What synnutra does

SynNutra Equine (SynNutra, Inc.) is an Arkansas-based, privately held nutraceutical company founded by Dr. Edwin Simpson, DVM, a practicing veterinarian with over 30 years of experience in the thoroughbred racing industry. The company develops and manufactures veterinarian-formulated, drug-free, all-natural nutritional supplements for performance horses, targeting use cases including calming/anxiety (SynChill family, TryChill, G-Chill), gastric health (GastroMend, GastroMend XC), pulmonary health (SynAir), bone development (SynOsteon), joint and hoof health (SynoStride), and metabolic/oxidative stress (RedoxEq). Core technical differentiation rests on a proprietary ingredient blend called Equience®, applied across the SynChill line, and on specialized formulations such as SynChill AF (combining Equience® with Afisyn), GastroMend XC (Chitosan and Beta-Carotene), and SynOsteon (Vitamin K2, Beta-Glucans, Icariins, Silica, Vitamin D, Calcium).

SynNutra operates a hybrid direct-to-consumer and B2B distribution model. Products are sold through the company website at synnutraequine.com with monthly subscription pricing across a 7-SKU portfolio, alongside one-time purchase options ranging from $15.49 (single SynChill syringe) to $1,800 (120-serving RedoxEq). Distribution extends to Amazon Marketplace, a wholesale program for retailers and distributors, and a physical retail store locator. The company manufactures in an Arkansas facility under cGMP, holds the NASC Quality Seal (covering 21 CFR Part 507 and 21 CFR Part 111), and markets products as compliant with USEF, FEI, and HISA competition regulations, a regulatory posture that enables adoption by professional trainers and Olympic-level riders.

Customer segments center on performance horse owners and equine veterinarians/trainers in barrel racing, show jumping, dressage, and thoroughbred racing, with documented use cases spanning gastric ulcers, exercise-induced pulmonary hemorrhage, bone remodeling in young horses, and competition anxiety. The company is bootstrapped with no external institutional investment disclosed and currently relies on a small leadership team anchored by the founder-veterinarian.

Name

synnutra

Legal name

SynNutra, Inc.

Website

https://synnutraequine.com

Company type

Private

Operating status

Operating

Short description

SynNutra Equine, an Arkansas-based company founded by Dr. Edwin Simpson, DVM, develops and sells veterinarian-formulated, drug-free nutritional supplements for performance horses, including the SynChill calming line, GastroMend, SynAir, SynoStride, SynOsteon, and RedoxEq, via DTC e-commerce, Amazon, wholesale, and retail channels.

Ownership category

akta.pro rank

Product category

Equine Nutritional Supplements

NAICS

Animal Food Manufacturing (3111)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes) (AFADAEAG)

akta.pro secondary industry

Equine Nutrition & Therapeutic Diets (HLAMAHAE)

Keywords

• Equine nutritional supplements
• Horse calming supplements
• Equine digestive health
• Equine respiratory health
• Veterinarian formulated supplements

Headquarters

HQ city

Mount Ida

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: The company sells products directly to consumers through their e-commerce website synnutraequine.com, offering products at various price points from single units to bulk cases.
2. Wholesale/B2B Sales: SynNutra Equine operates a wholesale program for retailers, allowing distributors to purchase products at bulk rates for resale.
3. Online Marketplace Sales: Products are available through major online retailers including Amazon, expanding distribution reach beyond direct website sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SynNutra Equine manufactures and sells veterinarian-formulated, drug-free, all-natural nutritional supplements for performance horses across categories including calming/stress support, gastric/digestive health, respiratory/pulmonary health, bone health, joint and hoof health, and metabolic/oxidative stress defense. Products are sold as oral gels, daily pellets, and powders via the company's e-commerce site, Amazon, and a wholesale program. All products carry the NASC Quality Seal and are formulated to be compliant with USEF, FEI, and HISA competition regulations.

Product overview

SynNutra Equine offers a portfolio of veterinarian-formulated, all-natural equine supplements. The core portfolio spans seven product categories: Stress & Fear management (SynChill AF, SynChill Pure, TryChill, SynChill, SynChill Daily, G-Chill), Digestive Health (GastroMend, GastroMend XC, G-Chill), Airway Health (SynAir), Athletic Performance, Bone Health (SynOsteon), Joint & Hoof Health (SynoStride), and Oxidative Stress Defense (RedoxEq). Products are available in multiple formats including oral gels (syringes), daily pellets, and powders. G-Chill represents an innovative combination product merging digestive and behavioral support. All products are drug-free, show-safe, and manufactured under cGMP standards in FDA-regulated facilities.

Differentiator

Problem solved

Functional benefit

Brands

• SynChill: Equine calming and confidence support supplement - available in gel, daily pellet, AF (Advanced Formula), and Pure variants.
• GastroMend
• SynAir
• SynoStride
• SynOsteon
• RedoxEq
• G-Chill
• TryChill

Products and services

• SynChill AF Advanced formula oral calming gel for performance horses featuring Equience® and Afisyn, L-Theanine free, designed to support composure, mental focus, and natural stress hormone balance during demanding or stressful situations without sedation; USEF, FEI, and HISA compliant.
• SynChill Pure L-Theanine-free calming gel made with pure plant-based amino acids, designed to support confidence and focus in performance horses without dulling their competitive edge or senses.
• TryChill L-Tryptophan-based confidence and composure supplement for horses that supports emotional balance without sedation, designed for regulatory compliance requirements in equestrian competition.
• SynChill Original Calming Gel Original confidence gel for nervous performance horses containing the proprietary Equience® plant-based amino acid blend, supporting composed demeanor and focused behavior without sedation.
• SynChill Daily Pellets Daily pelleted horse calming supplement providing consistent composure support through a proprietary amino acid blend for long-term emotional stability in performance horses.
• G-Chill Two-in-one pelleted supplement combining GastroMend and SynChill Daily into an alfalfa-based pellet, providing both stomach and behavioral support for performance horses.
• GastroMend Gastric health supplement for performance horses containing Centella asiatica (10g), Ascorbic Acid (100mg), Zinc (100mg), and Vitamin A (6mg as beta-carotene), formulated to support healthy gastric mucosa and digestive function.
• GastroMend XC Super-concentrated gastric health supplement with Chitosan and Beta-Carotene for enhanced tissue maintenance and stomach lining support in performance horses.
• SynAir Pulmonary health supplement for athletic horses supporting normal respiratory function, airway performance, and vascular integrity during high-intensity work, including in bleeders and horses prone to mucus.
• SynoStride Joint and hoof health supplement for horses supporting musculoskeletal health, tendons, ligaments, and hoof growth in performance and aging horses.
• SynOsteon Bone health supplement for horses promoting bone remodeling, fracture repair, and skeletal development, containing Vitamin K2 (Menaquinone), Beta-Glucans (1,3/1,6), Icariins (Epimedium extract), Silica, Vitamin D and Calcium.
• RedoxEq Metabolic support supplement for horses providing oxidative stress defense and support for normal metabolic function in performance horses.

Quantifiable outcome

• 4.3-star average rating from 498 customer reviews on SynChill Gel
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Farnam: Major equine care brand offering supplements, fly control, dewormers, and grooming products at mass retail. Broad incumbent with overlapping supplement products but a much wider portfolio and substantially greater distribution scale than SynNutra.

Direct peers

• Nutramax Laboratories (Cosequin): Maker of Cosequin joint supplements with a significant equine product line and strong veterinary-channel presence. Comparable in the equine joint-health category and in leveraging veterinarian endorsement as a core go-to-market motion.
• Manna Pro: Equine supplement and care brand offering calming, joint, hoof, and digestive products across DTC, farm-store, and mass retail channels. Comparable in equine supplement portfolio and omnichannel distribution, with greater scale and retail penetration.
• Platinum Performance: Premium equine nutrition company selling comprehensive, veterinarian-developed supplement formulas for performance horses via DTC and veterinary channels. Most directly comparable to SynNutra in product positioning, customer (performance horse owners), and premium pricing strategy.
• Kentucky Equine Research: Research-driven equine nutrition company developing feed and supplement formulations for performance and racing horses globally. Comparable as a science-led equine supplement peer with similar target customer (trainers, owners, veterinarians) and channel mix.
• Tribute Equine Nutrition: Premium equine feed and supplement brand serving the North American performance and show-horse market. Comparable in equine-nutrition positioning and performance-horse customer base, with feed-led rather than supplement-led product mix.
• HorseTech: Equine supplement manufacturer with a broad portfolio including calming, joint, hoof, and gastric products, sold via DTC and select retailers. Comparable in product breadth, target customer (performance horse owners), and small-company scale.
• Uckele Health & Nutrition: Manufacturer of equine and companion-animal supplements including joint, digestive, hoof, and calming formulations. Comparable niche-equine supplement manufacturer serving similar performance-horse and veterinary channels.

Others

• SmartPak Equine: Equine supplement subscription retailer and private-label brand offering daily-dose SmartPaks across calming, joint, and gastric categories. Comparable in subscription distribution model and equine target customer, but primarily operates as a multi-brand retailer.

Emerging players

• Equithrive: Equine joint and respiratory supplement company built on a proprietary research-backed ingredient platform. Comparable in target use cases (joint/respiratory) and science-forward positioning, but at smaller scale than SynNutra's portfolio breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SynNutra
• YouTubeyoutube.com/@SynNutra/videos
• Facebookfacebook.com/SynNutra
• Instagraminstagram.com/synnutra
• LinkedInlinkedin.com/company/synnutra-inc.

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about synnutra