postepay (post italiane)
PostePay S.p.A. is Poste Italiane's wholly-owned Electronic Money Institution, issuing prepaid and debit cards, merchant acquiring, mobile, fiber broadband, and energy services to Italian consumers, SMBs, and government benefit recipients via the App Poste Italiane and a 12,000+ post office network.
- Company typePrivate
- Founded2018
- HeadquartersRome, Italy
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What postepay (post italiane) does
PostePay S.p.A. is a wholly-owned subsidiary of Poste Italiane Group, constituted on October 1, 2018 as one of Italy's principal Electronic Money Institutions (IMEL), integrating payments and telecommunications activities previously housed in PosteMobile S.p.A. The company operates a multi-service digital platform combining prepaid and debit cards (Postepay Evolution, Digital, Standard, Green, and Carta di Debito), merchant acquiring (SmartPOS, MPOS, POS Fisico, e-commerce gateway), mobile virtual network operator services (PosteMobile), fiber broadband (PosteCasa Ultraveloce and Start), and electricity and gas supply (Poste Energia). All services are managed through the App Poste Italiane and distributed via Poste Italiane's 12,000+ post offices, the PUNTOLIS tobacco shop network, ATM Postamat self-service, and mail carrier delivery.
The technology stack is built around an NFC-capable card issuing system supporting Visa and Mastercard rails, real-time P2P money transfers between Postepay cards, P2P-style Giga-to-Giga mobile data sharing for Connect bundles, one-click "Paga con Postepay" online checkout, and international remittances via Western Union and MoneyGram. Merchant-side offerings include fixed and mobile POS terminals with same-day settlement and tiered commissions, plus 3D Secure-protected e-commerce integrations. ScontiPoste cashback (up to 20-30%) and a subscription monitoring dashboard serve as engagement and retention layers. The platform is PSD2- and DSA-compliant.
PostePay's revenue mechanics are diversified across card annual fees (€0 to €19/year), card issuance fees (€5-€20), ATM withdrawal fees (€1-5), payment and remittance commissions, merchant acquiring commissions (from 0.80% on SmartPOS), mobile subscription ARPU (from €5/month for PosteMobile, €10/month for Connect bundles), broadband subscriptions (€24.90-€27.90/month), and energy subscription revenue launched in 2023. The customer base spans individual retail consumers (including a 10-18 youth segment via Postepay Green), Italian SMB merchants, households acquiring utility bundles, and government/institutional recipients of pensions, salaries, and social benefits distributed through Postepay IBANs.
postepay (post italiane) firmographics
Firmographics- Name
- postepay (post italiane)
- Legal name
- PostePay S.p.A.
- Website
- https://postepay.it
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- PostePay S.p.A. is Poste Italiane's wholly-owned Electronic Money Institution, issuing prepaid and debit cards, merchant acquiring, mobile, fiber broadband, and energy services to Italian consumers, SMBs, and government benefit recipients via the App Poste Italiane and a 12,000+ post office network.
- Ownership category
- akta.pro rank
postepay (post italiane) industry classification
Industry- Product category
- Digital Payments & Financial Services
- akta.pro primary industry
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
- akta.pro secondary industries
- POS Terminal Hardware (Countertop, Mobile, PIN Pads) (FSAMADAA), POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC), EMV Chip, Magstripe & PIN Debit Acceptance (FSAMADAG), Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)
Keywords
Where postepay (post italiane) is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
postepay (post italiane) business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Supply Chain
Revenue model
- Card Annual Fees: Annual subscription fees charged on prepaid cards. Postepay Evolution charges €19/year, Postepay Standard has no annual fee, Postepay Digital is free without IBAN or €19/year with IBAN, Postepay Green has no annual fee.
- Transaction Fees: Fees from ATM withdrawals (€1-5 per withdrawal depending on ATM type and currency), payment commissions, and card issuance fees (€10-20 per card).
- Card Issuance: One-time issuance fees for prepaid cards: Postepay Standard €20, Postepay Green €10, Postepay Digital €5 with IBAN, free without IBAN.
- Merchant Acquiring (POS): Commission revenue from merchant acquiring services through SmartPOS (from 0.80% transaction commission), MPOS (1.50% for Postepay cards, 1.80% for other cards), and physical POS terminals.
- Mobile Telephony Services: Revenue from PosteMobile SIM cards and mobile plans including PosteCasa Ultraveloce broadband services (€27.90/month for main offer, €24.90/month for Start offer).
- Energy Services: Revenue from Poste Energia electricity and gas plans offered since 2023, with 100% renewable energy and CO2-compensated gas.
- Money Transfer Services: Revenue share from Western Union and MoneyGram international money transfer services facilitated through the Postepay network.
- ScontiPoste Cashback Program: Cashback program where merchants pay for visibility in the discount network, with up to 20-30% cashback to consumers on purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Postepay Evolution - full-featured prepaid card with IBAN |
| Freemium | Annual | Postepay Digital - digital-first prepaid card |
| One time/ perpetual license | Pay-as-you-go | Postepay Standard - basic prepaid card for online shopping |
| One time/ perpetual license | Pay-as-you-go | Postepay Green - prepaid card for minors (10-18 years) |
| Subscription | Monthly | Postepay Connect - combined card and mobile SIM bundle |
| Subscription | Monthly | SmartPOS - merchant card terminal |
| Unit Pricing | Pay-as-you-go | MPOS - mobile merchant card terminal |
| Subscription | Monthly | PosteCasa Ultraveloce - fiber broadband + mobile bundle |
| Subscription | Monthly | PosteCasa Ultraveloce Start - fiber broadband starter |
| Subscription | Monthly | PosteMobile mobile plans |
| Subscription | Monthly | Poste Energia - electricity and gas |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels7 records
postepay (post italiane) product offering
Product offeringCore offering
Postepay S.p.A. is a licensed Italian Electronic Money Institution (IMEL) and wholly-owned subsidiary of Poste Italiane Group. It issues and manages a portfolio of prepaid and debit cards (Postepay Evolution, Digital, Standard, Green, and Carta di debito Postepay), provides merchant acquiring services through SmartPOS, MPOS, and POS Fisico terminals, operates as a Mobile Virtual Network Operator (PosteMobile), delivers FTTH fiber broadband (PosteCasa Ultraveloce), and supplies retail electricity and gas services (Poste Energia). These products are distributed through Poste Italiane's physical post office network, the App Poste Italiane, websites, ATMs, and partner retail outlets, serving both consumers and small/medium businesses across Italy.
Product overview
Postepay S.p.A. is a wholly-owned subsidiary of Poste Italiane Group, established on October 1, 2018 as an Electronic Money Institution (IMEL). The company operates as a multi-service digital platform combining payment instruments (prepaid cards, debit cards, POS terminals) with telecommunications (PosteMobile mobile services, PosteCasa fiber internet) and energy services (Poste Energia for electricity and gas). The core product portfolio centers on the Postepay prepaid card family: Postepay Evolution (with IBAN, 19 euro/year), Postepay Digital (free digital card), Postepay Standard (basic 20 euro card), and Postepay Green (youth card, 10 euro). These are supported by the App Poste Italiane for management. For merchants, Postepay offers acquiring solutions including SmartPOS fixed terminals, MPOS mobile terminals, and POS Fisico, plus e-commerce payment integration. The company expanded in 2023 to include Poste Energia (renewable electricity and compensated gas) and continues to offer PosteMobile mobile plans under the same brand umbrella.
Differentiator
Problem solved
Functional benefit
Products and services
- Postepay Evolution Prepaid card with IBAN that allows receiving salary or pension deposits, sending and receiving bank transfers, paying utility bills, and making contactless and online payments via Apple Pay and Google Pay. Annual fee is €19.00.
- Postepay Digital Free digital prepaid card that can be requested online via App Poste Italiane or SPID. Supports contactless payments via smartphone using Apple Pay, Google Pay, or Codice Postepay, real-time P2P transfers, and up to 30% cashback via ScontiPoste program.
- Postepay Standard Basic rechargeable prepaid card for online shopping, cash withdrawals at ATM Postamat and banks, and international purchases via Visa network. Emission cost is €20 with no annual fee.
- Postepay Green Prepaid card for youth aged 10-18 years, produced with recycled plastic (rPVC). Allows spending with parental control via app, P2P money sharing with friends, and up to 30% cashback via ScontiPoste. Emission cost is €10 with no annual fee.
- Postepay Connect Combined offering that unites Postepay Evolution card with a PosteMobile SIM card. Includes 200 GB data, unlimited minutes and SMS at €10.00 per month, plus the €19.00 annual Postepay Evolution fee.
- Carta di debito Postepay Debit card linked to BancoPosta account for online payments, app authorization, and contactless payments via Apple Pay, Google Pay, and Samsung Pay. Zero cost for BancoPosta account holders.
- Carta di debito Postepay Business Business debit card with elevated payment limits, online purchase capability, Cashback Business and ScontiPoste benefits. Contactless payment enabled with PIN exemption up to €50.00. One card included in Business Link account fee.
- SmartPOS Postepay Fixed point-of-sale terminal for merchants to accept card payments (debit, credit, prepaid). Features no activation cost, free installation, transaction commission from 0.80%, same-day credit of received amounts, and QR code acceptance. Monthly rental fee is €13.90 (promo from €19.00).
- MPOS Postepay Mobile point-of-sale device for accepting payments on the go. No fixed monthly cost, accepts all major card types, same-day credit of amounts, 1.50% commission for Postepay cards and 1.80% for other cards. Device cost €36 (promo from €50.00).
- POS Fisico Fixed POS terminal for merchants accepting cards from all major networks. Features same-day credit of amounts, wide range of available models for rental, and dedicated web portal for transaction monitoring.
- Poste Energia (Luce e Gas) Energy service launched in 2023 offering electricity from 100% renewable Italian sources and gas with compensated CO2 emissions. Features fixed monthly payment option, transparent pricing with no hidden activation costs.
- PosteCasa Ultraveloce Fiber internet service offering speeds up to 2.5 Gigabit/s via FTTH, plus unlimited 4G data via included USB key for immediate connectivity. Includes Wi-Fi modem and USB 4G key on loan, optional voice service. Monthly cost €27.90, activation €49.00.
- PosteCasa Ultraveloce Start Entry-level fiber internet service with speeds up to 2.5 Gigabit/s. Promotional activation at €0 (regular €39), monthly cost €24.90. Includes Wi-Fi modem on loan and optional voice service.
- PosteMobile Mobile telecommunications brand under Postepay offering voice and data plans for individuals and businesses. Includes 5G option, international roaming, and SIM reload services. Creami offers flexible tariff plans starting from €5.
- Soluzioni per l'e-Commerce Complete e-commerce payment solution for merchants accepting online and mobile payments. Features Paga con Postepay integration, 3D Secure protocol, PosteID authentication, activation fee €100, monthly fee €30.00.
- App Poste Italiane Mobile application for iOS and Android that serves as the primary platform for managing all Postepay services, including card payments, P2P transfers, bill payments, balance checking, and spending management. Features customizable card controls, spending categories, and transaction notifications.
Quantifiable outcome
- 30 million+ Postepay cards in circulation
- +3 more outcomes
Companies that use postepay (post italiane)
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
postepay (post italiane) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature7 records
postepay (post italiane) partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Western UnioncoreInternational money transfer service enabling Postepay cardholders to send money to over 200 countries and territories online 24/7. Recipients can collect cash at Western Union agencies or receive directly to bank accounts. Commission from €0.99 for first transfer for new customers.
- MoneyGramcoreInternational money transfer service available at over 12,000 enabled Post Offices. Allows money transfers without requiring a bank account. Includes Multicurrency service for select countries.
- LIS Pay S.p.A.minorProvider of the PUNTOLIS network of convenience stores and tobacco shops for card top-ups, cash deposits, and cash withdrawals services. Extends Postepay service reach beyond post offices.
- Apple (Apple Pay)coreMobile payment integration enabling Postepay cardholders to make contactless payments using Apple Pay on iPhone and Apple Watch devices at NFC-enabled terminals worldwide.
- Google (Google Pay)coreMobile payment integration enabling Postepay cardholders using Android devices to make contactless payments via Google Pay at NFC-enabled terminals and in apps.
- Samsung (Samsung Pay/Samsung Wallet)coreMobile payment integration enabling Postepay cardholders with Samsung devices to make contactless payments via Samsung Pay, including on Galaxy Watch wearables.
- VisacorePayment network partner for Postepay Standard, Evolution, and Green cards enabling international payments and ATM withdrawals at Visa/Visa Electron terminals worldwide.
- MastercardcorePayment network partner for Postepay Digital and debit cards enabling international payments and ATM withdrawals at Mastercard terminals worldwide.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
postepay (post italiane) competitors and assessment
Company assessmentDirect peers
- Hype: Italian digital fintech offering prepaid cards with IBAN, P2P, savings and investing features. Directly comparable to Postepay Evolution/Digital in targeting underbanked and digitally native Italian consumers seeking bank-account-free payment tools.
- Mooney: Italian proximity banking and payments network (Eni + Poste Italiane JV historically adjacent). Operates ~45,000 retail points for bill payments, top-ups and card services, directly comparable to Postepay's PUNTOLIS/post-office cash and card services.
- Satispay: Italian mobile payments network providing P2P transfers and merchant acceptance via a smartphone app. Directly competes with Postepay's P2P (Postepay 2 Postepay), merchant cashback (ScontiPoste) and contactless payment offerings within the same Italian consumer base.
- Nexi: Italy's largest payment processor and merchant acquirer, operating in cards, POS acquiring and digital payments. Directly comparable to Postepay on the acquiring side (SmartPOS/MPOS competes with Nexi's terminals) and on consumer card issuance, though Nexi is more B2B-anchored.
Broad incumbents
- Intesa Sanpaolo: Italy's largest banking group offering cards, merchant acquiring (via Nexi partnership), mobile payments (Samsung/Apple Pay) and broad consumer financial services. Large incumbent overlapping Postepay across multiple product lines including government benefit distribution.
- Banca Mediolanum: Italian bank offering prepaid cards, mobile accounts, energy and telecom bundles. Comparable to Postepay on the multi-service household-bundling thesis, though distributed via financial advisors rather than post offices.
- UniCredit: Major Italian universal bank offering prepaid and debit cards, IBAN accounts, mobile payments and broadband/utility adjacent services through Buddybank and UniCredit sub-brands. Broad incumbent overlapping Postepay across cards, payments and consumer banking.
- PayPal: Global digital payments platform offering P2P, online checkout and merchant acquiring. Overlaps with Postepay's Paga con Postepay one-click checkout and online payment acceptance, and competes for cross-border e-commerce volume from Italian merchants and consumers.
Regional players
- Vodafone Italy: Italian mobile and broadband operator directly competing with PosteMobile and PosteCasa Ultraveloce for consumer connectivity spend. Comparable on telecom pricing, network partnerships and 5G/FTTH positioning in the Italian market.
- TIM: Italy's incumbent telco and largest FTTH network operator, providing fiber broadband and mobile services. Both a partner (supplies TIM ONT and fiber infrastructure to PosteCasa Ultraveloce) and direct competitor in Italian consumer broadband and mobile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
postepay (post italiane) social profiles
Digital presencepostepay (post italiane) compliance and trust
Trust signalCompliance3 records
postepay (post italiane) financial estimates
Financial estimateRevenue estimate
Valuation estimate
postepay (post italiane) leadership team
Management profileNumber of profiles
postepay (post italiane) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
postepay (post italiane) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about postepay (post italiane)
What does postepay (post italiane) do?
Postepay S.p.A. is a licensed Italian Electronic Money Institution (IMEL) and wholly-owned subsidiary of Poste Italiane Group. It issues and manages a portfolio of prepaid and debit cards (Postepay Evolution, Digital, Standard, Green, and Carta di debito Postepay), provides merchant acquiring services through SmartPOS, MPOS, and POS Fisico terminals, operates as a Mobile Virtual Network Operator (PosteMobile), delivers FTTH fiber broadband (PosteCasa Ultraveloce), and supplies retail electricity and gas services (Poste Energia). These products are distributed through Poste Italiane's physical post office network, the App Poste Italiane, websites, ATMs, and partner retail outlets, serving both consumers and small/medium businesses across Italy.
Is postepay (post italiane) a public or private company?
postepay (post italiane) is a private company. It is classified as corporate owned and is currently operating.
When was postepay (post italiane) founded?
postepay (post italiane) was founded in 2018.
Where is postepay (post italiane) based?
postepay (post italiane) is headquartered in Rome, Italy, in the Europe region.
How does postepay (post italiane) make money?
Eight revenue lines are on record. Card Annual Fees are the primary driver. The others are transaction Fees, card Issuance, merchant Acquiring (POS), mobile Telephony Services, energy Services, money Transfer Services and scontiPoste Cashback Program.
Who are postepay (post italiane)'s main competitors?
Direct peers on record are Hype, Mooney, Satispay and Nexi. Broad incumbents are Intesa Sanpaolo, Banca Mediolanum, UniCredit and PayPal. Regional players are Vodafone Italy and TIM.
Does postepay (post italiane) have an API?
No public API is recorded for postepay (post italiane).
What industry is postepay (post italiane) in?
postepay (post italiane)'s product category is Digital Payments & Financial Services. Its primary akta.pro industry code is FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure, with a secondary code of FSAMADAA, POS Terminal Hardware (Countertop, Mobile, PIN Pads).