Fir Farm

What Fir Farm does

Fir Farm is an organic, regenerative mixed farm operating as Fir Farm Holdings Ltd in the Cotswolds, England, with headquarters at Rectory Farm, Lower Swell (GL54 1LH). It integrates livestock (a 40-45 cow Red Poll milking herd, Sussex beef cattle, British Saddleback and Mangalitsa pigs, Norfolk Bronze turkeys) with arable production (heritage Maris Widgeon wheat) using rotational and mob-grazing systems, No Fence GPS virtual fencing, and a calf-at-foot dairy model where calves wean naturally at 9-10 months. The farm holds Soil Association organic and Pasture-Fed Livestock Association certifications. It earned the Soil Association Best of Organic Market (BOOM) Award for Best Dairy Produce in 2025.

Revenue is generated across five streams: direct-to-consumer sales of milk, beef, pork, flour, ice cream and eggs via three on-farm vending machines and click-and-collect; retail partnerships (Bruern Farms Shop, The Cotswold Guy); Hill Barn venue hire for weddings, corporate events and film shoots; commercial and residential property lets at Manor Farm (Upper Slaughter) including Grade II listed stone buildings; and a licensed (July 2022) on-farm moveable slaughter unit designed by Cogemat that processes lambs and pigs for neighbouring farms monthly. Pricing is unit-based (£1.80/L milk, £5,022 pcm commercial space, £425 pcm holiday let) with no subscription or enterprise contracts.

Operational infrastructure is built around proprietary physical assets rather than software: a Cogemat-designed moveable slaughter unit with permanent lairage and chiller, No Fence GPS collars on Sussex cattle, an on-site stone flour mill, and borehole/rainwater harvesting. The firm co-founded the Abattoir Sector Group in 2020 alongside the Sustainable Food Trust and campaigns nationally for small-abattoir survival; partial funding for the moveable slaughter unit came from the European Agricultural Fund for Rural Development. Distribution is entirely within the Cotswolds via vending machines, retail stockists, the Manor Farm Business Park, and the Hill Barn events site.

Name

Fir Farm

Legal name

Fir Farm Holdings Ltd

Website

https://firfarm.co.uk

Company type

Private

Operating status

Operating

Short description

Fir Farm operates an organic regenerative mixed farm in the Cotswolds, England, producing and direct-selling dairy, meat, flour, and eggs via on-farm vending machines, while also operating an events venue and commercial and residential property lets at Manor Farm.

Ownership category

akta.pro rank

Product category

Organic Mixed Farm Produce and Rural Estate Services

NAICS

Dual-Purpose Cattle Ranching and Farming (112130), Other Crop Farming (1119), Hay Farming (11194)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700), Agricultural Production-Crops (100)

akta.pro primary industry

Dairy Replacement Heifer Raising (AFAEACAB)

akta.pro secondary industries

Beef Cattle Grazing & Pasture-Based Operations (AFAEABAG), Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

Keywords

• Organic mixed farming
• Regenerative agriculture
• On-farm slaughter
• Direct farm vending
• Rural venue hire

Headquarters

HQ city

Cheltenham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Farm Produce Sales: Direct sales of organic beef, pork, milk, ice cream, flour, and eggs through on-farm vending machines and click-and-collect. Products include Red Poll milk (non-homogenised, batch pasteurised), British Saddleback pork, heritage flour, and seasonal vegetables. All animals born and reared on-site with zero food miles for own produce.
2. Hill Barn Venue Hire: Event venue hire revenue from two converted barns (Stone Barn and Dutch Barn) hosting weddings, corporate events, family celebrations, photoshoots, film productions, wellness retreats, and workshops. Located in Lower Swell near Stow-on-the-Wold. Not licensed for wedding ceremonies.
3. Manor Farm Commercial Property Lets: Rental income from Grade II listed Cotswold stone buildings at Manor Farm, Upper Slaughter. Current tenants include Colne Saddlery, Guasco Equine Veterinary Services, Bourton Podiatry, Once a Tree, and James Titmus Osteopaths. Renovations underway for new offices and workshops. Pre-let opportunity available for Dutch Barn conversion (3,348 sq ft at £5,022 pcm).
4. Residential Property Lettings: Residential and holiday lettings within Lower Swell and Upper Slaughter. Currently no residential vacancies. One 4-bedroom holiday property available. Occasional property availability advertised when vacant.
5. Abattoir Processing Services: On-farm abattoir processing service offered to other local farms for lambs and pigs. Currently operating one day per month. Not open to external cattle at present.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Fir Farm is an organic regenerative mixed farm in the Cotswolds that rears native and rare-breed livestock in rotation with arable crops and sells its own beef, pork, heritage flour, milk and ice cream direct to the local community. It also operates Hill Barn as a rural events venue, lets commercial and residential properties at Manor Farm, and provides licensed on-farm slaughter through a Moveable Slaughter Unit.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Organic Milk Fresh, organic, non-homogenised whole and semi-skimmed milk from Red Poll cattle, batch pasteurised daily and no more than two days old; sold through 24/7 vending machines in reusable 1-litre glass bottles for £1.80 per litre (bottle £2.00), card payment only.
• Small Batch Ice Cream

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Abattoir Sector GroupcoreStrategic or Co-development Partner · 1 January 2020Co-founded in 2020 by Fir Farm along with the Sustainable Food Trust. Provides a unified voice for the small and local abattoir sector and works with government to address issues facing the sector. Responded to government consultations on animal welfare in transport and national food strategy.
• Soil AssociationcoreOthersPrimary organic certification body. Fir Farm is certified organic by Soil Association, allowing use of their logo and meeting their standards for organic production. This certification is fundamental to the farm's market positioning and consumer trust.
• Pasture-Fed Livestock AssociationcoreOthersCertifying body for 100% pasture-fed beef. Fir Farm's cattle are certified by PFLA, meaning they are not fed any grain or manufactured feeds. This certification validates the farm's pasture-based farming claims and provides a distinct identity for their products.
• Sustainable Food TrustcoreStrategic or Co-development PartnerFir Farm has been campaigning for small abattoirs alongside the Sustainable Food Trust since 2018. Co-founded the Abattoir Sector Group in 2020. The Sustainable Food Trust is an advisory partner for the moveable slaughter unit project, which was partly funded by the European Agricultural Fund for Rural Development. Fir Farm intends to hold open days for those interested in building their own MSU.
• CogematmajorTechnology or IntegrationItalian company with 50 years' experience in slaughter equipment design. Designed Fir Farm's moveable slaughter unit, built and shipped to the UK in 2021. Unit underwent rigorous inspection and licensing process before receiving license to operate in July 2022.
• Wild Trout TrustminorStrategic or Co-development PartnerVaughan Lewis from the Wild Trout Trust provided guidance for significant river work on the River Dikler. Work included installing three trout bypasses to allow fish migration and spawning, plus creation of habitats using felled and fallen trees and gravel banks.
• Rare Breed Survival Trust (RBST)minorStrategic or Co-development PartnerRBST members visited Fir Farm to see how rare breeds are integrated within the farming ecosystem and the complete zero-food-mile journey. Farm showcases Red Poll cattle as part of regenerative farming and breed conservation efforts.
• Cotswold Nature LeagueminorStrategic or Co-development PartnerVolunteers from Cotswold Nature League helped spread wildflower seeds across 25 acres of permanent grasslands as part of wider ambitions to create and restore species-rich grassland areas across the estate.
• Henry Bruern FarmsminorChannel Partner/ Reseller/ DistributorMills Fir Farm's heritage wheat (Maris Widgeon variety) into stone-ground artisan flour using their flour mill. Finished flour is sold through Fir Farm's vending machines.
• Hooknorton VetsminorStrategic or Co-development PartnerLocal veterinary practice whose farmers group visited Fir Farm for a farm tour, sharing knowledge on regenerative farming practices. Event included farm walk led by Phil Wilson and Nick Adams.
• Chipping Norton RFCminorStrategic or Co-development PartnerLocal rugby football club that helped plant over 8,000 hedge plants in a weekend and aims to plant 14,000+ hedge plants to re-establish hedgerows and recreate wildlife corridors on Fir Farm.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Riverford Organic Farmers: Organic farm offering direct-to-consumer delivery of meat, dairy, and vegetables. Comparable regenerative practices and direct sales model, though focused on veg boxes rather than vending machines.
• Daylesford Organic: UK organic regenerative farm with on-site farm shop, cafe, and direct-to-consumer retail of meat, dairy, and produce. Closest analogue to Fir Farm's integrated organic-to-consumer model, although at much larger scale.
• Sheepdrove Organic Farm: Organic mixed farm in Berkshire with rare breed conservation, on-site butchery, and direct sales of meat and produce. Closely mirrors Fir Farm's regenerative system and endangered breed focus.
• Helen Browning's Organic: Organic pig and arable farm with on-site farm shop, restaurant, and direct retail of organic meat. Shares Fir Farm's organic certification, native breed focus, and farm-to-consumer ethos.
• Trill Farm: Organic regenerative smallholding in Devon focusing on rare breed livestock, soil health, and direct sales. Comparable scale and regenerative philosophy with similar product diversification.
• Pipers Farm: Small regenerative mixed farm in Devon selling pasture-fed meat direct to consumers via online orders and farm collection. Directly comparable in size, breed-led approach, and pastured livestock philosophy.
• Laverstoke Park Farm: Large organic regenerative farm in Hampshire with on-site butchery, farm shop, and direct sales of organic meat and dairy. Comparable organic certification and breed-led approach at greater scale.

Regional players

• Cotswold Farm Park: Cotswolds-based rare breed farm with agritourism, farm shop, and venue hire. Comparable geography, rare breed focus, and diversification into venue/property revenue streams.

Emerging players

• The Ethical Butcher: Online pasture-fed and organic meat retailer with regenerative sourcing principles. Overlaps with Fir Farm's pasture-fed certification and premium positioning, but operates a retail/online model rather than farm-based vending.

Others

• Bruern Farms: Cotswolds farm shop identified as a Fir Farm retail partner and vending machine host. Adjacent as a distribution partner rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/firfarm

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fir Farm