ModPod Podiatry

What ModPod Podiatry does

ModPod Podiatry is a privately held, multi-location allied-health podiatry practice founded in Sydney in 2003, operating five metropolitan clinics (Sydney CBD, Mosman, Dee Why, Rose Bay, North Ryde) and a sixth site at Morisset in the Hunter/Lake Macquarie region. The firm is staffed by approximately 10 APodA-registered podiatrists supported by administrative personnel, delivering podiatry and lower-limb care directly to consumers on a no-referral basis.

The service portfolio spans general podiatry (nail care, callus removal, medical pedicures), sports podiatry (biomechanical assessment, gait analysis, injury management, custom orthotics), paediatric podiatry (growing pains, Severs disease, flat feet), diabetic foot care (monofilament testing, Doppler vascular assessment, orthotic pressure redistribution), and condition-specific treatments for plantar fasciitis, bunions, ingrown toenails, Morton's neuroma, shin splints, plantar warts, and sprained ankles. Clinical technology includes pressure plate gait analysis, 3D digital foot scanning for orthotic design, digital video gait analysis, Doppler vascular assessment, K-Laser therapy (fungal nail and pain), and extracorporeal shockwave therapy. Patients access services via an online booking platform (PracSuite), in-clinic visits, or GP-initiated Medicare EPC/Chronic Disease Management referrals.

Revenue is generated through professional service fees per consultation (A$110-140 starting), custom orthotic prescriptions (A$400-700 per pair), minor surgical procedures (ingrown nail surgery), therapeutic treatments (laser, shockwave), and medical pedicures. Payment is fragmented across self-pay, private health fund rebates via HICAPS (Medibank, BUPA, HCF, NIB), Medicare EPC rebates (A$58 per visit, up to 5 visits/year), NDIS for eligible participants, and Afterpay instalments. Marketing relies on SEO-optimised service/condition web pages, a blog, Facebook and Twitter, and GP referrals under EPC plans. The business is bootstrapped, with no disclosed external funding, parent company, or institutional ownership.

Name

ModPod Podiatry

Legal name

ModPod Podiatry

Website

https://modpodpodiatry.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

ModPod Podiatry is a privately held, multi-location Sydney podiatry practice founded in 2003, operating five (soon six) clinics staffed by 10 APodA-registered podiatrists and delivering general, sports, paediatric, and diabetic foot care directly to consumers.

Ownership category

akta.pro rank

Product category

Podiatry Services

NAICS

Offices of Podiatrists (621391)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

Keywords

• Podiatry services
• Custom orthotics
• Sports podiatry
• Diabetic foot care
• Lower limb treatment

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Podiatry Consultations: Primary revenue stream from professional podiatry consultations covering assessment, diagnosis, and treatment of foot, ankle, and lower limb conditions. Consultation fees vary by appointment type. Standard consultations include initial assessments, follow-up appointments, biomechanical assessments, and specialist consultations.
2. Custom Orthotics: Prescription foot orthotics prescribed after biomechanical assessment. 3D scanning and pressure plate analysis used to design orthotics matched to specific foot, footwear, and activity level needs.
3. Medical Procedures: Minor surgical procedures including ingrown toenail surgery and other medical interventions performed in-clinic.
4. Therapeutic Treatments: Specialized treatments including laser therapy for fungal nails, shockwave therapy, and other therapeutic modalities.
5. Medical Pedicure: Clinical nail and skin care services, particularly designed for patients with complex foot health needs including diabetes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ModPod Podiatry is a multi-location podiatry practice operating five clinics across Sydney that delivers assessment, diagnosis, and treatment of foot, ankle, and lower limb conditions. Services span sports podiatry, custom orthotic prescription, gait analysis, diabetic foot care, children's podiatry, and general podiatry supported by advanced clinical technology including pressure plate gait analysis, 3D digital foot scanning, shockwave therapy, and K-Laser treatment.

Product overview

ModPod Podiatry operates as a multi-location podiatry practice with five clinics across Sydney (CBD, Mosman, Dee Why, Rose Bay, and North Ryde), offering a comprehensive range of foot, ankle, and lower limb services. The practice provides core clinical services including general podiatry, sports podiatry, diabetic foot care, and children's podiatry, supported by advanced diagnostic technology (pressure plate gait analysis, digital scanning) and treatment modalities (custom orthotics, laser therapy, shockwave therapy). The service portfolio spans preventive care (medical pedicures, footwear advice), conservative treatments (physical therapy, taping), surgical interventions (ingrown nail surgery), and rehabilitation programs. Custom orthotics are prescribed using 3D scanning and biomechanical assessment, while specialized treatments include K-Laser for pain relief and fungal nail laser therapy. The practice uses PracSuite for online appointment booking across all locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Podiatry Assessment and treatment of sports-related foot, ankle, and lower limb injuries for athletes and active individuals, including biomechanical assessment, gait analysis, injury management, and prescription of sports orthotics.
• Custom Orthotics
• Gait Analysis
• Laser Treatment for Fungal Nails
• K-Laser Pain Relief Treatment
• Shockwave Therapy
• General Podiatry
• Medical Pedicure
• Diabetic Foot Care
• Children's Podiatry
• Bunion Treatment
• Ingrown Toenail Treatment
• Ingrown Nail Surgery
• Plantar Fasciitis and Heel Pain Treatment
• Morton's Neuroma Treatment
• Plantar Wart Removal
• Shin Splints Treatment
• Sprained Ankle Treatment

Quantifiable outcome

• Most cases of heel pain and plantar fasciitis resolve without surgery
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• Superfeet: US-based premium insole and footwear company serving both consumer and professional markets. Adjacent to ModPod's orthotics service line as a consumer-facing insoles brand, providing competitive context for retail orthotics.
• Foot Levelers: US-based custom orthotics manufacturer and supplier to podiatry practices. Adjacent to ModPod's custom orthotics service line as a supplier rather than a direct competitor, but indicative of the broader orthotics market mechanics.

Direct peers

• The Feet People: Australian podiatry group operating multiple clinics with a focus on sports podiatry, custom orthotics, and general foot care. Directly comparable to ModPod on service scope and multi-site clinic model.
• Pro Feet Podiatry: Multi-location Australian podiatry chain with clinics in NSW and other states. Directly comparable to ModPod on service mix (sports podiatry, custom orthotics, gait analysis) and multi-clinic operating model.
• MyFootDr (Healthia Limited): Part of Healthia Limited (ASX: HLA), MyFootDr is Australia's largest podiatry network with more than 100 clinics. It is the most direct strategic and operational peer to ModPod, given overlapping service offerings across sports, orthotics, diabetic foot care, and general podiatry in a multi-clinic model.
• The Foot Clinic: Multi-location Australian podiatry practice offering general podiatry, custom orthotics, sports injury management, and diabetic foot assessments. Closely comparable to ModPod on service mix and clinical positioning.
• Total Podiatry: Australian podiatry practice group with multiple clinics offering sports, biomechanical, and general podiatry services including custom orthotics. Closely comparable to ModPod's service portfolio and patient demographic.

Emerging players

• Foot Mechanics: Australian podiatry and biomechanics practice focused on foot function and orthotic therapy. Comparable to ModPod on the custom orthotics and biomechanical assessment focus, with a smaller clinic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/modpodpodiatry
• Facebookfacebook.com/modpodpodiatry
• LinkedInlinkedin.com/company/footpoint-sports-clinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ModPod Podiatry