sfd

Name

sfd

Legal name

SFD Spółka Akcyjna

Website

https://sfdsa.pl

Company type

Public

Founded year

2000

Operating status

Operating

Ownership category

akta.pro rank

Product category

Sports Nutrition & Supplements

NAICS

Food (Health) Supplement Retailers (456191), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Diet and Weight Reducing Centers (812191)

SIC

Sporting & Athletic Goods, Nec (3949), Food And Kindred Products (2000), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Wholesale-Groceries, General Line (5141)

akta.pro industry

PRIMARYCRADAGAA

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAG

Weight Management & Metabolic Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRAOAJAL

Sports Nutrition, Hydration & Recovery Products Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Sporting Goods, Outdoor & Recreation Distribution

Keywords

• Sports nutrition supplements
• Dietary supplements
• Functional foods
• Fitness equipment
• Personalized diet plans

Headquarters

HQ city

Opole

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce (Direct-to-Consumer): Online sales of supplements, sports nutrition, functional food, and accessories through owned e-commerce stores (sklep.sfd.pl and international versions across 9 European markets). Products are shipped directly from SFD's warehouse in Opole.
2. Franchise Retail Stores: Revenue from 90+ owned and franchise physical SFD stores across Poland, selling the full product portfolio to walk-in consumers.
3. Wholesale / Retail Distribution: Wholesale supply of SFD-branded products to large Polish retail chains including Biedronka (Nutlove sugar-free cakes) and Stokrotka (ALLNUTRITION products), generating bulk transaction revenue.
4. PoTreningu.pl Subscription Services: Personalized diet and training plans with ongoing specialist care (trainer and dietitian supervision). Plans include dietary plan, training plan, or combined diet+training packages.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

SFD S.A. develops, manufactures, and sells dietary supplements, functional foods, sports accessories, and fitness equipment across 14 in-house brands (SFD Nutrition, ALLNUTRITION, NUTLOVE, FRULOVE, FITKING, LOCO, Pro Series, ALLDEYNN, Allnature, You, Allwear, SFD Gym, FitWomen, PoTreningu.pl). The company distributes through its own e-commerce storefronts in 9 European markets, a franchise network of 90+ physical stores in Poland, wholesale supply to major Polish retailers, and the PoTreningu.pl subscription platform for personalized diet and training plans.

Product overview

SFD S.A. is a diversified Polish fitness, supplement, and e-commerce group operating across 9 European markets with 14 registered brands and over 5,000 products. The core offering is a multi-brand supplement and healthy food portfolio organized under sub-brands including SFD Nutrition (general sports supplements), ALLNUTRITION (health-focused functional products), ALLDEYNN (women-specific), FITKING (high-protein snacks), FRULOVE (fruit-based snacks), NUTLOVE (sugar-free confectionery alternatives), LOCO (pre-workout stimulants), Pro Series (professional supplements), Allnature (natural/eco), You (body care), Allwear (activewear), and SFD Gym (strength equipment — new category). The portfolio spans supplements, sports nutrition, protein foods, dietary products, fitness accessories, and training equipment. Digitally, SFD operates its core e-commerce platform (sklep.sfd.pl), PoTreningu.pl (personalized diet and training plans with specialist supervision), FitWomen (women-focused e-commerce and community platform), and the SFD Forum (Poland's largest sports community). The company also develops proprietary software powering its stores, portals, and services.

Differentiator

Problem solved

Functional benefit

Brands

• SFD NUTRITION: Effective supplements for physically active individuals, developed with performance in mind — from muscle building to recovery and health.
• ALLNUTRITION
• ALLDEYNN
• FITKING
• FRULOVE
• NUTLOVE
• LOCO
• Pro Series
• Allnature
• You
• Allwear
• SFD Gym
• FitWomen
• PoTreningu.pl

Products and services

• SFD Nutrition SFD Nutrition is SFD's core sports supplements brand offering whey protein, pre-workouts, amino acids, creatine, recovery formulas, and other supplements targeted at physically active individuals focused on muscle building, performance, and regeneration.
• ALLNUTRITION ALLNUTRITION offers a broad range of functional foods and supplements combining health benefits with taste and natural ingredients. The line is positioned for health- and lifestyle-conscious consumers.
• LOCO LOCO offers pre-workout and stimulant supplement formulas designed to deliver maximum energy, focus, and pump ahead of intense training sessions, including the LOCO EXTREME flagship formulation.
• Pro Series Pro Series is SFD's professional-grade supplement line with advanced formulations aimed at serious athletes and experienced supplement users.
• Allnature Allnature offers natural and eco-friendly products with clean-label formulations, including natural sugar substitutes such as erythritol.
• You (body care line) The You brand offers body care and anti-cellulite products, including the CELLULITE OFF product line, supporting skin health and physical appearance.
• Allwear Allwear is SFD's clothing and accessories brand offering activewear and sports apparel for physically active consumers.
• SFD Gym (strength training equipment) SFD Gym offers strength training equipment, machines, free weights, and accessories designed for both commercial and home gyms, with emphasis on durability, biomechanics, and safety.
• PoTreningu.pl PoTreningu.pl is a subscription-based digital service providing personalized dietary and training plans with ongoing specialist supervision. The platform includes 19 proprietary diet types, a database of 6,500 meals, a mobile diary app, and access to trainer and dietitian support, serving over 100,000 clients.
• FitWomen FitWomen is a women-focused e-commerce platform with curated fitness, health, and lifestyle products alongside educational content, recipes, and an ambassador-driven community. Approximately 5,000 monthly orders served; over 750 products available; over 50,000 social media followers.

Quantifiable outcome

• 25 years of market presence with 10+ million products sold
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Naukowa i Akademicka Sieć Komputerowa (NASK) / Narodowe Centrum Badań i Rozwoju (NCBR)coreStrategic or Co-development Partner · 12 February 2026SFD signed a co-funded project agreement under the FENG (Fundusze Europejskie dla Nowoczesnej Gospodarki 2021-2027) programme via NCBR. SFD leads a consortium with Politechnika Warszawska CEZAMAT to develop 'Next Generation Protein Supplements — innovative technology for stabilization and improvement of bioavailability of active ingredients.' Total project cost: 39.5M PLN, with 20.6M PLN in approved funding.
• REDKOM LOGISTIC PARK OPOLE GÓRSKI sp. k.coreOthers · 1 October 2025SFD entered a 12-year warehouse lease agreement for 14,435 m² (expandable to 18,185 m²) of logistics and office space in Chrząstowice, Opolskie voivodeship. The facility is owned and developed by REDKOM. Lease commences October 1, 2026. This supports SFD's growth in operational capacity for sales fulfillment and distribution.
• Intragen Polska sp. z o.o.coreStrategic or Co-development Partner · 2 June 2025SFD entered into an investment agreement and articles of association with Intragen Polska sp. z o.o. (its previous contract manufacturer of dietary supplements) to form a new joint venture, GoodWhey sp. z o.o., in which SFD holds 70% ownership. The new company was established to launch a manufacturing facility specializing in the production of dietary supplements under SFD's own brands. This is a strategic step toward vertical integration of SFD's supplement production.
• Politechnika Warszawska Centrum Zaawansowanych Materiałów i Technologii CEZAMATcoreStrategic or Co-development Partner · 12 February 2025Consortium partner in the FENG.01.01-IP.01-003/24 project alongside SFD for R&D on next-generation protein supplements. CEZAMAT's share of qualifying costs is 2.33M PLN, funded by 2.33M PLN in FENG subsidies.
• Zott Polska Sp. z o.o.minorOthers · 29 June 2023SFD sold its perpetual usufruct rights to land parcels in Opole (covered by land and mortgage register OP1O/00073009/0) to Zott Polska Sp. z o.o. for 1.999M PLN. The sale was part of SFD's preparation to build its own warehouse facility.
• Green Therapy sp. z o.o.minorStrategic or Co-development Partner · 28 June 2023SFD holds 71% of shares in Green Therapy sp. z o.o., a subsidiary providing telemedicine medical consultations. The subsidiary complements SFD's ecosystem of health-related services.
• Exsecutor sp. z o.o.minorOthers · 18 November 2022SFD acquired 100% of shares in Exsecutor sp. z o.o. in three transactions between June and July 2023, bringing the company under full ownership. The company is currently in liquidation.
• Panattoni Development Europe sp. z o.o.minorOthers · 2 August 2021SFD signed a letter of intent with Panattoni Development Europe for the construction of a warehouse building on SFD's property in Opole. The initial term was extended to October 2022 due to administrative procedures. The project ultimately transitioned to the REDKOM lease arrangement.

Scale indicators14 records

Recent moves16 records

Expansion highlights6 records

Direct peers

• KFD Nutrition: Polish sports nutrition brand and direct competitor to SFD Nutrition and ALLNUTRITION, selling protein powders, supplements, and functional foods via e-commerce to the Polish fitness enthusiast segment.
• ActivLab: Polish sports nutrition brand with broad supplement and functional food portfolio. Direct competitor to SFD Nutrition across gym and e-commerce channels in Poland and CEE.
• Olimp Sport Nutrition: Poland-based sports supplements manufacturer and one of the largest CEE sports nutrition brands. Directly competes with SFD in protein powders, creatine, pre-workout, and vitamins across retail and online channels.
• 7Nutrition: Polish sports nutrition and dietary supplement brand offering protein powders, amino acids, vitamins, and functional foods. Competes with SFD across the same Polish e-commerce and gym-channel customer base.
• BiotechUSA: Hungarian-headquartered sports nutrition manufacturer with strong brand recognition across Central and Eastern Europe. Direct competitor across protein supplements, pre-workouts, and vitamins in the same geographies SFD serves.

Broad incumbents

• Herbalife: Global multi-level marketing nutrition and weight management company. Overlaps with SFD in dietary supplements, meal replacement, and weight management categories though via a fundamentally different distribution model.
• MyProtein: UK-based global sports nutrition brand owned by THG, selling protein, vitamins, and activewear direct-to-consumer across Europe. Operates at much greater scale than SFD and competes directly across SFD's online channels and product categories.
• GNC: Global specialty retailer of vitamins, minerals, and sports nutrition supplements. Comparable to SFD's product mix and franchise retail concept though GNC operates at materially larger scale and geographic reach.
• Amway: Global direct-selling nutrition and wellness company with extensive vitamins and sports nutrition ranges. Comparable broad product portfolio and direct-to-consumer distribution philosophy, though with very different go-to-market.

Emerging players

• Transparent Labs: US-based premium sports nutrition brand focused on clinically-dosed, transparently-labeled supplements. Emerging competitor in the protein and pre-workout segments where SFD also competes, particularly cross-border via e-commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SklepSFD
• LinkedInlinkedin.com/company/sfd-s.a.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sfd