sunrisemedical.co.uk

Mobility Equipment Manufacturingsunrisemedical.co.uk

Sunrise Medical Limited is a UK-based manufacturer and distributor of wheelchairs, powered wheelchairs, specialist seating, mobility scooters, and daily-living aids, sold through an authorised dealership network to individuals with mobility disabilities and prescribing healthcare professionals across 24+ countries.

Company typePrivate
Founded-
HeadquartersBrierley Hill, United Kingdom
Headcount—
GTM typeB2C
OfferingHardware or Manufacturing

What sunrisemedical.co.uk does

Sunrise Medical Limited is a UK-based manufacturer and distributor of mobility equipment, headquartered in Brierley Hill, West Midlands, and registered in England and Wales. The company designs, manufactures, and distributes manual wheelchairs, powered wheelchairs, specialist seating and positioning systems, mobility scooters, power-assist devices, rollators, and daily-living aids across adult, paediatric, bariatric, and sports segments. Its product portfolio is organised under multiple acquired-and-retained sub-brands — including QUICKIE, ZIPPIE, BREEZY, JAY, MAGIC MOBILITY, RGK, STERLING, LECKEY, Whitmyer, RIDE Designs, Empulse, SWITCH-IT, GEMINO, COOPERS, and LOMAX — many protected by registered trademarks in the UK and EU.

The core technology centres on lightweight manual wheelchair engineering (the QUICKIE Nitrum is marketed from 4.9kg), all-terrain powerchair drivetrains (Magic Mobility), alternative drive controls and electronics (SWITCH-IT), specialist paediatric seating (LECKEY, JCM, ZIPPIE), pressure-management cushion systems (JAY, RIDE Designs), and carbon-fibre scooter frames (Sterling S50 Carbon). Notable recent product additions include CTRL+5, a voice-activated power seating control, and the Built-4-Me bespoke customisation service for clinically complex adaptations.

Commercially, Sunrise Medical operates a B2B2C channel model: products are sold exclusively through an authorised dealership network that delivers clinical assessment, demonstration, configuration, and after-sales servicing. Pricing is not published and is set per-configuration through dealers. The UK entity sits within the broader Sunrise Medical Group, which maintains regional websites for 24+ countries across Europe, North America, Asia-Pacific, Latin America, and the Middle East. Revenue is generated from one-time hardware sales of configured mobility equipment, with key indirect end-customers being individuals with mobility disabilities and the healthcare professionals who prescribe their equipment.

sunrisemedical.co.uk firmographics

Firmographics

Name: sunrisemedical.co.uk
Legal name: Sunrise Medical Limited
Website: https://sunrisemedical.co.uk
Company type: Private
Operating status: Operating
Short description: Sunrise Medical Limited is a UK-based manufacturer and distributor of wheelchairs, powered wheelchairs, specialist seating, mobility scooters, and daily-living aids, sold through an authorised dealership network to individuals with mobility disabilities and prescribing healthcare professionals across 24+ countries.
Ownership category
akta.pro rank

sunrisemedical.co.uk industry classification

Industry

Product category: Mobility Equipment Manufacturing
NAICS: Surgical Appliance and Supplies Manufacturing (339113)
SIC: Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
akta.pro primary industry: Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)
akta.pro secondary industries: Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC), Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

Keywords

Wheelchair manufacturing
Mobility equipment
Powered wheelchairs
Clinical seating solutions
Mobility scooters

Where sunrisemedical.co.uk is headquartered

Location

Headquarters

HQ city: Brierley Hill
HQ country: United Kingdom
HQ region: Europe

Offices1 record

Markets served

sunrisemedical.co.uk business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

Wheelchair and Mobility Product Sales: Sunrise Medical manufactures and sells a comprehensive range of mobility products including manual wheelchairs, power wheelchairs, seating systems, mobility scooters, rollators, and power assist devices through a dealership network. Products are sold as one-time purchases with no recurring revenue model indicated.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Products are quoted individually through authorized dealerships

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

sunrisemedical.co.uk product offering

Product offering

Core offering

Sunrise Medical designs, manufactures, and distributes manual wheelchairs, powered wheelchairs, paediatric pushchairs and buggies, clinical seating and positioning systems, mobility scooters, and daily living mobility aids under multiple specialist brands. Products are not sold directly to consumers; they are supplied exclusively through a UK network of qualified authorized dealerships that handle assessment, fitting, and ongoing support.

Product overview

Sunrise Medical is a mobility equipment manufacturer and distributor offering a comprehensive portfolio of wheelchairs, seating solutions, and mobility aids. The product portfolio spans manual wheelchairs (QUICKIE, ZIPPIE, BREEZY, LOMAX brands), power wheelchairs (QUICKIE, Magic Mobility, ZIPPIE), seating and positioning (JAY, RIDE Designs, Whitmyer, Leckey, JCM), sports wheelchairs (RGK), power assist devices (EMPULSE), mobility scooters (STERLING), and daily living aids (GEMINO rollators, COOPERS products). The company also offers customisation services through Built-4-Me and professional training through STEPS Training and Education In Motion programs. Products are available across multiple market segments including adult, paediatric, bariatric, and sports applications.

Differentiator

Problem solved

Functional benefit

Brands

QUICKIE: Adult manual and powered wheelchairs including ultra-lightweight, lightweight, sports, and tilt in space models
ZIPPIE
BREEZY
LOMAX
Magic Mobility
SWITCH-IT
JAY
RIDE Designs
Whitmyer
LECKEY
JCM
STERLING
GEMINO
COOPERS
Empulse
RGK

Products and services

QUICKIE manual wheelchairs

Quantifiable outcome

Ultra-lightweight wheelchairs from 4.9kg
+1 more outcomes

Companies that use sunrisemedical.co.uk

Customer profile

Named customers4 records

Segments5 records

Ideal customer profiles2 records

sunrisemedical.co.uk technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

sunrisemedical.co.uk partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

sunrisemedical.co.uk competitors and assessment

Company assessment

Direct peers

Etac: Nordic-based developer and manufacturer of wheelchairs, seating, and patient-transfer equipment. Overlaps with Sunrise in manual wheelchairs, paediatric positioning (R82), and daily living aids.
Numotion: US-focused complex rehab technology provider distributing power wheelchairs, manual wheelchairs, and seating. Competes with Sunrise at the dealer/CRT service layer in North America.
Pride Mobility Products: US-based manufacturer of power chairs, scooters, and lift chairs. Competes directly with Sunrise's QUICKIE power wheelchairs and STERLING mobility scooter lines.
Karman Healthcare: US manufacturer of manual and transport wheelchairs with strong value-tier positioning. Competes with Sunrise's BREEZY and entry-level QUICKIE ranges, particularly in the US market.
Invacare: US-listed manufacturer of manual and power wheelchairs, seating, and home medical equipment. Overlaps directly with Sunrise across manual, power, and DME product lines for institutional and consumer channels.
Permobil: Swedish-headquartered global manufacturer of power wheelchairs, manual wheelchairs, and seating/positioning systems. Closest direct competitor to Sunrise Medical across complex rehab, paediatric, and adult powered mobility categories.
Ottobock: German prosthetics, orthotics, and wheelchair manufacturer. Comparable across paediatric and complex rehab wheelchair segments and competes in the same professional assessment and reimbursement workflow.
Drive DeVilbiss Healthcare: Global manufacturer and distributor of durable medical equipment including wheelchairs, rollators, and daily living aids. Competes with Sunrise's BREEZY, GEMINO, and COOPERS ranges across value and mid-tier segments.

Emerging players

Hoveround: US direct-to-consumer power wheelchair and mobility scooter provider. Comparable product category (power chairs and scooters) but differentiated by DTC channel versus Sunrise's dealer-only model.

Regional players

Meyra (Meyra-Ortopedia): German wheelchair manufacturer with strong presence in DACH and Eastern Europe. Comparable product portfolio (manual, power, paediatric) but primarily focused on continental European markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

sunrisemedical.co.uk financial estimates

Financial estimate

Revenue estimate

Valuation estimate

sunrisemedical.co.uk leadership team

Management profile

Number of profiles

sunrisemedical.co.uk subsidiaries and ownership

Company hierarchy

Subsidiaries16 records

sunrisemedical.co.uk funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

sunrisemedical.co.uk M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sunrisemedical.co.uk

What does sunrisemedical.co.uk do?

Is sunrisemedical.co.uk a public or private company?

sunrisemedical.co.uk is a private company. It is classified as corporate owned and is currently operating.

When was sunrisemedical.co.uk founded?

sunrisemedical.co.uk was founded in -1.

Where is sunrisemedical.co.uk based?

sunrisemedical.co.uk is headquartered in Brierley Hill, United Kingdom, in the Europe region.

How does sunrisemedical.co.uk make money?

One revenue line is on record: wheelchair and Mobility Product Sales.

Who are sunrisemedical.co.uk's main competitors?

Direct peers on record are Etac, Numotion, Pride Mobility Products, Karman Healthcare, Invacare, Permobil, Ottobock and Drive DeVilbiss Healthcare. Hoveround is listed as an emerging player. Meyra (Meyra-Ortopedia) is listed as a regional player.

Does sunrisemedical.co.uk have an API?

No public API is recorded for sunrisemedical.co.uk.

What industry is sunrisemedical.co.uk in?

sunrisemedical.co.uk's product category is Mobility Equipment Manufacturing. Its primary akta.pro industry code is HLAHAMAA, Mobility Aids (Wheelchairs, Scooters, Walkers, Canes), with a secondary code of HSABAKAC, Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers). Its NAICS code is 339113 and its SIC code is 3842.