pro feet podiatry

What pro feet podiatry does

ProFeet Podiatry is a privately held, multi-location allied health practice operating exclusively in Australia. The business provides podiatry consultations, diagnostics, and therapeutic interventions covering children, athletes, diabetic and chronic pain patients, and NDIS participants, delivered through 25 clinic locations across Victoria (Melbourne, Geelong, Surf Coast) and Queensland (Gold Coast, Central Queensland). It employs more than 40 podiatrists and is positioned as a team of locally credentialed clinicians rather than a national chain brand.

The clinical offering combines conventional podiatry (skin and nail care, ingrown toenail treatment, footwear advice, orthotic prescription, cortisone injections, cam walkers and braces) with a broader portfolio of technology-enabled modalities: 3D pressure mapping, video-based running and walking gait analysis, shockwave therapy, SWIFT microwave therapy for verrucae, PACT UV antimicrobial nail treatment, and foot mobilisation and manipulation. Service menu pages and named podiatrist profiles indicate subspecialty depth in heel pain, sports injuries, paediatrics, biomechanics, and diabetic foot care. Revenue is generated primarily through per-consultation professional service fees and custom orthotic device sales, with NDIS-funded services adding a third billing pathway.

Distribution is direct-to-consumer via online booking, a centralised phone line (1300 945 789), and walk-in clinic flow. Marketing leans on educational content (blog, podcast), organic social media (Facebook, Instagram, YouTube), and local community sponsorship of running clubs, alongside reciprocal referral partnerships with specialty footwear retailers such as Active Feet. The company is founder/locally owned with no disclosed institutional investor, parent entity, or external funding rounds; revenue, profitability, and headcount trends are not publicly disclosed.

Name

pro feet podiatry

Legal name

ProFeet Podiatry

Website

https://profeetpodiatry.com.au

Company type

Private

Operating status

Operating

Short description

ProFeet Podiatry is an Australian private allied health practice operating 25 clinics across Victoria and Queensland, employing 40+ podiatrists to deliver consultations, orthotics, and technology-enabled therapies (3D pressure mapping, gait analysis, shockwave, SWIFT) to athletes, children, diabetic and NDIS patients.

Ownership category

akta.pro rank

Product category

Podiatry Services

NAICS

Offices of Podiatrists (621391)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

akta.pro secondary industries

Pediatric Orthopedics (HLAKALAJ), Pain Management (Spine & Musculoskeletal) (HLAKALAM), Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI)

Keywords

• Podiatry services
• Foot and ankle care
• Custom orthotic devices
• Sports podiatry
• Children's podiatry

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Clinical Podiatry Services: Direct patient consultations and treatments for various foot, ankle, and lower limb conditions. Revenue generated through individual consultation fees for services including general podiatry, sports podiatry, children's podiatry, skin and nail care, orthotic devices, and therapeutic treatments.
2. Custom Orthotic Devices: Prescription and manufacturing of custom orthotic insoles for patients. Often covered under private health insurance (gap free for children under 18 with some providers).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ProFeet Podiatry provides professional podiatry consultations and treatments for foot, ankle, and lower limb conditions across 25+ clinic locations in Victoria and Queensland, Australia. The practice offers general podiatry, sports podiatry, children's podiatry, custom orthotic devices, skin and nail care, and advanced therapeutic modalities including shockwave therapy, SWIFT microwave therapy, 3D pressure mapping, and video gait analysis.

Product overview

ProFeet Podiatry operates as a multi-location healthcare practice offering a comprehensive range of podiatric services. The portfolio includes diagnostic assessment services (Video Running & Walking Assessments, 3D Pressure Mapping), therapeutic treatments (Shockwave Therapy, SWIFT Microwave Therapy, PACT UV Nail Treatment, Cortisone Injections), manual therapy (Foot Mobilisation and Manipulation), custom medical devices (Orthotic Devices), footwear advisory services, and specialized clinical services for sports, children, and NDIS participants. The practice also provides assistive devices including Cam Walkers and Braces, along with general podiatric care for skin and nail conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Running & Walking Assessments Video-based gait analysis service that records and evaluates running and walking patterns to identify biomechanical issues and injury risks for active individuals and athletes.
• 3D Pressure Mapping Advanced diagnostic technology that maps pressure distribution across the foot to inform orthotic prescription and treatment planning.
• Orthotic Devices Custom and flexible orthotic insoles designed to support arch function, redistribute pressure, and address biomechanical inefficiencies for patients.
• SWIFT Microwave Therapy Microwave-based treatment for skin conditions, particularly effective for wart removal and verrucae.
• Shockwave Therapy High-energy acoustic wave treatment that stimulates healing and reduces pain in soft tissue injuries, commonly used for tendinopathies and heel pain.
• Foot Mobilisation and Manipulation (FMT) Hands-on joint mobilisation and manipulation techniques to improve foot and ankle range of motion and reduce pain.
• PACT UV Nail Treatment Photodynamic antimicrobial therapy using UV light to treat fungal nail infections.
• Cortisone Injections Anti-inflammatory injections administered to relieve pain and inflammation in foot and ankle joints and soft tissues.
• Footwear Management Professional assessment and recommendation of appropriate footwear for specific foot types, activities, and medical conditions.
• Children's Podiatry Podiatric care specialized for pediatric patients, addressing developmental foot conditions, growing pains, and childhood biomechanical issues.
• Sports Podiatry Podiatric services focused on athletic populations, addressing sports injuries, performance optimization, and injury prevention.
• Skin & Nail Care Treatment for calluses, corns, cracked heels, and general nail care including nail cutting and management of thickened nails.
• Ingrown Toenail Treatment Surgical and non-surgical treatments for ingrown toenails, including partial nail avulsion procedures.
• Cam Walkers & Braces Provision and fitting of walking boots and ankle braces for post-operative care, injury management, and immobilization.
• NDIS Services Podiatric services delivered under the National Disability Insurance Scheme, supporting participants with disabilities.

Quantifiable outcome

• Shockwave therapy typically requires 4-6 sessions over 1-2 months for lasting pain relief, with many clients experiencing pain reduction after 1-2 sessions
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Geelong Cross Country ClubminorGTM or Marketing PartnerProFeet Podiatry sponsors the Geelong Cross Country Club, providing race sponsorship, 3D running assessments as prizes, and active participation in club events. This partnership supports community engagement and brand awareness in the active running community.
• Active FeetminorStrategic or Co-development PartnerReferral partnership with Active Feet specialty footwear stores in Geelong, Ocean Grove, and Yeppoon. ProFeet refers patients for professional footwear fitting, while Active Feet may refer patients requiring orthotics or podiatric care. Joint educational content about footwear for various activities.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Hinterland Sports Podiatry: Independent Australian sports-podiatry practice offering biomechanics and orthotic services; comparable service model to ProFeet's sports podiatry line but smaller scale and serving a different geographic catchment.
• Sydney Sports Podiatry: Multi-practitioner sports podiatry clinic in NSW providing gait analysis, orthotics and injury management; comparable in clinical scope to ProFeet but geographically separate, operating in a market ProFeet does not yet serve.

Emerging players

• Active Feet: Specialty footwear retailer with whom ProFeet has a referral partnership; comparable as a regional player serving the Geelong/Surf Coast customer base, with overlapping foot-health expertise and patient flow.

Direct peers

• Foot Science International: Manufacturer of Formthotics custom orthotic systems and related foot-scanning/pressure-mapping technology; comparable to ProFeet through orthotic device design and biomechanical assessment workflows, though operating upstream as a supplier rather than a clinic.
• The Foot Hub: Australian podiatry and footwear retailer offering assessments, orthotics and retail footwear; competes with ProFeet on the integrated footwear-fitting-plus-podiatry model and orthotic prescription workflow.
• ModPod Sports Podiatry: Multi-site sports and biomechanics-focused podiatry group active in Australia, competing head-on with ProFeet in the athlete/active-individual segment using video gait analysis and custom orthotics.
• My FootDr: Australia's other large multi-site podiatry chain, offering general and sports podiatry, orthotics, and biomechanical assessments across clinics in QLD, NSW, VIC and beyond. Closest direct competitor to ProFeet in scale, service mix and DTC positioning.

Broad incumbents

• Performance Health: Distributor of physiotherapy, podiatry and rehabilitation products in Australia; adjacent incumbent that supplies many of the same clinical modalities (shockwave, orthotics, braces) ProFeet uses in-clinic.
• Healius Limited: Large ASX-listed healthcare operator with allied-health, pathology and diagnostic imaging networks; broader incumbent that could expand into podiatry and compete with ProFeet at scale through M&A or greenfield clinic rollout.
• Sonic Healthcare: Diversified ASX-listed medical services group whose primary care and occupational health divisions overlap with allied-health providers like ProFeet at a portfolio level; relevant as a capital-rich incumbent capable of acquiring podiatry networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profeetpodiatry
• Instagraminstagram.com/profeetpodiatry
• LinkedInlinkedin.com/company/pro-feet-podiatry

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pro feet podiatry