What Vodafone Italy does

Vodafone Italia S.p.A. is an Italian mobile telecommunications operator headquartered in Italy, serving consumer/residential, business/enterprise, and multinational enterprise customers with mobile connectivity, fixed broadband, and bundled digital services. Founded in the mid-1990s as the Italian operating subsidiary of Vodafone Group, it has operated for roughly three decades as one of Italy's principal MNOs, and now reaches 90% urban 5G population coverage. Following Swisscom's €8 billion acquisition completed on December 31, 2024, the company was merged with Fastweb S.p.A. under Swisscom ownership to form Italy's largest mobile operator, with an expected €600 million in annual run-rate cost synergies from network and operational consolidation. The combined entity is positioned as a full-service converged connectivity provider across mobile, fixed fiber, and emerging adjacent services.

The company's technology stack is anchored on the Nucleus cloud-native BSS platform, developed jointly with Amdocs and Google Cloud and launched in February 2025 to unify billing, CRM, and order management across the merged subscriber base. Infrastructure is being expanded through a 50/50 joint venture with TIM signed in March 2026 to deploy approximately 6,000 new mobile tower sites. On top of the connectivity core, the company has launched new adjacent products including Fastweb Power Control (home energy management) and has taken a strategic stake in Telgea, an AI-native cross-border MVNO platform targeting multinational enterprise customers.

The revenue model is primarily subscription-based recurring revenue from mobile and fiber contracts, supplemented by transactional revenue streams including device financing and one-off fees. Customer segments span high-volume consumer/residential (the long-tail base), business and SME (mid-market), and multinational enterprise — the latter being actively expanded through the Telgea partnership. The company is staffed by 10,000+ employees, operates omnichannel distribution through owned retail, digital, and direct enterprise sales, and competes within Italy's USD 35.4 billion (2025) telecom market that is forecast to grow at a 1.30% CAGR to USD 39.8 billion by 2034.

Name

Vodafone Italy

Legal name

Vodafone Italia S.p.A.

Website

https://vodafone.it

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Vodafone Italia S.p.A. is Italy's largest mobile operator post-merger with Fastweb under Swisscom ownership, serving consumer, business, and multinational enterprise customers with mobile, fiber, and bundled digital services.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired Telecommunications Carriers (517111)

SIC

Radiotelephone Communications (4812), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

VoIP Access & ITSP Services (HDAIAHAD)

Keywords

• Mobile telecommunications
• Fixed broadband services
• 5G network services
• Enterprise connectivity
• Consumer mobile plans

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Mobile Telecommunications Services: Mobile voice, data, and messaging services for consumer and enterprise customers in Italy through postpaid and prepaid plans.
2. Fixed-line and Fiber Services: Fixed-line telephone, DSL, and fiber optic internet services for residential and business customers.
3. Device Sales with Financing: Smartphone and device sales through installment financing options including Telefono No Problem, Smartphone Easy, and Compass financing with Flexy Pay.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Vodafone Italy provides mobile telecommunications services (voice, SMS, and data plans) and fixed-line broadband (fiber/FTTH and ADSL) to Italian consumers and businesses, supported by 4G/5G network infrastructure. The company also sells hardware devices (Vodafone Station routers, Mobile WiFi hotspots, FWA units), offers a mobile application (My Vodafone), and provides value-added services including energy management (Fastweb Power Control), security (Rete Sicura), and device financing programs. Following Swisscom's €8 billion acquisition completed on December 31, 2024, Vodafone Italia merged with Fastweb under the Fastweb + Vodafone brand.

Product overview

Vodafone Italy (operating as Fastweb + Vodafone following Swisscom's €8 billion acquisition completed December 2024) offers a comprehensive telecommunications portfolio for Italian consumers and businesses. The core offerings include mobile telephony services (voice, SMS, data plans with 4G/5G coverage), fixed-line internet (fiber/FTTH and ADSL), and television services. The product ecosystem encompasses hardware devices (Vodafone Station routers, Mobile WiFi hotspots, FWA units), mobile applications (My Vodafone App for account management), and value-added services including home energy management (Fastweb Power Control smart plug), security (Rete Sicura), parental controls, mobile ticketing, international calling, and insurance products. The merged entity combines Fastweb's fixed-line expertise with Vodafone's mobile infrastructure under Swisscom ownership.

Differentiator

Problem solved

Functional benefit

Brands

• Fastweb Power Control: Smart plug and app-based service for households to monitor and manage electricity consumption, combining connected plug with MyFastweb and My Vodafone app integration
• Summer Smartphone Promo
• Vodafone Sempre Connessi

Products and services

• Vodafone Mobile Services Mobile telephony services including voice, SMS, and data plans for consumer and business customers in Italy, operating on the Vodafone network infrastructure following the merger with Fastweb under Swisscom.
• Vodafone Fixed Line and Fiber

Quantifiable outcome

• EUR 600 million in expected annual synergies from merger
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• TelgeacoreStrategic or Co-development Partner · 29 June 2026Fastweb + Vodafone and Founders Factory announced strategic investment into Telgea's AI-native platform for cross-border MVNO services. The deal integrates Fastweb + Vodafone's Italian telecoms network into Telgea's operator ecosystem, enabling enterprises to manage international mobile plans through unified billing and service portal. Partnership expands access to international clients.
• Founders FactorycoreStrategic or Co-development Partner · 29 June 2026Strategic investor and venture studio partnering with Fastweb + Vodafone and Telgea for AI-native cross-border MVNO platform development.
• FastwebcoreStrategic or Co-development Partner · 26 June 2026Fastweb and Vodafone partnership launched Fastweb Power Control, a smart plug and app-based service for household energy monitoring. Combines connected plug with integration into MyFastweb and My Vodafone apps, providing real-time usage tracking and consumption analysis. Expands both companies' digital home services portfolios in Italy.
• Telecom Italia (TIM)coreStrategic or Co-development Partner · 19 March 2026TIM and Fastweb + Vodafone signed non-binding agreement to create joint venture for building and operating up to 6,000 new mobile tower sites in Italy to accelerate 5G rollout. Equally-owned 50/50 JV with open-access model for third-party operators. Initiative aims to improve operational efficiency and cut costs to European average levels.
• AmdocscoreTechnology or Integration · 26 February 2025Vodafone Italy partnered with Amdocs to modernize its data architecture by building cloud-native platform called Nucleus, designed to enhance AI capabilities, real-time data processing, and operational efficiency. The 12-month transformation consolidated hundreds of terabytes of data from fragmented legacy systems.
• Google CloudcoreTechnology or Integration · 26 February 2025Vodafone Italy partnered with Google Cloud for cloud modernization, building Nucleus platform on Google Cloud's BigQuery. Platform enables regulatory compliance, cost optimization, and improved real-time processing across finance, operations, and marketing functions. Nucleus serves as blueprint for Vodafone Group's broader cloud modernization strategy.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Tiscali: Italian ISP offering fiber, ADSL, and mobile MVNO services to consumers and SMEs. Now backed by Iliad-related shareholders, it competes with Fastweb + Vodafone in residential broadband and bundles.
• Sky Italia: Pay-TV operator that has expanded into fixed broadband via Sky Wifi, offering fiber and converged media/broadband bundles. Competes with Fastweb + Vodafone in residential internet and convergence offerings.
• Eolo: Italian fixed wireless access (FWA) provider focused on underserved rural and small-town markets. Competes with Vodafone FWA offerings and broadens the consumer broadband competitive set.
• Iliad Italia: French-backed low-cost mobile challenger that disrupted the Italian market with aggressive pricing. Competes head-to-head on consumer mobile ARPU and continues to pressure incumbent mobile economics.

Direct peers

• TIM (Telecom Italia): Italy's incumbent fixed-line and mobile operator offering mobile, fiber, and enterprise services across consumer and B2B segments. Most direct domestic competitor to Fastweb + Vodafone and co-partner in the announced 6,000-site tower JV.
• BT Italia: UK-headquartered BT Group's Italian operations providing fixed-line, mobile, and enterprise network services. Directly competes with Fastweb + Vodafone in Italian enterprise and wholesale segments.
• Wind Tre (Iliad): Major Italian mobile carrier formed from the merger of Wind and Tre, now majority-owned by Iliad. Competes directly on consumer mobile plans, pricing, and network coverage in the Italian market.

Broad incumbents

• Vodafone Group: Former parent of Vodafone Italia and a global telecom group operating mobile and fixed networks across Europe and Africa. Useful as a strategic and operational benchmark even after the Swisscom divestment.
• Deutsche Telekom (T-Mobile): European telecom incumbent operating mobile and fixed networks across multiple countries including T-Mobile Netherlands and Germany. Comparable to Fastweb + Vodafone as a converged multi-country operator with scale-driven cost discipline.

Others

• Swisscom AG: Swiss incumbent telecom and current parent company of Fastweb + Vodafone following the €8B acquisition. Not a market competitor but the controlling shareholder, making it the key corporate governance and capital-allocation counterparty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vodafoneit
• YouTubeyoutube.com/user/vodafoneit
• Facebookfacebook.com/vodafoneit
• LinkedInlinkedin.com/company/vodafone-italia
• Instagraminstagram.com/vodafoneit
• TikToktiktok.com/@vodafoneit

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vodafone Italy