore offering
MDA Co-Auto (operating as WD Co-Auto, now transitioning to DealerOne) is a dealer-owned buying group that provides automotive dealerships with curated products, pre-negotiated vendor programs, equipment, supplies, and project management services. It serves as a one-call, one-click, one-invoice partner covering Administration, Fixed Operations (Service, Parts, Carwash & Detail), and Sales & F&I departments for member dealerships across Western Canada.
Product overview
MDA Co-Auto (now DealerOne) operates as a dealer-owned buying group providing a comprehensive portfolio of products, services, and solutions for automotive dealerships across Western Canada. The offering is a unified platform combining multiple service areas: Administration Programs (merchant processing, telecom, office supplies, waste management), Fixed Operations (Service, Parts, Carwash & Detail equipment and supplies), Sales & F&I protection products (P2 Ultraliner bedliners, XPEL paint protection films and coatings), Equipment Projects (new builds, renovations, carwash centers), and an online shop. The P2 house brand (Preserve & Protect) provides proprietary bedliner, chemical, and detail products. Key proprietary assets include the online ordering platform at shop.wdcoauto.com, the P2 brand portfolio, and the Equipment Service and Installation Division established in 2015. The company has over 40 years of history, having evolved from MDA Co-Auto Ltd. (1981) to Co-Auto (1988) to WD Co-Auto (2008) to DealerOne (2025).
Differentiator
Problem solved
Functional benefit
Brands
- P2 (Preserve & Protect): House brand for Preserve & Protect products including chemicals, detail equipment, and bedliners
Products and services
- Dealership Administration Programs Pre-negotiated pricing and exclusive programs for dealership administration needs including merchant processing, courier services, office supplies, telecom, coffee services, waste management, key management, and fuel programs. Targeted at automotive dealership administration departments.
- Service Department Equipment & Supplies Comprehensive equipment and supplies for dealership service departments including lifts, jacks, benches, alignment equipment, tire equipment, oil distribution, vehicle exhaust systems, climate control, cleaning equipment, and shop tools from brands like Hunter Engineering.
- Parts Department Solutions Aftermarket auto parts from Keystone Cross Canada (LKQ subsidiary), facility supplies, and storage and shelving solutions including tire storage from Kardex, Rousseau, VIDIR, and Martins Industries. Over 100,000 products available through Parts Department programs.
- Carwash & Detail Solutions Carwash equipment (friction, touchless, hybrid) from AUTEC and Washworld, P2 chemical products, detail equipment and supplies, bay partitions, and high-pressure wash systems. EV chargers available via FLO partnership.
- Sales and F&I Programs Aftermarket protection products for dealerships including P2 Ultraliner Spray-In Bedliner, XPEL Paint Protection Film, XPEL Fusion Plus Coating, and XPEL Windshield Protection Film, enabling dealerships to bring sublet and aftermarket programs in-house.
- Dealership Equipment Projects New build design, renovation, and detail/carwash center setup services for automotive dealerships with over 250 completed projects to date, including CAD-based layout planning.
- Equipment Installation & Service In-house installation team providing CAD layout designs and ongoing equipment servicing for dealership fixed operations departments across Western Canada.
- P2 (Preserve & Protect) House Brand Proprietary brand offering P2 Ultraliner Spray-In Bedliner (OEM-approved repair product), P2 chemicals for carwash and detail operations, and P2 detail equipment with proprietary proportioning systems.
- Online Shop E-commerce platform at shop.wdcoauto.com for ordering dealership supplies, equipment, health & safety products, vehicle protection items, and detail products directly online.
Quantifiable outcome
- Over 250 equipment projects completed
- +1 more outcomes
Companies that use MDA Co-Auto
Customer profileNamed customers27 records
Segments1 record
Ideal customer profiles1 record
MDA Co-Auto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MDA Co-Auto partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core and minor.
- 8760 MerchantcoreProvides merchant processing services with competitive rates for MasterCard, VISA and Interac Debit. Offers rate spread guarantee and dedicated payment specialist.
- PurolatorcoreLeading integrated freight, package, and logistics provider. Offers pre-negotiated rates for courier services across Canada & US through custom pricing program designed for dealers.
- Staples Business AdvantagecoreOffice supplies provider with dedicated account manager, online ordering with free next-day shipping, and access to Staples Printing, Direct Mail, Promotional Services & Products, and IT Services.
- TELUS BusinesscoreProvides Cloud Phone Systems, Internet, and Security through TELUS Business as a Service Advanced. Delivers fully managed networking solution integrated into one package with single contract, one support number, and clear SLA.
- TELUS MobilitycorePartnership since 2013. Provides access to nationwide 5G coverage with market-leading prices, specialized corporate contract features, discounted hardware, and variety of roaming options.
- Van HouttecoreCoffee services provider offering full-scale service solutions with flexible online ordering, restocking, delivery, and reporting. Wide range of beverages and equipment options at unmatched price.
- Waste LogiccoreWaste services partner with 80+ years combined experience in waste industry. Helps customers achieve savings on waste and recycling costs while avoiding costly contracts and service issues.
- KeycafecoreKey management solutions provider offering secure key exchange solutions, automated key management systems, and 24/7 support services.
- Petro-CanadacoreFuel program partner providing direct discounts off pump price with security and billing features for accurate and timely invoicing.
- ShellcoreFuel program partner providing direct discounts off pump price with security and billing features for accurate and timely invoicing.
- EssocoreFuel program partner providing direct discounts off pump price with security and billing features for accurate and timely invoicing.
- Canadian Linen & Uniform ServiceminorLinen and uniform rental services for dealerships.
- FastcocoreCanadian alloy wheel company offering widest selection of Direct Fit Wheels in Canada. Proprietary Fast Finder wheel fitment software for quick vehicle matching.
- Keystone Cross CanadacoreSubsidiary of LKQ Corporation, one of largest aftermarket auto parts suppliers. ISO registered distributor offering high-quality, low-cost alternative to OEM replacement parts including bumpers, hoods, fenders, grilles.
- KentcoreDirect program partner for shop supplies including gloves, eye protection, clips, fasteners, and chemicals.
- Wurth CanadacoreDirect program partner for shop supplies including wide range of automotive fasteners and workshop equipment.
- FLOcoreEV charger provider designed for Canadian climate. Smart, user-friendly, and compatible with every EV. Recognized for durability, ease of installation, and quality craftsmanship.
- XPELcorePaint protection film provider offering high clarity, discoloration and stain resistance, edge seal technology, and quality top coats. Includes Design Access Program (DAP) for proper cutting and fitment. Products include Paint Protection Film, FUSION PLUS Coating, and Windshield Protection Film.
- P2 (Preserve & Protect)coreWD Co-Auto's house brand established in 2020. Includes P2 Ultraliner Spray-In Bedliner (OEM approved repair product) and P2 Chemicals for carwash and detail operations. Proprietary proportioning equipment for dealerships.
- AUTECcoreCarwash equipment manufacturer providing automatic car wash solutions including Friction, Touchless, and Hybrid options.
- WashworldcoreCarwash equipment manufacturer providing automatic car wash solutions.
- Hunter EngineeringcoreAlignment and inspection equipment manufacturer. Diagnostic equipment for alignment inspections.
- 3McoreMulti-national corporation providing automotive supplies, abrasives, and safety products through WD Co-Auto vendor programs.
- Production Supply Co.coreAcquired by WD Co-Auto in 2022, expanding the company's capabilities and product offerings.
- Kardex RemstarminorStorage solutions provider offering everything from basic shelving to automated pick systems.
- VIDIRminorTire storage solutions provider for customized tire storage including basic shelving to customized carousels.
- RousseaucorePremium brand for storage and shelving solutions including Rousseau Metal products.
- Martins IndustriesminorTire storage solutions provider.
Scale indicators5 records
Recent moves12 records
Expansion highlights5 records
MDA Co-Auto competitors and assessment
Company assessmentDirect peers
- Dealer Tire: Dealer Tire is a US-based B2B provider of tire and related automotive services to car dealerships, very closely aligned with WD Co-Auto's model of supplying dealer service departments with equipment, tires, and consumables through aggregated programs.
- UAP Inc. (NAPA Canada): UAP is the Canadian master distributor of NAPA Auto Parts, supplying parts and accessories to automotive service operators across Canada. It competes directly with WD Co-Auto's parts distribution and dealer supply business in the Canadian market.
- Uni-Select: Uni-Select is a Canadian-based distributor of automotive aftermarket parts, paint, and accessories, serving collision repair shops, mechanical repairers, and dealerships — directly comparable to WD Co-Auto's parts and shop-supply distribution business.
Broad incumbents
- LKQ Corporation: LKQ is one of the largest North American aftermarket auto parts suppliers and is WD Co-Auto's partner through Keystone Cross Canada. It operates a broad portfolio of parts brands serving dealerships, repair shops, and collision centers at national scale.
- AutoZone: AutoZone is a major North American retailer and distributor of automotive replacement parts and accessories. While primarily retail, its commercial program serves shops and dealerships, making it a broader incumbent competing for the same aftermarket parts demand pool.
- Genuine Parts Company (NAPA): Genuine Parts Company is the parent of NAPA Auto Parts, a dominant North American auto parts distributor. As a broad incumbent, it competes with WD Co-Auto's parts distribution business and operates at vastly greater scale with a national footprint.
- Reynolds and Reynolds: Reynolds provides dealer management software, F&I solutions, and document services to franchised dealerships. It is a broader incumbent in the dealer-services space where WD Co-Auto also competes for F&I and administration wallet share.
- Cox Automotive: Cox Automotive is a broad dealer-services provider spanning inventory management, F&I, marketing, and fixed operations technology. It overlaps with WD Co-Auto's mission of providing comprehensive dealer solutions but operates at significantly larger national scale with proprietary technology.
Regional players
- AutoCanada: AutoCanada is a Canadian-based publicly traded dealership group operating franchises across Canada and the US. It is a potential member-customer of a dealer-owned buying group like WD Co-Auto and a regional benchmark for dealer services and parts demand.
Others
- RouteOne: RouteOne provides F&I and credit-application technology to dealerships, adjacent to WD Co-Auto's Sales & F&I programs. It is an ecosystem enabler rather than a direct distributor but competes for the same dealer F&I wallet.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MDA Co-Auto financial estimates
Financial estimateRevenue estimate
Valuation estimate
MDA Co-Auto leadership team
Management profileNumber of profiles
Profiles14 records
MDA Co-Auto subsidiaries and ownership
Company hierarchySubsidiaries1 record
MDA Co-Auto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MDA Co-Auto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MDA Co-Auto
What does MDA Co-Auto do?
MDA Co-Auto (operating as WD Co-Auto, now transitioning to DealerOne) is a dealer-owned buying group that provides automotive dealerships with curated products, pre-negotiated vendor programs, equipment, supplies, and project management services. It serves as a one-call, one-click, one-invoice partner covering Administration, Fixed Operations (Service, Parts, Carwash & Detail), and Sales & F&I departments for member dealerships across Western Canada.
Is MDA Co-Auto a public or private company?
MDA Co-Auto is a private company. It is classified as management employee owned and is currently operating.
When was MDA Co-Auto founded?
MDA Co-Auto was founded in 1981. It employs 11 to 50 people.
Where is MDA Co-Auto based?
MDA Co-Auto is headquartered in Edmonton, Canada, in the North America region.
How does MDA Co-Auto make money?
Three revenue lines are on record. Membership/Buying Group Programs are the primary driver. The others are product Sales and equipment Service and Installation.
Who are MDA Co-Auto's main competitors?
Direct peers on record are Dealer Tire, UAP Inc. (NAPA Canada) and Uni-Select. Broad incumbents are LKQ Corporation, AutoZone, Genuine Parts Company (NAPA), Reynolds and Reynolds and Cox Automotive. AutoCanada is listed as a regional player. RouteOne is listed as an others.
Does MDA Co-Auto have an API?
No public API is recorded for MDA Co-Auto.
What industry is MDA Co-Auto in?
MDA Co-Auto's product category is Automotive Dealership Supply & Equipment Distribution. Its primary akta.pro industry code is CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces. Its NAICS code is 42312 and its SIC code is 5013.